impression - individual lenses from rodenstock. impression adkis-eng.pdf · product modifications....
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06-Dec-26 • 1© Rodenstock 2005 • Impression
Impression -Individual Lensesfrom Rodenstock.
Michèlle Zink
Dieter Kalder
06-Dec-26 • 2© Rodenstock 2005 • Impression
Impression – Individual lenses from Rodenstock.
Why a „Relaunch Impression“?
Product modifications.
The Relaunch Impression.
06-Dec-26 • 3© Rodenstock 2005 • Impression
Why a „Relaunch Impression“
Impression ILT and Multigressiv ILT
have been on the market since April 2000.
The products are now 5 years old.
The distinction of both ILT products is difficult both for theoptician and end user as well as internally in Rodenstock.
Taking the individual measurements is complex for the optician.
New products, which give the appearance of being individual and are marketed with excellent concepts, are constantly coming ontothe market.
06-Dec-26 • 4© Rodenstock 2005 • Impression
Competition Overview Individual Lenses
Products
Impression ILT, Multigressiv ILT Rodenstock (2000)
Gradal Individual Zeiss (2000)
Ipseo Essilor (2003)
Super P1 Seiko (2004)
Hoyalux ID Hoya (2004)
Infinity Individual Optovision (2004)
Ysis R+H (2004)
06-Dec-26 • 5© Rodenstock 2005 • Impression
Grad der Individualität bei Gleitsichtgläsern
06-Dec-26 • 6© Rodenstock 2005 • Impression
Why a „Relaunch Impression“
Impression ILT and Multigressiv ILT
have been on the market since April 2000.
The products are now 5 years old.
The distinction of both ILT products is difficult both for theoptician and end user as well as internally in Rodenstock.
Taking the individual measurements is complex for the optician.
New products, which give the appearance to be individual and are marketed with excellent concepts, are constantly coming ontothe market.
Impression ILT und Multigressiv ILT are in the mean time old products from the opticians‘ point of view. Old means overagedand in addition complex.
Impression ILT is still the best individual PAL and unparalleled by the competition.
06-Dec-26 • 7© Rodenstock 2005 • Impression
The individual products of Rodenstock
ImpressionILT
Perf
alit
1,5
Perf
alit
CM
Perf
alit
1,6
Perf
alit
1,67
Perf
alit
1,74
Min
eral
1,6
Min
eral
CM
ImpressionILT XSImpressionILT HyperopImpressionILT Hyperop XSImpressionILT Sport
MultigressivILT
MultigressivILT XS
Multigressiv ILT is not an individual product and does not fit into the familiy.
NEW 2004
06-Dec-26 • 8© Rodenstock 2005 • Impression
Impression – individual lenses from Rodenstock
Why a „Relaunch Impression“?
Product modifications.
The Relaunch Impression.
06-Dec-26 • 9© Rodenstock 2005 • Impression
Product Modifications.
New marketing approach of existing products.
Offering the most powerful and widest individual portfolio.
New, improved measuring tools for the individual parameters
New demo- and consulting tools.
06-Dec-26 • 10© Rodenstock 2005 • Impression
The Relaunch Impression.
– The products and product supplements.
– New price list concept.
– New measuring tools.
– IT based consulting tool.
– New demo tool.
– Education concept for opticians.
– Certification of educated shops.
– Communication and advertising material.
06-Dec-26 • 11© Rodenstock 2005 • Impression
Why is Impression so successful?
Lenses produced without individual parameters
06-Dec-26 • 12© Rodenstock 2005 • Impression
The reason why Impression is so successful!
Individuell
Individuell
Tried and true for millio
ns!
06-Dec-26 • 13© Rodenstock 2005 • Impression
Impression is still the only lens worldwide which takes into account thewhole data of the position of the frame and is optimized for everyprescription. – Highest level of development. Optimal performance for every wearer.
