2014/2015 annual report - destination southern tasmania … · 2 annual report 2014/2015 asmania a...

2014/2015 Annual Report

2 Annual Report 2014/2015 | Destination Southern Tasmania

▲AfarmontheMidlandsHighway,Oatlands Photography RobBurnett

⊲Fromleft: TallTreesWalkPhotographyRickEaves

BangorWineandOysterShedPhotographyAdamGibson

TasmanianDevilUnzoo Photography AlastairBetts

welcome

The2014/2015financialyearsawDestinationSouthernTasmania(DST)cementitsplaceasakeystakeholderintheTasmanianTourismindustry.

DSThasplayedasignificantroleinfacilitatinglinkagesthroughouttheregionandbringingindustrytogethertogenerateoutcomestoenhancethestate’svisitoreconomy.

Ournewmanagementteamhasembracedthechallengesandopportunitiesofaregionaltourismorganisation(RTO),focussingonregionaldispersal,advocacyandindustrydevelopment,thethreepillarsofourorganisation.

ItiswithmuchpleasurethatDSTpresentsits2014/2015AnnualReport.WetrustthatitwillcommunicatethepassionandenergythattheorganisationbringstothetourismcommunityinsouthernTasmaniaanddeliveringonourorganisation’sgoals.

3 Destination Southern Tasmania | Annual Report 2014/2015

contents04 fromthechairman06 fromtheceo08 keyoutcomes10 lookingahead12 wordfromourlocal

tourismassociations16 theboard20 financialsnapshots24 auditor’sreport26 members

Cover images⊲Leftcolumn TheFallsMusicandArtsFestival PhotographyCatherineForge

OatlandsAntiquesandCollectables PhotographyKathrynLeahy

TasmanianDevilUnzoo PhotographyAlastairBetts

DerwentRiver,NewNorfolk PhotographyRickEaves

⊲2ndcolumnfromleft WillowCourtAntiqueCentre PhotographyRobBurnett

RathoFarm PhotographycourtesyofRathoFarm

Moran&CatoLtdSelfService PhotographyKathrynLeahy

MuseumofOldandNewArt(MONA) PhotographyRobBurnett

⊲3rdcolumnfromleft RussellFalls PhotographyRobBurnett

TheTench(PenitentiaryChapelHistoricSite) PhotographcourtesyofNationalTrustTasmania

CyclistsontheHuonHighway PhotographyHeathHolden

BangorWine&OysterShed PhotographyAdamGibson

⊲Rightcolumn Wombat-BonorongWildlifeSanctuary PhotographyRobBurnett

BrunyIslandCheeseCo. PhotographyAndrewWilson

SalamancaMarket PhotographyPhilKitt

WillieSmithsOrganicAppleCider PhotographyNickOsborne


ThroughtheimplementationoftheDestinationManagementPlan(DMP),DSTseekstoassistincoordinatingthedevelopmentoflocaloperators,andinturntheirproducts,experiencesandindustryskillsthatwillattractvisitorstothoseareas.

AkeyelementofachievingthishasbeentheestablishmentoftheSupplySideunitwithintheDepartmentofStateGrowthandtheopportunityforinputbytheRTOsinestablishingdevelopmentandinfrastructureprioritiesfortheirregions.

OnbehalfoftheindustryIacknowledgeandthankthePremier,theHon’WillHodgmanMPandhisGovernmentfortheircommitmenttotheregionaltourismstructureandforthecontinuedfinancialsupport.

WhiletheRTOsarebeinggivengreaterresponsibilitiesinfosteringtourismgrowthintheregions,itisimportanttheybeadequatelyresourcedfromthepartnershipofStateGovernment,LocalGovernmentandtourismoperators.

IwouldalsoliketoacknowledgethosetourismbusinessesthathavejoinedasmembersofDSTandencouragealloperatorstosupportthisregionaleffortthroughmembershipandothercooperativeactivities.

TheDSTBoardcontinuestoattractamixofskillsandsectorrepresentationandIthankallDirectorsfortheirvaluedcontributionsandparticularlythankDeputyChairman,MalcolmWells,forcontributinghisvasttourismexperience.

TheappointmentofMelindaAndersonasChiefExecutiveearlyintheyearbroughttotheroleconsiderableregionaltourismandorganisation

managementexperience.MelindahasembracedtherolewithenergyandenthusiasmandwethankherforsuccessfullyrepresentingDSTtoalllevelsofGovernmentandindustry.Ialsothankthoseofhermanagementteamforcontributingtoasuccessfulyear.

WithleadershipfromtheTasmaniaTourismIndustryCouncil,theTasmaniantourismindustryhasbecomeincreasinglywellco-ordinatedinrecentyears.

AnincreasingresponsibilityforthedevelopmentoftheindustryintheregionshasbeengiventotheRTOs.DestinationSouthernTasmaniaiswellpositionedtoeffectivelycoordinatethiseffortinsouthernTasmania.

VINCENT BARRONChairman

from the chairman

TheroleoftheRegionalTourismOrganisations(RTOs)hasbeenconsolidatedduringthisthirdyearofoperationandDestinationSouthernTasmania(DST)hasmadesignificantprogressinitsthreekeyrolesofindustrydevelopment,advocacyandregionaldispersal.Particularly,DSThasmadeprogressinitsstrategyofsupportingindustryoperatorsandCouncilstoattractmorevisitorstotheirregions.


▲NeckBeach,BrunyIsland Photography AndrewWilson

⊲Kangaroos-BonorongWildlifeSanctuary Photography RobBurnett

Church-PortArthurHistoricSite Photography KathrynLeahy


Ourfocusduring2014/2015hasbeentoimplementthesouthernTasmanianDestinationManagementPlan(DMP),whichprovidesaroadmaptoachieveourgoalofdrivingregionaldispersalthroughprivateandpublicinvestment,industrydevelopment,visitorservicingandcreativemarketing.

