46

Copyright © 2008. Sony Creative Software Inc. All rights reserved.

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VP8b_Stash.indd 1 2/20/08 11:42:37 AM

FLASHFORWARD2008 SAN FRANCISCO

SPONSORED BY

AUGUST 20th-22nd

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based Flash™ conference in the world. For more

information about events, speakers, or tickets

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Legal things: Stash Magazine and Stash DVD are published 12 times per year by Stash Media Inc. All rights reserved and contents copyright Stash Media Inc. No part of this booklet nor the Stash DVD may be copied without express written permission from the publisher. Stash Media Inc.does not promote or endorse products, services or events advertised by third party advertisers. Submissions: www.stashmedia.tv/submit Subscriptions: www.stashmedia.tv Contact: Stash Media Inc. 484-1641 Lonsdale Avenue, North Vancouver, BC V7M 2J5 Canada. Curated in New York. Printed in Canada.

StaSh Media inc.editor: Stephen pricepublisher: GreG robinSassociate editor: heather GrieVeassociate publisher: chriStine Steadaccount managers: StacY JaMeS FrY, apriL harVeYproducer: brandon deMarcoSubmissions coordinator: abbeY KerrMusic editor: SteVe MarcheSeProofing editor: MARILEE BOITSONpreview director/producer: StacY JaMeS FrYpreview editor: Martin GauthierMontage editor: JeFF ZeMetiScontributing producer: eric aLbatechnical guidance: ian haSKinCover image: RUN WRAKE / CSA IMAGES / VEERWWW.STASHMEDIA.TViSSn 1712-5928

Looking over the extreme diversity of work in issue 46, I started to wonder what could possibly be holding it all together. There probably is no answer that would fit on this page but here’s an idea: dictatorship. Could it be the Napoleons, Fidels and Kim Jong-ils of the design world – the misunderstood sub-species known as creative directors – are actually the super-glue of the media universe?

As cheap technology, abundant talent, untamed style trends, expanding release platforms, shaved budgets, strangled schedules and fractured audiences coalesce into a super-heated tornado of design, does it make the creative director’s role more important as a vital arbiter of taste— making sense of it all, finding the truest and most relevant solution to a problem? Or have CDs become cult figureheads simply stamping “cool!” on projects to make clients feel like they are, somehow, navigating the storm. Or are they sheep dogs urging flocks of designers to flood a client with dozens of treatments because no one really knows what will work.

The answer of course is all of the above. And except for a few Zen masters, most CDs fall somewhere between insecure sycophantic charmer and arrogant prick/bitch depending on the job, the hangover and the barometric pressure. They are moving targets, terrified of mediocrity. And thank God for that.

Good creative needs dictators. Yes, it needs collaboration too but ultimately design is weakened by committees and other forms of democracy.

So here’s to creative directors. The (not always) cranky, irascible and unreasonable, captains of taste-making without whom these 46 issues would not have been possible.

Stephen Price Editor New York, July 2008 sp@stashmedia.tv

stashDVD MAGAZINE 46

Director:MISCHA RoZEMA

Production:PoSTPANIC

Animation:PoSTPANICwww.postpanic.net

Stash 19 led off with a promotional short from amsterdam studio postpanic called “postman”. it was shockingly original and highly entertaining and has since garnered wide acclaim. and now, two years later, the postman returns in what the studio promises will be an ongoing series of films.

director Mischa rozema: “Basically the Postman films become a kind of instructional series of tales on how to destroy the world or create panic. it’s not about destruction, it’s the way you destroy/panic. it’s all about attitude. i also love the fact that it’s this postpanic world where anything is possible – postman 1 had edible nuclear clouds and postman 2 also has some really surreal elements. it’s also always such a buzz to see how things you sketch in a notebook come

“POSTman ReTuRnS” Short film

stash 46.01

alive through animation and sound design – that’s the best thing about working on your own short films, no one can make you compromise your vision. the biggest challenges we (myself and ivor Goldberg, head of 3d) had on this production was how to execute some of the physics of the animations, in particular with scenes displaying insane movements of objects, but it was still all fun and that’s the driving force behind making this series of films.”

Watch Behind the Scenes on the DVD

For PostPanicWriter/director: Mischa rozema design: Mischa rozemaanimation: ivor Goldberg producer: annejes van Liempd eps: ania Markham, Jules tervoort

For Massive MusicSound design: Guy amitai, Lawrence horne (Kaiser Sound Studios) Music license/production: Lodewijk pöttker

Toolkit3ds Max, after effects, illustrator, photoshop

FORD Kuga “LighT PainTeRS: RejeCT The ORDinaRy”Virals x 5

Agency:WUNDERMAN ITALY

Director:TAK KURoHA

Production:INDIANA PRoDUCTIoN CoMPANYPIPS:LABwww.takkuroha.com www.pipslab.nl

These five performance videos – created for the Ford Youtube channel (www.youtube.com/kuga) use in-camera light painting by dutch art collective pipS:lab to hype the pre-launch campaign of Ford’s compact euro SuV crossover. director tak Kuroha takes us through the production schedule: “one day of creative brainstorming and rehearsals among director, performers and creative director. one night of technical rehearsals on location. one night of light painting shooting. one night of extra shooting. two days of post production. three days of editing.”

