2016 march luncheon "facebook advertising 101"
TRANSCRIPT
Welcome to the March 2016 Luncheon!
March Afterhours
Tuesday, March 22nd
5-7PM
Paninis Bar & Grill37333 Euclid Ave.Willoughby, OH 44094
April Joint Luncheon with Lake Communicators
Friday, April 15th, 2016
11:30 am – 1:00 pm
La-Vera Party Center
Joe Pulizzi is first and foremost a content marketing/social media evangelist.
He’s the founder of the Content Marketing Institute (CMI), the leading content marketing educational resource for enterprise brands.
Sponsors:
New! Lake County Chamber of Commerce Business Expo
Lakeland Community College
Holden University Center
Friday, June 3, 2016
9:00AM-4:00PM
Sponsorships and Booths still available!
Why you should use….
What is Facebook
• Facebook is a social networking service
• Founded in 2004, Facebook gives people across the world a platform in which they can share and connect with other users
Facebook by the Numbers
• 400 million global users
• 100 million US users
• Avg. user is on for 55 minutes per day
• Facebook integrations with website
• Facebook users have an average of 130 friends
• Average person fans 4 pages per month
• Fun Fact… Facebook would be the 3rd largest country, just behind India and China.
Benefits of Using Facebook
• Build a relationship with your customers
• Engage your customers and influence your prospects
• Drive awareness with Facebook advertising
Industry expert, Jon Loomer, on building an audience from scratch
Advertising on Facebook
• Easy to use
• Cost effective
• Great reach to customers
• Advanced targeting system
• High quality feedback from analytics
Creating Ads From Keith Bales
Why D&S Uses Facebook
• Cost effective brand awareness
• Targeting ability
• Connect local buyers with what our products and services are
Examples of D&S’ Ads
Types of Ads
• Many avenues to advertising on Facebook
• Main ones are:• Boosting Posts
• Promoting Your Page
• Send People to your Website
• Raise Attendance at your Event
• Get People to Claim Your Offer
• All ads offer targeting
Targeting – The Where
• Select the area you want to target by one of two means• Zip code(s)
• City and a mile radius surrounding
Targeting – The Who
• Once you have the area of which you want your ad to appear set, the next step is selecting the audience that is seeing it.
Targeting – The Who (cont.)
• After age and gender, you have the option of further defining your audience.• Demographics >>> Education, ethnicity, financials, generation, home owners,
parents, etc.
• Interests >>> Sports, shopping, food and drink, wellness, family, etc.
• Behaviors >>> Automotive (owners, new vehicle shoppers, etc.), charitable donations (animal welfare, children, political, etc.)
• NOTE: when you begin adding options to define your market, the fewer you have the smaller your potential reach. Add more to broaden.
What To Keep In Mind
• Know your goals when you start Facebook Advertising• Do you want to promote your products and/or services?
• Do you want more Facebook page likes?
• Do you want more traffic and sales in your store?
• Do you want website traffic and leads?
• Always set an objective before starting a campaign. An objective will help you chose which ad type you move forward with.
Wrap Up
• Facebook Ads are your avenue to thousands of people in your market
• Facebook Ads offer a cost effective means of promoting your brand
• Facebook Ads are highly customize to met your objectives
THANK YOU for joining us today!