4 EMERGING PRESENTATION TRENDS OF 2015

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BROUGHT TO YOU BY

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INTRODUCTION

INTRODUCTION

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2015 is going to be the year of storytelling.

Numerous story-centric sources like Mashable, Wired, and Latitude pre-dict audiences in 2015 will prefer deeper storytelling to traditional informational marketing. Customers want to know now more than ever why they should care about your product. They

want to be visually capti-vated and emotionally en-chanted with your brand...

What better way to do this than through storytelling?

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INTRODUCTION

how their products make their lives better without go-ing deep into what the prod-uct actually does.

While these brands are al-ready at the forefront of storytelling marketing, com-petitors are being heavily pressured to step up or be left behind. Innovative com-panies that support storytell-ing marketing know this and are working to enable brands to differentiate themselves.

World-famous brands like Airbnb, Nike, Apple, and Google are strong examples of great storytelling brands that already get this. They know that in order to be dif-ferent they have to dive deep into the personal experienc-es their products give, rather than just what they do.

Look at the majority of the aforementioned companies’ marketing. They mainly con-sist of people experiencing

High-profile augmented reality projects like Mic-rosoft’s Hololens, growing social media platforms such as Storify, and interactive video experiences such as Wirewax and Interlude are making the future of storytelling look brighter than ever.

And what does this have to do with you in 2015?

To sum it up - new ways to deliver visual experiences, higher connectivity to oth-er presenters, and presen-tations being created more quickly and simply.

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THE RISE OF SLIDESHARE

THE RISE OF SLIDESHARETREND 1

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In 2015, look for bigger fo-cuses on mobile engage-ment from the presentation platform SlideShare. Ac-cording to statistic-aggre-gate website Statista, 65% of phone time is spent on so-cial media, with 38% spent reading news. These statis-tics reflects a huge oppor-tunity for SlideShare - the web’s most popular presen-tation sharing platform - to

encourage users to consume their content on mobile.

In 2014, SlideShare decided to step into the mobile are-na by releasing an app. So, in 2015, we predict that not only will SlideShare con-tinue to refine their mobile presentation experience on the go, but also focus on im-proving it on another media platform: video.

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THE RISE OF SLIDESHARE

Think about this: The largest video-viewing platform is undisputedly YouTube, but it contains content from all types of genres. It’s very easy to get distracted on YouTube as you’re commonly bom-barded with different types of videos. Very rarely do you go to YouTube for business pur-poses, especially on mobile. This is where SlideShare has

the advantage with their tar-get audience being the pro-fessional business sector.

As stated by our friend Dave Kerpen of Likable Media, “SlideShare is to LinkedIn as Instagram is to Facebook. Both help improve the experi-ence of the other as they both have similar audiences.” Play-ing off their audience, Slide-Share has a wonderful oppor-tunity to become the distinct video platform of businesses. This allows for not only more original content on their web-site, but also more targeted videos for users looking for specific content.

TAKEAWAY

Brands and presenters mar-

keting toward the professional

sector take note. If this Slide-

Share prediction becomes true,

your brand has a higher chance

to stand out due to a focused

and targeted professional au-

dience. Also, regarding mobile

SlideShare presenting, this is a

bigger incentive for your brand

to post original content to get

picked up on SlideShare, as it

has a chance to be seen both on

web and mobile.

“SlideShare is to LinkedIn as Instagram

is to Facebook.”

DAvE KERPEN, LIkABLe MeDIA

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SIMPLISTIC PReSeNTATION DeSIGN

SIMPLISTIC PRESENTATION DESIGNTREND 2

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Over the last year, we’ve seen new tools emerge that make creating well designed presentations easier than ever. For example, the rise of Haiku Deck - a web-based presentation tool that helps non-design-savvy users cre-ate presentations with sug-gested templates based on current designs and typog-raphy trends. In 2014, this software managed to land a

partnership with SlideShare becoming the recommended tool for easy presentation creation. This was a great deal for both as it’s perfect in getting more content for SlideShare and more users for Haiku Deck.

In 2015, expect more compa-nies to follow this trend and make creating presentations easier.

Companies will want users to stand out compared to typical PowerPoint, simplis-tically visualize data, and touch audiences online.

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SIMPLISTIC PReSeNTATION DeSIGN

Tools like Canva and Slides by Powtoon already have begun gaining momentum in 2014 and continue to up-date their offerings to stand out from competition.

However, this trend doesn’t stop at creating well-de-signed presentations more simply, but also in new vi-sual ways. With new tools such as Microsoft’s Sway and the rebranding of Flowvella, we’re starting to see more web-based presen-tations. Expect new web presenta-tion experiences in 2015.