stash 46.02

For Wunderman Italy ecd: roberto Sgarelladigital cd: danilo puricelliSr ad: toon coenenSr copy: Filippo rizzocopy: raffaella Giorgidigital ads: Vesna Luisi, alberto Massazzaproducer: natale Spagnolo

For Indiana Production Company (in collaboration with PiPS:lab)EP: Marco Malfiproducer: Marta Stelladirector: tak Kuroha dop: Giuseppe bilotti

For EDI Effetti Digitali Italianieditor: tommaso norfooriginal Music: daniele Gracian, Fabio Sestili

ToolkitLumasol (proprietary), Final cut

Client:MAZDA MoToRS EURoPE

Agency:JWT DUSSELDoRF

Director:CARL ERIK RINSCH

Production:RSA

Animation/VFX:DIGITAL DoMAINwww.digitaldomain.com

“the only shooting we did was of one man and one woman, who we replicated over and over throughout the spot,” explains digital domain VFX super Jay barton. “everything else was computer-generated – the car, the trucks, the plane, the buildings, the road, the paint – everything. We started with a cG new York city but rebuilt it for a more simplified, futuristic look. We took out many of the details and started thinking more about shapes. We adjusted the buildings and smoothed out the edges for an art deco look and more dramatic shadows and light.”

For Mazda Motors EuropeVp marketing: Masahiro MoroSr manager ad/brand communica-tions: damian donnelianbrand communications manager: Fabrizio Logrippocomm. coordinator: carole pierrot

For JWT Dusseldorfecd: eddy Greenwoodcreative team: Jack Zeniewski, igor Karpalov, ivan bogdanov, tim Greven, Max baenderproject manager: Stefanie Juilfs

For RSA, Los Angelesdirector: carl erik rinschep: Marjie abrahamsproducer: Linda Massedop: claudio Miranda

mazDa “ReD & WhiTe”TVC :30

stash 46.03

For Digital Domain, Inc. president of commercials/ep: ed ulbrichVFX super: Jay bartoncG super: Greg teegardenVFX producer: chris FieldhouseVFX coordinator: Stephanie escobarprevis: david rosenbaumFlame: rob trent, andrew eksner, dave Stern, Kevin ellis, rafael F. colonnuke: Krista benson, rachel d. Keytedigital artists: chris romano, James atkinson, Matthew bell, ron herbst, charles paek, tim nassauer, brian White, anthony ramirez, carlton, david chanMatte painter: dan thronroto: hilery Johnson copeland, rob Liscombe, eddie Gutierrezon set tracker: Scott M. edelsteinintegration tracker: Montu Jariwala, Som Shankareditor: russ Glasgow

For Sehsuchtdirector: niko tziopanosad: alexander heyer3d/2d animation: niko tziopanos, alexander heyerad/compositing: Martin hess3d: timo Kranz, hannes Geigercompositing: daniel hummerproducer: andreas coutsoumbelis

Toolkitreal Flow, cinema 4d

meRCeDeS-Benz “OiL”In-store video

meRCeDeS-Benz “ORigami”Cinema/TVC :30

Agency:JUNG VoN MATT/BASIS

Director:SEHSUCHT

Animation/vfx/design:SEHSUCHTwww.sehsucht.de

the graphically intriguing relationship between hamburg’s Sehsucht and Mercedes-benz started with the minimalist and waveform-driven “Sounds of Summer” spot (Stash 06). here the company returns to the monochrome palette and uses cinema 4d and after effects to tell a story for the G-Series with paper. Schedule: six weeks

Agency:SHANGHAI DGM

Director:SEHSUCHT

Animation/vfx/design:SEHSUCHTwww.sehsucht.de

after seeing Sehsucht’s work with ink and water in “Symphony in red” for Konzerthaus dortmund (Stash 36), berlin-based agency Shanghai dGM had the studio tell the story of Mercedes-benz in engine oil. but instead of live action liquids the studio indulged in what they call “a three-minute real Flow orgy.”

For Sehsuchtanimation: hannes Geiger, thore bornemann, Maurice Jochemdesign: alex heyereditor: christoph Sennproducer: andreas coutsoumbelis, Martin Woelkeregie: ole peters, hannes GeigerVFX: daniel hummer

Toolkitafter effects, cinema 4d

stash 46.04A stash 46.04B

SOny “TRue COLORS”In-store video :90

Director:TRoNIC STUDIoS

Animation: TRoNIC STUDIoSwww.tronicstudio.com

Few studios can make minimalist 3d geometry into abstract narratives as spirited and interesting as new York’s tronic. their newest hd multi-screen opus was designed to play across three 52-inch hd plasma screens inside Sony Style retail stores. Jesse Seppi, co-founder of tronic: “We used a lot of particle animation and transformers. particles work well for the dna concept of building blocks: they can be reduced to the smallest elements and combined to become larger elements. We played with the idea of infinite scale, where things that are large become small relative to things that are even larger than standard broadcast.”

stash 46.05

For Tronic Studiosdirector: tronic Studiosdop: tronic Studiosep: ben Spivakproducer: ben Spivak

For Gluecomposer: Kristian nordcd: Sean holtproducer: ryan amenSound designer: hugh barton

PS3 “Winning eLeven 2008”Game cinematic

Client:KoNAMI DIGITAL ENTERTAINMENT Co., LTD.