Ourmarketingprogramfocussedstronglyondigitalmediaengagement,digitalcontentacquisitionandgenerationaswellassocialmediachanneldevelopment.Thisincludedthereinvigorationandlaunchofourconsumerfacingwebsitewww.hobartandbeyond.com.auinFebruary2015andrelaunchofourhobartandbeyondInstagramaccountthefollowingmonth.DST’sspringemagazinewasreleasedinSeptember2014,downloadableasaflipbookandviaaniTunesapp.

Withtheseimproveddigitalchannels,ourmarketingandadvertisingprospectusformembersandindustryprovidedarangeofcooperativeactivitiesincludingwebsiteadvertising,socialmediaengagementsande-magazineadvertisements.Wealsoofferedcruiseseasonactivityandpartnershipopportunities.

DSTagainpartneredwithTasports,CityofHobartandTasmanianTravelandInformationCentretoprovidepromotionofmembersandindustrytopassengersarrivingon34cruiseshipsintoHobart.PosterdisplayswereprovidedintheMac02terminalandoperatorswereabletopurchaseparkingpermitsoutsideMac02tooffertoursandexperiencesdirectlytocruisepassengers.

Otherpartnershipsincludedthe12monthMonaIndustryCampaignandfourmonthsofdigitaladvertisingactivitywithJetstartosupportTourismTasmania’sspringcampaign.PainttheTownRedwasagainwarmlyreceivedbyindustryandthelocalcommunity,aDST-ledinitiativeencouragingindustryto‘lightupred’andaddvibrancytoHobart’sDarkMofowinterevent.

DSTcoordinatedactivitiestosupporttheCricketWorldCup2015inMarchanddevelopeda

micrositespecificallyforCricketWorldCupofficialsandmedia,showcasingourregionandoperators.WealsohostedafamiliarisationfortheScottishCricketTeamandcoordinatedafinaleventinSalamancaSquare.

DSTworkedinpartnershipwithCityofHobartandNorthMelbourneFootballClubtoexploreopportunitiesandmaximisetourismbenefitsfromAFLinHobart.ThisincludedtheJune2015launchofatourismmicrositeforNorthMelbourneFootballClub’s40,000members.Here,DSTmemberswillcontinuetoshowcasevalue-addofferingsacrossa12-monthperiodtoencourageregionaldispersalaroundgames.

DSTcontinuestoworkwiththelocaltourismassociations(LTA)tobuildindustrycapacityandensuretourismbenefitsflowontolocalcommunities.WewerepleasedtohostanLTAforumtobringsubregionalrepresentativestogethertoidentifysharedpriorities.ThisyearDSTworkedwithHuonValleyKingboroughTourismAssociationtoimplementacooperativecampaignfeaturingmagazine-styletelevisionsegmentswithlocalradiopersonalities“DaveandKylie”.ThiswassupportedbydigitalactivitieswithsocialinfluencersandJetstarmediaadvertising.WealsoengagedwiththePortArthurTasmanTourismAssociationtodeliverregionalactivityusingJetstarmedia.

WeworkedcloselywithTourismTasmaniaontheTravelIndustryRoadShowtoMelbourne,SydneyandBrisbaneaswellassupportingfamiliarisationsandfacilitatingprizesforretailtravelagents.WealsointroducedregularindustrypresentationstoTourismTasmaniastafffromDSTmemberstokeepourstatetourismorganisationinformedofdevelopmentswithinourregion.

DSTundertookaspringcampaignwithTasVacationsaimedatgeneratingawarenessandconversionofsouthernTasmanianaccommodationandexperiences,particularlyleveragingoffactivitiesthroughnationalmotoringorganisations.

Wecontinuetocommunicateandinform

from the ceo

IthasbeenanindustriousandexcitingthirdyearofoperationforDestinationSouthernTasmania(DST),aswefocussedoncementingourplaceasavibrant,dynamicregionaltourismorganisationforTasmania’spremierregion.


▲CapeHauy(partoftheThreeCapesTrack) Photography PierreDestribats

membersthroughourHighlandstoHarboursnewsletterandregularemailupdates.Ourcorporatewebsitewww.southerntasmania.com.auispopulatedwithnews,industryupdatesandrelevantresearch.Weprovidedopportunitiestogaincontemporaryindustryintelligence,facilitatingworkshopsincludingOnlineReputationManagement,GearingupforChina,CruiseTourism,ThreeCapesTrackandregionalbranding.

Ourmembershipsatisfactionsurveyhighlightedmemberswereseekingindustrynetworkingandopportunitiestolearnfromeachother.WeintroducedTipsandTipplesinFebruary,aregularnetworkingforumwithdiscussiontopicsfacilitatedbyindustryexperts.Themeshaveincludedworkingwithmedia,tourismawards,InstagramandTourismTasmania’smarketingcampaign.

Ourcommitmenttoindustryadvocacyisongoing.DuringthepastfinancialyearDSTprovidedlettersofsupportforgrantapplicationsandcoordinatedsubmissionsfromlocalcouncil’sfortheTourismDemandDriverInfrastructureFund.

DSThasalsobeenavoiceforanumberofindustryissues,includingreallocationoffundingearmarkedforCadburys,roadinfrastructurethroughoutthesouthernregion,investmentinnationalparksinfrastructureandsupportforAFLfootballinHobart.

OurrestructuredteamwelcomedanewCEO,MembershipandMarketingCommunicationsExecutiveandExecutiveAssistanttothe

organisationduringtheyear.JaredMendhamandAnneMenegat,joinedMembershipCoordinator,NickCourtney,andmyselftocompleteourteam.

IwouldliketothankoutgoingCEO,BenTargettandacknowledgeKarenFraserandLaraineDunnfortheireffortsandlegacyinassistingtoestablishDSTasthepeakregionaltourismbodyforsouthernTasmania.

DSThasoperatedwith2.5fulltimeequivalentstaffformostof2014/2015.Ithasachievedasignificantprogramofactivitieswithlimitedresources,testamenttothehardworkofitsteam,ablysupportedbyitsBoard,ledbyChairman VinBarron.

Wethankourmembersfortheircontinuedsupport.Weareproudtorepresentourmembershipbaseandareexcitedabouttheupcomingyear.Wehaveacleardirection,ensuringwedeliveronourgoalstodriveregionaldispersalandmaximisetourismbenefitstolocalcommunities.

