2wellington st. w., brampton, on l6y 4r2 905.874.2000 ... · zum is cost-effective . o no...
TRANSCRIPT
2Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
Overview - The BRT Plan
2005-09 Grid-based Network for Brampton Transit o Increased service hours amp frequencies
2010-12 Phase I - Bus Rapid Transit (BRT) o Goal Increase overall ridership amp attract new choice riders
o Zum Queen Street Downtown Brampton to York University m+ Launched September 20 2010
Zum Main Street Sandalwood Parkway to Mississauga City Centre bull Launching September 2011
o Zum Steeles Avenue Shoppers World to Humber College bull Launching Fall 2012
Brampton
zum 2 Wellington StWf Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
Brief Overview - The BRT Plan
bull 2013-21 Phase II - Bus Rapid Transit
o Zum Bovaird Drive (2014) bull Mount Pleasant GO Station to Airport Road
Zum Steeles Avenue West (2015)o
bull Shoppers World to the Lisgar GO Station
Zum Queen Street West (2016)o
bull Downtown Brampton to Mount Pleasant GO Station via Mississauga Road
i^ zum a
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
m BRAMPTON
Transit Infrastructure Investment
Zum Station Stops o Heated shelters future growth flexibility
Zum Buses
European-styled Canadian-made vehicleso
Clean hybrid diesel-electric technologyo
Transit Terminals
o Bramalea - Opened September 20 2010 bull New design amp relocation
o Downtown - Minor upgrade o Shoppers World - Opening Fall 2012
bull New design amp relocation
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
Technology Investments
SmartBus Features
o Transit control communications GPS etc
Transit Signal Priority (TSP) o Ability to interact with traffic signals o Bus only turning lanes near Bramalea o Far Side Bus Bays - keep traffic moving
at intersections
Security Cameras o All Brampton Transit buses - 4 on each
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
Technology Investments Continued
Real-time Information
o Digital displays at Zum Station Stops amp Terminals
Automated Schedule Information
o Call for next bus info using 4-digit stop number o Next Ride schedules via Smartphones amp PDAs
Next Stop Announcement o Onboard all Brampton Transit buses o All stops announced amp shown on digital display
U 13 f K6 X jgt C T 6s pound I
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
8
Launching Zum - Key Messages
All communications focused on the 3Cs of Zum
O Control - real-time information at station stops amp terminals also available online and via smartphones amp PDAs
o Comfort - European-style high-back seats heated shelters o Convenience - 75 minute frequency during rush hour every 15
minutes the rest of the day
Zum is cost-effective
o No additional fare required o Hassle-free travel - no costs for gas
parking insurance etc
Zum is efficient
o Limited stops amp advanced technology o Travel times competitive with the car o Seamless connections transfer easily
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
9
Community Engagement
Grass Roots Marketing Campaign - Key to the Ziim Launch o Zum bus in the community - residents interact one-on-one with staff
ask questions explore bus at Zum Caravan amp Zum Zone events
Community Engagement o Zum team participated in nearly 100 community events amp activities
Online Activities
o Custom Zum pages on Twitter Facebook amp YouTube o Re-designed website Promotional microsite Brand video
Award Winning Initiatives o Two awards from the IABC
o Overall Marketing Communications amp Special Events (Zum Zone) o IABC - International Association of Business Communicators
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
10
Zum Zone amp Zum Caravan
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
11
The Ziirn Launch - September 20 2010
Project delivered on budget
Project delivered on time
Project ridership exceeds target
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
12
Ridership Growth - Overwhelming Success
2010-A Record Year
o Brampton Transit ridership grew by 126 in 2010 bull Largest year-to-date growth in Brampton Transit history
bull Ridership in 2010 totalled 138 million bull Increase of more than 15 million from 2009
New all-time monthly ridership record o March 2011 = 1398 million riders
o Previous all-time record 1398 million (November 2010) o 179 increase vs March 2009
o Along Queen Street corridor - Ridership up 265 in March 2011
2 Wellington St Wf Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
Ridership Growth - Continued
Ridership since the Zum Launch 0 501 501A 0
o 16 ridership growth during the first six months of BRT service Ziirn Queen
Monday- Sunday Effective November 1 2010 o Weekday boarding along Queen Street = increase
-
of 223
o Overall year-to-date growth in 2011 = 171 w
gtir v
Linking to Brampton Transit o Riders transferring to Brampton Transit from other
service providers (VIVA GO Transit MiWay TTC)
bwmtun 99 9o Alternative modes of transportation - biking walking zum
vwvwJiramptontran5itcom
9058742999 TTY 9058742130
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
14
1425000
1400000
1375000
1350000
1325000
1300000
1275000
1250000
1225000
1200000
o 1175000
bullsect1150000 o 1125000
j| 1100000 1075000
1050000
1025000
1000000
975000
950000
925000
900000
875000
850000
Brampton Transit - Three Year Ridership Trends 200920102011
6490
030
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
15
Improved Fuel Economy
Hybrid Diesel-Electric Vehicles
bull Projected fuel reduction = 8-10
bull Actual fuel reduction realized
bull 28-32 vs newest conventional
buses (2009 Novas)
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
16
Examining the Results
What do the numbers mean
o More residents are using transit to travel within and around the city o Inter-regional connections to other transit networks are important
bull Key to securing government funding o New BRT service is helping to attract new riders to the system
bull Residents looking for viable alternatives for commuting amptravel
What does this mean
o Increased demand for transit within the City - hours ampfrequency o Ridership growth is nearly double the rate of population growth o Brampton Transits Ridership ampperformance monitoring programs
bull Will provide trending analysis moving forward bull Update projections ampfacilitate planning for future growth
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
17
Next Steps - Where Do We Go From Here
Challenges moving forward o Maintaining the momentum created by the first BRT launch o Continued investment in transit infrastructure amp technology required
bull 60-foot articulated vehicles (2012) - provide additional capacity ensure reliable service amp promote future growth
Next Steps o Updated Business Case submitted to the Federal Government
bull Phase II funding = $42 million (Project costs to 2017)
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
18
H BRAMPTON bramptonca FlOWer City
Thank You
Brampton Transit Website wwwbramptontransitcom
Facebook amp Twitter
BTZum
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
Overview - The BRT Plan
2005-09 Grid-based Network for Brampton Transit o Increased service hours amp frequencies
2010-12 Phase I - Bus Rapid Transit (BRT) o Goal Increase overall ridership amp attract new choice riders
o Zum Queen Street Downtown Brampton to York University m+ Launched September 20 2010
Zum Main Street Sandalwood Parkway to Mississauga City Centre bull Launching September 2011
o Zum Steeles Avenue Shoppers World to Humber College bull Launching Fall 2012
Brampton
zum 2 Wellington StWf Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
Brief Overview - The BRT Plan
bull 2013-21 Phase II - Bus Rapid Transit
o Zum Bovaird Drive (2014) bull Mount Pleasant GO Station to Airport Road
Zum Steeles Avenue West (2015)o
bull Shoppers World to the Lisgar GO Station
Zum Queen Street West (2016)o
bull Downtown Brampton to Mount Pleasant GO Station via Mississauga Road
i^ zum a
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
m BRAMPTON
Transit Infrastructure Investment
Zum Station Stops o Heated shelters future growth flexibility
Zum Buses
European-styled Canadian-made vehicleso
Clean hybrid diesel-electric technologyo
Transit Terminals
o Bramalea - Opened September 20 2010 bull New design amp relocation
o Downtown - Minor upgrade o Shoppers World - Opening Fall 2012
bull New design amp relocation
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
Technology Investments
SmartBus Features
o Transit control communications GPS etc
Transit Signal Priority (TSP) o Ability to interact with traffic signals o Bus only turning lanes near Bramalea o Far Side Bus Bays - keep traffic moving
at intersections
Security Cameras o All Brampton Transit buses - 4 on each
