#IntegratedSEO

#IntegratedSEO

@4PsMarketing@Hannah_4Ps

#IntegratedSEO

Integrated SEO…

• WHERE IS SEO NOW?

• WHATS CHANGED?

• WHAT’S BEEN THE RESPONSE?

• HOW SHOULD YOU RESPOND? ?

#IntegratedSEO

1 WHERE IS SEO NOW?

#IntegratedSEO

Rankings…

#IntegratedSEO

Digital PR Social PPC SEO Display

#IntegratedSEO

#IntegratedSEO

2 WHAT’S CHANGED?

#IntegratedSEO

Conversational & Semantic Search

#IntegratedSEO

How? Where? Why? What? When?

#IntegratedSEO

3 WHAT’S BEEN THE RESPONSE?

#IntegratedSEO

#IntegratedSEO

• Written Text• Stats• Graphs• Videos• Social Conversations• Interviews• Reports• Case studies• Webinars• Emails / Newsletters• Images• Infographics

#IntegratedSEO

3 HOW SHOULD YOU RESPOND?

#IntegratedSEO

#IntegratedSEO

Integrated SEO =

Integrated Marketing

#IntegratedSEO

#IntegratedSEO

AgenciesInternal Departments

#IntegratedSEO

#IntegratedSEO

Digital

Trading

Social

PPCSEOBlog

Content

Product Content

Email Marketing

Developers

Same Goal “To generate more business” …Why wouldn’t they be Integrated?

RETAIL

#IntegratedSEO

RETAIL

High Street Fashion Retailer

37%

#IntegratedSEO

Digital

Call Centres

Social

PPCSEOBlog

Content

Developers

Email Marketing

Localised ContentTRAVEL

#IntegratedSEO

TRAVEL 50% of content plan wasn’t relevant to the audiences questions through the call centre

#IntegratedSEO

#IntegratedSEO

Awareness/Training

Results

Shared

Strategy

Communication

ACTION

#IntegratedSEO

Integrated SEO =

Integrated Marketing

#IntegratedSEO

Any Questions

#IntegratedSEO

@4PsMarketing@Hannah_4Ps