Melinda AndersonChief Executive Officer

1July,2015


key outcomes

2014/2015hasseenincreasedvisitationacrosssouthernTasmania,withstronggrowthfromdomesticholidayvisitorsandkeyinternationalmarketssuchasChina.

Over80percentofallvisitorstoTasmaniavisitsouthernTasmania.Ourgoalsaretobuildcapacityofindustrytorespondtovisitordemand,deliveringqualityexperiencesandtoensurethebenefitsofthevisitoreconomyflowthroughouttheregion.Ourpriorityactivitiestoachievethishavefocusedonastrongindustrymembershipbase,digitalmarketing,partnerships,industryeducationandregionaladvocacy.

MembershipDSTistrulyanindustryledorganisation,with179membersfromacrosssouthernTasmania.Weweredelightedtowelcome44newmembersthisyearaswecontinuetogrowandevolvetomeetindustryneeds.

Digital MarketingOurconsumerfocusedwebsite www.hobartandbeyond.com.auwascompletelytransformedwiththenewsitegoingliveinFebruary2015.OurobjectivewastobetterrepresentsouthernTasmaniathroughanewwebsitedesignedtoenhancehowsearchenginesdiscoverourcontentthroughkeywordexposure.Forexample,contentwithinourwebsiteisaveragingatopfiverankingonmorethan300keysearchterms.

SocialmediaandcontentgenerationisaprioritymarketingactivityforDSTasacosteffectivewaytoreachtargetaudiencesandsharethestoriesofourregion.WehaveinvestedsignificantlyinboostingourHobartandBeyondFacebookandInstagramactivityaskeychannelstopromotesouthernTasmania.OurFacebookfanshavegrown95percentto7,800andInstagramfollowershaveincreased874percentto5,883withanaverageengagementof257likesperpostupfrom33thepreviousyear.

WeheldourfirstInstameetatMtFieldinMayfortheFagusFestival.Thisgeneratedareachofover285,000.

PartnershipsPartnershipsarekeytoleveragingDST’sandtheindustry’slimitedresources.AkeyobjectiveofDSTistofocusoneventsasamajorstimulatorofregionaldispersal.ThisyearwedevelopedpromotionalprogramsfortheCricketWorldCup2015andNorthMelbourneFootballClub,workingwithindustryandstateandlocalgovernmentstakeholderswith72localoperatorlistings.

WecoordinatedtheHuonValleyKingboroughTourismAssociationautumnmarketingprogramwiththesupportofHuonTrail.ThisincludedworkingwithSouthernCrossTelevisiontogeneratemaximumexposurefromadvertisingspend,includingnegotiatingairtimeduringthehighratingSundaynews.

■ Greater Hobart■ Heritage Highway ■ Huon Valley/Kingborough■ Tasman Peninsula ■ Derwent Valley and

Central Highlands

22%

10%3%

11%52%

Central Highlands

Derwent Valley

Huon Valley

Kingborough Tasman

Sorell

Brighton

ClarenceHobart

Glenorchy

Southern Midlands

DST Member Distribution

Note:outsideofTasmania:2%


▲FagusInstameet atMtField Photography JaredMendham

WeworkedwithlocaltourismassociationsandoperatorstodevelopafourmonthdigitaladvertisingprogramwithJetstartosupportTourismTasmania’sactivitywhichsawClickThroughRates(CTRs)thatperformedupto670%betterthanthestandardJetstarCTR.

WeareproudtocontinuetoworkwithMonatoprojectmanageitscooperativeindustrycampaignprospectus,with34participantssigningupinMarchforthe2015/2016campaignperiod.

Industry EducationAkeyachievementthisyearwastobuildourindustryeducationprogram.OurOnlineReputationManagementMasterclasswithinternationalguruJimBrodyattracted90attendeesinNovember.

OurTipsandTipplesinitiative,aregularseriesoffreenetworkingevents,encouragesmemberstolearnfromeachotherontopicalthemes.StartinginMarch,DSThasheldfoureventsattractingover200attendees.

DSTconductedaCruiseTourismForuminconjunctionwiththeTasmanianTraveland

InformationCentreandTasportstoprepareoperatorsforthe2014/2015cruiseseason.Itattracted50participants.DST,throughKarenFraser,wasalsocommissionedbyTourismTasmaniatoproducetwokeydocuments,“HowtoWorkintheCruiseIndustry”and“AGuideforCruiseandExpeditionShipsinTasmania.”Thefirstwastargetedtooperatorsworkingin,orlookingtoworkinthecruisesectorandthesecondwasdesignedtoprovideinformationforcruiselinecompaniestoassistitineraryplanningforTasmania.

AdvocacyAdvocacyforregionalissuesisanongoing,longtermstrategybutweweredelightedthatover$360,000offundingwasachievedthroughtheTourismDemandDriverInfrastructurefundingprogramforprojectsinsouthernTasmaniathatsupportprioritiesinthesouthernTasmaniaDestinationManagementPlan.


▲PumphousePointPhotography AdamGibson

⊲FrogmoreCreekWines PhotographycourtesyofFrogmoreCreek

Glow-worms,MysteryCreekCave Photography PierreDestribats


Ourdriversareregionaldispersal,industrydevelopmentandcapacitybuildingandregionaladvocacywhilstmaintainingthesustainabilityofDSTandworkingwithinourresourcelimitations.

MarketingWehaveacleardirectiontofocusourmarketingeffortsontheintrastatemarketandongroundvisitorswhilstalsosupportingTourismTasmania’sactivitiesthroughtheprovisionofregionalcontent.OurjobistofacilitateinterestinthesouthernTasmanianregionandsupportoperatorstodrivevisitationtotheirownbusinesses.Wewillcontinuetofocusoureffortsoncreativedigitalmarketingchannels.Wewillseektoleverageoffbothbusinessandleisureeventstostimulateregionaldispersalasafeatureofourmarketingplan.

Building Industry CapacityWehavereceivedsomeadditionalfundingfromStateGovernmenttosupportourindustrydevelopmentrole.WelookforwardtoworkingcloselywiththeDepartmentofStateGrowthasakeystakeholderinsupplysidetourismactivitiesandworkingtodevelopacoordinatedstatewideapproachwithotherregionaltourismorganisationstosupplysidepriorities.

