Tips for Choosing the

Perfect Platforms for Your

Business Social Media

Strategy

Inbound Marketing Hacks

Social media provides businesses access to a

vast and targeted audience that they can

connect with and convert, making it an

excellent channel for disseminating content

and growing a brand.

But, with the many different social media

strategies and platforms available to choose

from comes plenty of chances to end up

wasting time and resources. You can’t drop

everything to spend your time being active on

every available platform, so how do you know

where to start? Follow these three tips to help

you figure out where to focus your efforts,

and get your social media up and running in

no time.

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Tips for Choosing the Perfect Social Media Platforms for Your

Strategy

1. Make A Plan

How much of your time and money do you intend to spend on social media? What is your

ultimate goal in having a presence? Answering questions like these will help you narrow

down your choices when it comes to social networks. Remember that success with social

media comes from being active and engaging with others. Whether you will be executing

your social media strategy by yourself or as part of a team, keep in mind the amount of

time it will require to maintain an active presence on your networks.

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2. Understand Your AudienceIt goes without saying that the better you know who you are looking for, the easier it will

be to find the right platforms through which to connect with them. Develop and flesh out

detailed buyer personas to help you get a picture of your ideal audience. Then, you can use

search and targeting tools on social networks to see just how present they are on each

platform. This information will also be crucial when it comes to crafting content for your

social platforms.

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3. Know Your Options

The great thing about modern social media networks is that they allow you to target an

ideal audience. However, you need to know where your target audience is most likely to be

when choosing the right social platform. Start by understanding the basics of each platform

and key user demographics, and you'll have a better idea of which ones are right for you.

Facebook continues to be the behemoth of social media, with over 1.5 billion active

users as of 2015. Chances are your audience is on Facebook, so setting up a page should

be one of your priorities. However, due to the constantly changing algorithms that

Facebook uses, it may not be the best network to have maximizing the visibility of your

content.

LinkedIn is ideal for B2B companies because it is all about connecting in a professional

context. If you are looking for attract the eyes of people in specific positions in specific

industries, LinkedIn will offer you by far the best targeting features.

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3. Know Your Options

Pinterest has shown significant results for e-commerce businesses in terms of driving

traffic to online stores and converting to sales.

Twitter is hugely popular among young adults and is great for engaging with thought

leaders from just about every industry.

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