2020 online media kit - working mother2020 online media kit impression guarantees must be...

For over 40 years, Working Mother has served

as mentor, role model and advocate for the country’s over

24 million moms who balance work and family. Through our

website, magazine, research, social networks and engaging conferences, Working Mother

provides its readers with the support, solutions and

strategies they need to succeed — both at work

and at home.

2020 ONLIN E MEDIA KI T

2020 ONLINE MEDIA KIT

JANUARYFEBRUARY

MARCH• NAFE Top Companies for Executive Women

• Finding Camps

• Easy, Hearty Recipes

• Easter Crafts, Decorations and Recipes

• What Moms Want for Valentine's Day

APRILMAY JUNE

• Working Mother Best Companies for Multicultural Women

• Most Powerful Moms

• Mother’s Day Gift Guide

• What Moms Want for Mother’s Day

• Graduation Gift Guide

• Father’s Day Gift Guide

JULYAUGUST

SEPTEMBER• Working Mother Best Law Firms for Women

• Diversity Best Practices Inclusion Index

• Summer Travel Ideas

• Back to School Survival Tips

• Back to School Humor

• Easy School Lunch Ideas

OCTOBERNOVEMBER DECEMBER

• Working Mother 100 Best Companies

• Working Mothers of the Year

• Best Companies for Dads

• Top Wealth Advisor Moms

• Halloween Decorations, Crafts and Recipes

• Thanksgiving Decorations, Crafts and Recipes

• Holiday Gift Guides, Decorations, Crafts and Recipes

• Best New Baby Products Coming in 2021

ONLINE EDIT CALENDAR

*all content subject to change


AUDIENCE SNAPSHOT

Gender %

Women 97

Men 3

Age %18 – 34 12

25 – 44 55

25 – 49 70

18 – 49 70

25 – 54 85

50+ 27

Median Age 43

Multicultural %

Multicultural 28

HHI

Median HHI $125,000

Education %

Graduated College + 84

Employment %

Total Employed 85

Full-time 77

Part-time 8

Professional/Managerial 88

Marital status %

Married 74

Single 8

Wid/Sep/Div/Other 15

Children in HH %

Any Kids < 18 77

Kids < 6 60

Kids 6 –11 60

Kids 12 –17 31

Avg Number of Children in HH 2

Residence %

Own Primary Residence 61.2

Workingmother.com Traffic

Monthly Unique Visitors 1,600,000

Average Time Spent 9 Minutes

Source: Google Analytics June - August 3 month avg, 2019 Working Mother Audience Survey


ONLINE AD SPECS

Standard Guidelines

These guidelines are consistent with the Interactive Advertising Bureau specifications (www.iab.net) • DoubleClick is used to serve all Bonnier Corp

advertisements • There is a 48 hour turn around time once all creatives are submitted to Online Advertising Operations • All ad units must launch a new browser window when clicked on • All static ads types are accepted (.jpg, .gif, .html, HTML5) • Max initial load file size should not exceed 200k

Below is a list of the most commonly used third party vendors. For a complete list of approved vendors please contact the Ad Ops team.

Third Party Specifications

• Third Party tags should be served via JavaScript Ad calls, not iframes

• Audio needs be user initiated with a clearly recognizable on/off button

• All floating ad units should have a clearly recognizable close button

• Max initial load file size should not exceed 200K• Additional polite download should not exceed 80K • Frame rate per second should not exceed 18fps • Animation length should not exceed 15 seconds

Expanding Ads

Most Common Ad Unit sizes: 728x90, 300x250, 300x600, 970x90

Expanded Dimension: 728x270, 550x250, 480x600, 600x600, 970x250

Mouse Over/Mouse Off• Ad should expand upon mouse over or click on expand button • Ad should retract upon mouse off or clicking a close button • If the ad expands with user click, the panel still must

retract when mouse is removed • Any sound should be user initiated by click, not mouse over

HTML5 Creative Specifications

• HTML5 creatives should be delivered as either a stand alone HTML5 file with all assets hosted by the advertiser, or an HTML5 zipped bundle

• If you are using Google Web Designer to create your ad, be sure to select “DoubleClick” as the environment• Set creative dimensions in your HTML file with the size meta tag:

<meta name=”ad.size” content=”width=[x], height=[y]”>.

• All HTML5 creative must use click tags to define click-through URLs for each exit on the creative. Hardcoded click URLs will prevent DFP from being able to track and report on clicks.

Here’s an example of a click tag inserted into an HTML document: <html> <head> <meta name=”ad.size” content=”width=300,height=250”> <script type=”text/javascript”> var clickTag = “http://www.google.com”; </script> </head> [The rest of your creative code goes here.] </html>

Your creative must use the click tag variable as the click-through URL:

<a href=”javascript:window.open(window.clickTag)”> <img src=”images/dclk.png” border=0> </a>

Send materials to Kylie Woodward

Campaign and Sponsorship Manager

[email protected]


DEDICATED E- BLAST

Take your promotion a step

further with a Working Mother

customized, dedicated e-blast.

The content and design are based

on your advertising needs and are

solely dedicated to your company

and brand messaging.

Advertiser Benefits: • Reach approximately 70,000*

opt-in readers with each mailing

• Exclusive ownership of e-blast content

* opt-in numbers are subject to change

Timing + Availability:• Available weekly

on Monday, Wednesday and Friday• Offered on a first-come, first

served basis

Materials:• Subject line • Layered PSD file or HTML file of

e-mail design • Click through URL

Materials due 2 weeks before deployment date to [email protected]

728 x 90 Footer Banner

300 x 250 Medium

Rectangle

Advertiser Benefits: • Reach approximately 90,000*

opt-in readers with each mailing

• Drive traffic to your website

• Generate sales with a special

offer or discount

* opt-in numbers are subject to change

Opportunity: Roadblock giving your brand 100% SOV

within e-newsletter with 300x250 me-

dium rectangle, 728x90 footer bannerand

promotional space

Timing + Availability:• Available bi-weekly on Tuesdays

and Thursdays

• Offered on a first-come, first-served

basis

Materials:• 300x250 and 728x90 ad units

FORMAT: static .jpg /.gif

FILE SIZE: max 40K


SPONSORED E-NEWSLETTER

Materials due 2 weeks before deployment date to [email protected]

Working Mother’s twice-weekly

e-newsletter highlights content

from workingmother.com. Align

your brand with our editorial

features and create brand

synergy with clickable ad units

within the e-newsletter.


Impression guarantees must be reconfirmed prior to final

commitment. Actual impression guar-antees will be provided upon program comitment. Impressions guaranteed

for overall campaign, not by line item. Sponsorship

impressions valid 6 weeks from proposal date.

Rates/CPM’s are valid based on total

commitment level.

Workingmother.com editorial coverage, timing and

inventory subject to change. All con-cepts are the property of

workingmother.com, subject to change, final editorial

approval, and are available on a first-come, first-served basis (Signed

Insertion Order).

Net costs DO NOT include rich media

serving fees.

2-4 business days are required from

receipt of IO/creative to campaign launch.

See Workingmother.com T&C’s for

cancellation policy.

FOR ALL ONLINE ADVERTISING INQUIRIES, PLEASE CONTACT: Olivia Kopchik • Associate Publisher • 212-219-7464 • [email protected]

TERMS & CONDITIONS

2020 online media kit - working mother2020 online media kit impression guarantees must be...

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