Grow your business by reaching more customers with Bing Ads

THE VALUE OF USING BING ADSSITE SEO-MIAMI-AVENTURA-FORT

LAUDERDALE

Learn how you canReach your ideal audience on the Yahoo Bing Network

Find searchers who are local, global and mobile–and spend more online

Use powerful Bing Ads features to create ads that inspire action

Take advantage of our responsive support and services

Microsoft Confidential

The Yahoo Bing NetworkBing is the search engine that brings web results together to help you spend less time searching and more time doing

The Yahoo Bing NetworkOur engaged audience spends more than the average Internet searcher1

1. The Yahoo Bing Network includes Microsoft and Yahoo Core Search sites in the U.S.2. comScore Core Search (custom), December 2014.

161 millionunique searchers

5.9billionmonthly searches

31% shareof search market

The unique searchers on the Yahoo Bing Network spend 23% more than the average Internet user2

Find your audience anytime, anywhereReach a high-quality audience with ads that reach searchers across all devices

At homeTarget by location, time, demographics, age and gender, and even by device to find your perfect customer.

On the goTarget your ads to specific device operating systems and promote your closest business location so customers can easily find you.

It is now essential for small businesses to have a local search strategy

Mobile76% of smartphone searchers have used a store locator or location extension in search results to help them find and visit a local store.1 Three out of four purchases resulting from a mobile search take place in a physical store.2

Tablet81% of tablet owners use those devices for local searches.3

1. Source: Nielsen, The Digital Consumer Report, 20142. 2014 comScore "State of the U.S. Online Retail Economy in Q1 2014," May 20143. comScore, Neustar Localeze, 15 miles, Local Search Study April 2014

We spend where we live

Applicable to all types of businessesBing Ads delivers a substantial share of paid clicks by vertical

comScore qSearch (custom), US, September 2014; industry categories based on comScore classifications.

Home furnishin

gs

33%

Telecom

33%

Retail

30%

Travel (Airlines)

Lifestyles (Food)

34%

38%

Auto (Manufacturers)

Training and

education

61%

Financial services

38% 35%

Access searchers not found on Google

Yahoo is now the default search engine for Firefox, helping it to gain ground in search market shareLet’s put search where people are, instead of expecting them to come to the search box

Bing Ads has powerful features that help you target searchers

Bing Ads makes it easy to target your ideal customers — whether they’re near a specific address or on a specific device. Target searchers within a city, zip/postal code, designated market area (DMA), or a combination of targets.

Features to refine your markets

Easily import your Google AdWords campaigns to Bing Ads

You don’t have to start from scratch. You can import existing search advertising campaigns that are already working for you.

Expand successful campaigns

Features that increase conversionsUse these features to help your ads generate more traffic

Sitelink Extensions let you include more links in your ads.

Location Extensions let you include your nearest business address and phone number in your text ads.

Alpine Ski Housewww.alpineskihouse.com30% Off Select Ski Gear! Free Shipping Over $50.4567 Main Street – Seattle (206) 555-0100

Include your address and phone number.

Alpine Ski Housewww.alpineskihouse.com30% Off Select Ski Gear! Free Shipping Over $50.

Our top-rated gear Join us on a trekMoney-back guarantee Sustainability commitment

Display links to multiple pages on your website.

Call Extensions let you display a click-to-call phone number in your search ads on any PC, tablet or smartphone.

Enhanced Sitelink ExtensionsAdd up to two lines of descriptive text under your Sitelink Extensions

With Enhanced Sitelink Extensions you can add two lines of description below each sitelink and increase the prominence of the sitelink by enlarging the font size. This allows you to create richer, more relevant ads that take up even more real estate on the search results page. Average 22% higher click-through

rate compared to ads without Enhanced Sitelinks1

1. Ignition One Digital Marketing Report, Q4 2013. Study includes non-branded product ad formats on other platforms in response to non-branded terms.

What’s the bottom line?

Connect with Yahoo Bing Network searchers who spend more online than the average Internet searcher

Reach potential customers anytime, anywhere and on any device

Let us help you create compelling ads that maximize conversions and grow your business

Get more from your adsAn introduction to our services

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