Director:GoH FUJITA

Production:KoNAMI DIGITAL ENTERTAINMENT Co., LTD.DIGITAL MEDIA LAB., INC.

Animation/VFX/design:DIGITAL MEDIA LAB., INC.MoZoo INC.www.dml.co.jp www.mozoo.jp

Keisuke toyoshima, producer at digital Media Lab, tokyo: “in order for the actual game players to feel the same psyched up feeling of the soccer player before the match, we created a visual mixed with reality and unreality. While the soccer players are made realistically, we gave them superhuman powers and made them play on an impossibly unreal stadium so that the game players would have an action-movie-like illusion.” Schedule: four months.

stash 46.06

For Digital Media Lab., Inc.producers: toshiyuki terada, naoya hatsumi, Keisuke toyoshimacd: Keisuke toyoshimadirector: Goh FujitacG animators: Kazue tsukamoto, Yoshiki hanawa, Kentaro nakamura, Makoto Kazamaki, Masahito honda, Koichi tsumoricG modelers: arata Kawata, hirotaka Yoshida, Fumi takeuchi, Gento Fujiwara, Fumiaki nakashimatexture design: Kensuke SugimotopM: Kunitaka Sato

For MoZoo Inc.Motion directors: Shinji takehara, Sakura MunakataMotion designers: daisuke imahori, Saki Sato, Wataru Yachida, Youichi takai, Yoshiki isozaki, Go hattoriMotion edit: Soichi Kaburagi, hiroshi Matsumoto, Junko Matsumoto

ToolkitXSi, 3ds Max, after effects, photoshop, illustrator

oFFSET THE EVIL “CLOWn FLOWeR Time”, “LOLLiPOP giFT PaRaDe”Virals x 2

Client:SEGA

Agency:CLEMENGER BBDo

Animation:YUKFoo ANIMATIoN

www.yukfoo.net

Glen real, producer at Yukfoo animation in aukland, nZ: “the campaign was devised to promote the release of the Sega game ‘condemned 2’, which is extremely violent, bloody and nasty. the creative team at clemenger came up with a way gamers could release a little of the bad karma that comes with playing such a horrific game by going to offsettheevil.com and playing the saccharine-sweet games ‘clown Flower time’ and ‘Lollipop Gift parade’. Yukfoo was tasked with designing and animating (and providing game elements) for the virals which were seeded online and appear on the website.” Schedule: five weeks

stash 46.07

For Clemenger BBDoecd: richard Maddocksacd: Guy rookecreative team: chris berents, Michael dawsonap: denise McKeoneditor: Joe Morris (primecuts)

For Yukfoo Animationanimation director: Julian Stokoeanimation producer: Glen realanimation: Julian Stokoe, ryan “Muk” cooper, tim “puddy” evans, andrew Kepple, Shoo Lin, thelonius Veltman, alex dron

Music: Liquid Studios, auckland, new ZealandSound design: andrew Stevenson (pitchfork)

“The 27Th WORLD SnaiL RaCing COmPeTiTiOn” TVCs

Commissioning company:NICKELoDEoN UK

Animation:oCEANWARMAIRwww.oceanwarmair.com

campaign of very uneventful hand-drawn promos for nickelodeon uK that take a sportscaster’s look at the riveting world of snail racing. Simple and dry with a touch of oceanwarmair wackiness. Schedule: one week.

For Nickelodeon UKScript: phil ballep: Jane Laffeycd: peter drake

Toolkitphotoshop, after effects

stash 46.08

SCI FI MoVIES Broadcast design

Client: SCI FI CHANNEL

Commissioning company:DIXoNBAXI

Director:DIXoNBAXICHRIS HEWITT

Animation/VFX:DSTRUKTwww.dstrukt.com

chris hewitt of dstrukt in London says this id – part of a movies package to air on the Sci Fi channel in the uK, europe and Japan – had to compliment the Sci Fi channel branding dixonbaxi created in ‘07 while providing Sci Fi Movies with a clear identity, feel and value. “We wanted to create a grand and eclectic piece that inspired the viewer. this meant balancing live action, 3d, illustration and a range of motion techniques. dixonbaxi like to leave time to experiment on our projects and we were very keen to try spontaneous and random ideas. by having no pressure on the shoot it creates happy accidents

stash 46.09

and moments that added a real energy to the piece. it’s important for the team to have space to create ownership.” Schedule: two months for creative/strategy, three months for production.

Read more detailed notes at www.stashmedia.tv/46_09.

For DstruktMotion direction: chris hewitt production: chris hewittcreative support: Mark beardall, Jason tozer, Stephen Johnston, Gareth evansSound design/score: ben Lukas boysen aKa hecq

Toolkitafter effects, cinema 4d, real Flow, redrock M2, photoshop

KoNZERTHAUS DoRTMUND “BLaCK POem” Promotional film

Agency:JUNG VoN MATT

Director:NIKo TZIoPANoS

Animation/VFX:SEHSUCHT GMBHwww.sehsucht.de

Sehsucht’s affinity for elemental abstraction turns to fire for this sequence used to introduce the musicians of the Konzerthaus dortmund during a press conference. the mix of live and CG flames is choreographed to the music of turkish pianist and composer Fazil Say.