Features of successful design– Vision compares more to visual comfort of single vision lenses. – Low swimming effect with combined head and eye movements. – While reading constant head adjustments are not necessary.– Natural head and body posture during far vision. No vertical head and eye
movements necessary. – Good binocular vision.– Even with high powers very low optical aberrations.– High visual acuity, particularly in cases with high astigmatism.– Also good mesopic vision (twilight). Independent from the width of the pupil.– Optimal performance for every prescription (sph, cyl, axis, prism).
The widest range of materials.
The reason why Impression is so successful!
06-Dec-26 • 14© Rodenstock 2005 • Impression
The Unsurpassed Individual Portfolio.
Impression
Perf
alit
1,5
Perf
alit
CM
Perf
alit
1,6
Perf
alit
1,67
Perf
alit
1,74
Min
eral
1,6
Min
eral
CM
Impression XSImpression HyperopImpression Hyperop XSImpression Sport
Impression ILT will be called in the future only Impression. Without „ ILT“.
06-Dec-26 • 15© Rodenstock 2005 • Impression
Modifications of Impression
Stamp marking
06-Dec-26 • 16© Rodenstock 2005 • Impression
World Novelty: The Impression Product Family
More individual solutions, more products, more competence.
06-Dec-26 • 17© Rodenstock 2005 • Impression
The enlarged individual portfolio.
Impression
Perf
alit
1,5
Perf
alit
CM
Perf
alit
1,6
Perf
alit
1,67
Perf
alit
1,74
Min
eral
1,6
Min
eral
CM
Impression XSImpression HyperopImpression Hyperop XSImpression Sport
Impression 40Impression 80Impression Mono
Impression stands from nowon for all individual lenses. Not only for ind. progressives.
06-Dec-26 • 18© Rodenstock 2005 • Impression
Impression Mono -The first individual SV lens worldwide.
06-Dec-26 • 19© Rodenstock 2005 • Impression
Optimization of SV lenses: Former solutions
Target: Elimination (minimization) of oblique astigmatism and spherical aberrations at all possible prescriptions.
View
ing
angl
e
-1,0 -0,8 -0,6 -0,4 -0,2 0 +0,2 +0,4 +0,6 +0,8 +1,0Aberrations R, S‘ [D]
35°
30°
25°
20°
15°
10°
5°
0°
S‘ (Far vision) = + 6,0 dptSpherical abberationR
R
S‘ Astigmatism
S‘
06-Dec-26 • 20© Rodenstock 2005 • Impression
Target: Elimination (minimization) of oblique astigmatismand spherical aberrations at all possible prescriptions.– Curvature of the lenses (Tschernings ellipse).
Bad result: With cyl powers, prisms and high spherical powersand additional if position of the lenses is not according to theoretical values.– Single sided spherical lenses
Good result: Plus lenses become thinner and flatter. Bad result: With cyl powers, prisms and high spherical powersand reinforced bad if position of the lenses is not according to theoretical values.– Double aspheric lensesGood result: Plus lenses become thinner and flatter.Bad result: With cyl powers, prisms and high spherical powersand extraordinary bad if position of the lenses is not accordingto theoretical values.
Optimization of SV lenses: Former solutions
06-Dec-26 • 21© Rodenstock 2005 • Impression
Target: Elimination (minimization) of oblique astigmatism and spherical aberrations at all possible prescriptions.
The one and only target is always to eliminate the obliqueastigmatism. Therefore only one reasonable solution exists :
Lenses with an atoric back surface, optimized online likeImpression PAL‘s.– Very good result: Plus lenses bcome thinner and flatter.– Very good result: With all prescriptions.– Very good result: With every position of the frame;
even with deviating face form angle.– Very good result: With astigmatic powers through
taking into account the „Listings Rule“.
Optimization of SV lenses: Former solutions
06-Dec-26 • 22© Rodenstock 2005 • Impression
Impression Mono –The world wide first individual SV lens.
A Top SV lens. As individual as the wearer.The unique product on the field of SV lenses.Optimized for individualparameters:PD; FFA and CVD through an atoricfree form surface.
Thanks to centration according to thecenter of the eyeball rotation theparameter PT (pantoscopic tilt) is notnecessary.It is a must to also forward the axis of the prescription with the order. (Listings Rule).Full surface correction in perfection.
