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GESTS423 Intellectual Property Management &

Technology Transfer Session 6: Valorisation plan

Step I: What?

Azèle Mathieu, PhD February - June 2015

Which concepts of the course does this article illustrate?

GESTS423 – Technology Transfer – © Azèle Mathieu

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INSIGHTS REGARDING THE ARTICLE “Graphene: Patent surge reveals

global race?”

Concepts illustrated in the article

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European paradox

# patents, indicator of industry interest, S-curve, tecnology curve, adoption

Triple Helix model

Absorptive capacity

Product-patent => process-patent more easy to applied for

Open innovation

Offensive strategy

Lack of structural funds for universities/public research

Invention with different applications

Public support

Innovation output: patent, what does it mean?

Technology frontier

Gap/delay between research/innovation and impact on the economy

Open innovation, diminution of private labs, lack of absorptive capacity

Underinvestment

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WHAT SHOULD YOU TAKE INTO ACCOUNT WHEN COMMERCIALISING A PATENT?

The Valorisation Plan (VP)

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As you make a Business Plan when you want to launch a new company

You make a Valorisation Plan when you want to make a new invention/competences useful for the society

The VP is built around 4 main axes:

● What?

● To who?

● How much?

● How?

Agenda for forthcoming courses

• The Valorisation Plan

● What?

● To who?

● How much?

● How?

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VP: What?

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May look obvious at first sight…

… but it is not

Understand what you have in hands

Define what you will (not) sell and to who

VP: What?

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(i) Technologie(s) – invention?

(ii) Patent(s)?

(iii) Innovation?

(iv) Market(s) & industrie(s)?

3D printing

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“Three-dimensional printing makes it as cheap to create single items as it is to produce thousands and thus undermines economies of scale. It may have as profound an impact on the world as the coming of the factory did....Just as nobody could have predicted the impact of the steam engine in 1750—or the printing press in 1450, or the transistor in 1950—it is impossible to foresee the long-term impact of 3D printing. But the technology is coming, and it is likely to disrupt every field it touches.” — The Economist, February 10, 2011

3D printing - technologies

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Type Technologies

Extrusion Fused deposition modeling (FDM)

Robocasting

Wire Electron Beam Freeform Fabrication (EBF3)

Granular

Direct metal laser sintering (DMLS)

Electron-beam melting (EBM)

Selective laser melting (SLM)

Selective heat sintering (SHS) [30]

Selective laser sintering (SLS)

Powder bed and inkjet head 3D printing Plaster-based 3D printing (PP)

Laminated Laminated object manufacturing (LOM)

Light polymerised Stereolithography (SLA)

Digital Light Processing (DLP)

3D printing – intellectual property rights

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Modelling

Printing

Copyright, trademark, patent, industrial design…

Industry use

Education/industry use

Consumer use

Applications of 3D printing

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Application 1

How do they interrelate?

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Protected or not (patent?)

Creativity: a prerequisite of invention and innovation

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VP: What?

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Technology 1

Technology 2

Technology 3

Invention Patent?

Application 1

Application 2

Application 3

Application 3

Licensing/selling agreement

(i) Technologie(s) - invention

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Field

Applications

Degree of novelty

Method – product

Development stage & time to market

● Proof of concept (POC)

● Proof of business (POB)

● Complementary assets

Invention – Example: Graphene

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New material

Extremely resistant, thin, light

1m²=€600Billions; 0,77 milligrams

Multiple applications

Nokia get a 1$Billion to develop consumer uses

POC – Example: Clinical trials

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(ii) Patent(s)

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Inventor(s)

Applicant(s)

Priority date

Geographical scope

Prior art search

Dependency

Other/related Intellectual Property Rights (IPR)

MARKET (BUYERS) INDUSTRY (SELLERS)

MACRO LEVEL Market attractiveness Industry attractiveness

MICRO LEVEL Customer readiness to buy Understanding the industry KSF

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Source: © Olivier Witmeur (2012), adapted from John Mullins (2006)

