3 steps to raising $1,000 or morein 2013 with Goodsearch

A campaign guide to increasingmembership and activity

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3 simple steps

January 2013

This guide includes key communication strategies and marketing templates, all boiled down to three easy steps to your success:

1.Set a goal

2.Rally your support base

3.Take daily action in the workplace

Our mission at Goodsearch is to empower anyone to change the world through

simple everyday actions.

©2013 Goodsearch, LLC All Rights Reserved

1 – Set a goal(the math is easy!)

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How To Raise Over $1,000 in 2013

The average loyal Goodsearch Supporter CAN earn $50 annually

20 loyal supporters x $50 = $1,000

January 2013 ©2013 Goodsearch, LLC All Rights Reserved

Average 5 searches daily

$500 in shopping annually

$500 in dining annually

$18 earned $15 earned $17 earned

Totals $50 earned donation annually

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Setting Your 2013 Goals

• Check your Goodsearch Charity Profile (click on its name on the homepage)• Determine how many supporters you have• Set an achievable goal for increasing the number of supporters and thus

your total amount raised

January 2013 ©2013 Goodsearch, LLC All Rights Reserved

2012 2013

Supporters 10 20

Search (5/day x 365) $180 $360

Shop ($500/yr) $150 $300

Dine ($500/yr) $170 $340

Total x Supporters $500 $1000

Example: If this charity’s current 10 supporters each invite one friend they can double their donation award for 2013.

2 – Rally your support base(think broadly, be creative!)

©2013 Goodsearch, LLC All Rights Reserved 7

Build Your Support Base

Get Your Board On Board

• Add your Goodsearch partnership as an agenda item for your first board meeting of the year

• Demonstrate or explain to your board how Goodsearch works• Goodsearch How it Works Video: http://www.goodsearch.com/getinvolved.aspx#SharethisVideo

• Make it easy: Use the chart to demonstrate how easy it is for a user to earn $50 in a year

• State your Goodsearch Fundraising Goal for FY 2013

• Ask the board to pledge to register as a supporter of your cause on Goodsearch and help reach the goal

• Double your impact: ask each board member to invite a friend, partner or spouse

January 2013

Top

Tip!

Top

Tip!

©2013 Goodsearch, LLC All Rights Reserved 8

Build Your Support Base

Engage Your Employees

• Email your employees and ask them to support your charity on Goodsearch• You can use the sample email on the next slide

• Demonstrate Goodsearch in a weekly team meeting• Show the video http://www.goodsearch.com/getinvolved.aspx#SharethisVideo • Explore the website http://www.goodsearch.com

• Encourage your managers to discuss using Goodsearch in their weekly team meetings

• Show your employees how easy it is to get to $50 in donations through simple daily actions

• Set up a challenge: have an internal fundraising drive to see how much your office can raise via Goodsearch – create teams, goals, deadlines and mini-competitions.

January 2013

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Tip!

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Sample Employee Email

Dear Colleague,

 

We’ve registered The United Way of the Bay Area with Goodsearch.com, a company that helps non-profits like ours raise funds through the everyday actions of our supporters! Every time you use a Goodsearch service, they donate approximately half of the revenue they make to the non-profit you’ve designated. Here is a short video on how it works: http://www.goodsearch.com/getinvolved.aspx#SharethisVideo

 

Here is how you can help:• Use Goodsearch.com when you search the internet – it works just like any other search engine

with the added bonus that they will donate a penny to us every time you do!• Use Goodshop.com when you shop online – they work with more than 2,800 major brands, have

over 100,000 coupons and donate a percentage of every purchase you make to us• Enroll with Gooddining.com - they will donate up to 6% of every dollar you spend when you eat at

one of 10,000 participating restaurants• Download the United Way Bay Area Good To-Go add-ons to earn donations every time you

search and shop. You can also get coupon alerts and donation reminders as you visit any of the 2,800 stores in Goodshop. Get them here: http://www.goodsearch.com/goodto-go.

We’d like to begin building our presence on Goodsearch.com. Please join our community on Goodsearch.com and help us raise money for our mission. Get started by choosing our cause here: http://www.goodsearch.com/.

January 2013

©2013 Goodsearch, LLC All Rights Reserved 10

Build Your Support Base

Empower Your Volunteers & Supporters

• Engage your audience through your normal channels: email, newsletters, direct mail, social media, field visits, volunteer orientations.

• Show them how they can easily support you in their everyday lives• Goodsearch Video: http://www.goodsearch.com/getinvolved.aspx#SharethisVideo

• Ask them to join you on Goodsearch

• Set goals: communicate these goals in your initial communicationEX: We’re trying to reach 50 supporters on Goodsearch by January 31. Join Goodsearch and support our cause!

• Demonstrate the impact: Explain how their every day actions can add up to big dollars for your charity and what you can do with that.

January 2013

Top

Tip!

Top

Tip!

©2013 Goodsearch, LLC All Rights Reserved 11

Sample Facebook Campaign (Slide 1 of 2)

1. Activate your Fan base with a viral post:

“We’re trying to reach 20 supporters on

Goodsearch by Jan 31. Please join us and

support our cause by searching and shopping

online or dining at local restaurants. Register

here and support our cause: http://bit.ly/xnT5Ml”

2. Educate your audience by showing them

how it works:

“Find out how you can support our cause through your simple everyday actions of

searching and shopping online. Watch this short video to see how you can help:

http://www.Goodsearch.com/getstarted.aspx?viewType=RV

January 2013

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Sample Facebook Campaign (Slide 2 of 2)

3. Offer your supporters an easy way to get started: Donate a % of your online purchases to our cause automatically when you download Goodshop To-Go. It’s quick and easy: www.gdsr.ch/TFkreC

4. Keep your audience updated on yourprogress

“We’re close to reaching our goal! We’ve added 5 new supporters today and need 5 more by Jan 31 If you haven’t joined us on Goodsearch yet, please sign up here: http://bit.ly/xnT5Ml and help support our cause!”

