2019 cnyrlda - nrlappc. search engine marketing pay per click (ppc) ppc advertising will appear on...

WWW.LOCALBUILDINGMATERIALS.COM

WEBSITE FACEBOOKPPC SEO RADIO

HUGE MEMBER BENEFIT

2019 CNYRLDAADVERTISING PROGRAM

ALL NEW & EXPANDEDWITH CALL TO ACTION

REACHING CONTRACTORS, HOME OWNERS, BUILDERS & MILLENIALS

GEO-FENCING


Jim WillertonPresident, CNYRLDA


Dear CNYRLDA Member,

The CNYRLDA Member Advertising Program is more exciting than ever! With support from dealers and vendors across NYS, we are able to offer you a strong integrated marketing strategy. New for 2019 is a Deck Giveaway that will be featured in our advertising efforts with the goal of driving foot traffic to your business!

We had such great results over the last two years in the digital space that we will be investing heavily into internet marketing for 2019. Starting with a refreshed website, customers will find you on www.localbuildingmaterials.com through strategic Search Engine Optimization (SEO) and Search Engine Marketing (SEM or Pay Per Click Ads).

To compliment our robust search strategy, customers will be targeted on the #1 social media site in the world - Facebook! Did you know that on average, people log onto Facebook 8 times per day? A new addition to our digital strategy this year will be geo-fencing. We will have the ability to serve banner ads to people who have been shopping at large national chain stores!

We have also expanded radio in this year's advertising to reach large audiences across the territory. Your tagged commercials will play across Central New York on your local country and rock stations. It's where your customers are to and from work and also where our contractors are on the job all day long.

We've done all the work for you! This turnkey marketing program will get you in front of the people you need to be in front of, and is available from your Central New York Retail Lumber Dealers Association.

YOUR COST IS ONLY $1,499Includes: Listing on Dealer Website, SEO, Pay Per Click, Facebook Ads, Geo-Fencing Banner Ads, Radio Ads.Please fax back your commitment form (attached) TODAY!

We hope that you will support our effort and take advantage of this great opportunity. By working together, we can make a difference! If you have any questions, please don't hesitate to call NRLA's Steve Ciccone at (585) 455-6515.

Thanks again,


WEBSITE

• Drive foot traffic to your business!• Build awareness of your location!• Bring in new customers!

Our Industry Website GET ON IT!www.localbuildingmaterials.com

Where customers go and get directed to your company, so they buy from you!

Plus we are adding a landing page with instructions on how to enter the Deck Giveaway! Customers will need to visit a member location to enter to win!



SEO

Search Engine Optimization ensures that our website is search engine friendly with the goal of improving organic search rankings and increasing web traffic. This includes optimized content, metadata, and other technical aspects like sitemap creation, schema.org markup, and image optimization with alt tags.

Search Engine Optimization (SEO)

50% 78%Organic search drives

50% of all visitors to B2B and B2C website.1

1 BrightEdge

78% of local-mobile searches result in offline

purchases.2

2 comScore



PPC Search Engine Marketing Pay Per Click (PPC)

PPC advertising will appear on Google, Yahoo, Bing and directory websites directed towards in-market consumers. Searches targeted will be product specific and only appear in the zip codes where members are located.



Facebook

• Facebook ads will feature theDeck Giveaway with instructionsto find a location nearest you.

• Ads will be targeted to zip codesaround our members locations.

FACEBOOK

Facebook ads will target home owners and contractors located around member locations. Ads will be a variety of text, photos, and videos and will include a call to action to drive traffic to the website and, in turn, member websites.


GEO-FENCING


Geo-Fencing Banner Ads

With consumers living on their mobile device, the smartphone is truly the most powerful medium. Geo-fencing will target customers who have walked into one of the big box stores.

How does it work?

• Customer enters geo-fencelocation. Fences are drawnaround a predeterminedlocation or business (like abig box store).

• The customer's locationenabled mobile device istagged.

• We then serve ads to theirmobile device through appsand websites.

• Ads are delivered to specificconsumers based on theiractual behavior!

• Banner ads will feature theDeck Giveaway withinstructions to find a locationnearest you.



Radio Ads targeted and tagged

RadioRADIO



Yes, I agree to participate in the CNYRLDA 2019 Advertising Campaign and understand that I will be billed $750 in July and $749 in October.

Company Name: _________________________________________________

Zone(s) to Advertise: _____________________________________________

Authorized Contact: ______________________________________________

Signature: _______________________________________________________


CNYRLDA 2019Advertising Program Commitment Form

PLEASE RETURN BY June 21st

Highlights:• Your business will be listed as a place to enter the Deck Giveaway. This will drive additional foot

traffic to your business and build awareness of your location.• Your company will be listed on www.localbuildingmaterials.com which is promoted throughout

the entire campaign• Pay Per Click Ads - July through October• Social Media Ads - July through October• Geo-Fencing Banner Ads - July through October• Radio Ads targeted and tagged - July through October• All ads professionally produced for internet and radio• Group rate discount that affords members to advertise at a discount. CNYRLDA is substantially

subsidizing the program on top of the already discounted rates• Your ads will target specific demographics and geographies• You will support the effort to encourage people to buy from us instead of from the big box stores• Cost is only $1,499 payable in 2 parts (Summer and Fall)

Please return form to: CNYRLDA

c/o Adriana Favreau 585 North Greenbush Rd. Rensselaer, NY 12144 Or

fax to: 518-286-1755

2019 cnyrlda - nrlappc. search engine marketing pay per click (ppc) ppc advertising will appear on...

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