Aspartofourroleinindustrycapacitybuilding,wewillcontinuetobuildonourindustryeducationprogramincludingtheintroductionofanannualsouthernTasmaniantourismindustrysummitandapeerdrivenawardsprogram.

Membership and PartnershipsWearefocusedonenhancingandstrengtheningourrelationshipwithour11localgovernmentpartnersandourlocaltourismassociationsaskeystakeholdersinthesouthernTasmaniantourismindustry.Wewillcontinuetobuildandstrengthenourmembershipbase.ItisvitallyimportantthatDSTcontinuestoberepresentativeofourindustryandresponsivetoitsneeds.Thisdrivesouradvocacyagenda.

In2015/2016wewillfocusonrefiningourmembershipsystemsandstructuretoprovideefficienciesinternallyandexternally.Ourannualmembershipsurveyisanimportanttooltogatherfeedbacktoensureourmembershipprogramisrelevantandprovidesastrongvalueproposition.

looking ahead

DSTisveryexcitedabout2015/2016.TheDSTteamofstaffandBoardofDirectorshasbeenrefiningitsbusinessplantodevelopapracticalapproachtoimplementingkeyprioritiesintheDestinationManagementPlan.


The2014/2015yearhasseencontinuedhardworkbytheAssociation’sCommittee,witheffortsbeingchanneledintomarketingactivitiesandalsolobbyingforareviewoftheHuonValleyKingboroughTourismSteeringCommittee/HuonTrailstructure.

ElectionsatourlastAnnualGeneralMeetingfailedtofillallcommitteepositions,however,additionalmembershavebeenappointedthroughtheyearandEricaBritcliffehaskindlyactedasMinuteSecretary.

Membershipfortheyearstoodat52businessmemberships,notvaryinggreatlyfromthepreviousyear.

TheAssociation’saccountingsystemhasbeenupgradedwiththeintroductionoftheMYOBaccountingprogramandwhilecreatingadditionalworkforTreasurerSandyGarlandinsettingupthesystem,itwillbetimesavingandprovidemoreaccuraterecordkeepinginthefuture.

Industryrepresentatives,throughtheHVKTAhaveservedontheHuonValleyKingboroughTourismSteeringCommitteethroughouttheyear.

Thisyearasumof$20,000.00fromtheHuonTrailMarketingBudgetwasallocatedtotheHVKTAtospendinconjunctionwithDSTonmarketing

activities,themostsuccessfulofthesebeingajointradio/televisioncampaignfeaturingmediapersonalities“DaveandKylie”.Thiscampaignalsoattractedindustryfundingandduetoitspopularitywasextendedbeyondtheoriginallyintendedscreeningtime.

ThethreeminutepromotionalvideofeaturingaMyKitchenRulespersonalitywascompletedearlyintheyearandhasbeenwellreceived,beingplayedonTourismBrochureExchangescreensonboardtheSpiritsofTasmania,inAirportTerminalsandsomemajoraccreditedVisitorInformationCentres.

AssociationmembershaveassistedinmanningtheHuonTrailmarqueeattheAustralianWoodenBoatFestival,TasteoftheHuonandAgfestevents,creatingandincreasingtheawarenessofthetourismproductonofferintheregion.

DestinationSouthernTasmaniaCEOMelindaAndersonhasprovidedvaluablesupportandassistancetotheAssociationthroughouttheyear,andforthisweasanindustryareextremelygrateful.

WithsteadilyincreasingvisitationtoHobart,theAssociation’saimforthecomingyearistoincreasetheflowofvisitorscomingsouthfromHobart.

word from our local tourism associations

Huon Valley Kingborough Tourism Association Inc (HVKTA) JohnAllport,President

▼Mirambeena(BrunyIslandFerry) PhotographyAndrewWilson


ThelastyearhasonceagainseenacontinuedconsolidationofPATTAasthelocaltourismassociationworkingcloselywithDestinationSouthernTasmania(DST)onvariousmarketingandmembershipinitiatives.DST,withtheassistanceofPATTA,alsodeliveredasuccessfulwinterpromotionalcampaignthroughJetstar’sonlineadvertisingprogram.

NewtourismproductsintheTasmanRegion,suchasBangorWineandOysterShedandthePortArthurLavenderFarmhavenowfirmlyestablishedthemselvesassignificanttourismdrawcardstotheregionandpopularityoftheMcHenryDistilleryandtheTasmanianWhiskyTrailcontinuestogrow.Similarly,whilethecompletionofthe$7millionrestorationprojecttothePenitentiaryatthePortArthurhistoricSitereceivednationalacclaim,theawardingofAustralianTourismAwardstothePortArthurHistoricalSiteandPennicottWildernessJourneysobtainedsignificantcoverageandhasconsolidatedtheregionasa“mustseeandstay”experience.

TheThreeCapesTrack,aworld-class,multi-daywalkingtrackwillopeninNovember2015withonlinebookingsavailablefromSeptember.Thewell-graded,artfullyconstructed46kmtrackwillshowcaseCapePillarandCapeHauy,aswellasthestunningnaturalfeaturesandsceneryoftheregion,includingAustralia’shighestseacliffsandspectacularoceanviewsandprovideincreasedopportunityfortourismactivitiestobuildupon.

LocallyrunregulareventssuchastheEaglehawkAnnualFair,AustralianBluefinChampionships,Heritageweekend,TasmanRegattaandTaste,GarlicFestival,BreamCreekShowandmonthlyBreamCreekMarket,aswellastheNubeenaandEaglehawkmarketsareallgreatreasonstoengageourvisitorsintrulylocaleventexperiences.FurtherworldclassfishingandsurfingatShipStern’sBluffandunforgettablecoastalvistascontinuetogainprominencethroughsocialmedia.