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
Technology Investments Continued
Real-time Information
o Digital displays at Zum Station Stops amp Terminals
Automated Schedule Information
o Call for next bus info using 4-digit stop number o Next Ride schedules via Smartphones amp PDAs
Next Stop Announcement o Onboard all Brampton Transit buses o All stops announced amp shown on digital display
U 13 f K6 X jgt C T 6s pound I
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
8
Launching Zum - Key Messages
All communications focused on the 3Cs of Zum
O Control - real-time information at station stops amp terminals also available online and via smartphones amp PDAs
o Comfort - European-style high-back seats heated shelters o Convenience - 75 minute frequency during rush hour every 15
minutes the rest of the day
Zum is cost-effective
o No additional fare required o Hassle-free travel - no costs for gas
parking insurance etc
Zum is efficient
o Limited stops amp advanced technology o Travel times competitive with the car o Seamless connections transfer easily
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
9
Community Engagement
Grass Roots Marketing Campaign - Key to the Ziim Launch o Zum bus in the community - residents interact one-on-one with staff
ask questions explore bus at Zum Caravan amp Zum Zone events
Community Engagement o Zum team participated in nearly 100 community events amp activities
Online Activities
o Custom Zum pages on Twitter Facebook amp YouTube o Re-designed website Promotional microsite Brand video
Award Winning Initiatives o Two awards from the IABC
o Overall Marketing Communications amp Special Events (Zum Zone) o IABC - International Association of Business Communicators
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
10
Zum Zone amp Zum Caravan
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
11
The Ziirn Launch - September 20 2010
Project delivered on budget
Project delivered on time
Project ridership exceeds target
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
12
Ridership Growth - Overwhelming Success
2010-A Record Year
o Brampton Transit ridership grew by 126 in 2010 bull Largest year-to-date growth in Brampton Transit history
bull Ridership in 2010 totalled 138 million bull Increase of more than 15 million from 2009
New all-time monthly ridership record o March 2011 = 1398 million riders
o Previous all-time record 1398 million (November 2010) o 179 increase vs March 2009
o Along Queen Street corridor - Ridership up 265 in March 2011
2 Wellington St Wf Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
Ridership Growth - Continued
Ridership since the Zum Launch 0 501 501A 0
o 16 ridership growth during the first six months of BRT service Ziirn Queen
Monday- Sunday Effective November 1 2010 o Weekday boarding along Queen Street = increase
-
of 223
o Overall year-to-date growth in 2011 = 171 w
gtir v
Linking to Brampton Transit o Riders transferring to Brampton Transit from other
service providers (VIVA GO Transit MiWay TTC)
bwmtun 99 9o Alternative modes of transportation - biking walking zum
vwvwJiramptontran5itcom
9058742999 TTY 9058742130
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
14
1425000
1400000
1375000
1350000
1325000
1300000
1275000
1250000
1225000
1200000
o 1175000
bullsect1150000 o 1125000
j| 1100000 1075000
1050000
1025000
1000000
975000
950000
925000
900000
875000
850000
Brampton Transit - Three Year Ridership Trends 200920102011
6490
030
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
15
Improved Fuel Economy
Hybrid Diesel-Electric Vehicles
bull Projected fuel reduction = 8-10
bull Actual fuel reduction realized
bull 28-32 vs newest conventional
buses (2009 Novas)
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
16
Examining the Results
What do the numbers mean
o More residents are using transit to travel within and around the city o Inter-regional connections to other transit networks are important
bull Key to securing government funding o New BRT service is helping to attract new riders to the system
bull Residents looking for viable alternatives for commuting amptravel
What does this mean
o Increased demand for transit within the City - hours ampfrequency o Ridership growth is nearly double the rate of population growth o Brampton Transits Ridership ampperformance monitoring programs
bull Will provide trending analysis moving forward bull Update projections ampfacilitate planning for future growth
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
17
Next Steps - Where Do We Go From Here
Challenges moving forward o Maintaining the momentum created by the first BRT launch o Continued investment in transit infrastructure amp technology required
bull 60-foot articulated vehicles (2012) - provide additional capacity ensure reliable service amp promote future growth
Next Steps o Updated Business Case submitted to the Federal Government
bull Phase II funding = $42 million (Project costs to 2017)
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
18
H BRAMPTON bramptonca FlOWer City
Thank You
Brampton Transit Website wwwbramptontransitcom
Facebook amp Twitter
BTZum
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
Brief Overview - The BRT Plan
bull 2013-21 Phase II - Bus Rapid Transit
o Zum Bovaird Drive (2014) bull Mount Pleasant GO Station to Airport Road
Zum Steeles Avenue West (2015)o
bull Shoppers World to the Lisgar GO Station
Zum Queen Street West (2016)o
bull Downtown Brampton to Mount Pleasant GO Station via Mississauga Road
i^ zum a
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
m BRAMPTON
Transit Infrastructure Investment
Zum Station Stops o Heated shelters future growth flexibility
Zum Buses
European-styled Canadian-made vehicleso
Clean hybrid diesel-electric technologyo
Transit Terminals
o Bramalea - Opened September 20 2010 bull New design amp relocation
o Downtown - Minor upgrade o Shoppers World - Opening Fall 2012
bull New design amp relocation
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
Technology Investments
SmartBus Features
o Transit control communications GPS etc
Transit Signal Priority (TSP) o Ability to interact with traffic signals o Bus only turning lanes near Bramalea o Far Side Bus Bays - keep traffic moving
at intersections
Security Cameras o All Brampton Transit buses - 4 on each
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
Technology Investments Continued
Real-time Information
o Digital displays at Zum Station Stops amp Terminals
Automated Schedule Information
o Call for next bus info using 4-digit stop number o Next Ride schedules via Smartphones amp PDAs
Next Stop Announcement o Onboard all Brampton Transit buses o All stops announced amp shown on digital display
U 13 f K6 X jgt C T 6s pound I
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
8
Launching Zum - Key Messages
All communications focused on the 3Cs of Zum
O Control - real-time information at station stops amp terminals also available online and via smartphones amp PDAs
o Comfort - European-style high-back seats heated shelters o Convenience - 75 minute frequency during rush hour every 15
minutes the rest of the day
Zum is cost-effective
o No additional fare required o Hassle-free travel - no costs for gas
parking insurance etc
Zum is efficient
o Limited stops amp advanced technology o Travel times competitive with the car o Seamless connections transfer easily
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
9
Community Engagement
Grass Roots Marketing Campaign - Key to the Ziim Launch o Zum bus in the community - residents interact one-on-one with staff
ask questions explore bus at Zum Caravan amp Zum Zone events
Community Engagement o Zum team participated in nearly 100 community events amp activities
Online Activities
o Custom Zum pages on Twitter Facebook amp YouTube o Re-designed website Promotional microsite Brand video
Award Winning Initiatives o Two awards from the IABC
o Overall Marketing Communications amp Special Events (Zum Zone) o IABC - International Association of Business Communicators
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
10
Zum Zone amp Zum Caravan
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
11
The Ziirn Launch - September 20 2010
Project delivered on budget
Project delivered on time
Project ridership exceeds target
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
12
Ridership Growth - Overwhelming Success
2010-A Record Year
o Brampton Transit ridership grew by 126 in 2010 bull Largest year-to-date growth in Brampton Transit history
bull Ridership in 2010 totalled 138 million bull Increase of more than 15 million from 2009
New all-time monthly ridership record o March 2011 = 1398 million riders
o Previous all-time record 1398 million (November 2010) o 179 increase vs March 2009