For Sehsucht director: niko tziopanos3d: niko tziopanos, alexander heyer2d: niko tziopanos, alexander heyer, Martin hess, tom abelcompositing: niko tziopanos, alexander heyer, Martin hess, daniel hummer, alexander Saumad: alexander heyer, Martin hess, alexander hanowskiroto: daniel hummer, alexander Saumproducer: Kristina neurohr

stash 46.10

IRoN MANFilm end titles

Client:MARVEL STUDIoS JoN FAVREAU

Director:DANNY YoUNT

Design/animation:PRoLoGUE FILMSwww.prologue.com

For Marvel Studios’ comic book-turned-blockbuster, prologue was asked to create an end title sequence to not only compliment the film, but also keep the audience in their seats well after the last scene. “We wanted the visual language to represent something gritty and archaic to something that was more futuristic while still retaining a retro quality. the references used were tron, tempest and Laser tag,” recalls Seth Kleinberg, prologue’s head of post-production. “our primary technical challenges came from the fact that the color and typography needed a lot of tweaking to hold up well on film. The rendering was relatively simple: we used contour rendering in mental ray, which was very fast, even at 2K.” total production time: four months.

stash 46.11

For Prologue Filmstitle designer: danny Yountep: Kyle cooperproducer: ellen Stafford, Seth Kleinbergdesign/animation: ilya abulhanov, danny Yount, alex hanson, dongho Lee, dave rindnerCompositing/finishing: anthony Mabin

ToolkitMaya, photoshop, illustrator, after effects, Shake

“BOOgie PRiSen” Broadcast design

Client:DR (DaniSh BROaDCaST CORPORaTiOn)

Director:THANK YoU

Design/animation:THANK YoU www.thankyou.dk

a striking program package for danish radio’s annual music award show for teens from copenhagen-based studio thanK You. “We moved away from the typical flashy graphics one would expect for the MtV Video awards in favor of an aesthetic that would inspire kids to be creative. the result was a rough approach where over three days we bombarded our photo studio with illustrations. they were hand drawn, stenciled, and painted on the studio floor, animated in stop-motion through a two-camera setup (one rigged directly overhead and one at 45 degrees to the left), brought into cinema 4d, and mapped onto a cG environment. the piece was rendered using hdr projection and V-ray for c4d.”

stash 46.12

Watch Behind the Scenes on the DVD

Music: dj budha

Toolkitafter effects, photoshop, cinema 4d

HIHD TV CHANNEL BRANDING LAUNCHBroadcast design

Client:GoVERNMENT INFoRMATIoN oFFICE

Agency:TAIWAN PUBLIC TELEVISIoN

Director:JoHNASoN Lo

Animation/design:JL DESIGNwww.jldesign.tv

Johnason Lo, cd/Md JL design: “HiHD is the first HD channel in taiwan. We were very fortunate to have the client’s confidence – the only guideline from the brief is to be abstract with their new channel’s identity. So we took charge in designing the look, the channel name, slogan and parameters. We created a lifeless, chaotic Sd world where residents wander about in search of a new direction. From chaos, evolution takes place. Some things have to be de-constructed and rebuilt in the attempt of a new world order. as all creation works towards this new world order, a new era is born: the hd era.”

Watch Behind the Scenes on the DVD

stash 46.13

For JL Designcd/ad: Johnason Lo ep: river Juan producer: Johnason Lo, Kay Lead compositor: Seadog compositor: thunder, carol designer: Johnason Lo, thunder Lead 3d: KZ 3d: Sawoozer Music: punkan

Toolkit3ds Max, after effects, photoshop, illustrator

More neWS +

More inSpiration+

interVieWS +

JobS +

eVentS+

reeLS =

the brand neW FEED

feedhere.com

neWS, inSpiration, StuFF to Watch

Tiji Tv “The BaLLOOn”Cinema, TVC 2:00

Agency: DDB, PARIS

Director: YoANN LEMoINE

Animation: DIGITAL DISTRICTYoANN LEMoINEwww.digitaldistrict.fr www.yoannlemoine.com

tiji tV is a French cabler aimed at 2-7 year-olds but parisian director Yoann Lemoine says he wanted “to make a film that was mature, poetic, and viewable by both parents and children. i didn’t want to direct a film that could seem to be a teaser from a cartoon or a feature, i worked it more like a music video, to have a beginning and an end.

“We used as a reference one of the previous animated films I directed (evergreen - axelle renoir). it’s a very technical film that uses a lot of different mediums (watercolor, CGI, fluids, 2D and 3D animation). So for ‘Le ballon’, we used all these tools to create a film that was very complex and rich. We used maya ncloth for the balloon, fluids for all the clouds and smoke

stash 46.14

effects, some of the characters are animated with after effects.

“We also used a lot of camera mapping, for the paris rooftops and for the mountain scene too, to create the illusion of volume paintings. the client and agency didn’t want to create a Pixar film or a visually technical film, that would have killed the poetry. So we used

all these effects with caution and always kept in mind the poetic challenge of the film.”