PATTAhasalsobeenworkingcloselywithLendLeasewhichhaschosentheregiontoconductathreeyearemployeedevelopmentprogramfocussingoncommunityandbusinessdevelopmentprojects.Tourismisonemajorprojectwhichaimstoincreasevisitationandovernight

staysintheregion.KeyoutcomesincludetheestablishmentofaConvictTrailapplicationformobilephonesandthedevelopmentofanew“activitydriven”TasmanRegionwebsite,bothofwhicharescheduledforcompletionpriortothecommencementofthetouristseason.

PATTAlooksforwardtoourcontinuingmissionofestablishingtheareaasthe‘EssenceofTasmania’inthemindsoftraveladvocates,visitorsandthewholeTasmanianpeople.WewillsucceedinthiswiththesupportofourdedicatedExecutivewhodirecttheactivitiesofPATTA,thesupportofourmembervisitorbusinesses,andmostimportantlythesupportofthevisitingpublic.

Port Arthur and Tasman Tourist Association (PATTA)RogerSelf,President

▼PortArthurLavender PhotographycourtesyofPortArthurLavender


Overthepastyear,theDVTA(formerlytheRiversRunTourismAssociation)hascontinuedtoworktowardconsolidatingandbuildingitsmembership.Ourmembershipremainssmallbutstableandmonthlymeetingscontinuetooccurtodiscusstheissuesthatareofimportancetoourmembership.

Attheassociation’sAGMlastyear,thenameoftheassociationwaschanged,alongwithrulechangesthatallowtheassociationtofocusmorestronglyontheDerwentValleyregion.

DerwentValleyCouncilcontinuestosupporttheassociationwithbothitsCouncillorandofficerrepresentativesplayinganactiveroleintheorganisation.TheCouncilhasalsomadesomefundingavailableforspecificprojectsduringthecomingyear.Projectsunderconsiderationincludeanupgradedwebsiteandanupdatedmap,whichmembersfindveryusefulfortheirvisitors.

TheDVTAhastworepresentativesontheDerwentValleyCouncilEconomicandGrowthSpecialCommittee.ThisCommitteewillbeworkingtostarttheimplementationoftheSTEPSPlanfortheDerwentValley.Thisplanwasdevelopedafterwideconsultationwithcommunitystakeholdersandlistsanumberoftourismandotherrelatedactionsthatwillhelptoseeimprovedtourismoutcomesforthearea.

SeveralmembersfromtheDVTACommitteeorganisedaStallattheDerwentValleyAutumnFestivalthisyear.Althoughsmall,thestallwasverysuccessfulandhelpedtopromoteourarea.

TheTasmanianVisitorSurveyshowsamarkedincreaseinpeoplevisitingtheDerwentValleyinthelast12months.Althoughmanyoperatorsreporthavingoneoftheirbestyear’sonrecord,theissueofregionaldistributionofvisitorsremainsa

vexedissue.ManyoperatorsintheDerwentValleycontinuetofeelthatthepromotionofregionalvisitationandtouringshouldhaveastrongerfocus,tohelpmovevisitorsthroughfromHobarttomoreoutlyingareas.TheDerwentValleyandsurroundingareasareanidealplaceexploreTasmania’sSouthWestWildernessfrom,yetthatmessagedoesnotseemtobecuttingthroughatthispoint.WithMtFieldNationalParkexperiencingsomeofitshighestvisitornumbersonrecord,andthecurrentfocusonwildernessexperiences,nowwouldbeanidealtimetoensurethatareassuchastheDerwentValleyarewellpromotedandcanreachtheirfullpotential.Thisrequiresacooperativeapproachbetweenorganisationsandindividualbusinessesintheareatocapitaliseoncurrentvisitornumbers.

TheDVTACommitteehasagainfacedtheperennialissueofalackofhumanandfinancialresourcestoachieveitsaims.InorderfortheAssociationtoremainviable,thosewith‘skininthegame’needtoparticipateandhavetheirvoicesheard.Asinpreviousyears,thereisasmallanddedicatedgroupofmemberswhocontinuetoflytheflagfortheDerwentValley.Thisgroupwilleventuallyrunoutofsteam,soIwouldurgememberswhohavenotbecomeinvolvedtocomealongtooneofourmeetings,ortocontactmeandputtheirideasforward.

Althoughnowonastablefooting,theDVTAhassomewaytogobeforeitcansaythatittrulyrepresentstheinterestsoftourismoperatorsintheDerwentValley,thiscanonlybeachievedwhenoperatorsengagewiththeorganisationandwecanworktogetherforthefutureoftourisminthearea.

Derwent Valley Tourism Association (DVTA)TimLast,President

▼FlyFishing Photography WarrenSteptoe


TheHHTRA,foundedin1998,isthepeaktourismbodyforthemidlandsofTasmaniafromPontvilletoPerth.TheregionishometosignificantheritageattractionsincludingWoolmers,Brickendon,RossBridge,CallingtonMillandShene.Naturalandculturallandscapesprovidefurtherattractionsforvisitorstothearea.

TheAssociationisfundedbythreeTasmanianCouncils–NorthernMidlands,SouthernMidlandsandBrighton.ABoardconsistingofrepresentativesacrossthethreelocalgovernmentareasmanagestheoperationsoftheorganisation.

Theperiod2014/2015hasagainbeenabusyonefortheHeritageHighway,withanumberofcurrentandnewactivitiesbeingdelivered.

SeveralnewmembersjoinedtheBoardin2014/2015,bringingwiththemnewenergy andvigour.

Throughout2014/2015theAssociation

continuedtomarkettheHeritageHighwayregionanditsproductsacrossanumberofmediachannels.AVisitwithConvictioncampaignhasbeendevelopedandlaunched,includingadvertisingfacilitatedbyDST(RedDeckerBus)aswellasprint,digitalandradioelements.

SignificantresourceshavebeenappliedtosupportingHeritageHighwaywebandappproducts.Arenewaloftowntear-offmapsandanewregionalmapareindevelopment.

TheAssociationispresentlynegotiatingapartnershipwithDSTwherebysocialmediaactivitieswillbedevelopedanddeliveredonbehalfoftheAssociationbytheregionalorganisation.

