35 outstanding tools for facebook marketing

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Marketing Tools Your shortcut to user acquisition Category

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Marketing Tools Your shortcut to user acquisition

Category

Advertising

Kit CRM

Kit lets you manage your Facebook advertising and marketing through a unique text SMS exchange with an AI personal assistant.

Use Kit to refresh ads, run your promos, and get sales numbers when you can't get to a computer.

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Marketing Tools Your shortcut to user acquisition

Category

Advertising

BannerFlow

BannerFlow is an ad image and copy management / templating solution for all of your advertising channels.

BannerFlow offers superior asset management and has templates and tools for creating and copying ads.

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Marketing Tools Your shortcut to user acquisition

Category

Advertising

AdRoll

AdRoll is an immensely powerful retargeting platform that performs cross-device, cross-platform retargeting on the web, social, and mobile.

One excellent feature is CRM integration to ad your emailed prospects to web retargeting; this way, even if those that aren't online or haven't been engaged in a while can still be served your ads anywhere.

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Marketing Tools Your shortcut to user acquisition

Category

Advertising

Qwaya

Qwaya is a Facebook ad manager that gives you the the functionality you've always wanted from the FB Power Editor like: audience and ad A/B testing, ad triggers and rules, templating, organization, and more.

If you find yourself struggling to stay organized and manage your ads with the Power Editor, Qwaya is a great solution.

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Marketing Tools Your shortcut to user acquisition

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AdvertisingPerfect Audience

Perfect Audience is a retargeting platform that allows you to perform dynamic Facebook, Twitter, and web retargeting.

The dynamic product ads are really neat and operate much like merge fields in an email template and they can create cross-device profiles of users to advertise to them anywhere.

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Marketing Tools Your shortcut to user acquisition

Category

Advertising

Kuhcoon

Kuhcoon is a Facebook ad management tool that performs A/B testing and optimization of your ad campaigns automatically.

Kuhcoon is especially useful if you don't want to spend time setting up then hovering over A/B testing for audiences and ad copy, as it will algorithmically make adjustments until it finds the optimal ads.

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Marketing Tools Your shortcut to user acquisition

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Scheduling & Publishing

Post Planner

Post Planner is a suite of Facebook tools built for discovering, curating, and power scheduling engaging content on Facebook.

You can buffer your posts into a queue to be shared at the optimal time, bulk upload posts, and can curate and re-share trending images and conversations in your niche.

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Marketing Tools Your shortcut to user acquisition

Category

Scheduling & Publishing

Optlook

Optlook gives you control over your blog / web content's meta information that affects it's social and sharing properties. How is this publishing-related? It affects how people share your published content.

This is a problem you didn't even know you had - social and OG tagging for pages and content need to be correct for when others share your content; otherwise, images and descriptions may be lost. Learn More

Marketing Tools Your shortcut to user acquisition

Category

Scheduling & Publishing

Gain

Gain gives your team a social media publishing and approval workflow.

If you have multiple people touching pieces of social content and managing your publishing calendar, Gain helps to manage review, approval, and posting.

This solution works especially well for agencies and creative freelance teams.

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Marketing Tools Your shortcut to user acquisition

Category

Scheduling & Publishing

Sendible

Sendible is an all-in-one social management suite with some great publishing tools like: cross-channel publishing, automated posting via RSS, post re-cycling, and bulk uploads.

Sendible has a social CRM, social inbox, and many more features and is really a full social management solution; but they happen to do publishing and automation quite effectively.

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Marketing Tools Your shortcut to user acquisition

Category

Scheduling & Publishing

Buffer

Buffer is an scheduling and publishing tool for all of your social accounts. Great for managing multiple accounts at once and publishing to many accounts at a time, it's the queueing tool of choice for a large amount of individuals and teams.

Buffer also recommends content for curation, though I suggest adding your own RSS streams in there to supplement their suggested content and add your own flair. Learn More

Marketing Tools Your shortcut to user acquisition

Category

Scheduling & Publishing

dlvr.it

Dlvr.it is a publishing automation solution that focuses around linking your RSS feeds, social streams, and other custom inputs and then publishing them across channels via schedules, rules, and automation.

Dlvr.it will auto hashtag your posts in addition to automatically posting them, so you can get back to engaging rather than posting.