06-Dec-26 • 23© Rodenstock 2005 • Impression
Impression Mono – Oblique Astigmatism
Sph -2.00 dpt
Asphericwith standard values
Deviations from the standard position of the framecause higher oblique astigmatism.
AsphericCVD 10mm; FFA 10°
Impression MonoCVD 10mm; FFA 10°
06-Dec-26 • 24© Rodenstock 2005 • Impression
Impression Mono – Oblique Astigmatism
Standard values for the position of the frame.
Sph +3.00 Cyl 1.50 A 35°
Spherical Impression MonoAspheric
Cylinder powers always cause oblique astigmatism.
06-Dec-26 • 25© Rodenstock 2005 • Impression
Impression Mono – Oblique Astigmatism
Sph +3.00 Cyl 1.50 A 35°
Oblique astigmatism caused by cylinder powers and deviating frame position.
SphericalStandard values
SphericalHSA 10mm; FSW 10°
Impression Mono
06-Dec-26 • 26© Rodenstock 2005 • Impression
Impression Mono – Oblique Astigmatism
Standard values for frame position.
Sph +3.00 Cyl 1.50 A 35° Prism 4.00 D Base 180°
Impression MonoSpherical Aspheric
Oblique astigmatism caused by cylinder powers and prismatic prescription.
06-Dec-26 • 27© Rodenstock 2005 • Impression
Impression Mono – Oblique Astigmatism
Sph +3.00 Cyl 1.50 A 35° Prism 4.00 D Base 180°CVD 10 mm; FFA 10°.
Spherical Aspheric Impression Mono
Oblique astigmatism caused by cylinder powers and prismaticprescription and deviating frame position.
06-Dec-26 • 28© Rodenstock 2005 • Impression
Impression Mono – Stamp marking and engravings
Prismatic lenses need a correction in centration of 0,25 mm per prism D opposite to the prism base.
The first SV lens with micro engravings.Simple locating of prismatic powers and cylinder axes if lenses are not mountedin the frame.
06-Dec-26 • 29© Rodenstock 2005 • Impression
Impression Mono -The worldwide firstindividual SV lens
For wearers –
who do not like compromises.
who have high expectations in performance.
who prefer individuality.
who want to afford it.
There is no alternative –
upon higher cylinder powers.
upon prismatic prescriptions.
upon high plus and minus powers.
upon deviating face form angles.
06-Dec-26 • 30© Rodenstock 2005 • Impression
Impression
Perf
alit
1,5
Perf
alit
CM
Perf
alit
1,6
Perf
alit
1,67
Perf
alit
1,74
Min
eral
1,6
Min
eral
CM
Impression XSImpression HyperopImpression Hyperop XSImpression Sport
Impression 40Impression 80Impression Mono
The enlarged individual portfolio.
Impression stands from nowon for all individual lenses. Not only for ind. progressives.
06-Dec-26 • 31© Rodenstock 2005 • Impression
Impression 40, Impression 80The world wide firstindividual near lenses..
06-Dec-26 • 32© Rodenstock 2005 • Impression
Impression 40 and Impression 80
The world wide first individual optimized near lenses.With variable degression contingent upon the addition.
Optimized with the individual parameters.PT; FFA and CVD through a progressive, atoric free form surface.
Like Impression progressives!