o Along Queen Street corridor - Ridership up 265 in March 2011
2 Wellington St Wf Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
Ridership Growth - Continued
Ridership since the Zum Launch 0 501 501A 0
o 16 ridership growth during the first six months of BRT service Ziirn Queen
Monday- Sunday Effective November 1 2010 o Weekday boarding along Queen Street = increase
-
of 223
o Overall year-to-date growth in 2011 = 171 w
gtir v
Linking to Brampton Transit o Riders transferring to Brampton Transit from other
service providers (VIVA GO Transit MiWay TTC)
bwmtun 99 9o Alternative modes of transportation - biking walking zum
vwvwJiramptontran5itcom
9058742999 TTY 9058742130
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
14
1425000
1400000
1375000
1350000
1325000
1300000
1275000
1250000
1225000
1200000
o 1175000
bullsect1150000 o 1125000
j| 1100000 1075000
1050000
1025000
1000000
975000
950000
925000
900000
875000
850000
Brampton Transit - Three Year Ridership Trends 200920102011
6490
030
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
15
Improved Fuel Economy
Hybrid Diesel-Electric Vehicles
bull Projected fuel reduction = 8-10
bull Actual fuel reduction realized
bull 28-32 vs newest conventional
buses (2009 Novas)
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
16
Examining the Results
What do the numbers mean
o More residents are using transit to travel within and around the city o Inter-regional connections to other transit networks are important
bull Key to securing government funding o New BRT service is helping to attract new riders to the system
bull Residents looking for viable alternatives for commuting amptravel
What does this mean
o Increased demand for transit within the City - hours ampfrequency o Ridership growth is nearly double the rate of population growth o Brampton Transits Ridership ampperformance monitoring programs
bull Will provide trending analysis moving forward bull Update projections ampfacilitate planning for future growth
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
17
Next Steps - Where Do We Go From Here
Challenges moving forward o Maintaining the momentum created by the first BRT launch o Continued investment in transit infrastructure amp technology required
bull 60-foot articulated vehicles (2012) - provide additional capacity ensure reliable service amp promote future growth
Next Steps o Updated Business Case submitted to the Federal Government
bull Phase II funding = $42 million (Project costs to 2017)
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
18
H BRAMPTON bramptonca FlOWer City
Thank You
Brampton Transit Website wwwbramptontransitcom
Facebook amp Twitter
BTZum
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
m BRAMPTON
Transit Infrastructure Investment
Zum Station Stops o Heated shelters future growth flexibility
Zum Buses
European-styled Canadian-made vehicleso
Clean hybrid diesel-electric technologyo
Transit Terminals
o Bramalea - Opened September 20 2010 bull New design amp relocation
o Downtown - Minor upgrade o Shoppers World - Opening Fall 2012
bull New design amp relocation
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
Technology Investments
SmartBus Features
o Transit control communications GPS etc
Transit Signal Priority (TSP) o Ability to interact with traffic signals o Bus only turning lanes near Bramalea o Far Side Bus Bays - keep traffic moving
at intersections
Security Cameras o All Brampton Transit buses - 4 on each
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
Technology Investments Continued
Real-time Information
o Digital displays at Zum Station Stops amp Terminals
Automated Schedule Information
o Call for next bus info using 4-digit stop number o Next Ride schedules via Smartphones amp PDAs
Next Stop Announcement o Onboard all Brampton Transit buses o All stops announced amp shown on digital display
U 13 f K6 X jgt C T 6s pound I
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
8
Launching Zum - Key Messages
All communications focused on the 3Cs of Zum
O Control - real-time information at station stops amp terminals also available online and via smartphones amp PDAs
o Comfort - European-style high-back seats heated shelters o Convenience - 75 minute frequency during rush hour every 15
minutes the rest of the day
Zum is cost-effective
o No additional fare required o Hassle-free travel - no costs for gas
parking insurance etc
Zum is efficient
o Limited stops amp advanced technology o Travel times competitive with the car o Seamless connections transfer easily
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
9
Community Engagement
Grass Roots Marketing Campaign - Key to the Ziim Launch o Zum bus in the community - residents interact one-on-one with staff
ask questions explore bus at Zum Caravan amp Zum Zone events
Community Engagement o Zum team participated in nearly 100 community events amp activities
Online Activities
o Custom Zum pages on Twitter Facebook amp YouTube o Re-designed website Promotional microsite Brand video
Award Winning Initiatives o Two awards from the IABC
o Overall Marketing Communications amp Special Events (Zum Zone) o IABC - International Association of Business Communicators
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
10
Zum Zone amp Zum Caravan
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
11
The Ziirn Launch - September 20 2010
Project delivered on budget
Project delivered on time
Project ridership exceeds target
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
12
Ridership Growth - Overwhelming Success
2010-A Record Year
o Brampton Transit ridership grew by 126 in 2010 bull Largest year-to-date growth in Brampton Transit history
bull Ridership in 2010 totalled 138 million bull Increase of more than 15 million from 2009
New all-time monthly ridership record o March 2011 = 1398 million riders
o Previous all-time record 1398 million (November 2010) o 179 increase vs March 2009
o Along Queen Street corridor - Ridership up 265 in March 2011
2 Wellington St Wf Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
Ridership Growth - Continued
Ridership since the Zum Launch 0 501 501A 0
o 16 ridership growth during the first six months of BRT service Ziirn Queen
Monday- Sunday Effective November 1 2010 o Weekday boarding along Queen Street = increase
-
of 223
o Overall year-to-date growth in 2011 = 171 w
gtir v
Linking to Brampton Transit o Riders transferring to Brampton Transit from other
service providers (VIVA GO Transit MiWay TTC)
bwmtun 99 9o Alternative modes of transportation - biking walking zum
vwvwJiramptontran5itcom
9058742999 TTY 9058742130
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
14
1425000
1400000
1375000
1350000
1325000
1300000
1275000
1250000
1225000
1200000
o 1175000
bullsect1150000 o 1125000
j| 1100000 1075000
1050000
1025000
1000000
975000
950000
925000
900000
875000
850000
Brampton Transit - Three Year Ridership Trends 200920102011
6490
030
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
15
Improved Fuel Economy
Hybrid Diesel-Electric Vehicles
bull Projected fuel reduction = 8-10
bull Actual fuel reduction realized
bull 28-32 vs newest conventional
buses (2009 Novas)
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
16
Examining the Results
What do the numbers mean
o More residents are using transit to travel within and around the city o Inter-regional connections to other transit networks are important
bull Key to securing government funding o New BRT service is helping to attract new riders to the system
bull Residents looking for viable alternatives for commuting amptravel
What does this mean
o Increased demand for transit within the City - hours ampfrequency o Ridership growth is nearly double the rate of population growth o Brampton Transits Ridership ampperformance monitoring programs
bull Will provide trending analysis moving forward bull Update projections ampfacilitate planning for future growth
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
17
Next Steps - Where Do We Go From Here
Challenges moving forward o Maintaining the momentum created by the first BRT launch o Continued investment in transit infrastructure amp technology required
bull 60-foot articulated vehicles (2012) - provide additional capacity ensure reliable service amp promote future growth
Next Steps o Updated Business Case submitted to the Federal Government
bull Phase II funding = $42 million (Project costs to 2017)
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
18
H BRAMPTON bramptonca FlOWer City
Thank You
Brampton Transit Website wwwbramptontransitcom
Facebook amp Twitter
BTZum
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
m BRAMPTON
Transit Infrastructure Investment
