Dive into yourTravel campaigns withour Summer insights

1. Hotels

2. Booking hotels

3. Hotels London

4. Cheap hotels

5. London hotels

6. Hotels York

7. Cheap hotels London

8. Hotels Manchester

9. Hotels Bath

10. Hotel Cardiff

1. World Travel Monitor 2014, IPK International cited in ITB World travel trends report 2014-15 | 2. TNS Omnibus Survey Oct 2014 cited in Travelweekly.co.uk| 3. Bing & Yahoo Internal Data, 2015 | 4. Marin Global Advertising Benchmark Q4 2014, customers buying in GBP (UK) & EURs. All devices, partner network excluded

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linkedin.com/company/bing-ads

Top Hotel Queries, March 20153

Top Hotel UK intent queries on all devices ranked by search volume, March 2015

UNITED KINGDOMNew YorkTenerifeMalagaAmsterdam

DubaiThailand

AlicanteDublinBarcelonaLanzarote

MallorcaBarcelonaLondonBangkok

DubaiBerlin

IstanbulZurichAmsterdamUSA

GERMANYDubaiGuadeloupeNew YorkMorocco

CroatiaPortugal

LisbonAlgeriaThailandTunisia

FRANCE

BudapestRomeLondonMilan

MalagaNew York

IstanbulSicilyBarcelonaVienna

ITALYAustraliaArgentinaArubaFinland

CuracaoMorocco

BarcelonaNorwayJakartaPortugal

THE NETHERLANDSLondonParisMadridRome

MallorcaDublin

MenorcaTenerifeColumbiaCuba

SPAIN

CRUISES• Tom Cruise• Cruise Clothing• Cruise Fashion

LODGING• Grand Budapest Hotel• Hotel Chocolate• Marigold Hotel Film• Motel Rocks• Bates Motel• Motel Dress• University Accommodation• Reservation Manager

Summer and the run up to New Year’sis prime time for travel queries3

3% risein European outbound travel is expected in 20151

0%

20%

40%

60%

80%

100%

120%

140%

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB

UK FR DEIT ES NL

Search volume for travel queries trending on Bing & Yahoo sites only. Search volume relative to the annual average 2014, UK, FR, DE, IT, ES, NL

1 in 3Brits expecting to take aholiday abroad this year intendto spend more than in 20142

Which devices do we use for travel?3

Device share for travel queries, March 2015

What type of holidays do the Brits want?3

Top UK holiday query themes ranked by search volume on Bing & Yahoo sites, March 2015

Top flight destinations by country3

Top travel flight destinations by country, March 2015

Which demographic travels the most?*

* % of travel queries with travel intent performed by age group (sampled) on Bing & Yahoo sites, Feb-March 2015

50%of all travel-related searchqueries on the Yahoo Bing Networkcome from those aged 35-65.3

5%

THE NETHERLANDS

ITALY

SPAIN

FRANCE

GERMANY

UK

13% 18% 31% 24% 9%

2% 10% 22% 39% 20% 7%

2% 8% 19% 42% 21% 8%

3% 11% 21% 35% 21% 9%

3% 10% 16% 34% 26% 11%

2% 10% 17% 31% 27% 13%

47% FEMALE 53% MALE

52% MALE

47% MALE

44% MALE

44% MALE

44% MALE

48% FEMALE

53% FEMALE

56% FEMALE

56% FEMALE

56% FEMALE

Top negative keywords to bear in mind for your campaigns3

Based on the top UK queries containing the word ‘cruise’ and the topqueries with lodging intent, on the Yahoo Bing Network, March-April 2015

25% 40%

Don’t forget your Bing Ads travel essentials

Don’t wait until the end of June to prepare for your travel ads! Make surebudgets are set to last through the summer.

Look at your bid modifiers and drive lasting engagement on mobilewith app extensions.

2014 2015

ITALY UK FRANCE

GERMANY SPAIN THENETHERLANDSMobile Tablet PC

38%

4%

58% 22%

17%

61% 24%

6%

70%

24%

6%

70% 23%

4%

73% 13%

7%

80%

BOARDING PASS

For Travel, the Yahoo Bing Network continues tobe more cost effective than Google AdWords4

13 - 17 18 - 25 25 - 34 35 - 49 50 - 64 65+Ages:

Cost-per-click

UK

£0.16£0.28

FRANCE

€0.14Cost-per-click

€0.20

EUROZONE

€0.15Cost-per-click

€0.33-43 % -30 % -55 %