2.06.10 strategic business concept 0111
DESCRIPTION
TRANSCRIPT
THE STRATEGIC MINDSET® PROCESSStrategic Business Concept
Strategic Business Concept Copyright © 2002-2011 by GC Franchising Systems, Inc. Businesscoachmemphis.com All Rights Reserved
Strategic Business Concept
“If everything is important, then nothing is.”-- Unknown
2
Strategic Business Concept Copyright © 2002-2011 by GC Franchising Systems, Inc. Businesscoachmemphis.com All Rights Reserved
What is a StrategicBusiness Owner (SBO)?
• A SBO embraces leverage -- greater results with less time, effort & headaches -- works smarter, not harder
• Focused, Effective, Productive, Strategic
• Focuses on the entire business, not just the technical work of the business
• Thinks and acts like a CEO, not an employee – STRATEGIC MINDSET® and priority management system
• Develops business plans, procedures and policies • Excels at leadership, not doer-ship• Leverages marketing and other peoples’ talents• Learns to let go – to trust their people & systems
3
Strategic Business Concept Copyright © 2002-2011 by GC Franchising Systems, Inc. Businesscoachmemphis.com All Rights Reserved
What A SBO Is NotA Strategic Business Owner is NOT a:• Micromanager• Perfectionist• Control Freak• Jack-of-all-trades• Workaholic• Dictator/Screamer • “I’ll Do it Myself” Martyr• Hands-on Technician
4
Strategic Business Concept Copyright © 2002-2011 by GC Franchising Systems, Inc. Businesscoachmemphis.com All Rights Reserved
What A SBO Is NotA Strategic Business Owner is NOT a:• Micromanager• Perfectionist• Control Freak• Jack-of-all-trades• Workaholic• Dictator/Screamer • “I’ll Do it Myself” Martyr• Hands-on Technician
5
Strategic Business Concept Copyright © 2002-2011 by GC Franchising Systems, Inc. Businesscoachmemphis.com All Rights Reserved
Strategic MindSet Outcomes
Employee CEO
Reactive Proactive
Doer Leader
Tactical Strategic
Prisoner Warden
Blues Happiness
Surviving Thriving
6
Strategic Business Concept Copyright © 2002-2011 by GC Franchising Systems, Inc. Businesscoachmemphis.com All Rights Reserved
The Solution Starts in Your Mind• Want greater freedom, flexibility, fortune and fulfillment?
• The answer is not to shift into higher gear; it is to shift mindsets
• Work from the inside out
• You alone are the agent of change
• You must endure some Short Term sacrifice (these coaching sessions!) for Long Term benefits
• You must get strategic to get free and get happy
7
Strategic Business Concept Copyright © 2002-2011 by GC Franchising Systems, Inc. Businesscoachmemphis.com All Rights Reserved
Control is an Illusion• You are not in control, you are probably in denial or
prison
• You can not control everything and everyone – you must leverage your people and resources
• By trying to control everything, you: Create bottlenecks – YOU ! Risk exhaustion/burn out Limit the growth and potential of your people Limit the growth and potential of the business
• By yielding control, you gain greater freedom & results
8
Strategic Business Concept Copyright © 2002-2011 by GC Franchising Systems, Inc. Businesscoachmemphis.com All Rights Reserved
The Strategic Business• Properly designed or re-designed, your business should
function practically without you
• It should run predictably, consistently and automatically whether you are there or not
• It should be systems-dependent, not owner-dependent
• Systems allow you to get consistent results through other people – that’s leverage!!!
• You should run your business, it should not run you
9
Strategic Business Concept Copyright © 2002-2011 by GC Franchising Systems, Inc. Businesscoachmemphis.com All Rights Reserved
Ultimate Business Goal
10
• To design a highly profitable business that runs smoothly, predictably and automatically while you own it and worth a fortune when you sell it – a business on auto-pilot or cruise control
• To achieve this goal, your business must become more self-managing and systems-dependent --- not owner-dependent
• No one wants to buy a job, especially yours!
• You must become a SBO – design the system and let your employees work it!
“Build a Successful Company and Enjoy the Process”
Strategic Business Concept Copyright © 2002-2011 by GC Franchising Systems, Inc. Businesscoachmemphis.com All Rights Reserved
Organization Chart Refresher• Sketch your current organization chart (functions and people responsible):
Circle those boxes you routinely touch
11
Strategic Business Concept Copyright © 2002-2011 by GC Franchising Systems, Inc. Businesscoachmemphis.com All Rights Reserved
Organization Chart Refresher• How many boxes do you own? Visit regularly?
• Your job is to create jobs, not work jobs
• Your role is to define the boxes and how the work is to be done in those boxes (roles, responsibilities, standards, outcomes, etc.)
• Hire people and train them on the work to be done – achieve clarity of expectations
• Pay them to do their jobs, hold them accountable
• Get out of their boxes!!
12
Strategic Business Concept Copyright © 2002-2011 by GC Franchising Systems, Inc. Businesscoachmemphis.com All Rights Reserved
Future Organization Chart• Sketch your future business structure with you as CEO only and owning no
other boxes:
13
Strategic Business Concept Copyright © 2002-2011 by GC Franchising Systems, Inc. Businesscoachmemphis.com All Rights Reserved