Zum Station Stops o Heated shelters future growth flexibility
Zum Buses
European-styled Canadian-made vehicleso
Clean hybrid diesel-electric technologyo
Transit Terminals
o Bramalea - Opened September 20 2010 bull New design amp relocation
o Downtown - Minor upgrade o Shoppers World - Opening Fall 2012
bull New design amp relocation
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
Technology Investments
SmartBus Features
o Transit control communications GPS etc
Transit Signal Priority (TSP) o Ability to interact with traffic signals o Bus only turning lanes near Bramalea o Far Side Bus Bays - keep traffic moving
at intersections
Security Cameras o All Brampton Transit buses - 4 on each
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
Technology Investments Continued
Real-time Information
o Digital displays at Zum Station Stops amp Terminals
Automated Schedule Information
o Call for next bus info using 4-digit stop number o Next Ride schedules via Smartphones amp PDAs
Next Stop Announcement o Onboard all Brampton Transit buses o All stops announced amp shown on digital display
U 13 f K6 X jgt C T 6s pound I
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
8
Launching Zum - Key Messages
All communications focused on the 3Cs of Zum
O Control - real-time information at station stops amp terminals also available online and via smartphones amp PDAs
o Comfort - European-style high-back seats heated shelters o Convenience - 75 minute frequency during rush hour every 15
minutes the rest of the day
Zum is cost-effective
o No additional fare required o Hassle-free travel - no costs for gas
parking insurance etc
Zum is efficient
o Limited stops amp advanced technology o Travel times competitive with the car o Seamless connections transfer easily
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
9
Community Engagement
Grass Roots Marketing Campaign - Key to the Ziim Launch o Zum bus in the community - residents interact one-on-one with staff
ask questions explore bus at Zum Caravan amp Zum Zone events
Community Engagement o Zum team participated in nearly 100 community events amp activities
Online Activities
o Custom Zum pages on Twitter Facebook amp YouTube o Re-designed website Promotional microsite Brand video
Award Winning Initiatives o Two awards from the IABC
o Overall Marketing Communications amp Special Events (Zum Zone) o IABC - International Association of Business Communicators
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
10
Zum Zone amp Zum Caravan
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
11
The Ziirn Launch - September 20 2010
Project delivered on budget
Project delivered on time
Project ridership exceeds target
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
12
Ridership Growth - Overwhelming Success
2010-A Record Year
o Brampton Transit ridership grew by 126 in 2010 bull Largest year-to-date growth in Brampton Transit history
bull Ridership in 2010 totalled 138 million bull Increase of more than 15 million from 2009
New all-time monthly ridership record o March 2011 = 1398 million riders
o Previous all-time record 1398 million (November 2010) o 179 increase vs March 2009
o Along Queen Street corridor - Ridership up 265 in March 2011
2 Wellington St Wf Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
Ridership Growth - Continued
Ridership since the Zum Launch 0 501 501A 0
o 16 ridership growth during the first six months of BRT service Ziirn Queen
Monday- Sunday Effective November 1 2010 o Weekday boarding along Queen Street = increase
-
of 223
o Overall year-to-date growth in 2011 = 171 w
gtir v
Linking to Brampton Transit o Riders transferring to Brampton Transit from other
service providers (VIVA GO Transit MiWay TTC)
bwmtun 99 9o Alternative modes of transportation - biking walking zum
vwvwJiramptontran5itcom
9058742999 TTY 9058742130
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
14
1425000
1400000
1375000
1350000
1325000
1300000
1275000
1250000
1225000
1200000
o 1175000
bullsect1150000 o 1125000
j| 1100000 1075000
1050000
1025000
1000000
975000
950000
925000
900000
875000
850000
Brampton Transit - Three Year Ridership Trends 200920102011
6490
030
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
15
Improved Fuel Economy
Hybrid Diesel-Electric Vehicles
bull Projected fuel reduction = 8-10
bull Actual fuel reduction realized
bull 28-32 vs newest conventional
buses (2009 Novas)
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
16
Examining the Results
What do the numbers mean
o More residents are using transit to travel within and around the city o Inter-regional connections to other transit networks are important
bull Key to securing government funding o New BRT service is helping to attract new riders to the system
bull Residents looking for viable alternatives for commuting amptravel
What does this mean
o Increased demand for transit within the City - hours ampfrequency o Ridership growth is nearly double the rate of population growth o Brampton Transits Ridership ampperformance monitoring programs
bull Will provide trending analysis moving forward bull Update projections ampfacilitate planning for future growth
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
17
Next Steps - Where Do We Go From Here
Challenges moving forward o Maintaining the momentum created by the first BRT launch o Continued investment in transit infrastructure amp technology required
bull 60-foot articulated vehicles (2012) - provide additional capacity ensure reliable service amp promote future growth
Next Steps o Updated Business Case submitted to the Federal Government
bull Phase II funding = $42 million (Project costs to 2017)
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
18
H BRAMPTON bramptonca FlOWer City
Thank You
Brampton Transit Website wwwbramptontransitcom
Facebook amp Twitter
BTZum
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
Technology Investments
SmartBus Features
o Transit control communications GPS etc
Transit Signal Priority (TSP) o Ability to interact with traffic signals o Bus only turning lanes near Bramalea o Far Side Bus Bays - keep traffic moving
at intersections
Security Cameras o All Brampton Transit buses - 4 on each
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
Technology Investments Continued
Real-time Information
o Digital displays at Zum Station Stops amp Terminals
Automated Schedule Information
o Call for next bus info using 4-digit stop number o Next Ride schedules via Smartphones amp PDAs
Next Stop Announcement o Onboard all Brampton Transit buses o All stops announced amp shown on digital display
U 13 f K6 X jgt C T 6s pound I
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
8
Launching Zum - Key Messages
All communications focused on the 3Cs of Zum
O Control - real-time information at station stops amp terminals also available online and via smartphones amp PDAs
o Comfort - European-style high-back seats heated shelters o Convenience - 75 minute frequency during rush hour every 15
minutes the rest of the day
Zum is cost-effective
o No additional fare required o Hassle-free travel - no costs for gas
parking insurance etc
Zum is efficient
o Limited stops amp advanced technology o Travel times competitive with the car o Seamless connections transfer easily
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
9
Community Engagement
Grass Roots Marketing Campaign - Key to the Ziim Launch o Zum bus in the community - residents interact one-on-one with staff
ask questions explore bus at Zum Caravan amp Zum Zone events
Community Engagement o Zum team participated in nearly 100 community events amp activities
Online Activities
o Custom Zum pages on Twitter Facebook amp YouTube o Re-designed website Promotional microsite Brand video
Award Winning Initiatives o Two awards from the IABC
o Overall Marketing Communications amp Special Events (Zum Zone) o IABC - International Association of Business Communicators
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
10
Zum Zone amp Zum Caravan
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
11
The Ziirn Launch - September 20 2010
Project delivered on budget
Project delivered on time
Project ridership exceeds target
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
12
Ridership Growth - Overwhelming Success
2010-A Record Year
o Brampton Transit ridership grew by 126 in 2010 bull Largest year-to-date growth in Brampton Transit history
bull Ridership in 2010 totalled 138 million bull Increase of more than 15 million from 2009
New all-time monthly ridership record o March 2011 = 1398 million riders
o Previous all-time record 1398 million (November 2010) o 179 increase vs March 2009
o Along Queen Street corridor - Ridership up 265 in March 2011
