4 simple steps to raising all the money your nonprofit needs

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4 Simple Steps to Raising All the Money Your Nonprofit Needs

Sandy Rees

December 12, 2012


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Advising nonprofits in:

• Strategy

• Planning

• Organizational Development

www.synthesispartnership.com

(617) 969-1881

[email protected]

INTEGRATED PLANNING


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www.mission.do


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Today’s Speaker

Sandy Rees Fundraising Coach

GetFullyFunded

Assisting with chat questions: Jamie Maloney, Nonprofit Webinars

Hosting:

Sam Frank, Synthesis Partnership

Sandy Rees, CFRE Fundraising Coach & Consultant www.getfullyfunded.com

(c) Sandy Rees, 2010 www.getfullyfunded.com

Staff have what they need to deliver services Bills are paid Rainy day fund or reserve established Large donor base Donors are engaged and happy Diversified revenue streams Mission is being fulfilled


The right mindset Passion for the cause Strong leadership Compelling mission Donor-based fundraising



“Nothing can stop the man with the right mental attitude from achieving his goal; nothing on earth can help the man with the wrong mental attitude.” W.W. Ziege


“Whether you think you can or you can’t, you’re right.” Henry Ford

Emotional appeal Relatable Understandable


It’s fundraising that focuses on the donor builds relationships


There are 4 simple steps to building donor relationships and fully funding your mission:

1. Tell your story 2. Ask for a gift 3. Thank the donor 4. Build relationships



It’s who you are and who you help It’s how you make a difference It’s about how you’re changing lives


“Our mission is to provide food rescue and warehousing services to at-risk populations in the 18-county service area we cover.”

“We make sure that everyone who needs food has access to it.”

OR

What does this really say? “Members of an avian species of identical plumage congregate.”



Short version – elevator speech Longer version – website, grants, and more!

Keep it short and simple Communicate 1 or 2 key messages Focus on the results Be prepared to share a story about someone whose life has been changed by your nonprofit’s work


Focus on 1 person or 1 family Tell the ‘before’ and ‘after’ Include only a small bit about your organization


Use a variety of strategies throughout the year Special events Direct mail Grants Major gifts Monthly giving Etc.


Tie the gift amount to something meaningful like:

“$1.72 will provide a hot meal for a person in need.” “$500 will provide a scholarship for a child in need to attend classes.”


Just ASK!



Send a prompt, sincere, warm Thank-You letter within 48 hours of receipt of the gift

It lets the donor know you got their check Builds trust Chance to educate the donor


Letter Phone call Hand-written note Email Personal thanks



Get to know the donor Steward the gift Maintain good communication

Communicate regularly Respond promptly to requests Invite donors for a tour Be honest and ethical at all times



Sandy Rees, CFRE Fundraising Coach

www.GetFullyFunded.com


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4 simple steps to raising all the money your nonprofit needs

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