3 ways to make better social media updates
TRANSCRIPT
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
3 Ways to Make Better Social Media
Updates
Format:
• Wednesday’s at 11am on Facebook Live:
fb.com/johnhaydon.digitalmarketing
Most recent post
• 10 minute presentation
• 10 minutes of Q&A
• Get back to work
Get the recording and slides:
• Recording and slides available next Tuesday
• Download the slides now (posted as a comment)
Take notes!!!
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
3 Ways to Make Better Social Media Updates
Let’s learn from each other!
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The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
Notes: Action items:
3 Ways to Make Better Social Media Updates
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
3 Ways to Make Better Social Media Updates
• Engagement
• Website traffic
• Conversion
What is better?
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
3 Ways to Make Better Social Media Updates
1. Be a conductor…• All channels playing together
• Your editorial calendar is the sheet music
• Supporters hate noise, but love music
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
3 Ways to Make Better Social Media Updates
• What’s the hook?
• What’s the payoff?
• Supporter is the hero
2. Be a storyteller…
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
3 Ways to Make Better Social Media Updates
2. Be a storyteller…• People standing next to each other
• Pictures without a description
• Pictures that are irrelevantPlease don’t post these pics
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
3 Ways to Make Better Social Media Updates
2. Be a storyteller…• Show action
• Show relationship
• Show problems
• Show results
Instead, post pics that…
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
3 Ways to Make Better Social Media Updates
3. Be a conversation starter• Ask questions
• Ask for stories
• Ask for opinions
• Ask for help
• Seek to understand
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
Q&A
Get all HDCB training sessions
Get access to the Hump Day archives: http://members.johnhaydon.com/course/smart-marketing-lessons/
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
3 Ways to Make Better Social Media Updates
The Hump Day Coffee Break - weekly trainings for nonprofit marketers with John Haydon
3 Ways to Make Better Social Media Updates
Consultant, Trainer, Coach - Helping nonprofits get more from their digital marketing and online fundraising. Consultancy based in Cambridge, MA.
Instructor at Marketing Profs University, regular contributor at Social Media Examiner
Author: Facebook Marketing for Dummies, 3rd , 4th and 5th Editions
Speaker: The Nonprofit Technology Conference, Social Media 4 Nonprofits, Blackbaud’s BBCon, New Media Expo, AFP New Jersey, TechSoup, GrantSpace, Chronicle of Philanthropy, NetworkForGood and various local Chambers of Commerce.
Clients include: Habitat for Humanity, EpicChange, Share Our Strength, Environmental Defense Fund, Shriners Hospitals for Children, Boston Medical Center, Community TechKnowledge, Scholastic, TechSoup, WaterAid America, University of Massachusetts, Community Music Center of Boston, National Wildlife Federation, Razoo Foundation.