For DDB, Pariscds: pierrette diaz, Mathieu elkaimproducer: Floernec pottiee Sperry

For Wanda Productionsproducer: Jerome denisdirector: Yoann Lemoine

For Digital Districtanimator: Yoann Lemoine

ToolkitMaya, 3ds Max, Fusion, after effects, photoshop, illustrator, ncloth, 3d and 2d Fluids

ReSFeST BRaSiL “ReSFeST10” Festival open

Client:RESFEST BRASIL

Director:BIRDo STUDIo

Animation:BIRDo STUDIowww.birdo.com.br

paulo Muppet, animation director at birdo Studio in São paulo: “our biggest creative challenge was to come up with an original plot and deliver a main character with its own personality while keeping the visual language already being used in all graphic materials of the festival which featured a deconstructed bird as the main character. For that, character animation was developed making a cartoon with a motion graphics feel, or maybe a motion graphics piece with a cartoon feel. the producers of the festival liked the bird character so much that a vinyl toy was produced as a gift for the participants. We basically had no strings attached; the only demand from the client was to end the spot with the festival logo.” Schedule: four weeks.

stash 46.15

For Resfest Brasileps: carlos Farinha, clarice reichstul

For Birdo Studioconcept/design/storyboard: rafael Grampáanimation direction: Luciana eguti, paulo Muppetanimation: Gustavo teixeira, rafael Gallardocompositing: Luciana egutiSound design: paulo beto

ToolkitFlash, after effects

Watch Behind the Scenes on the DVD

stash 46.16

animation/after effects artist roger Scott took over to give timing and structure to the piece.

“It was definitely a challenge of communication. as the images were being created, it was not an easy share process as it was very time consuming to develop the imagery in the complex programming framework aaron crafted, and to render it out so we could actually see what we were discussing. therefore, for quite a long part of the development, all we would have to work with were words. also because the programming was so complex, once it was rendered tweaks were not easy to implement as the basic programming that created it would be very hard to change.” Schedule: four months.

For Blip BoutiqueVisual programmer: aaron Koblindynamics programmer: aaron Meyersafter effects/editor: roger Scott for Light assemblyep: Justin Glorieux

Toolkitafter effects

INTERPoL “ReST my ChemiSTRy”Music video

Record label:CAPIToL RECoRDS

Director: BLIP BoUTIqUE

Animation:BLIP BoUTIqUEwww.blipboutique.com

Justin Glorieux, ep at hollywood’s blip boutique: “We knew we wanted to do something with mapping data, we started thinking about body systems, and how we could expound on the idea of systems from the smallest to the largest scales. We worked with a visual artist, aaron Koblin who we originally found through his data-mapping project that used Faa data of aircraft flights to create these beautiful patterns of light. We asked him a lot of questions about how he generated the visuals and started talking about what we wanted the visuals for this video to look like and how the very loose narrative structure should work. So there was a foundation of raw material to work from, and he created these incredible programs to translate data and actually draw over space and time in a style we all liked. at this point the

THAY KHAY “Tan CeRCa DeL SOL” Music video

Client:THAY KHAY

Director: LAPoSTA CINE

Animation/VFX:LAPoSTA CINEwww.lapostacine.com.ar

Matias trillo (writer, illustrator, designer, textures) and pablo tufaro (director, 3d, editor) from argentinean studio Laposta cine took on this video for Spanish band thay Khay, “because of the creative freedom they gave us, and to escape a little bit from advertising jobs. We used mainly XSi for the 3d and after effects for compositing, Mistika for the editing, and photoshop for the texture painting. the 3d was rendered with mental ray – no radiosity or global illumination lighting.” they hope their long hours of toil will lead to commissions for more projects like this one, “that would be the greatest reward for all the effort, love, and passion we put into those six long months of production.”

stash 46.17

For Laposta Cinedirector, 3d, editor: pablo tufaro Writer, illustrator, designer, textures: Matias trillo

ToolkitXSi, mental ray, after effects, Mistika, photoshop

Watch Behind the Scenes on the DVD

FLAIRS “BeTTeR Than PRinCe”Music video

Record label:MUDDY TRENCH

Directors:jOnaS&FRançOiS

Production:EL NIño

Animation/VFX/design:jOnaS&FRançOiSEL NIñohttp://elnino.tv/

having a literal “carte blanche” as their starting point, the much in-demand French directing duo of Jonas&François crafted the music video for parisian artist Lionel patrick rault (Flairs) out of 3,000 individual hand-drawn black pen illustrations on white paper. the initial sketches were scanned and digitally redrawn to be played back at 12 frames per second. the video was completed piece by piece over the course of four months in between other directing projects. in true rebel director fashion, Jonas&François created the bulk of the initial sketches during on-set downtime while directing the high-profile “4 Minutes” video for Madonna and Justin timberlake.

stash 46.18

For El Niñodirector/animation: Jonas&François

Toolkitafter effects

“The magniFiCenT TOWn OF viLniuS”TVC :30

Client:VILNIUS-EURoPEAN CAPITAL oF CULTURE 2009

Director: PETPUNK

Production/animation: PETPUNKwww.petpunk.com

as part of an international tourism campaign to welcome visitors to the Lithuanian capital, petpunk wanted to depict their hometown as they see it: a playful storybook full of fairytales and rich history. a place, according to petpunk ad Gediminas Šiaulys “where you can at least for a short time become a child again.” the six-month production involved puppets, stop motion clay animation, and wrangling live animals with their heads stuck through white cardboard. For Šiaulys, the real trial was not in piecing together this wild miscellany of elements but in speaking on behalf of their country. “We were responsible for the whole country’s voice in a sense of visual language. So our challenge was to create that voice and reflect Lithuanian identity with contemporary design language.”