2 Wellington St Wf Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
Ridership Growth - Continued
Ridership since the Zum Launch 0 501 501A 0
o 16 ridership growth during the first six months of BRT service Ziirn Queen
Monday- Sunday Effective November 1 2010 o Weekday boarding along Queen Street = increase
-
of 223
o Overall year-to-date growth in 2011 = 171 w
gtir v
Linking to Brampton Transit o Riders transferring to Brampton Transit from other
service providers (VIVA GO Transit MiWay TTC)
bwmtun 99 9o Alternative modes of transportation - biking walking zum
vwvwJiramptontran5itcom
9058742999 TTY 9058742130
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
14
1425000
1400000
1375000
1350000
1325000
1300000
1275000
1250000
1225000
1200000
o 1175000
bullsect1150000 o 1125000
j| 1100000 1075000
1050000
1025000
1000000
975000
950000
925000
900000
875000
850000
Brampton Transit - Three Year Ridership Trends 200920102011
6490
030
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
15
Improved Fuel Economy
Hybrid Diesel-Electric Vehicles
bull Projected fuel reduction = 8-10
bull Actual fuel reduction realized
bull 28-32 vs newest conventional
buses (2009 Novas)
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
16
Examining the Results
What do the numbers mean
o More residents are using transit to travel within and around the city o Inter-regional connections to other transit networks are important
bull Key to securing government funding o New BRT service is helping to attract new riders to the system
bull Residents looking for viable alternatives for commuting amptravel
What does this mean
o Increased demand for transit within the City - hours ampfrequency o Ridership growth is nearly double the rate of population growth o Brampton Transits Ridership ampperformance monitoring programs
bull Will provide trending analysis moving forward bull Update projections ampfacilitate planning for future growth
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
17
Next Steps - Where Do We Go From Here
Challenges moving forward o Maintaining the momentum created by the first BRT launch o Continued investment in transit infrastructure amp technology required
bull 60-foot articulated vehicles (2012) - provide additional capacity ensure reliable service amp promote future growth
Next Steps o Updated Business Case submitted to the Federal Government
bull Phase II funding = $42 million (Project costs to 2017)
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
18
H BRAMPTON bramptonca FlOWer City
Thank You
Brampton Transit Website wwwbramptontransitcom
Facebook amp Twitter
BTZum
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
Technology Investments Continued
Real-time Information
o Digital displays at Zum Station Stops amp Terminals
Automated Schedule Information
o Call for next bus info using 4-digit stop number o Next Ride schedules via Smartphones amp PDAs
Next Stop Announcement o Onboard all Brampton Transit buses o All stops announced amp shown on digital display
U 13 f K6 X jgt C T 6s pound I
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
8
Launching Zum - Key Messages
All communications focused on the 3Cs of Zum
O Control - real-time information at station stops amp terminals also available online and via smartphones amp PDAs
o Comfort - European-style high-back seats heated shelters o Convenience - 75 minute frequency during rush hour every 15
minutes the rest of the day
Zum is cost-effective
o No additional fare required o Hassle-free travel - no costs for gas
parking insurance etc
Zum is efficient
o Limited stops amp advanced technology o Travel times competitive with the car o Seamless connections transfer easily
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
9
Community Engagement
Grass Roots Marketing Campaign - Key to the Ziim Launch o Zum bus in the community - residents interact one-on-one with staff
ask questions explore bus at Zum Caravan amp Zum Zone events
Community Engagement o Zum team participated in nearly 100 community events amp activities
Online Activities
o Custom Zum pages on Twitter Facebook amp YouTube o Re-designed website Promotional microsite Brand video
Award Winning Initiatives o Two awards from the IABC
o Overall Marketing Communications amp Special Events (Zum Zone) o IABC - International Association of Business Communicators
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
10
Zum Zone amp Zum Caravan
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
11
The Ziirn Launch - September 20 2010
Project delivered on budget
Project delivered on time
Project ridership exceeds target
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
12
Ridership Growth - Overwhelming Success
2010-A Record Year
o Brampton Transit ridership grew by 126 in 2010 bull Largest year-to-date growth in Brampton Transit history
bull Ridership in 2010 totalled 138 million bull Increase of more than 15 million from 2009
New all-time monthly ridership record o March 2011 = 1398 million riders
o Previous all-time record 1398 million (November 2010) o 179 increase vs March 2009
o Along Queen Street corridor - Ridership up 265 in March 2011
2 Wellington St Wf Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
Ridership Growth - Continued
Ridership since the Zum Launch 0 501 501A 0
o 16 ridership growth during the first six months of BRT service Ziirn Queen
Monday- Sunday Effective November 1 2010 o Weekday boarding along Queen Street = increase
-
of 223
o Overall year-to-date growth in 2011 = 171 w
gtir v
Linking to Brampton Transit o Riders transferring to Brampton Transit from other
service providers (VIVA GO Transit MiWay TTC)
bwmtun 99 9o Alternative modes of transportation - biking walking zum
vwvwJiramptontran5itcom
9058742999 TTY 9058742130
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
14
1425000
1400000
1375000
1350000
1325000
1300000
1275000
1250000
1225000
1200000
o 1175000
bullsect1150000 o 1125000
j| 1100000 1075000
1050000
1025000
1000000
975000
950000
925000
900000
875000
850000
Brampton Transit - Three Year Ridership Trends 200920102011
6490
030
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
15
Improved Fuel Economy
Hybrid Diesel-Electric Vehicles
bull Projected fuel reduction = 8-10
bull Actual fuel reduction realized
bull 28-32 vs newest conventional
buses (2009 Novas)
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
16
Examining the Results
What do the numbers mean
o More residents are using transit to travel within and around the city o Inter-regional connections to other transit networks are important
bull Key to securing government funding o New BRT service is helping to attract new riders to the system
bull Residents looking for viable alternatives for commuting amptravel
What does this mean
o Increased demand for transit within the City - hours ampfrequency o Ridership growth is nearly double the rate of population growth o Brampton Transits Ridership ampperformance monitoring programs
bull Will provide trending analysis moving forward bull Update projections ampfacilitate planning for future growth
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
17
Next Steps - Where Do We Go From Here
Challenges moving forward o Maintaining the momentum created by the first BRT launch o Continued investment in transit infrastructure amp technology required
bull 60-foot articulated vehicles (2012) - provide additional capacity ensure reliable service amp promote future growth
Next Steps o Updated Business Case submitted to the Federal Government
bull Phase II funding = $42 million (Project costs to 2017)
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
18
H BRAMPTON bramptonca FlOWer City
Thank You
Brampton Transit Website wwwbramptontransitcom
Facebook amp Twitter
BTZum
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
8
Launching Zum - Key Messages
All communications focused on the 3Cs of Zum
O Control - real-time information at station stops amp terminals also available online and via smartphones amp PDAs
o Comfort - European-style high-back seats heated shelters o Convenience - 75 minute frequency during rush hour every 15
minutes the rest of the day
Zum is cost-effective
o No additional fare required o Hassle-free travel - no costs for gas
parking insurance etc
Zum is efficient
o Limited stops amp advanced technology o Travel times competitive with the car o Seamless connections transfer easily
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
9
Community Engagement
Grass Roots Marketing Campaign - Key to the Ziim Launch o Zum bus in the community - residents interact one-on-one with staff
ask questions explore bus at Zum Caravan amp Zum Zone events
Community Engagement o Zum team participated in nearly 100 community events amp activities
Online Activities
