wunderman wisdom & wine may 2012
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Stories from the Road Tales from the SxSW Interactive Conference
What is SXSW?
http://www.flickr.com/photos/samsungusa/6988771523/
Dedicated Website
“But which agency provided the best coverage of all the heady talks?... I think Wunderman was the most comprehensive.”
Notes from SxSW
•••• Fundamentals • Some shout outs
What’s the deal? Why does it matter?
http://www.flickr.com/photos/kk/6826896474/in/pool-35034355638@N01
It’s a place where brands launch new products and
services
http://demo.tracx.com/sxswinfographic/
It’s a place where startups debut ideas
and connect with funding
http://demo.tracx.com/sxswinfographic/
“Gives you a sixth sense”
“Fun & safe way to meet new people”
“Discover your hidden connections”
You also like “Words with Friends.” I guess that’s good?
It’s a place where the new Angry Birds gets
released.
[ It’s a place where geeks lost control over Angry Birds ]
Q: Who was the most talked about technology company at 2012 SxSW?
NIKE as a Tech Company
Add to Culture
Add to culture
Drive Culture
Add to Culture
Add culture that leads to useful marketing
Add culture that leads to useful marketing
Add Culture that leads to Useful Marketing that leads to Behavior Change
Add to culture that leads to useful marketing that leads to behavior change
Drive culture that leads to useful marketing that leads to behavior change
Behavior change creates stories
Drive Culture
Behavior change creates stories
Drive Culture
Behavior change creates stories
Add to culture, don’t sponsor it. Do it by providing marketing that is useful. Doing so will create behavior change (and stories).
Q: Who unveiled the buzziest new service by building social into the center of their established product?
Turning Content into Commerce? More like turning Customers into Marketers
Sync & Tweet
Earn a place in line
Get your Tickets
There was one place at SXSW that was as old school as it was new school
Navigating the Tradeshow
It was crowded
51
Talk to the right person
52
Talking to customers
53
“We only do face to face meetings”
A few more worth a shout out
Homeless Hotspots:
Your excuse is over:
Click on the ad:
It’s Alive:
In conclusion Convergence is over it’s about the blur NIKE is Technology and AMEX is Social
These efforts were about Creating Action That lead to behavior change
That will lead to loyalty