06-Dec-26 • 33© Rodenstock 2005 • Impression
Impression 80
Impression 80+3.00 Add 2.00
Nexyma 80B+5.00
Visual acuity. CVD 13mm PT 7° FFA 5° standard values
06-Dec-26 • 34© Rodenstock 2005 • Impression
Impression 80
Impression 80+1.50 Cyl 1.00 A 60° Add 2.00
Nexyma 80B+3.50 Cyl 1.00 A 60°
VA CVD 10mm PT 8° FFA 0°
06-Dec-26 • 35© Rodenstock 2005 • Impression
Impression 80
Impression 80+1.50 Cyl 1.00 A 60° Add 2.00
Nexyma 80B+3.50 Cyl 1.00 A 60°
VA CVD 15mm PT 8° FFA 0°
06-Dec-26 • 36© Rodenstock 2005 • Impression
Impression 80
Impression 80+1.50 Cyl 1.00 A 60° Add 2.00
Nexyma 80B+3.50 Cyl 1.00 A 60°
VA CVD 20mm PT 8° FFA 0°
06-Dec-26 • 37© Rodenstock 2005 • Impression
Impression 80
Impression 80+1.50 Cyl 1.00 A 60° Add 2.00
Nexyma 80B+3.50 Cyl 1.00 A 60°
VA CVD 15mm PT 0° FFA 0°
06-Dec-26 • 38© Rodenstock 2005 • Impression
Impression 80
VA CVD 15mm PT 8° FFA 0°
Impression 80+1.50 Cyl 1.00 A 60° Add 2.00
Nexyma 80B+3.50 Cyl 1.00 A 60°
06-Dec-26 • 39© Rodenstock 2005 • Impression
Impression 80
VA CVD 15mm PT 16° FFA 0°
Impression 80+1.50 Cyl 1.00 A 60° Add 2.00
Nexyma 80B+3.50 Cyl 1.00 A 60°
06-Dec-26 • 40© Rodenstock 2005 • Impression
Impression 80
VA CVD 15mm PT 8° FFA 0°
Impression 80+1.50 Cyl 1.00 A 60° Add 2.00
Nexyma 80B+3.50 Cyl 1.00 A 60°
06-Dec-26 • 41© Rodenstock 2005 • Impression
Impression 80
VA CVD 15mm PT 8° FFA 5°
Impression 80+1.50 Cyl 1.00 A 60° Add 2.00
Nexyma 80B+3.50 Cyl 1.00 A 60°
06-Dec-26 • 42© Rodenstock 2005 • Impression
Impression 80
VA CVD 15mm PT 8° FFA 10°
Impression 80+1.50 Cyl 1.00 A 60° Add 2.00
Nexyma 80B+3.50 Cyl 1.00 A 60°
06-Dec-26 • 43© Rodenstock 2005 • Impression
Impression 80
VA CVD 10mm PT 0° FFA 5°
Impression 80+1.50 Cyl 1.00 A 60° Add 2.00
Nexyma 80B+3.50 Cyl 1.00 A 60°
06-Dec-26 • 44© Rodenstock 2005 • Impression
Impression 80
Fitting and ordering exactly like a Impression progressive.
06-Dec-26 • 45© Rodenstock 2005 • Impression
Impression 40
Visual acuity
Add 2.25Add 1.25
All far vision powers are optimized with individual parameters.
06-Dec-26 • 46© Rodenstock 2005 • Impression
Impression 40
Fitting and ordering exactly like a Impression progressive.
06-Dec-26 • 47© Rodenstock 2005 • Impression
The name of the customer can be printedby Rodenstock.
Please advise the optician that he has to transfer the name of the customer by fax orother IT devices.
Product supplement for all Impression lenses
06-Dec-26 • 48© Rodenstock 2005 • Impression
Product supplement for all Impression Lenses
06-Dec-26 • 49© Rodenstock 2005 • Impression
New price list concept for individual lenses
Price positioningOnly one price per product Individual
Including: prismatic prescription and MDM
Different prices for materials (index).
Includes always insurance.
Separate price list.
06-Dec-26 • 50© Rodenstock 2005 • Impression
New price list concept for individual lenses
06-Dec-26 • 51© Rodenstock 2005 • Impression
New Centering Cards
To feed into price list.
06-Dec-26 • 52© Rodenstock 2005 • Impression
Manual Measuring Tools
06-Dec-26 • 53© Rodenstock 2005 • Impression
Manual Measuring Tools
06-Dec-26 • 54© Rodenstock 2005 • Impression
ImpressionIST
06-Dec-26 • 55© Rodenstock 2005 • Impression
IT Based Consulting Program
OutputScreen
-2.00
Old Lenses
SphCylAxisPrismAxisAdd
1.7545°00
2.00
Individual values
-2.00PDCVDPTFFA
1.7545°0
existing Not existing
-2.00
New Lenses
1.7545°00
2.00
Individual values
-2.001.7545°0
SphCylAxisPrismAxisAdd
PDCVDPTFFA
Save Values Load Values
existing Not existing
06-Dec-26 • 56© Rodenstock 2005 • Impression
Impression Multi-gressiv
ConventionalPOW.