(iii) Market & Industry Opportunity validation framework

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MARKET (BUYERS) INDUSTRY (SELLERS)

MACRO LEVEL Statistics and press Industry Analysts + Specialized press

MICRO LEVEL Interviews with customers/Focus Groups/Pools + Observation

Interviews with experts + observation

Source: © Olivier Witmeur (2012), adapted from John Mullins (2006)

(iii) Market & Industry Opportunity validation framework

(iii) Industry

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Existing industry players

● To identify them via:

Available analysis

PatentScope

Prior art search

…

● Structure of the value chain: R&D, manufacturing,...

Existing solutions

● Competitive – substitute

● Advantages – inconvenient

Finding useful business information via patent databases

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Who is applying and/or inventing similar patented inventions?

What is their strategy in terms of patent application procedure? For ex.: geographical expansion?

2 patent tools to better exploit:

● PatentScope

● Prior art search performed by specialist and/or based on patent databases

© Azèle Mathieu

Using PatentScope to find useful business info – an example

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Find similar patents based on:

● Title

● Field

● Name of the inventor

● Date

● Number

● International Patent Classification (IPC)

© Azèle Mathieu

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© Azèle Mathieu

International Patent Classification http://www.epo.org/searching/essentials/classification/ipc-reform.html

Using PatentScope – Step 1: IPC

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© Azèle Mathieu

Using PatentScope – Step 2: search

IPC: G01N33/68 : http://web2.wipo.int/ipcpub/#refresh=page

PatentScope:

http://patentscope.wipo.int/search/en/search.jsf

o ! Coverage information !

o Results

Who else? Applicants and inventors?

Where do they patent?

When?

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© Azèle Mathieu

Who else has applied for patents in class G01N33/68 and for how many patents?

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© Azèle Mathieu

Who has been the inventor of patents in class G01N33/68 and for how many patents?

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© Azèle Mathieu

When have these patents of class G01N33/68 been published?

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© Azèle Mathieu

Where have these patents of class G01N33/68 been applied for?

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© Azèle Mathieu

(iii) Market(s) & Industrie(s) Analysis “tools”

SWOT

BCG Growth-Share Matrix

Porter’s five forces analysis

PESTEL

…

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© Azèle Mathieu

(iii) Market(s) & Industrie(s) Information sources

The inventor!

Interviews with users, specialists, companies active in the field,…

Specialised market databases: Medtrack, Profound,…

Business databases: US Securities and Exchange Commission (SEC), Amadeus, Belfirst, Business Source Premier,…

Patent databases: Esp@cenet, USPTO, WIPO (+ PatentScope),…

Reports from consulting firms: Ernst & Young, Bain & Company, Mc Kinsey, Arthur D Little,…

Websites of professional associations: Essenscia, Unamec, Agoria,…

Other: Kompass, Google,…

References

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• Cohen, W.M. and D.A. Levinthal (1990). Absorptive Capacity: A New Perspective on Learning and Innovation. Administrative Science Quarterly, 35(1), pp.128-152.

Christensen, C. (03/11/2012). A Capitalist’s Dilemma, Whoever Wins on Tuesday. The New York Times.

European Communities – Gate 2 Growth (2002). A Guide to Financing Innovation.

Guellec, D. and B. van Pottelsberghe de la Potterie (2007). The economics of the European patent system : IP policy for innovation and competition. Oxford : Oxford University Press, 250 p. (ISBN : 9780199216987 ; 9780199292066 ; 0199216983)

Markides, C. C. (2012). How disruptive will innovations from emerging markets be? MIT Sloan Management Review, 54 (1), p.23.

Mullins, J. (2006). The New Business Road test. What entrepreneurs and executives should do before writing a business plan.

Peeters, C. and B. van Pottelsberghe de la Potterie (2007). Economic and management perspectives on intellectual property rights. Basingstoke [England] : New York : Palgrave Macmillan, 266 p. (ISBN: 9781403949639 , 1403949638)