1

Social media is a two-way street, not merely a giant megaphone. Don’t forget to listen.

2

Adding a photo doubles the engagementon a tweet.So says @marksluckie, former manager of journalism and news @Twitter.

3 You must own your “brand.” Claim your university page as new platforms emerge. (Grab your own handle, too!)

4

New social channels/apps/ platforms require additional time & energy. Be strategic. Don’t start something you can’t continue.

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5

LinkedIn isn’t just about career development. It’s a key tool for recruitment, engagement & support!

6

If it matters, measure it. Check analytics through each platform or track your school's overall influence on Klout.

7

“Rules” only take you so far. You can succeed with long videos, Facebook posts without pix, tweets without hashtags.

8

We’re all part of a team. (Do you really need a separate Facebook page or Twitter handle?)

9

Spelling counts! Craft your social media posts ahead of time, and give yourself time to edit them.

10

Brevity is the soul of wit. Find ways to save characters on Twitter & elsewhere!

11

Strong images and good graphic design elevate your message.

12

Top apps for researching college: Facebook (67%), YouTube (62%), Instagram (48%), according to the 2015 Social Admissions Report.

13

No one likes a robotic retweeter: Curate content! Tag boards, RebelMouse and Storify are tools to consider.

14 Channels like Snapchat and Yik Yak offer insights into the mood of your group. It’s OK to listen.

15

77.6M Americans access their Instagram accounts at least monthly, eMarketer says. That's 27.6% of the population.

16

You’re probably not using the full breadth of the tools at your fingertips.

17 You’re competing for people’s most precious resource: Attention. You must surprise, delight, be authentic.

18

Humans are wired to tell (and retell!) stories. Think of them as the ultimate “social proof.”

19

Trending topic + your campus expert = media exposure!

20 Most people will miss most of what you do on social media, says @sree. It's OK to repeat yourself.

21

Pinterest is full of possibilities. What about a board highlighting faculty authors with links to Amazon?

22

When it comes to hashtags, the simplest path is often the best. Keep a list & promote it on campus & beyond!

23

If you want to get better at social media, you can go back to school on YouTube!

24

Social media can take over your life. Smart users find ways to schedule posts!

25 Participation counts! Everyone can have a role in social media.