Heritage Highway Tourism Region Association (HHTRA)AlexGreen,Chairman

▲SheneTasmania PhotographyGrahamFreeman


Vincent BarronChairmanVinBarronwasChiefExecutiveoftheTasmanianConventionBureau(TCB)from1993until2008.HewaspreviouslyExecutiveDirectoroftheHobartChamberofCommerceandStateDirectoroftheTasmanianChamberofCommercefor8years.

InMay2011,hebecametheConvenor/ChairmanofvariousindustryworkinggroupshavingastheirobjectivetheestablishmentofanewregionaltourismorganisationforsouthernTasmania.

HewasafoundingDirectoroftheTourismIndustryCouncilofTasmaniaandcurrentlyrepresentsDSTontheTICTBoard.VinisaDirectorofCricketTasmaniawithcommitteeresponsibilitieswhichincludemarketing,promotingmajorevents,BlundstoneArenavenueoperationsandtheTasmanianCricketMuseum.

Malcolm WellsDeputy ChairmanMalcolmiscurrentlyAdjunctProfessorintheFacultyofBusinessattheUniversityofTasmaniaandprincipalofhisownprojectmanagementconsultancy.HeisalsoChairofBusinessEventsTasmaniaandCo-chairoftheNationalParksAdvisoryCommittee.

MalcolmhadthirteenyearswithTourismTasmania,nineasDeputyChiefExecutive.HeisaFellowoftheAustralianInstituteofCompanyDirectors.MalcolmwasanarchitectoftheBrandTasmaniainitiativeandakeyplayerinthedevelopmentofTargaTasmania,theThreePeaksRace,TenDaysontheIslandandthe1990WorldRowingChampionships.

HereceivedacknowledgementforhisservicestoTasmaniantourismwhenhewasawardedthePremier’sAwardfortheOutstandingContributionTasmanianTourismatthe2003TourismAwards.

Councillor Frank PearceNominee of Local Tourism AssociationsFrankPearcerecentlycompletedatenureovertenyearsasGeneralManagerofGlenorchyCityCouncil.HeisaCPAandhasaBachelorofArtsmajoringinEconomicsplusaMasterofBusinessAdministrationDegree.

FrankhasextensivelocalgovernmentexperienceinadditiontohisroleatGlenorchy,withsevenyearsatseniormanagementlevelattheCityofFremantleinWA.Priortothat,hemanagedtheinternalauditandtreasuryfunctionsforTransperth,Perth’spublictransportprovider.HepreviouslyworkedforavarietyofCommonwealthGovernmentagenciesinWesternAustralia,gainingextensiveexperienceinaccounting,performanceauditing,generaladministrationandmanagement.

FrankservesontheCommitteeoftheDerwentValleyTourismAssociationandisanactivememberoftheGlenorchyRotaryClub.

the board

⊲WillieSmithsOrganicAppleCider PhotographyJonathanWherrett


Anne McVillyElected DirectorAnnehasover20yearsofexperienceintourismand10inInformationTechnologyasaSystemsAnalyst/Programmer.ShecommencedinherrolewithPAHSMAinMay2013.

InherpreviousrolewiththeTasmanianTravelCentre,Hobart,Annehasformedstrongstate-wideindustryrelationshipsandcombinedwithherITbackgroundhasextensiveknowledgeofonlinebookingsanddistribution.Shehasacomprehensiveunderstandingofvisitorneeds,expectationsandactivitiesundertakenbytouristswhilstinTasmaniaandanin-depthknowledgeofthecruisesectorincludingkeysectorrelationshipsinbothdomesticandinternational.

AnneispassionateaboutqualityassuranceandhasattainedISOaccreditationfororganisationaldevelopment,environmentandsafetymanagement.

Brenton WestNominated by Southern Tasmania Councils AssociationBrentonWestistheChiefExecutiveOfficeroftheSouthernTasmanianCouncilsAuthority(STCA),thepeakbodyrepresentingthe12southerncouncils.Brentonhaspreviouslyworkedasaseniorpoliticaladviserforafederalsenatorundertakingmedia,policyandparliamentaryduties.

BrentonholdsacombinedBachelorofArtsandBusinessdegree,majoringinPoliticalScienceandHumanResourceManagementandisaGraduateoftheAustralianInstituteofCompanyDirectorsCourse(GAICD).HeiscurrentlystudyingaMasterofBusinessAdministration(MBA)andalsoservesontheBoardofthedisabilityserviceproviderVeranto.

Will BarbourElected DirectorWillBarbouristheMarketingManagerforWebpireMarketingandBusinessDevelopmentManageratRACTDestinations.Will’spreviousrolesincludeworkingintourismmarketingforaDestinationMarketingOrganisationintheBritishColumbianRockiesaswellasmarketingwithTasmanianAirAdventures.Will’sexperienceincludesinvolvementinpromotions,eventmanagement,mediarelationsandindustryadvocacy,digitalmarketingandsales.

HoldingadoubledegreeinMarketingandInternationalBusinessandGeographyandEnvironmentalStudies(Hons),WillispassionateaboutTasmania’stourismindustryandexcitedtocontributetothegrowthofDestinationSouthernTasmania.

Rita WarrenerEx OfficioRitahasovertwentyyears’experienceinthetourismindustry.AfterinitiallyworkinginlocalgovernmentinsouthernTasmania,amovetoMelbourneprovidedRitawithexperienceinretailtravel,sales&marketingandpublicrelationswithTourismTasmania–managingrelationshipswithretailandwholesaletravelpartnersinMelbourneandregionalVictoria.

SincereturningtoHobart,RitahasworkedinvariousroleswithTourismTasmaniaacrossbothindustrydevelopmentandmarketing.AsregionalTourismCoordinator–South,RitaisresponsibleforprovidingastronglinktoindustrythroughtheprovisionofliaisonandsupporttoDestinationSouthernTasmania.RitastronglybelievesinthepotentialoftheTasmaniantourismindustry,particularlyinrelationtothefarreachingbenefitsitprovidestoregionalcommunities.

