13 TWEETABLECONTENT MARKETING TRICKS

Tis the season for tricks and treats...Halloween tricks don't need to be freaky.Ask the right people and they can get pretty geeky.See, we needed some tips to share with our crew,So we asked the experts to share what they knew.

These marketing pros can get leads in the door,And thanks to their insights, we all can get more!These thirteen tricks are more like marketing treats,And—even better—they can also be tweets...

Start with a plan and concrete objectives. Otherwise, you're engaging in random

acts of content marketing.

Erika Heald

TWEET ITTWEET IT

If the content you write feels dull to you, it probably does to your readers.

Molly Buccini

TWEET IT

If it's going to strike a chord, content must start with your audience's interests

and needs.

Mark Feffer

TWEET IT

Remove barriers for your audience—such as long paragraphs, confusing headings,

or hard-to-find landing pages.

Heike Young

TWEET IT

Measure interactions after people get content. Did they make it past the first

page? Will they download the next piece?

Matthew Wellschlager

TWEET IT

Base production on the analysis of successful content. Make sure it's

data-driven.

Immanuel Lee

TWEET IT

If marketing is to be a revenue generator, get tight with sales.

Toby Murdock

TWEET IT

Content is the atomic particle of all digital marketing. Everything.

Rebecca Lieb

TWEET IT

Identify your content and process needs first. Compare technology

vendors second.

Liz O'Neill

TWEET IT

Content opportunities will sprout up across your organization. You need someone who

always has an eye on the ball.

Kim Larson

TWEET IT

We’re visually driven beings...Use multiple visuals in a post—one for

every sub-head.

Luke B. Kintigh

TWEET IT

Simply put, the key to being a better writer is to write.

Ann Handley

TWEET IT

Email—when done right—should be more like a conversation: engaging,

useful, fun, valuable, human.

DJ Waldow

TWEET IT

Don’t let content marketing scare you!With the right tools, content marketing is the best way to

treat your audience and grow your business. Find out how:

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