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  • 8/8/2019 28255251 Presentation on 4ps of Marketing Mix

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    PRESENTATION ON 4PS OF

    MARKETING MIX

    Various types of salts

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    4PS OF MARKETING MIX

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    1) PRODUCT (SALT)

    A) Product Variety :

    TATA Salt (original) TATA Salt Lite

    Saffola Salt Plus

    Annapurna Salt

    Captain Cook namak

    Vneeds(by Vishal Megamart)

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    B)Product Features

    TATA Salt (original)-vacuum evaporation technology.

    -contains requisite amount of Iodine.

    TATA Salt Lite

    - 15% Lower Sodium than ordinary salt

    - no compromise with taste of your food

    -contains requisite amount of Iodine.

    -convenient solution for better healthy food

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    Contdu.

    Saffola Salt Plus-Naturally extracted from the sea & refined &

    enriched with minerals like calcium and

    potassium.

    -specially formulated with less Sodium

    -consumed by entire family as it provides essential

    nutrients ,calcium & iodine.

    VNEEDS Salt No features available

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    Contdu.

    Annapurna & Captain Cook Salt

    -Right level of iodine helps in mental development

    of children-enjoy delicious and healthy food for your family

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    Brand Name Manufactures

    /marketers name

    Price (in Rs) Sizes

    TATA Salt (original) TATA Chemicals ltd 12 1 KG

    TATA Salt Lite TATA Chemicals ltd 18 1 KG

    Saffola Salt Plus Marico ltd 19 1 KG

    Annapurna Salt Hindustan Unilever

    Ldt.

    11 1 KG

    Captain Cook namak Hindustan Unilever

    Ldt.

    11 1 KG

    Vneeds salt Vishal Retail Ltd. 9 1 KG

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    PACKAGING

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    2) PROMOTION

    TATA SALT( original) -Desh ka Namak

    TATA Salt Lite- Low Sodium Salt

    Saffola Salt-The Heart of Healthy Family

    Annapurna-Iodised Powder Salt

    Captain Cook-Free Flow Refined Iodised salt

    Vneeds Salt-Essentials par excellance

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    3) PLACE

    BIG BAZAAR MALL

    DHIRAJ SONS MALL

    VISHAL MEGA MART

    ALL RETAIL OUTLETS

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    THANKYOU !

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    About us

    This was a marketing presentation by students

    of MBA (sem II),

    Shah Dhaval

    &

    Shah Bhaumik

    Department of Business and IndustrialDepartment of Business and IndustrialManagementManagement ,,

    (VeerNarmad South Gujarat University ,Surat )


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