TAKEAWAY

With these emerging new pre-

sentation tools, don’t be sur-

prised if there are major shifts in

PowerPoint being the preferred

tool. While this is great for the

default user, it might not serve a

great purpose for bigger brands

that need to follow strict design

guidelines and are limited to a

platform with certain fonts and

layouts. Presentation firms be

wary and see how you can adapt

and continue to sell design ser-

vices to your customers with the

emergence of these new tools.

Presentation software compa-

nies should continue to think of

how you can create a new web

experience for users wanting to

present information simplistical-

ly, yet aesthetically pleasing (like

Prezi). Just don’t forget to focus

on how you can enrich the pre-

senters themselves.

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INBOUND MARkeTING STRATeGIeS ADAPTeD IN PReSeNTATIONS

INbOUND MARKETING STRATEGIES ADAPTED IN PRESENTATIONS

TREND 3

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Today, inbound marketing is a term thrown around when it comes to original content distribution and continued education of the customer. With a lot of companies fo-cusing on relationship de-velopment via inbound mar-keting, presenters should be no different. Thus, present-ers are creating opportuni-ties to more deeply connect with their audience AFTER

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the presentation. Whether it’s passing out eBooks in the form of gift cards (see Enthrill), uploading their talks and slideshows on SlideShare to be viewed and shared, or providing a social metric where they can mea-sure impact, presenters are trying to connect with their audiences more deeply than ever before.

In 2015, inbound market-ing is almost a necessity for keeping contact with cus-tomers that get bombarded daily with pitches. However, as a presenter, you have an advantage. You can wow the audience with your story and create a personal re-lationship with them. This will make your name have meaning when it appears in their inbox. We predict pre-senters will find more ways to present to their audiences off of the stage.

TAKEAWAY

Instead of sell, sell, sell, think

build, build, build. Building rela-

tionships is crucial in sales, and

in presentations it’s no different.

If you have a big call to action

and the audience needs time to

think about their decision, in-

corporate inbound strategies to

continue the conversation. Look

out for your audiences’ best

needs, explain why you do what

you do, and they’ll handle the

rest. The key is to connect with

them through your presentation

before asking them to continue

the journey with you.

INBOUND MARkeTING STRATeGIeS ADAPTeD IN PReSeNTATIONS

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AUGMeNTeD ReALITY

AUGMENTED REALITYTREND 4

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Remember Google Glass? It’s about to get some new com-pany. In 2015, with the inev-itable looming commercial-ization of augmented reality slowly coming our way, don’t be surprised if projects like the Microsoft Hololens, Oc-ulus Rift, Project Morpheus, Gear VR, and rumored Magic Leap come and commercial-ize new ways for companies to pitch.

For example, imagine you’re pitching your city to a group of event organizers. You want them to understand why they should choose your city to host an upcoming event. The city and event planners both care about the experience of the attendees, but showing stats, data, and small video snippets might not be enough. Every city can put together a pretty PowerPoint proposal,

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AUGMeNTeD ReALITY

but visually, what’s the next level? The event planners need more emotional sub-stance to be swayed.

Showing them the experi-ence through a device that allows them to visualize how it would feel to be there could be the difference. The food on the street, the music they would hear, the crowd they would meet, and the roar of the stadium when points are scored, all create an experi-ence. Through augmented re-ality, the people you’re pitch-ing to become actual fans for that moment in your city.

This example above, howev-er, might be wishful thinking in terms of ease of accessibil-ity to the technology in 2015.

TAKEAWAY

Obviously the above example

is for higher budget users, but

we predict brands will eventual-

ly find ways to incorporate this

type of technology into web

presentations as well. Develop-

ing a way to see the pitch on a

platform as if it’s real on a visu-

ally augmented device can help

the customer see what exactly it

is you’re selling. It’s truly a pre-

sentation experience.

We’re going to reserve imme-

diate judgment though, as it

might be too early in 2015 for

this type of technology to be-

come available. However, we’re

crossing our fingers that these

devices will change the visu-

al pitch as news like this show

that the future is promising. Just

don’t expect it being available

to everybody.

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CONCLUSION

CONCLUSION

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OUR ADvICE

Keep practicing as if these technologies never existed, but stay informed.

Huh? Yeah, we know you’re excited to research all these new trends, but remember audiences come to see you, the presenter. So keep hon-ing your craft, and only un-

It’s key to remember that while all these new technol-ogies may sound awesome, they will never replace YOU, the presenter. While these emerging trends will certainly help you deliver a more powerful, visual ex-perience, it won’t take away the long hours you’ll have to train and rehearse your public speaking craft.

til you develop a confident public speaking foundation should you incorporate these new tools. Remember: People will always remem-ber the presenter more than the presentation.

THANKS FOR READING.

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AS ALWAYS

Please share your comments and critiques with us at hq@bigfishpresentations.com. We love to hear from our readers and hope to continue to produce content that helps

rid the world of boring presentations.