wunderman template 3x4_jan 2012
TRANSCRIPT
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The WundermanPowerPoint templateThis document provides helpful instruction, samples and tips on how to apply the Wunderman Brand Guidelines to a PowerPoint presentation
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Getting started: applying the Wunderman Brand Guidelines to a presentation
1. Open an existing presentation
2. Select all the slides you want to use, and copy and paste them into this document
HINT: To select multiple slides that are not in sequence, hold down the control key and click on each slide.
If the slides you want are in sequence, click on the first slide, then hold down the shift key and click on the last slide in the sequence. This will select all slides within that range.
3. Apply appropriate layoutYou will need to decide which layout within the template best suits your content.(ie. whether it will be an opening slide, a divider slide, a statement slide, or a text slide). This is necessary, as PowerPoint will not automatically know which layout is required on a slide by slide basis.
See the following page for detailed instructions on how to apply layouts
Option 1: Copy and paste existing slides into this file
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Getting started: applying layouts1. Make sure your 'home' tab is active.
2. Click on the 'layout' button
3. Choose the layout you want
4. ‘Reset’ your layoutNOTE: If you have created content not using master placeholders, you will need to manually format the content to the appropriate font, colour and size and position to match this template
NOTE: This step will ensure the slide content is correctly formatted according to the template.
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Getting started: applying the Wunderman Brand Guidelines to a presentation
1. Download the .pptx template from the intranet
2. Save it as a .potx file. Your computer will automatically save it in a location where powerpoint will recognize it as a useable template.
3. From the top menu, click on ‘file’ – ‘new’ – ‘my templates’. A pop-up window will appear. Choose the wunderman template.
4. Follow instructions as per slides 2 & 3
Option 2: Adding this document to your available templates
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Table of contents
Section 1
Section 2
Section 3
Section 4
Section 5
Section 6
Section 7
What you will see in this presentation
Presentation title pages
Divider slides
Chart, text and column treatments
Special statements and quotes
Photography
Miscellaneous reference slides
Icon collection
slides 6-11
slides 12-17
slides 18-25
slides 26-31
slides 32-41
slides 42-48
slides 49-51
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Presentation title page optionsSection 1
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Presentation title pagePresentation name. Date.
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Presentation title pagePresentation name. Date.
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Presentation title pagePresentation name. Date.
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Presentation title pagePresentation name. Date.
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There are conversations that arefleeting and dissipate into the
white noise of daily life but there are some that resonate sparkle with new ideas, that
make us think in new ways and which create new relationships.
These are the conversations that
define feelings and change the behavior of consumers.
introducing Wunderman
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Presentation divider slide optionsSection 2
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Getting started: adjusting the size of the white boxes
To resize the white boxes on your title page or divider pages:
1. Select the box and click on the 'format' tab at the top of your screen
2. You can manually adjust the box size by clicking on the up or down arrows beside the ‘height’ and ‘width’ options at the far right hand side of the menu
Note:The white boxes can not be part of the master. Therefore, once you apply a DIVIDER master to a new slide, you must copy and paste the white boxes from one of the samples onto the new slide, then size accordingly.
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Divider slide optionsThe Divider slides use the white box treatment.Sub-points can go here if applicable.
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Divider slide optionsTitles are century gothic bold, 66 point.Sub-points are century gothic regular, 20 point.
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Divider slide optionsHighlight key words for emphasis. Only use grey and one colour per slide.
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Divider slide optionsSize the boxes with enough white space to accommodate the words. Do not crowd them tight to the edges.
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Chart, text & column optionsSection 3
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Text slides
Slide titles Use sentence case so only the first letter of the first word is
capitalized Font is Century Gothic Bold
Body copy Above 14pt use Century Gothic Regular Below 14pt use Cambria
Subheads and spacing If a subhead is14pt or smaller, use Century Gothic Bold,
all uppercase, purple If 16pt or larger, use Century Gothic regular, purple, sentence case The exception to this is in the tab chart format Spacing is 12 pt. ‘after’, and line spacing is single
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3 Column sample
Slide titles and column headers are century gothic.