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Marketing Tools Your shortcut to user acquisition

Category

Scheduling & Publishing

OnlyWire

OnlyWire's primary functionality is to post to multiple (up to 50) different social networks at once. This happens either via RSS, automation, or developer API access.

Try using OnlyWire to syndicate content from your specialized niche social accounts to your primary distribution channels to show how diversified your engagement is.

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Marketing Tools Your shortcut to user acquisition

Category

App & Contest Creators

AgoraPulse

Offering far more than just contest apps, AgoraPulse is a powerful moderation, monitoring, and analytics tool for your Facebook and Twitter accounts.

Create and run quizzes, polls, as well as create micro-pages with their 10 app types. The moderation (for your pages) and qualification (for the apps) tools are powerful and they will auto-moderate your pages when you aren't around. Learn More

Marketing Tools Your shortcut to user acquisition

Category

App & Contest Creators

Tabfoundry

Tabfoundry is a complete, drag-and-drop tab builder for your Facebook pages. Create entirely customizable pages with custom fonts, forms, images, and imported feeds.

Tabfoundry’s tab editor and wizard is one of the smoothest around and really gives you the creative control you need to quickly and easily create promotional lead capture pages on Facebook.

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Marketing Tools Your shortcut to user acquisition

Category

App & Contest Creators

WooBox

WooBox is a very complete contest app and tab management solution. In addition to having 13 interactive promotion types, you can create and manage static tabs as well as promote and run Facebook ads that interact directly with your apps on WooBox.

What's more, everything is analyzed together, so you understand the ROI of your ads on your promotions' engagement numbers.

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Marketing Tools Your shortcut to user acquisition

Category

App & Contest Creators

Heyo

Heyo is a drag-and-drop contest builder for Facebook.

Easily create mobile-optimized campaigns that run in your timeline and newsfeed or create un-lockable promotions based on engagement (you can even add purchase buttons via PayPal).

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Marketing Tools Your shortcut to user acquisition

Category

App & Contest Creators

Kontest

Contest has 33 promotion types that include quiz, survey, and enter-to-win. There are also interactive apps and games.

One of their best features is that Kontests are embedded within a micro-site for your promotion, which is then shared anywhere; rather than being built "Facebook-Native" your promotion is web first, then ported to your channels of choice. This is advantageous as you have more presence and information surrounding your contests.

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Marketing Tools Your shortcut to user acquisition

Category

App & Contest Creators

PageYourself

PageYourself brings you their "F Site". Essentially, a website embedded within Facebook that you can use for anything from a fully functioning and independent site to contests, landing, or about pages.

With a drag-and-drop editor and professional templates, you can create your complete or mini-site in no time.

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Marketing Tools Your shortcut to user acquisition

Category

App & Contest Creators

Pagemodo

Pagemodo is a hybrid page and post design tool meets publishing solution meets contest app and tab creator.

It's really a full suite of Facebook management tools; because of this, running a contest from within the same branding, publishing, and design solution gives you a consistency across promotions and profiles that is second-to-none.

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Marketing Tools Your shortcut to user acquisition

Category

Social Monitoring

Sprout Social

Sprout is a social inbox and monitoring solution that focuses primarily around 2 things: one, allowing you to see and engage with conversations and two, reporting.

Sprout also acts as a social support / ticket creation and management system for your team. The reporting features are what really separate Sprout from other solutions; their presentation and metrics aggregation are excellent. Learn More

Marketing Tools Your shortcut to user acquisition

Category

Social Monitoring

Firehose

Firehose is a social monitoring solution for Facebook and Twitter that allows you to see mentions across your streams. See full conversations and context and get alerts via email about pending / unresolved messages.

One of the coolest features of Firehose is the integrated, custom knowledge base that you can save social conversations, questions, or answers from your conversations. Users can search this subdomain for relevant questions & answers that you have saved.

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Marketing Tools Your shortcut to user acquisition

Category

Social Monitoring

Mention

Mention scours the web for references to the filters, keywords, or @accounts that you specify. Choose which channels to include in each filter and what social accounts to associate with those alerts.

You can respond directly from the app and from any of the associated accounts. Mention is a great way to filter and stay on top of your social engagement without getting lost in the noise. Learn More

Marketing Tools Your shortcut to user acquisition

Category

Social Monitoring

Trackur

Trackur gives you some pretty high-level insights on your brand mentions and conversations surrounding your products and channels.

