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CHECKMATE?

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How the Queen

Can Take The King

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Introduction

Purpose Drill down on the 18-29 year olds within the

online survey

Assess who will be the most likelyRepublican and Democrat candidates in 2016

Establishing the key issues for this voting

bloc Determining the best vehicles for delivering

the DNCs communications to this group.

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Research Methodology

35 question opt-in online survey

Perspective Republicans

Perspective Democrats

Perception of Chris Christie

Issues of importanceMedia consumption trends

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Research Limitations

Research Limitations Convenience Sample

Not a probability sample Limited Resources

Gender, Race, and Political Leaning

Timing of Study New Jersey Election

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Analysis of Results

Chris Christie Of all the potential candidates, respondents

know more about him than all others

Identified as strongest candidate and has thehighest cumulative likability

Electorate is still making up their mind aboutChristie: 50% neither like or dislike him

He is identified as a Moderate by voters ofall parties

The general impression of him is positive

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Analysis of Results

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Christie Likeability?

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Analysis of Results

How do you view Christie?

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Analysis of Results

Hillary

Name recognition

Well liked

Has a strong base and is

popular with Moderates

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Analysis of Results

What candidate should the DNC run?

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Analysis of Results

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Hillarys Likeability

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Analysis of Results

Important Issues with Young Voters

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Analysis of Results

Important Issues WithYoung Voters

Education

Healthcare

Poverty/Income InequalityJobs

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Analysis of Results

How to Reach Young Voters

Online and Mobile

Multiple online news sources

Social Media

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Analysis of Results

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How do you get your news?

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Conclusions

Christie is firmly the Republicanfrontrunner for the 2016 presidential

nomination Voters still havent made up their

minds about Christie

Hillary Clinton has a potential pathto victory over Christie

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Conclusions: Word Cloud

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Chris Christie has a reputation forbeing hard on teachers and unions

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Recommendations

Take all opportunities to push Christie tothe right.

Issues where you can garner bipartisan

support are prime arenas for differentiation

Tread carefully with obesity issue.

Dont let weight become a positive trait

Smart data wins modern elections.Engage and track

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