January 2013 ©2013 Goodsearch, LLC All Rights Reserved

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Sample Email Campaign

Send your supporters an email to let them know about how using Goodsearch can benefit your organization:

“Dear Supporter,

We have a new way for you to help support our cause every day just by searching and shopping online or dining out at your favorite restaurants.

Our cause is partnered with Goodsearch,com. We raised $500.00 with just 10 supporters last year. This year we’d like to earn even more. You can find out more about Goodsearch by watching this short video that explains how it works: http://www.goodsearch.com/getinvolved.aspx#SharethisVideo

Our goal is to have 20 supporters using Goodsearch to benefit the organization by January 31. Please join us and invite a friend. Sign up here.

January 2013

©2013 Goodsearch, LLC All Rights Reserved 14

Sample Twitter Campaign

1. Announce your campaign and activateyour Twitter audience

“We’re trying to reach 20 supporters on Goodsearch by Jan 31. Join us and invite a friend Join here: http://bit.ly/xnT5Ml!”

2. Educate them on Goodsearch

“Did you know that a Goodsearch user canearn more than $50 for charity by searchingand shopping online or dining out? Join here: http://bit.ly/xnT5Ml!”

3. Offer an easy way to get started

“Donate a % of your purchases to us automatically when you download Goodshop To-Go: www.gdsr.ch/TFkreC”

4. Update your followers frequently on your progress

“We’ve added 5 new supporters and growing. Ask your friends and family to join you! http://bit.ly/xnT5Ml!”

January 2013

©2013 Goodsearch, LLC All Rights Reserved 15

Key Takeaways – Top Tips

• Show that it’s easy

• Motivate supporters by showing impact

• Motivate supporters by setting goals and deadlines

• Motivate supporters by setting up teams, competitions or challenges

• Double your impact – ask every supporter to invite a friend, spouse, or co-worker

January 2013

Top

Tip!

3 – Take daily action in the workplace

(simple activities, every day!)

©2013 Goodsearch, LLC All Rights Reserved 17

Integrate Your Office – Good To-Go

• Install the GoodTo-Go add-ons on all your office computershttp://www.goodsearch.com/goodto-go

• Goodshop To-Go Button: works with your web browser so that when you visit a Goodshop partner store on your own, it makes the donation happen – you don’t even have to go through Goodshop! The button also offers the option to make Goodsearch.com your homepage and default search engine. (Compatible with Internet Explorer, Firefox, Chrome and Safari.)

• Goodapp Toolbar: works in the same way as the Goodshop To-Go Button with the added-bonus that it adds a search box to the top of your browser and also allows you to track the total amount raised by you and for your cause on the toolbar. (Compatiable with Internet Explorer and Firefox.)

• Goodsearch App Plug-in: Goodsearch App Plug-in makes Goodsearch your default search engine and adds a Goodsearch search box to the upper right hand corner of Firefox browsers. (Compatible with Internet Explorer, Firefox and Chrome.)

• Users can earn donations when they search online at work or shop for office supplies

January 2013

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Buy Office Supplies - Goodshop

• Use Goodshop Partners when ordering office supplies

• Office Supplieshttp://www.Goodsearch.com/office-supplies-category/coupons

• Computers & Laptops http://www.goodsearch.com/computer-hardware-electronics-category/coupons

• Ink & Tonerhttp://www.Goodsearch.com/computer-ink-toner-category/coupons

January 2013

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Book Travel – Goodshop

• Book travel through Goodshop

• Airfare & Railhttp://www.Goodsearch.com/travel-airfare-and-rail-category/coupons

• Hotelhttp://www.Goodsearch.com/travel-hotels-and-cruises-category/coupons

• Car Rentalhttp://www.Goodsearch.com/travel-car-rental-category/coupons

January 2013

©2013 Goodsearch, LLC All Rights Reserved 20

Treat Your Team – Gooddining

• Having a Staff Appreciation event? Have your meal catered by a Gooddining restaurant or dine out at one.

• Meeting with a local business to discuss how they can support your organization? Take them to a Gooddining restaurant and drive your point home when you earn a donation from your meal.

• Having an event and need to feed a lot of volunteers? Order pizza from a participating restaurant and earn some of that money back when you earn a donation.

• Always tip well, .

• For more great ideas on how to use or explain Gooddining check out our Guide: http://www.slideshare.net/Goodsearch/how-to-market-good-dining-v2

January 2013

How Can We Help?

©2013 Goodsearch, LLC All Rights Reserved 22

Resources

January 2013

• Our team is here to help you raise $1,000 or more in 2013! Please do not hesitate to get in touch at information[at]goodsearch.com

• You can also find the answers to many of your questions, as well as easy ways to explain how Goodsearch works, at our FAQ pages,: http://www.goodsearch.com/faq

• Learn how it works by watching this video: http://www.goodsearch.com/getinvolved.aspx#SharethisVideo

• For additional resources for spreading the word, visit the links on our site pages: http://www.goodsearch.com/getinvolved.aspx

©2013 Goodsearch, LLC All Rights Reserved 23January 2013

Thank You & Happy New Year!