What sets Trackur apart is that it really does emphasize filtering conversations at a high level so that you know who it's important to engage with based on Klout, sentiment, and influence rankings. It’s a really good solution to make high-level engagement decisions. Learn More

Marketing Tools Your shortcut to user acquisition

Category

Social Monitoring

Brand24

Brand24 provides keyword tracking, filtering, and reporting. Get automated PDFs of conversations surrounding your brand, sentiment, and data groupings.

Brand24 also lets you keep a 2 week historical archive of data to help analyze trends and build more in-depth reports.

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Marketing Tools Your shortcut to user acquisition

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Content Curation

EveryPost

EveryPost is a combination of both a publishing and a curation tool. Set up RSS feeds to be imported, search YouTube, Flickr, Instagram, and Pinterest, and then post or schedule the content across your channels from one interface.

The mobile app is a great publishing solution as well and is definitely one of the best assets of EveryPost. It’s one of the easiest ways to post to multiple accounts from a phone. Learn More

Marketing Tools Your shortcut to user acquisition

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Content Curation

Curata

Curata is one of the most complete curation solutions around. It combines custom streams, automated filtering and tagging, along with publishing to either your CMS, Buffer, RSS, or socials.

With a machine-learning algorithm that algorithmically adapts to your curation / approval style, you will find curating becoming easier and easier every day.

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Marketing Tools Your shortcut to user acquisition

Category

Content Curation

Inbound.li

Inbound.li is a custom content curation solution to help you find content that meets your exact format and length desires. Filter by piece length, content type then either schedule or place into a list for export for further processing.

Inbound.li performs analysis of the entire source piece for length, keyword density, and other analysis. Your custom algorithm is tweaked by their team to create an incredibly intelligent curation process.

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Marketing Tools Your shortcut to user acquisition

Category

Content Curation

Swayy

Swayy is a two-part content curation app and personalization platform (platform is more for developers). On the curation side, it analyzes your profiles to see which tags apply the best then recommends content that is a great fit.

One of Swayy's strongest features is their tagging and attribution features in the publish box - easily tag the author and add relevant hashtags in just one click. Learn More

Marketing Tools Your shortcut to user acquisition

Category

Content Curation

Scoop.it

Scoop.it is a curation / micro-site generator with lots of features. Create topic-based content boards and streams, tag content, schedule, and create complete content campaigns from your dashboard.

One good use of the service would be to create a curated topic where you want to become a thought-leader, then share that resource-rich page with your networks.

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Marketing Tools Your shortcut to user acquisition

Category

Analytics

Facebook Insights

It's easy to recommend 3rd-Party solutions but you really should consider making full use of Facebook's Page Insights in addition to (if not before) jumping to another solution.

You can get some solid information on engagement numbers, ad performance, demographics, and when the best time to post is based on your following. This said, it's clearly not everything you could ever want or there wouldn't be so many additional services out there!

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Marketing Tools Your shortcut to user acquisition

Category

AnalyticsEdgeRank Checker is a competitor and post analysis tool that gives you optimization recommendations is "Plain English". That's to say, you will know exactly what to do next after getting a recommendation.

Learn when to post, what types of content and sources perform the best, and analyze your negative feedback to see what went wrong with a post.

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EdgeRank Checker

Marketing Tools Your shortcut to user acquisition

Category

Analytics

SumAll

SumAll is an incredible analytics platform for generating reports and comparing data between your multiple channels. You can connect Facebook and dozens of other (non-social and social) accounts to then create beautifully easy-to-use line charts.

SumAll is a great solution to derive meaningful relationships between your datasets rather than just have vanity metrics and reporting. There are also some engagement and publishing features as well.

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Marketing Tools Your shortcut to user acquisition

Category

AnalyticsTrue Social Metrics combines nearly every social channel you are likely on into one dashboard, showing metrics side-by-side and in graph format.

Analyze trends and perform content, audience, and competitive analysis on your social channels.

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True Social Metrics

Marketing Tools Your shortcut to user acquisition

Category

Analytics

Fanpage Karma

Fanpage Karma provides post, audience, and competitor analysis for multiple social accounts. Dive deep into your post and engagement metrics with their full-featured dashboard.

One way that Fanpage Karma differentiates itself is by helping to analyze the ROI and results of your ad spend on the channels.

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Analytics

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