stash 46.19

For PetPunkdirector: andrius Kirvela animation/design: andrius Kirvela ad: Gediminas Šiaulysillustration/design: Gediminas Šiaulys3d: Mantas Skrupskelis

props: Vilmante KirvelaiteLive action camera: Mantas SatkusManagement: ausrine benediktaviciuteSound: Jonas Jorkunas

Toolkitafter effects, XSi, illustrator, photoshop

Watch Behind the Scenes on the DVD

iRiSh TimeS “ChaiRS”TVC :40

Agency:CAWLEY NEA TBWA

Director:GAVIN KELLY

Animation:PIRANHA BARwww.piranhabar.ie

dublin’s piranha bar and cawley nea tbWa conjure some unexpected visuals in their interpretation of the different sections of the weekend edition of the irish times. director Gavin Kelly says he was after a way to bring more reality to the all-cG spot: “We knew we could plot a hand held camera moving around the virtual studio easily in 3d, but no matter what we did, we just didn’t get the elusive quality of a real camera. So we cleared the floor in the studio and shot a coffee machine in the center of the room, walking around it with a dV camera, and later tracking this motion and applying it to our 3d camera. the scene took on a whole new life.”

For Cawley Nea TBWAcd: pearse Mccaugheyad: Kevin Keenancopy: pearse Mccaugheyproducers: Margaret Levingstone, Laura McMahon

For Piranha Bardirector: Gavin Kellyanimation: Simon burke, Will SharkeyModeling: cormac Kellytracking: John o’connellproducer: dave burke

ToolkitXSi, Syntheyes, Flame

stash 46.20

CHEVRoLET “DanCing ROBOT”Viral

Agency:STRAWBERRYFRoG, AMSTERDAM

Director:LIEVEN VAN BAELEN

Production:CZAR

VFX:NoZoNwww.nozon.com

two weeks after losing out on the bid for the latest citroën robot commercial, nozon got the call to take on this parody of the campaign. nozon partner and 3d supervisor Mike de coninck remembers: “it was our chance to have a little revenge.” the brussels-based studio built the obnoxious dance moves on reference video then keyframed the 3d by hand. “We where searching for a kind of dance where people are really deep into it but just look stupid. but once we where shooting we realized we needed to be even more stupid – the more he was dancing, the more we were asking to have him dance like a jerk, loving himself like that guy you see in all the clubs

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dancing up next to girls trying to get their attention and the only thing he gets is her glass in his face.” Schedule? “comfortable for once, we had two months of post on this one.”

For Czardirector: Lieven Van baelenproducer: Jan Koopmans

For NozonMike de coninck (3d super) and his teamMusic: bradley evans

ToolkitMaya, photoshop, Maxwell, nuke, Flint

niSSan QaShQai “PLay WiTh The CiTy”TVC :30

Agency: TBWa\LOnDOn, TBWa\g1

Director:DANIEL KLEINMAN

Production: RATTLING STICK

VFX: FRAMESToRE CFCwww.framestore.com

an eight-day shoot with daniel Kleinman: check. Live-action crew of 170: check. Six weeks of post with 12 Framestore artists and designers: check. bring buenos aires to life to prove the nissan Qashqai crossover is indeed “urbanproof”: check.

For NissanMarketing communications GM: Jean-pierre diernez

For TBWa\London, TBWa\g1creatives: chiappe & Saunbyproducer: emma rookledgeplanner: Filippo dell’osso

For Rattling Stickdirector: danny Kleinmanproducer: Johnnie FrankelEditor: Steve Gandolfi

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Watch Behind the Scenes on the DVD

BmW “ROaD” TVC :30

Agency:JUNG VoN MATT/BASIS GMBH WA

Director:CARL ERIK RINSCH

Production:maRKenFiLm gmBh & CO. Kg

Animation/VFX:DIGITAL DoMAINwww.digitaldomain.com

What if the road were to build a car? What would it create? Julie Miller, communications and pr director at digital domain: “the goal was to design a car organically, as if it were a living creature literally growing into existence. it needed to feel like time-lapse photography and convey something that was organically conceived evolving into something that is highly precision-engineered. the creative and technical challenges went hand in hand. the biggest challenge was developing the approach that delivered the most organic, realistic look. While natural phenomena are typically created with procedural techniques, using that approach didn’t deliver

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a believable feeling of ‘life’ and ‘growing’. So the artists applied more traditional character animation tools and techniques. they tested the geometry, pulling polygons apart to see where it broke, and how holes formed naturally, which gave them ideas about where and how elements like vines could grow out.” Schedule: 10 weeks from pre-vis to finish.