ConventionalPAL
OldLenses
New Lenses Impression Multi-
gressivConventional
POW.Conventional
PAL
ChangeIndividual
Parameters
New LensesConventional PAL
IT Based Consulting Program
06-Dec-26 • 57© Rodenstock 2005 • Impression
Impression Multi-gressiv
ConventionalPOW.
ConventionalPAL
OldLenses
New Lenses Impression Multi-
gressivConventional
POW.Conventional
PAL
New LensesImpression
ChangeIndividual
Parameters
IT Based Consulting Program
06-Dec-26 • 58© Rodenstock 2005 • Impression
No old lenses available!
Impression Multi-gressiv
ConventionalPOW.
ConventionalPAL
OldLenses
New Lenses Impression Multi-
gressivConventional
POW.Conventional
PAL
ChangeIndividual
Parameters
New LensesMultigressiv
IT Based Consulting Program
06-Dec-26 • 59© Rodenstock 2005 • Impression
Impression Multi-gressiv
ConventionalPOW.
ConventionalPAL
OldLenses
New Lenses Impression Multi-
gressivConventional
POW.Conventional
PAL
Old LensesConventional POW
New LensesImpression
ChangeIndividual
Parameters
IT Based Consulting Program
06-Dec-26 • 60© Rodenstock 2005 • Impression
To Input Screen
Impression
PD
HSA
Fassungsscheiben -winkel (FSW)
15mm 4°
63mm
Multi-gressiv
ConventionalPOW.
ConventionalPAL
OldLenses
New Lenses Impression Multi-
gressivConventional
POW.Conventional
PAL
Vorneigung
8°
Reset
Old LensesConventional POW
New LensesImpression
Numerical Output
ChangeIndividual
Parameters
IT Based Consulting Program
06-Dec-26 • 61© Rodenstock 2005 • Impression
To Input Screen
PD
HSA
Fassungsscheiben -winkel (FSW)
15mm 4°
63mm
Vorneigung
8°
Reset
Impression Multigressiv
Graphical Output
ConventionalPOW
ConventionalPAL
Far Vision
Progression Zone
Near Vision
Total Performance
IT Based Consulting Program
06-Dec-26 • 62© Rodenstock 2005 • Impression
Demo Tool
06-Dec-26 • 63© Rodenstock 2005 • Impression
Education Concept for Opticians
Every optician outlet (at least one person) which sellsImpression lenses will go through a education program(presented by reps).
The outlet/optician gets a certification until mid 2006.
From July 2006 only certificated outlets are allowed sellImpression Lenses.
Tools:CD for education of the opticiansDemo toolManual measuring toolsIT based consulting programCertificateShop window sticker
06-Dec-26 • 64© Rodenstock 2005 • Impression
Certification of the educated outlets.
- Urkunde einfügen
- Aufkleber für das Schaufenster einfügen
06-Dec-26 • 65© Rodenstock 2005 • Impression
Communication and Advertising material.
06-Dec-26 • 66© Rodenstock 2005 • Impression
Communication and Advertising material.
06-Dec-26 • 67© Rodenstock 2005 • Impression
Communication and Advertising material.
06-Dec-26 • 68© Rodenstock 2005 • Impression
Communication and Advertising material.
06-Dec-26 • 69© Rodenstock 2005 • Impression
Communication and Advertising material.
06-Dec-26 • 70© Rodenstock 2005 • Impression
Communication and Advertising material.
06-Dec-26 • 71© Rodenstock 2005 • Impression
Trade AdTitel
06-Dec-26 • 72© Rodenstock 2005 • Impression
Trade AdInside
06-Dec-26 • 73© Rodenstock 2005 • Impression
06-Dec-26 • 74© Rodenstock 2005 • Impression
Endverbraucher Kampagne
Shop Window