o Custom Zum pages on Twitter Facebook amp YouTube o Re-designed website Promotional microsite Brand video
Award Winning Initiatives o Two awards from the IABC
o Overall Marketing Communications amp Special Events (Zum Zone) o IABC - International Association of Business Communicators
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
10
Zum Zone amp Zum Caravan
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
11
The Ziirn Launch - September 20 2010
Project delivered on budget
Project delivered on time
Project ridership exceeds target
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
12
Ridership Growth - Overwhelming Success
2010-A Record Year
o Brampton Transit ridership grew by 126 in 2010 bull Largest year-to-date growth in Brampton Transit history
bull Ridership in 2010 totalled 138 million bull Increase of more than 15 million from 2009
New all-time monthly ridership record o March 2011 = 1398 million riders
o Previous all-time record 1398 million (November 2010) o 179 increase vs March 2009
o Along Queen Street corridor - Ridership up 265 in March 2011
2 Wellington St Wf Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
Ridership Growth - Continued
Ridership since the Zum Launch 0 501 501A 0
o 16 ridership growth during the first six months of BRT service Ziirn Queen
Monday- Sunday Effective November 1 2010 o Weekday boarding along Queen Street = increase
-
of 223
o Overall year-to-date growth in 2011 = 171 w
gtir v
Linking to Brampton Transit o Riders transferring to Brampton Transit from other
service providers (VIVA GO Transit MiWay TTC)
bwmtun 99 9o Alternative modes of transportation - biking walking zum
vwvwJiramptontran5itcom
9058742999 TTY 9058742130
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
14
1425000
1400000
1375000
1350000
1325000
1300000
1275000
1250000
1225000
1200000
o 1175000
bullsect1150000 o 1125000
j| 1100000 1075000
1050000
1025000
1000000
975000
950000
925000
900000
875000
850000
Brampton Transit - Three Year Ridership Trends 200920102011
6490
030
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
15
Improved Fuel Economy
Hybrid Diesel-Electric Vehicles
bull Projected fuel reduction = 8-10
bull Actual fuel reduction realized
bull 28-32 vs newest conventional
buses (2009 Novas)
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
16
Examining the Results
What do the numbers mean
o More residents are using transit to travel within and around the city o Inter-regional connections to other transit networks are important
bull Key to securing government funding o New BRT service is helping to attract new riders to the system
bull Residents looking for viable alternatives for commuting amptravel
What does this mean
o Increased demand for transit within the City - hours ampfrequency o Ridership growth is nearly double the rate of population growth o Brampton Transits Ridership ampperformance monitoring programs
bull Will provide trending analysis moving forward bull Update projections ampfacilitate planning for future growth
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
17
Next Steps - Where Do We Go From Here
Challenges moving forward o Maintaining the momentum created by the first BRT launch o Continued investment in transit infrastructure amp technology required
bull 60-foot articulated vehicles (2012) - provide additional capacity ensure reliable service amp promote future growth
Next Steps o Updated Business Case submitted to the Federal Government
bull Phase II funding = $42 million (Project costs to 2017)
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
18
H BRAMPTON bramptonca FlOWer City
Thank You
Brampton Transit Website wwwbramptontransitcom
Facebook amp Twitter
BTZum
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
9
Community Engagement
Grass Roots Marketing Campaign - Key to the Ziim Launch o Zum bus in the community - residents interact one-on-one with staff
ask questions explore bus at Zum Caravan amp Zum Zone events
Community Engagement o Zum team participated in nearly 100 community events amp activities
Online Activities
o Custom Zum pages on Twitter Facebook amp YouTube o Re-designed website Promotional microsite Brand video
Award Winning Initiatives o Two awards from the IABC
o Overall Marketing Communications amp Special Events (Zum Zone) o IABC - International Association of Business Communicators
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
10
Zum Zone amp Zum Caravan
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
11
The Ziirn Launch - September 20 2010
Project delivered on budget
Project delivered on time
Project ridership exceeds target
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
12
Ridership Growth - Overwhelming Success
2010-A Record Year
o Brampton Transit ridership grew by 126 in 2010 bull Largest year-to-date growth in Brampton Transit history
bull Ridership in 2010 totalled 138 million bull Increase of more than 15 million from 2009
New all-time monthly ridership record o March 2011 = 1398 million riders
o Previous all-time record 1398 million (November 2010) o 179 increase vs March 2009
o Along Queen Street corridor - Ridership up 265 in March 2011
2 Wellington St Wf Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
Ridership Growth - Continued
Ridership since the Zum Launch 0 501 501A 0
o 16 ridership growth during the first six months of BRT service Ziirn Queen
Monday- Sunday Effective November 1 2010 o Weekday boarding along Queen Street = increase
-
of 223
o Overall year-to-date growth in 2011 = 171 w
gtir v
Linking to Brampton Transit o Riders transferring to Brampton Transit from other
service providers (VIVA GO Transit MiWay TTC)
bwmtun 99 9o Alternative modes of transportation - biking walking zum
vwvwJiramptontran5itcom
9058742999 TTY 9058742130
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
14
1425000
1400000
1375000
1350000
1325000
1300000
1275000
1250000
1225000
1200000
o 1175000
bullsect1150000 o 1125000
j| 1100000 1075000
1050000
1025000
1000000
975000
950000
925000
900000
875000
850000
Brampton Transit - Three Year Ridership Trends 200920102011
6490
030
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
15
Improved Fuel Economy
Hybrid Diesel-Electric Vehicles
bull Projected fuel reduction = 8-10
bull Actual fuel reduction realized
bull 28-32 vs newest conventional
buses (2009 Novas)
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
16
Examining the Results
What do the numbers mean
o More residents are using transit to travel within and around the city o Inter-regional connections to other transit networks are important
bull Key to securing government funding o New BRT service is helping to attract new riders to the system
bull Residents looking for viable alternatives for commuting amptravel
What does this mean
o Increased demand for transit within the City - hours ampfrequency o Ridership growth is nearly double the rate of population growth o Brampton Transits Ridership ampperformance monitoring programs
bull Will provide trending analysis moving forward bull Update projections ampfacilitate planning for future growth
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
17
Next Steps - Where Do We Go From Here
Challenges moving forward o Maintaining the momentum created by the first BRT launch o Continued investment in transit infrastructure amp technology required
bull 60-foot articulated vehicles (2012) - provide additional capacity ensure reliable service amp promote future growth
Next Steps o Updated Business Case submitted to the Federal Government
bull Phase II funding = $42 million (Project costs to 2017)
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
18
H BRAMPTON bramptonca FlOWer City
Thank You
Brampton Transit Website wwwbramptontransitcom
Facebook amp Twitter
BTZum
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
10
Zum Zone amp Zum Caravan
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
11
The Ziirn Launch - September 20 2010
Project delivered on budget
Project delivered on time
Project ridership exceeds target
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
12
Ridership Growth - Overwhelming Success
2010-A Record Year
o Brampton Transit ridership grew by 126 in 2010 bull Largest year-to-date growth in Brampton Transit history
bull Ridership in 2010 totalled 138 million bull Increase of more than 15 million from 2009
New all-time monthly ridership record o March 2011 = 1398 million riders
o Previous all-time record 1398 million (November 2010) o 179 increase vs March 2009
o Along Queen Street corridor - Ridership up 265 in March 2011
2 Wellington St Wf Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
Ridership Growth - Continued
Ridership since the Zum Launch 0 501 501A 0
o 16 ridership growth during the first six months of BRT service Ziirn Queen