For Jung Von Matt/basis GmbH WAecd: thim Wagnercd: Mark rota

For markenfilm gmbh & Co. Kgdirector: carl erik rinsch ep: Katie Steibel producer: alexander Steinhoff Line producer: claudia Westermannproducer: eric Vidart Loeb dop: rob Malpage

For Digital DomaineVp of production: ed ulbricheps: ed ulbrich, Karen anderson VFX super: Jay bartoncG super: ron herbst VFX producer: chris Fieldhouse VFX coordinator: Stephanie escobar

pre-vis: patrick perezcharacter modeling/animation: Juan Gomez, Justin Lloyd, Victor Soto, Luis pierri, Michael Kirylocolor/lighting: Greg teegarden FX td: brandon davis Modeler: brandon perlow texture painter: Mayumi Shimokawaroto: Midori otsuboFlame compositors: david Stern, Kevin ellis nuke compositors: Jacqueline Cooper, Todd Sarsfieldtracking: Geoffrey baumann, ross McKenzie

OXFam “ROaR”TVC :30

Director:maRC ReiSBig (SSSR)

Agency:RAINEY KELLY

Production company:PASSIoN PICTURESwww.passion-pictures.com

Marc reisbig (part of the SSSr collective) concocts a dark and passionate call for action on behalf of oXFaM in this spot running on uK tV.the background plates and globe were captured in stop-motion with digital stills, the characters were animated in XSi and composited in after effects. anna Lord, producer at passion pictures recalls the biggest challenge was schedule: “overall we had seven weeks, but delays in approval of design meant we actually only had three and a half weeks left after the stop-motion shoot.”

For Rainey Kellycds: Stephen Moss, Jolyon Finchproducer: claudio GoriniJr producer: Maria prado-uricoechea

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For Passion Picturesdirector: Marc reisbig (SSSr)producers: Kayt hall, anna Lordep: hugo SandscG production: Jason nicholas, chris KnottcG pM: Laurence VacherModeling/texturing: Matt Westrup, pierre Lopesrigger: chris dawson

animators: Lina Kousnetsova, donny Mahmood, haavard nessLighting/render: tommy andersson, claire Michaud, Sajjad amjadcompositing: niamh Lines, Yu Sato, John Williams, Marc reisbig, david Lea2d traditional FX: barney russelldop: Mark chamberlainVFX supers: neil riley, Matt day

art: Matt cooper, Mark harper, alex barrow, Yu Sato, Kristian hammerstad, Marc reisbigStudio manager/gaffer: denis russoeditor: Klaus heinecke, Jaime rubio, tim King

ToolkitXSi, Mirage, Flame, after effects

SOny “SnOW angeL”Short film

Agency:DARE DIGITAL

Director:LAURIE J PRoUD

Animation:SHERBETwww.sherbet.co.uk

this enigmatic new short sponsored by Sony was built on a scene idea from John Malkovich following his involvement in the latest Vaio campaign. the story was then co-written by visitors to the Vaio site with votes tallied to decide the most popular narrative suggestions. The final twist-filled tale was interpreted by Sherbet director Laurie J proud through London digital agency dare. animated in Flash, after effects and Maya inside six weeks.

For Sonycommunication manager: Kirsi StewartWriters: John Malkovich, Wayne chisnall, Laura tonini, arianna tropea

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For Dare Digitalads: Matt Firth, Vicky Gooseplanner: elaine Millerproducers: harriet Scopes, emily creek

For Sherbet director/design: Laurie J proudproducer: rachel Matchettanimators: nick appleton, Martin oliver, ross Vidsten, aaron Lampert, Garth Jones, Steve Solecompositor: Shelley revill3d: Simon GoodchildSound: barney Quinton

ToolkitFlash, after effects, Maya

“h.P.a.m.” Short film

Director:JAKE PoRTMAN

Animation/VFX:NoTACTUALSIZEwww.notactualsize.net

Jake portman’s latest labor of love – produced under his notactualsize label – is a phantasmagoric mash-up of stop motion clay characters and 3d environments. “the subject matter is about evolution (sort of). i decided to start by doing a normal treatment, build it out in 3d, then leave it, and come back to it periodically and change various bits and pieces along the way. the look changed drastically from what we started with but there are still parts in place from the original (mostly in the form of bump maps). Most of the environmental textures are made from super-magnified shots of bacteria.”

a newcomer to stop motion, portman admits, “i was pretty much learning the process of modeling and animating with clay from scratch. there was a lot of spitting and crying at the beginning, but i decided to take some time out from paying jobs

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from about February onwards and work on this full time, and eventually i got the hang of it. the size of the models came down a ridiculous degree from the first to the last. The first one I did was the size of a small town, and at the end they were down to a handful of inches.”

