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KudumbashreeNon farm Enterprises

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Contents

01Introduction to Kudumbashree

Non farm Livelihoods in Kudumbashree02

Non farm Livelihood – Approaches andsupport system

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Marketing Support System04

Learnings, Challenges and way ahead05

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Kudumbashree – Introduction

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BANK LINKAGE IN LAKHS

Linked NHGs Linkage Amount in Lakh

60%Population of the

state covered

43 lakh

members

2.5 lakh NHG

1998-Inauguration

2008-Bye law 2002-Complete

coverage 2011-NRLM

2013-NRO

2015-International assignments

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NRLM

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Kudumbashree- Non farm Livelihoods in Kudumbashree

0 500 1000 1500 2000 2500 3000 3500 4000 4500 5000

Food based

Canteen and café

Stitching and garments

Store and shops

Chemicals (soaps/detergent/lotions

Flour items

Food based Canteen and caféStitching and garments Store and shops Chemicals

(soaps/detergent/lotionsFlour items

Major non farm enterprises

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Special enterprises

Railway parking : 44 Railway waiting Lounge : 5

FMC : 780 members 23 Transgender

Amrthum Nutrimix241 units More than 2 cr annual turn over

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Non farm livelihoods – Approaches and Support System

Rural Micro Enterprise Scheme

(RME) for group and individual

enterprises. (age between 18 – 55

, Only for women)

Yuvashree programme for youth

from NHG families (age between

18-45) Both men & women

Schemes of Micro Enterprises

Individual enterprises

Interest subsidy - Project Cost upto

2.5 lakhs

Group enterprises:

Interest subsidy - Project Cost upto

10 lakhs for group enterprise

Support for Micro Enterprises

Financial 1. Interest Subsidy

2. Technology fund

3. Innovation Fund

4. Second Dose Assistance

5. Revolving Fund

6. CMF

7. Start Up

Training

1. Skill Training

2. Performance Improvement Programmes

3. Accounting & Book Keeping

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Marketing Support Systems- https://kudumbashreebazaar.com/

https://kudumbashreebazaar.com/

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NANO Markets Marketing Mix

Kudumbashree fairs

Home Shop

Village Markets

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No. of Kudumbashre

e Stalls

No. of kudumbashre

e ME's participated

No. of IRDP/SGSY

stalls

no. of IRDP/SGSY

ME's participated

No. of other state stalls

Malappuram 43 70 73 64 124

Palakkad 134 156 57 57 44

Total 177 226 130 121 168

0

50

100

150

200

250

AX

IS T

ITLE

SARAS Fair

Total sales : 1356 lakhs

76

126

153

109

0 20 40 60 80 100 120 140 160 180

SPECIAL FAIRS

GOVERNMENT FAIR

MONTHLY MARKETS

FOOD FEST

sales in lakhs

16%

27%

33%

24%

MARKETING PIE, BASED ON SALES

special fairs Government fair

Monthly markets Food fest

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Reach

Dubai Fest

IITF- Delhi

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Sharjah Fest

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SVEP - Kerala

20182017

Expanded to 14 blocks

24000 Micro enterprises units

2021

4500 micro enterprises

300 strong pool of MEC

2019

Piloted in 2 blocks

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Learnings

1 2

3 4

Convergence model Government demands can acts as catalyst for sustainable enterprises

Marketing platforms Priming the markets for adequate production

Mapping, supporting and monitoring

Identifying the changing market demands and preferences and innovating accordingly

Innovation and adaptability

Identifying and supporting the right beneficiary Adequate support Efficient Monitoring

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Sustainability Home Based – Micro units

Only 25 % enterprises formed are sustainable

over 5 year period

Fair Sales

More than 75% of sales are through

Fairs, limiting the year round incomes

Challenges

25% 60% 75%

60% units are working at micro level, often household level

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Way ahead 03

20 % of

sales from

Online

model .02Scalable

enterprises T.

0120 % of

members in

Livelihoods

domains

.

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Contact us

+91 471 2554714

kudumbashree1@gmail.com

www.kudumbashree.org

Kudumbashree State

Mission,

2nd Floor, TRIDA

Rehabilitation Building,

Medical College P.O.,

Thiruvananthapuram