Content font is Cambria. Spacing between paragraphs
is 6pt. ‘after’. Line spacing between
sentences is single spacing.
Slide titles and column headers are century gothic.
Content font is Cambria.
Spacing between paragraphs is 6pt. ‘after’.
Line spacing between sentences is single spacing.
Slide titles and column headers are century gothic.
Content font is Cambria.
Spacing between paragraphs is 6pt. ‘after’.
Line spacing between sentences is single spacing.
Column One Column 2 Column 3SUBHEAD ALL CAPS SUBHEAD ALL CAPS SUBHEAD ALL CAPS
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Keep charts simple and use similar colorsTertiary colours are to be used only to support the primary and secondary colours when extra colours are needed.
Jan Apr July Oct Jan Apr
$25.0
$18.1
$25.3
$46.2$50.7
$52.8
2010 2011
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Tertiary colours are to be used only to support the primary and secondary colours when extra colours are needed.
Keep charts simple and use similar colors
Category 1 Category 2 Category 3
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Tab chartSubtitle
One Two Three Four Five Six
Line one xx xx xx xx xx
Clean and simple xx xx xx xx xx
Adjust alignment of copy depending on content
xx xx xx xx xx
Text should be left justified, numbers right
xx xx xx xx xx
Highlight line for emphasis
xx xx xx xx xx
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32%
68%
2008
InteractiveNon digital
56%44%
2009
InteractiveNon digital
Pie chart sample on a colored background
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32%
68%
2008
InteractiveNon digital
56%44%
2009
InteractiveNon digital
Pie chart sample on a white background
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Special statement & quote optionsSection 4
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Wunderman statement slideUse this template for big words or impactful statements.Keep text to a minimum.
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There are many options to choose from for statements and quotes.The new template primarily uses grey, white and purple. Secondary colours are blue and pink. Colours should be applied in a consistent manner. Don’t forget the importance of white space.
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Statement sample staggering text for interest.
You may stagger text on title slides for visual interest. Do not do this if your copy exceeds 3 lines at 66pt. Use this technique sparingly.
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Wunderman ranked #2 on Advertising Age’s “A-list stand-outs” of hot shops, delivering some of the year’s best work to America’s top brands.2011
“Wunderman is the world’s largest marketing services agency, encompassing data, digital and direct services.”2009
Direct/CRM: “Wunderman ranks #1 worldwide.”2010
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Lester Wunderman
“What matters today are the digital conversations with and among consumers.”
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Using photographySection 5
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Using imagery
Be honest with yourself – do you really need a photo to dramatize your point? If it’s not adding meaning, you’re applying make-up, and the best advice is to USE SPARINGLY .
1. Think hard 2. Crop hard 3. Cut out 4. Interesting
An easy way to make an average shot better, and bring originality to it, is to crop hard (as long as you don’t render the content meaningless).
Eliminating the background from the subject is worth considering if you want to keep your backgrounds clean.
It may work best if used throughout a document rather than mixed with other, squared-up imagery.
The exception to this is when showing case studies, as our end products are many and varied.
Above all else, anything visual has to engage before it can inform. The human eye has evolved to notice the unusual, so give yourself a head start and look at the ‘Interesting’ section in the ‘Explore’ section of flickr.
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Imagery and type
1. HIGHLIGHTED METHOD
A solid box appears behind each line so that multiple lines have a ragged edge and a solid area behind. The box can be black, white, or in one of the primary or secondary colours, and can be up to 50% transparent providing the copy is clear and legible.
2. SOLID BOX
Alternatively, you can use a solid box behind the entire block of type as in example 2.
1. 2.
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Imagery and type3. DIVIDING THE PAGE
Divide the page vertically or horizontally with your copy appearing on one side and your image appearing on the other. The copy can appear on a white, charcoal or black background – do not use colors.
