3 new marketing trends 4 carwashes
DESCRIPTION
Social Media, Mobile Websites and Email marketing produce results for a car wash no matter if it is big or small, part of a chain or a stand alone unit.TRANSCRIPT
3 New Marketing Trends for Your Car Wash
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A New Marketing Perspective - Video The 3 New Marketing Trends Social Media Mobile Website Email Marketing
Marketing Infrastructure Model 3 Keys to Success in Social Media Where to get content Editorial Calendar List Building - Email Marketing Selling in the Digital Age Biggest Bank for your Buck Resources
1. Social Media2. Mobile Web Site3. Email Marketing
Social Media Networks: “The Big 5+1” Facebook Page
Twitter Account
Google+
YouTube
Blog
Note: You may use 1 or more of these or other Social Networks that fit your business needs.
HootSuite: Your Social Media Command Center
Allows for an “inflow” of all Social Media into 1 Place, for processing, monitoring and responding
Provides a place to post to all or some at once
Schedule Post in Advance, 2 to 4 weeks at a time
Free up to 5 inputs
$10 per month
Websites that are easy to read on a Mobile Device
Online Repository of Information
Responsive
Call to Action
Conversion Forms
Email Marketing Packages▪ Mail Chimp
▪ Constant Contact
▪ Others?
Compliant with Anti-Spam
Add Sign up to forms and sites
1. Be Interesting
2. Content is King
3. Give to Get
Looking Back & Looking Forward
Concept applies to all communication
Once your Social Media is set up, this is the #1 Challenge
Brain Storm, get help from staff & friends Hire a contract writer Comment on others’ Content Subscribe to industry related sources
Constant Contact – www.ConstantContact.com Mail Chimp – www.mailchimp.com Clients, Prospects, and Friends Associations, Clubs, Groups Networking, MeetUps, Events Purchase - .15 to $2
Yes, when used in concert: Marketing & Selling Strategically and on purpose Targeted, curated list Consistent use & responsive to customers Track Activity
Video 1 Min, for attracting attention Longer videos for education (up sale) Place on your: Website
YouTube
Blog
Socialnomics by Erik Qualman Inbound Marketing Brain Halligan & Dharmesh Shah Social Media 2.0 by J.R. Atkins Mashable (Blog on Social Media Trends) HubSpot (Content Marketing Specialist)
Download this presentation at:
www.SlideShare.com/jratkins
What do I do?1. Conference Talks and Workshops2. Executive Training and Coaching3. Services: Social Media, Mobile Apps, Sales & Marketing
Thank you for attending,3 New Marketing Trends for Your Car Wash