Monday- Sunday Effective November 1 2010 o Weekday boarding along Queen Street = increase
-
of 223
o Overall year-to-date growth in 2011 = 171 w
gtir v
Linking to Brampton Transit o Riders transferring to Brampton Transit from other
service providers (VIVA GO Transit MiWay TTC)
bwmtun 99 9o Alternative modes of transportation - biking walking zum
vwvwJiramptontran5itcom
9058742999 TTY 9058742130
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
14
1425000
1400000
1375000
1350000
1325000
1300000
1275000
1250000
1225000
1200000
o 1175000
bullsect1150000 o 1125000
j| 1100000 1075000
1050000
1025000
1000000
975000
950000
925000
900000
875000
850000
Brampton Transit - Three Year Ridership Trends 200920102011
6490
030
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
15
Improved Fuel Economy
Hybrid Diesel-Electric Vehicles
bull Projected fuel reduction = 8-10
bull Actual fuel reduction realized
bull 28-32 vs newest conventional
buses (2009 Novas)
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
16
Examining the Results
What do the numbers mean
o More residents are using transit to travel within and around the city o Inter-regional connections to other transit networks are important
bull Key to securing government funding o New BRT service is helping to attract new riders to the system
bull Residents looking for viable alternatives for commuting amptravel
What does this mean
o Increased demand for transit within the City - hours ampfrequency o Ridership growth is nearly double the rate of population growth o Brampton Transits Ridership ampperformance monitoring programs
bull Will provide trending analysis moving forward bull Update projections ampfacilitate planning for future growth
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
17
Next Steps - Where Do We Go From Here
Challenges moving forward o Maintaining the momentum created by the first BRT launch o Continued investment in transit infrastructure amp technology required
bull 60-foot articulated vehicles (2012) - provide additional capacity ensure reliable service amp promote future growth
Next Steps o Updated Business Case submitted to the Federal Government
bull Phase II funding = $42 million (Project costs to 2017)
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
18
H BRAMPTON bramptonca FlOWer City
Thank You
Brampton Transit Website wwwbramptontransitcom
Facebook amp Twitter
BTZum
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
11
The Ziirn Launch - September 20 2010
Project delivered on budget
Project delivered on time
Project ridership exceeds target
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
12
Ridership Growth - Overwhelming Success
2010-A Record Year
o Brampton Transit ridership grew by 126 in 2010 bull Largest year-to-date growth in Brampton Transit history
bull Ridership in 2010 totalled 138 million bull Increase of more than 15 million from 2009
New all-time monthly ridership record o March 2011 = 1398 million riders
o Previous all-time record 1398 million (November 2010) o 179 increase vs March 2009
o Along Queen Street corridor - Ridership up 265 in March 2011
2 Wellington St Wf Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
Ridership Growth - Continued
Ridership since the Zum Launch 0 501 501A 0
o 16 ridership growth during the first six months of BRT service Ziirn Queen
Monday- Sunday Effective November 1 2010 o Weekday boarding along Queen Street = increase
-
of 223
o Overall year-to-date growth in 2011 = 171 w
gtir v
Linking to Brampton Transit o Riders transferring to Brampton Transit from other
service providers (VIVA GO Transit MiWay TTC)
bwmtun 99 9o Alternative modes of transportation - biking walking zum
vwvwJiramptontran5itcom
9058742999 TTY 9058742130
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
14
1425000
1400000
1375000
1350000
1325000
1300000
1275000
1250000
1225000
1200000
o 1175000
bullsect1150000 o 1125000
j| 1100000 1075000
1050000
1025000
1000000
975000
950000
925000
900000
875000
850000
Brampton Transit - Three Year Ridership Trends 200920102011
6490
030
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
15
Improved Fuel Economy
Hybrid Diesel-Electric Vehicles
bull Projected fuel reduction = 8-10
bull Actual fuel reduction realized
bull 28-32 vs newest conventional
buses (2009 Novas)
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
16
Examining the Results
What do the numbers mean
o More residents are using transit to travel within and around the city o Inter-regional connections to other transit networks are important
bull Key to securing government funding o New BRT service is helping to attract new riders to the system
bull Residents looking for viable alternatives for commuting amptravel
What does this mean
o Increased demand for transit within the City - hours ampfrequency o Ridership growth is nearly double the rate of population growth o Brampton Transits Ridership ampperformance monitoring programs
bull Will provide trending analysis moving forward bull Update projections ampfacilitate planning for future growth
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
17
Next Steps - Where Do We Go From Here
Challenges moving forward o Maintaining the momentum created by the first BRT launch o Continued investment in transit infrastructure amp technology required
bull 60-foot articulated vehicles (2012) - provide additional capacity ensure reliable service amp promote future growth
Next Steps o Updated Business Case submitted to the Federal Government
bull Phase II funding = $42 million (Project costs to 2017)
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
18
H BRAMPTON bramptonca FlOWer City
Thank You
Brampton Transit Website wwwbramptontransitcom
Facebook amp Twitter
BTZum
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
12
Ridership Growth - Overwhelming Success
2010-A Record Year
o Brampton Transit ridership grew by 126 in 2010 bull Largest year-to-date growth in Brampton Transit history
bull Ridership in 2010 totalled 138 million bull Increase of more than 15 million from 2009
New all-time monthly ridership record o March 2011 = 1398 million riders
o Previous all-time record 1398 million (November 2010) o 179 increase vs March 2009
o Along Queen Street corridor - Ridership up 265 in March 2011
2 Wellington St Wf Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
Ridership Growth - Continued
Ridership since the Zum Launch 0 501 501A 0
o 16 ridership growth during the first six months of BRT service Ziirn Queen
Monday- Sunday Effective November 1 2010 o Weekday boarding along Queen Street = increase
-
of 223
o Overall year-to-date growth in 2011 = 171 w
gtir v
Linking to Brampton Transit o Riders transferring to Brampton Transit from other
service providers (VIVA GO Transit MiWay TTC)
bwmtun 99 9o Alternative modes of transportation - biking walking zum
vwvwJiramptontran5itcom
9058742999 TTY 9058742130
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
14
1425000
1400000
1375000
1350000
1325000
1300000
1275000
1250000
1225000
1200000
o 1175000
bullsect1150000 o 1125000
j| 1100000 1075000
1050000
1025000
1000000
975000
950000
925000
900000
875000
850000
Brampton Transit - Three Year Ridership Trends 200920102011
6490
030
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
15
Improved Fuel Economy
Hybrid Diesel-Electric Vehicles
bull Projected fuel reduction = 8-10
bull Actual fuel reduction realized
bull 28-32 vs newest conventional
buses (2009 Novas)
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
16
Examining the Results
What do the numbers mean
o More residents are using transit to travel within and around the city o Inter-regional connections to other transit networks are important
bull Key to securing government funding o New BRT service is helping to attract new riders to the system
bull Residents looking for viable alternatives for commuting amptravel
What does this mean
o Increased demand for transit within the City - hours ampfrequency o Ridership growth is nearly double the rate of population growth o Brampton Transits Ridership ampperformance monitoring programs
bull Will provide trending analysis moving forward bull Update projections ampfacilitate planning for future growth
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
17
Next Steps - Where Do We Go From Here
Challenges moving forward o Maintaining the momentum created by the first BRT launch o Continued investment in transit infrastructure amp technology required
bull 60-foot articulated vehicles (2012) - provide additional capacity ensure reliable service amp promote future growth
Next Steps o Updated Business Case submitted to the Federal Government
bull Phase II funding = $42 million (Project costs to 2017)
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