DO NOT:
Put type over images without a boxUse a coloured background behind the type on the divided pagesUse coloured type on coloured backgrounds
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Full bleed imageUse a DIVIDER layout for full bleed photos. This will require manual adjustment of font position & box size/colour dependant on your image.
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Photo sampleAdd a border and drop shadow to images that are used on a coloured background.
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Nick MooreEVP, Chief Creative Officer, Wunderman
“Don’t write an ad, start a conversation.”
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Instruction on using subdued imagesThe following 2 slides show how to subdue slide content to emphasise a callout box over top of a heavy text slide with images.
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Subdue text by changing the colour
SOLUTION
This technique requires a bit of work. You must first of all change all text to a light grey, as well as the bullets.
You then select each photo individually, go to the ‘format’ tab, click on ‘colour’, then choose a pale monochrome grey under the ‘re-colour’ section.
This is a sample for a case study. Borders and drop shadows were applied to the photos.
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Subdue text by changing the colour
Place call out in a box over top of the background.Adjust the box size to accommodate the amount of text.
SOLUTION
This technique requires a bit of work. You must first of all change all text to a light grey, as well as the bullets.
You then select each photo individually, go to the ‘format’ tab, click on ‘colour’, then choose a pale monochrome grey under the ‘re-colour’ section.
This is a sample for a case study. Borders and drop shadows were applied to the photos.
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Miscellaneous reference slidesSection 6
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Occurs in1 in 100,000
to150,000males
.Use simple graphics to communicate ideas
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The network’s guiding principles
4
Shared resource delivery
2
Shared accountability
3
Open agency model
1
All relationships
are local
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At Wunderman we believe marketing today is a conversation, and the right conversation changes everything
Manifesto
Impactful Conversations
Optimize
Listen Anticipate CreateParticipat
e
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Wunderman Brand Experience Scorecard®
Proprietary tools
Listen Anticipate
Brand Asset Valuator®
Loyalty Marketing Framework™
Customer Journey Audit
MONITOR MindBase™
The Listening Platform
AmeriLINK® US Consumer Database
Decision Track
Participat
e
Marketing Performance Evaluator™
VIEW™
Wunderman iMpact™
9-Cell Matrix™
Wunderman Search Advantage
Create
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CuriousA restless mind keeps our work fresh
There’s always more to discover
It’s better to know why rather than simply what happens
EclecticLearn from as many sources as possible
Select and bring together the best
Good ideas can and do come from anywhere
DefiningCreating new and better ways
Leading and shaping our industry
Be brave and challenging
ConnectingThings work better together
No person is an island
Together we are stronger
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There are conversations that arefleeting and dissipate into the
white noise of daily life but there are some that resonate sparkle with new ideas, that
make us think in new ways and which create new relationships.
These are the conversations that
define feelings and change the behavior of consumers.
Thank you.
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Icon collectionSection 7
Please check the Brand Central Icon library for additional icons, as they continue to be developed.
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icons
Analytics
B2B
Brand Asset Valuator
Brand love
Chat
Consumer electronics
Creative
CRM
Customer profile
Data management
Digital
Direct mail
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icons
eCommerce
Entertainment
Financial services
Gap analysis
Healthcare
Home
Information
Insurance
Loyalty
Mobile RSS
Promotion
Retail 1
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icons
Retail 2
Sales support
Shopping
Social
Unique
Young mothers
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Communication tactics
Banner ad
Billboard
Catalogue
Direct mail
FSI
High impact DM
Magazine
On-line event
POS
Print ad
Radio
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Communication tactics
Search
SMS
Telemarketing
TV
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Content
Company website
Webcast
Product reviews
White paper
Sales collateral
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Devices
Desktop
Smart Phone
Laptop
Tablet
Mobile
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Engagement tactics
Blog
Company website
Event
Inbound call
Landing page
Live chat
Partnership
Product reviews
QR code
Registration page
Sales collateral
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Engagement tactics
Sales rep
Virtual event
Webcast
White paper
YouTube