Rose FlynnElected DirectorRoseFlynnstartedMontacuteBoutiqueBunkhousewithherpartnerAntonyLangdoninearly2014,andinlessthanayearledittobecomingAustralia’s#1ratedhostelonglobaltravelwebsitesBooking.comandHostelworld.com.TheirdedicationtocustomerservicehasalsoresultedinMontacutereceivingaCertificateofExcellencefromTripAdvisor,andasilvermedalintheNewTourismDevelopmentcategoryatthe2014TasmanianTourismAwards.

Rosehas10yearsofmarketingexperience.AtMarsIncinLondonsheledglobalprojectsontheworld’slargestchocolatebrand,M&Ms,andatKraftFoodsinMelbourneshemanagedtheCadburychocolatebarsrange.ReturninghometoHobart,herclientsincludedlocalfavouritesNationalPiesandJuicyIsle.

RoseisacurrentboardmemberoftheDerwentSailingSquadron,andsitsonthecommitteeoftheBatteryPoint&SullivansCoveCommunityAssociation.RoseisverypassionateabouttheadvancementoftourisminTasmania,andisaproudadvocateoftourismoperatorsacrossthestate.

the board


Councillor Alex GreenBoard Appointed DirectorAlexGreenhasservedtheSouthernMidlandscommunityasaCouncillorsince2005.In2015,AlexwaselectedasDeputyMayor.Alexhasextensiveexperienceworkinginthefinanceandbankingsector.Healsohasworkedinthetourismandhospitalityindustries.InhissparetimetodayheworksafamilysheepandcroppingpropertyatCampania.Hecurrentlychairsthefollowinglocalgovernmententities:SouthernWasteManagementAuthority,HeritageHighwayTourismRegionAssociation,ChauncyValeWildlifeSanctuaryManagementCommittee,CentreforHeritageatOatlands SteeringCommittee.

Since2005,AlexhasrepresentedlocalgovernmentandtheSouthernMidlandsCouncilonsub-regionalplanningprojects,regionaltourismsteeringgroupsandeconomicdevelopmentstrategies.

Alexalsovolunteersforanumberofnon-profitorganisations.

Ken StronachNominee of Local Tourism AssociationsKenbringsawealthofexperiencetotheDSTboard,havingbeeninthetourismindustryformorethan35years.Kenhasastronghistoryinhotelmanagementhavingowned,developedoperatedandmanagedahugevarietyofhotelsbothinTasmaniaandmainlandAustralia.KenmaintainsprivateinterestsinhotelsaroundTasmania.KeniscurrentlythemanageroftheForestryTasmaniaenterpriseTahuneForestAirwalk.

Ald. Kristie JohnstonNominated by Southern Tasmania Councils AssociationMayorJohnstonwasfirstelectedtoCouncilin2011,andwaselectedMayorin2014

ShelivesinMontrosewithherhusbandBenandtwoyoungchildren.MayorJohnstonisaqualifiedcriminologistandlawyerandwasadmittedtothebarin2004.

ShehasanArts/LawdegreewithamajorinPublicPolicy,andaPost-GraduateMasterDegreeinCriminologyandCorrections.

MayorJohnston’scurrentvolunteerworkincludesthebeingthefounderand

coordinatoroftheCleanUpGlenorchyTaskforceandvariouscommitteeandvolunteerpositionsoncommunitygroupssuchastheWindermerePrimarySchoolAssociation,MoonahandGlenorchyBusinessAssociation,TasmanianTransportMuseum,GlenorchyCommunityBankSteeringCommittee,GlenorchyCommunityFund,ChigwellChildandFamilyCentre,CityofGlenorchyExcellenceAwardsandallcommunityprecincts.

SheisparticularlyinterestedintheHobartNorthernSuburbsRailProject.

⊲WillieSmithsOrganicAppleCider PhotographyJonathanWherrett


Directors’ declaration

InaccordancewitharesolutionofthedirectorsofDestinationSouthernTasmaniaLimited,thedirectorshavedeterminedthatthecompanyisnotareportingentityandthatthisspecialpurposefinancialreportshouldbepreparedinaccordancewiththeaccountingpoliciesdescribedinNote1tothefinancialstatements.

Thedirectorsofthecompanydeclarethat:1. Thefinancialstatementsandnotes,assetouton

pages1to10:

(a)complywithAccountingStandardsandtheCorporationsAct2001;and

(b)giveatrueandfairviewofthecompany’sfinancialpositionasat30June2015andofitsperformancefortheyearendedonthatdateinaccordancewiththeaccountingpoliciesdescribedinNote1tothefinancialstatements.

2. Inthedirectors’opiniontherearereasonablegroundstobelievethatthecompanywillbeabletopayitsdebtsasandwhentheybecomedueandpayable.

ThisdeclarationismadeinaccordancewitharesolutionoftheBoardofDirectors.


Directors’ report

Yourdirectorspresenttheirreportonthecompanyforthefinancialyearended30June2015.

Thenamesofthedirectorsinofficeatthedateofthisreportare:-Mr. Vincent J Barron Mr. Malcolm W Wells Mr. Kenneth StronachMs. Kristy J JohnstonMs Rosemary L Flynn. Mr. Frank C PearceMs. Elaine A McVillyMr. Brenton M West Mr. William A BarbourMr. Alexander O Green

Theprofit/(loss)ofthecompanyDestinationSouthernTasmaniaLimitedforthefinancialyearamountedto$4,290.

Thecompany’soperationsarenotregulatedbyanysignificantenvironmentalregulationunderalawoftheCommonwealthorofaStateorTerritory.

Thecompanyisanon-profitorganisationandsincetheendofthepreviousfinancialyear,noDirectorsofthecompanyhavereceivedorbecomeentitledtoreceiveadividend.

Insurancepremiumshavebeenpaid,duringorsincetheendofthefinancialyear,forprofessionalandmanagementliabilityforwhois,orhasbeen,anofficerandmanagerofthecompany.

Noindemnitieshavebeengivenorinsurancepremiumspaid,duringorsincetheendofthefinancialyear,foranypersonwhois,orhasbeen,anauditorofthecompany.