18
H BRAMPTON bramptonca FlOWer City
Thank You
Brampton Transit Website wwwbramptontransitcom
Facebook amp Twitter
BTZum
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
Ridership Growth - Continued
Ridership since the Zum Launch 0 501 501A 0
o 16 ridership growth during the first six months of BRT service Ziirn Queen
Monday- Sunday Effective November 1 2010 o Weekday boarding along Queen Street = increase
-
of 223
o Overall year-to-date growth in 2011 = 171 w
gtir v
Linking to Brampton Transit o Riders transferring to Brampton Transit from other
service providers (VIVA GO Transit MiWay TTC)
bwmtun 99 9o Alternative modes of transportation - biking walking zum
vwvwJiramptontran5itcom
9058742999 TTY 9058742130
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
14
1425000
1400000
1375000
1350000
1325000
1300000
1275000
1250000
1225000
1200000
o 1175000
bullsect1150000 o 1125000
j| 1100000 1075000
1050000
1025000
1000000
975000
950000
925000
900000
875000
850000
Brampton Transit - Three Year Ridership Trends 200920102011
6490
030
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
15
Improved Fuel Economy
Hybrid Diesel-Electric Vehicles
bull Projected fuel reduction = 8-10
bull Actual fuel reduction realized
bull 28-32 vs newest conventional
buses (2009 Novas)
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
16
Examining the Results
What do the numbers mean
o More residents are using transit to travel within and around the city o Inter-regional connections to other transit networks are important
bull Key to securing government funding o New BRT service is helping to attract new riders to the system
bull Residents looking for viable alternatives for commuting amptravel
What does this mean
o Increased demand for transit within the City - hours ampfrequency o Ridership growth is nearly double the rate of population growth o Brampton Transits Ridership ampperformance monitoring programs
bull Will provide trending analysis moving forward bull Update projections ampfacilitate planning for future growth
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
17
Next Steps - Where Do We Go From Here
Challenges moving forward o Maintaining the momentum created by the first BRT launch o Continued investment in transit infrastructure amp technology required
bull 60-foot articulated vehicles (2012) - provide additional capacity ensure reliable service amp promote future growth
Next Steps o Updated Business Case submitted to the Federal Government
bull Phase II funding = $42 million (Project costs to 2017)
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
18
H BRAMPTON bramptonca FlOWer City
Thank You
Brampton Transit Website wwwbramptontransitcom
Facebook amp Twitter
BTZum
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
14
1425000
1400000
1375000
1350000
1325000
1300000
1275000
1250000
1225000
1200000
o 1175000
bullsect1150000 o 1125000
j| 1100000 1075000
1050000
1025000
1000000
975000
950000
925000
900000
875000
850000
Brampton Transit - Three Year Ridership Trends 200920102011
6490
030
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
15
Improved Fuel Economy
Hybrid Diesel-Electric Vehicles
bull Projected fuel reduction = 8-10
bull Actual fuel reduction realized
bull 28-32 vs newest conventional
buses (2009 Novas)
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
16
Examining the Results
What do the numbers mean
o More residents are using transit to travel within and around the city o Inter-regional connections to other transit networks are important
bull Key to securing government funding o New BRT service is helping to attract new riders to the system
bull Residents looking for viable alternatives for commuting amptravel
What does this mean
o Increased demand for transit within the City - hours ampfrequency o Ridership growth is nearly double the rate of population growth o Brampton Transits Ridership ampperformance monitoring programs
bull Will provide trending analysis moving forward bull Update projections ampfacilitate planning for future growth
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
17
Next Steps - Where Do We Go From Here
Challenges moving forward o Maintaining the momentum created by the first BRT launch o Continued investment in transit infrastructure amp technology required
bull 60-foot articulated vehicles (2012) - provide additional capacity ensure reliable service amp promote future growth
Next Steps o Updated Business Case submitted to the Federal Government
bull Phase II funding = $42 million (Project costs to 2017)
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
18
H BRAMPTON bramptonca FlOWer City
Thank You
Brampton Transit Website wwwbramptontransitcom
Facebook amp Twitter
BTZum
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
15
Improved Fuel Economy
Hybrid Diesel-Electric Vehicles
bull Projected fuel reduction = 8-10
bull Actual fuel reduction realized
bull 28-32 vs newest conventional
buses (2009 Novas)
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
16
Examining the Results
What do the numbers mean
o More residents are using transit to travel within and around the city o Inter-regional connections to other transit networks are important
bull Key to securing government funding o New BRT service is helping to attract new riders to the system
bull Residents looking for viable alternatives for commuting amptravel
What does this mean
o Increased demand for transit within the City - hours ampfrequency o Ridership growth is nearly double the rate of population growth o Brampton Transits Ridership ampperformance monitoring programs
bull Will provide trending analysis moving forward bull Update projections ampfacilitate planning for future growth
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
17
Next Steps - Where Do We Go From Here
Challenges moving forward o Maintaining the momentum created by the first BRT launch o Continued investment in transit infrastructure amp technology required
bull 60-foot articulated vehicles (2012) - provide additional capacity ensure reliable service amp promote future growth
Next Steps o Updated Business Case submitted to the Federal Government
bull Phase II funding = $42 million (Project costs to 2017)
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
18
H BRAMPTON bramptonca FlOWer City
Thank You
Brampton Transit Website wwwbramptontransitcom
Facebook amp Twitter
BTZum
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
16
Examining the Results
What do the numbers mean
o More residents are using transit to travel within and around the city o Inter-regional connections to other transit networks are important
bull Key to securing government funding o New BRT service is helping to attract new riders to the system
bull Residents looking for viable alternatives for commuting amptravel
What does this mean
o Increased demand for transit within the City - hours ampfrequency o Ridership growth is nearly double the rate of population growth o Brampton Transits Ridership ampperformance monitoring programs
bull Will provide trending analysis moving forward bull Update projections ampfacilitate planning for future growth
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
17
Next Steps - Where Do We Go From Here
Challenges moving forward o Maintaining the momentum created by the first BRT launch o Continued investment in transit infrastructure amp technology required
bull 60-foot articulated vehicles (2012) - provide additional capacity ensure reliable service amp promote future growth
Next Steps o Updated Business Case submitted to the Federal Government
bull Phase II funding = $42 million (Project costs to 2017)
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
18
H BRAMPTON bramptonca FlOWer City
Thank You
Brampton Transit Website wwwbramptontransitcom
Facebook amp Twitter
BTZum
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
17
Next Steps - Where Do We Go From Here
Challenges moving forward o Maintaining the momentum created by the first BRT launch o Continued investment in transit infrastructure amp technology required
bull 60-foot articulated vehicles (2012) - provide additional capacity ensure reliable service amp promote future growth
Next Steps o Updated Business Case submitted to the Federal Government
bull Phase II funding = $42 million (Project costs to 2017)
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
18
H BRAMPTON bramptonca FlOWer City
Thank You
Brampton Transit Website wwwbramptontransitcom
Facebook amp Twitter
BTZum
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130
18
H BRAMPTON bramptonca FlOWer City
Thank You
Brampton Transit Website wwwbramptontransitcom
Facebook amp Twitter
BTZum
2 Wellington St W Brampton ON L6Y 4R2 9058742000 bull TTY 9058742130