Download - 2016 Presidential Research
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CHECKMATE?
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How the Queen
Can Take The King
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Introduction
Purpose Drill down on the 18-29 year olds within the
online survey
Assess who will be the most likelyRepublican and Democrat candidates in 2016
Establishing the key issues for this voting
bloc Determining the best vehicles for delivering
the DNCs communications to this group.
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Research Methodology
35 question opt-in online survey
Perspective Republicans
Perspective Democrats
Perception of Chris Christie
Issues of importanceMedia consumption trends
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Research Limitations
Research Limitations Convenience Sample
Not a probability sample Limited Resources
Gender, Race, and Political Leaning
Timing of Study New Jersey Election
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Analysis of Results
Chris Christie Of all the potential candidates, respondents
know more about him than all others
Identified as strongest candidate and has thehighest cumulative likability
Electorate is still making up their mind aboutChristie: 50% neither like or dislike him
He is identified as a Moderate by voters ofall parties
The general impression of him is positive
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Analysis of Results
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Christie Likeability?
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Analysis of Results
How do you view Christie?
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Analysis of Results
Hillary
Name recognition
Well liked
Has a strong base and is
popular with Moderates
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Analysis of Results
What candidate should the DNC run?
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Analysis of Results
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Hillarys Likeability
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Analysis of Results
Important Issues with Young Voters
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Analysis of Results
Important Issues WithYoung Voters
Education
Healthcare
Poverty/Income InequalityJobs
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Analysis of Results
How to Reach Young Voters
Online and Mobile
Multiple online news sources
Social Media
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Analysis of Results
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How do you get your news?
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Conclusions
Christie is firmly the Republicanfrontrunner for the 2016 presidential
nomination Voters still havent made up their
minds about Christie
Hillary Clinton has a potential pathto victory over Christie
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Conclusions: Word Cloud
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Chris Christie has a reputation forbeing hard on teachers and unions
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Recommendations
Take all opportunities to push Christie tothe right.
Issues where you can garner bipartisan
support are prime arenas for differentiation
Tread carefully with obesity issue.
Dont let weight become a positive trait
Smart data wins modern elections.Engage and track
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