For notactualsizedirection: Jake portman animation/design: Jake portmanScreenplay: charlie Short character design: bill Sneed Music/sound design: braincloud

Toolkitphotoshop, illustrator, after effects, cinema 4d

“a WaLK in The WOODS”Short film

Director: WEEBL

Animation: WEEBLwww.weebls-stuff.com

the latest bit of overt silliness from the Flash-obsessed mind of uK director and audio engineer Weebl, aka Jonathan “Jonti” picking. possibly best known as the creator of the Weebl and bob cartoon series and other excellent time-wasters on his site weebls-stuff.com, Jonti also counts broadcast design, advertising gigs and VFX work on resident evil among his credits.

director/animator: Weebl

ToolkitFlash

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“The COnTROL maSTeR”Short film

Client:VEER

Director: RUN WRAKE

Production:SCLAH FILMS

Animation: RUN WRAKEwww.runwrake.com

in commissioning run Wrake to create a film featuring the cSa images collection, canadian stock and type house Veer could not have chosen a film-maker more suitable to the task. the London-based director used a similar approach in his multi-award winning black comedy “rabbit” in 2006 (see Stash 24). the cSa images collection – available for license from www.veer.com – is a separate stock art affiliate of the charles S. anderson design company and is inspired by the highs and lows of art and printed culture: 20th-century advertising cuts, the tactile look of ink on paper, pulp and vintage themes, and american modernism. Schedule: three months

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For Sclah Filmsdirector/animator: run Wrakeanimation assistants: Martin Morris, thomas MitchellSound/dubbing editor: Jon newmandubbing/re-recording mixer: nigel heathMusic: daniel Morgan

Toolkitafter effects

Sound designer/sound editor: Karl amdaloriginal score: Mckay Marshallcontributions: Jason pike, Fred ruff, eric durante, eric Lyman, and bent image Labcreated as carlos Stevens’ senior thesis film at The Art Institute of portlandall stop motion was shot and produced at bent image Lab on a volunteer basis

Toolkitphotoshop, after effects, cinema 4d, 3ds Max, Mojo, boujou

stash 46 BONUS FILMS: STUDENT MINI FILM FEST 3

“TOumai” Student film

School: ART INSTITUTE oF PoRTLAND

Director:CARLoS STEVENS

Animation:CARLoS STEVENS, BRIAN KINKLEY http://sotisdesign.com

director: carlos Stevensproducer: carlos Stevensad: brian KinkleyStory/concept: Jessica Lynn, brian Kinkley, carlos Stevensillustrators: traci cook, Jessica Lynn, carlos Stevensanimators: carlos Stevens, brian Kinkley3d crew: carlos Stevens, Shirak agrestacompositors: carlos Stevens, brian Kinkley, Loren JudahStop motion dop: Jim birkettStop motion pc: Kara placeStop motion animators: Sarah hulin, randy Wakerlin, and Jerold howardStop motion puppet builders: Kimi Kaplowitz, Mary blankenbergStop motion set builders: Javan ivey, alisa Stern, and Jamie edwards

“LiLium uRBanuS”Student film

School:SCHooL oF VISUAL ARTS

Directors:ANCA RISCA, JoJI TSURUGA

Animation:ANCA RISCA, JoJI TSURUGA

www.thejoji.com/liliumurbanus

Music/SFX: dante nou Special thanks: Joseph burrascano, christopher Fung, John Mcintosh, andre Stringer, dan Vislocky, dante nou, Shilo, nathan Love, Friends and Family

patrick braun, claudia Gubisch, Minas Suluyan, Sibylle bormannSuper sound editor: paul rischerad: Stephan SacherStoryboard/layout: Stephan Sachercharacter rigging: Michael herm compositing: Stephan Sacher, Michael herm, dennis rettkowskieditor: Sven Fox Foley: Guenther roehnMusic recording: Veit norekre-recording mixer/music mixer: Marian MentrupLine producer: Javelle bauersfeldep: holger LochauSpecial thanks: christina

Schindler, Lars Krueger, Frank Gessner, Jan berger, ulf Grenzer, Konrad Weise, Felix Goennert, Sonja rohleder, Jan Koester, Milen Vitanov, heiko Krischker, uwe Sorgalla, Gil alkabetz, ulrich reuter, Juliane dummler, Families and Friends

ToolkitMaya, mental ray, photoshop

“ChumP & CLumP” Short film

School: hhF “KOnRaD WOLF”

Directors:SaCheR & heRm

Production:JAVELLE BAUERSFELD, HFF “KOnRaD WOLF”

Animation/VFX:MICHAEL HERM, DANIEL ZINNER, STEPHAN SACHERwww.chumpandclump.de

directors: Sacher & herm chump voice: Volkram Zschiescheclump voice: Michael hermanimation/VFX: Michael herm, Stephan Sachercharacter design/modeling:Michael herm, Stephan Sacherrendering/lighting: Michael herm, Stephan Sacheradditional animation: daniel ZinnerMusic: Friedemann MatzeitMusicians: oliver Kuentzel, alexander Feucht, Karen Weber, Simon harrer, Sabine techritz, Jens Jouvenal, Sebastian Selke, Juergen hahn, angelika Goldammer, Marcus Sommer, arlett Matzeit, ralf Zickerick,

Inspiration. Just the way you want it.

MoTIoN GRAPHICS, 2-disk setA sweeping treasury of 60 motion design projects guaranteed to inspire. Curator Justin Cone calls this collection “as close to definitive as I’ve ever seen”.

MUSIC VIDEoS, 2-disk setGorge yourself on this 2-hour feast of the most innovative music-driven projects the planet has ever witnessed.

BeST OF 2007, 2-disk setThe most inspired and spectacular commercials, music videos, virals, broadcast designs, game cinematics and short films of 2007.

CoLLECT ALL 3 NEW STASH CoLLECTIoNS ToDAYCheck www.stashmedia.tv for special pricing and local retailers