413mkt e marketing

M.B.A. (Semester- IV) (413MKT) E MARKETING (2013 Pattern) Instructions to the candidates: a. Attempt any three questions. b. Each question carries 10 marks. Q1. Explain E Marketing 7 step plan in details. Q2. Elaborate on the product mix for E Marketing. Q3. Explain - Electronic Payment System - Different types of payment modes, ecash, e-check and e-money. Q4. Distinguish between Marketplace and Marketspace. Q5. Write short notes on. a. motivations for shopping on net b. Attributes about online shopping. *****

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M.B.A. (Semester- IV) (413MKT) E MARKETING (2013 Pattern)

Instructions to the candidates:a. Attempt any three questions.b. Each question carries 10 marks.

Q1. Explain E Marketing 7 step plan in details.Q2. Elaborate on the product mix for E Marketing.Q3. Explain - Electronic Payment System - Different types of payment modes, ecash, e-check and e-money.Q4. Distinguish between Marketplace and Marketspace.Q5. Write short notes on.a. motivations for shopping on net b. Attributes about online shopping.

*****

MARKETING / E-MARKETING CONCEPTOS BASICOS DE MARKETING ESTRATEGIAS DE E-MARKETING Lic. Jaime Rosas

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