SignedinaccordancewitharesolutionoftheBoardofDirectors,


financial snapshots


Statement of financial performance

Classification of expenses by nature

Note 2015 $

2014 $

Revenuesfromordinaryactivities 2 620,401 754,152

Employeebenefitsexpense (254,857) (232,946)

Depreciationandamortisationexpenses (5,173) (7,936)

Otherexpensesfromordinaryactivities (356,081) (509,695)

Profit / (loss) from ordinary activities before income tax expense

4,290 3,575

Incometaxexpenserelatingtoordinaryactivities 1(a) 0 0

Profit / (loss) from ordinary activities after income tax expense

0 0

Newincrease(decrease)inreserves 0 0

Total Changes in equity 4,290 3,575

Statement of financial position

Note 2015 $

2014 $

Current assets

Cash 3 120,971 190,989

PrePayments 4,860 3,445

Receivables 4 7,200 5,210

Total Current Assets 133,031 199,644

Non Current Assets

ComputerEquipment 5 317 950

MotorVehicle 5 12,980 17,307

OfficeEquipment 5 853 1,066

BorrowingExpenses 31 402

TotalNonCurrentAssets 14,181 19,725

Total assets 147,212 219,369

Current Liabilities

Accountspayable 6 69,701 144,048

ProvisonforAnnualLeave 1(c) 8,306 4,747

AssetPurchase 17,015 5,659

Total Current Liabilities 95,022 154,454

Non Current Liabilities

AssetPurchase 0 17,015

TotalNonCurrentLiabilities 17,015

Total liabilities 95,022 171,469

Net assets $52,190 $47,900

Equity 7

IssuedCapital 0 0

Retainedprofits 47,900 44,229

Adjustment2013 0 96

CurrentProfit/(Loss) 4,210 3,575

Total equity $52,190 $47,900

Statement of cash flows

Cash flow from operating activities

2015 $

2014 $

Receiptsfromcustomers 675,252 848,921

Paymentstosuppliersandemployees (737,552) (736,913)

Net cash provided by (used in) operating activities (62,300) 112,008

Cash flow from investing activities

PaymentforPlantandEquipment 0 0

Net cash provided by (used in) investing activities 0 0

Cash flow from financing activities

Repaymentofborrowings (7,718) (7,718)

Netcashprovidedby(usedin)financingactivities (7,718) (7,718)

Netincrease(decrease)incashheld (70,018) 104,290

Cashatbeginningofyear 190,989 86,699

Cash at end of year $120,971 $190,989


notes to and forming part of the financial statements

Note 1: Statement of significant accounting policiesThefinancialreportisageneralpurposefinancialreportthathasbeenpreparedinaccordancewithAccountingStandardsandothermandatoryprofessionalreportingrequirementsandtheCorporationsAct2001.Thefinancialreporthasbeenpreparedonanaccrualsbasisandisbasedonhistoricalcostsanddoesnottakeintoaccountchangingmoneyvaluesor,exceptwherestated,currentvaluationsofnon-currentassets.

Costisbasedonthefairvaluesoftheconsiderationgiveninexchangeforassets.Theaccountingpolicieshavebeenconsistentlyapplied,unlessotherwisestated.

Thefollowingisasummaryofthematerialaccountingpoliciesadoptedbythecompanyinthepreparationofthefinancialreport.

(a) Income taxThecompanyisexemptfromincometaxundersection50-40oftheIncomeTaxAssessmentAct1997inthattheassociationisnotcarriedonforthepurposesofprofitorgaintotheindividualmembersthereofandwasestablishedforthepurposeofpromotingthedevelopmentofTourism.

(b) Property, plant and equipmentProperty,plantandequipmentarebroughttoaccountatcostoratindependentordirectors’valuation,lesswhereapplicable,anyaccumulateddepreciationoramortisation.Thecarryingamountofproperty,plantandequipmentisreviewedannuallybydirectorstoensureitisnotinexcessoftherecoverableamountfromthoseassets.Therecoverableamountisassessedonthebasisoftheexpectednetcashflowswhichwillbereceivedfromtheassetsemploymentandsubsequentdisposal.Theexpectednetcashflowshavenotbeendiscountedtopresentvaluesindeterminingrecoverableamounts.Thedepreciableamountofallfixedassetsincludingbuildingsandcapitalisedleasedassets,butexcludingfreeholdland,aredepreciatedonadiminishingvaluebasisovertheirestimatedusefullivestotheentitycommencingfromthetimetheassetisheldreadyforuse.

(c) Employment benefitsProvisionismadeforthecompany’sliabilityforemployeebenefitsarisingfromservicesrenderedbyemployeestobalancedate.Employeeentitlementsexpectedtobesettledwithinoneyeartogetherwithbenefitsarisingfromwagesandsalaries,annualleave,andsuperannuation,havebeenmeasuredattheamountsexpectedtobepaidwhentheliabilityissettled.

Contributionsaremadebythecompanytoanemployeesuperannuationfundandarechargedasexpenseswhenincurred.

(d) CashForthepurposeofthestatementofcashflows,cashincludescashonhandandatcalldepositswithbanksorfinancialinstitutions,investmentsinmoneymarketinstrumentsmaturingwithinlessthantwomonthsandnetofbankoverdrafts.


Note 2: Operating profit

2015 $

2014 $

Revenue

Operating activities

TourismTasmaniaGrant 260,000 296,100

OtherGovernmentGrants 23,449 88,872

DSTMembershipandPartnershipFees 140,038 142,536

Marketing 185,160 217,509

CorporatePartnerships 136 2,146

BusinessEvents 7,223 2,077

TotallySouthFunds 0 995

Interest 4,395 3,917

Total Revenue 620,401 754,152

Expenditure

Operating activities

GeneralandAdministrativeExpenses 107,864 151,789

LTAExpenses 8,527 7,682

MarketingExpenses 218,443 332,364

EmploymentExpenses 254,857 232,946

OccupancyExpenses 26,419 25,796

Total Expenditure 616,111 750,557

Net profit/(loss) 4,290 3,575

Note 3: Cash

2015 $

2014 $

CashatBank 120,971 190,989

120,971 190,989

Note 4: Receivables

Current 2015 $

2014 $

GSTRefundable 7,200 5,210

7,200 5,210

Note 5: Non current assetsThefollowingisasummaryofthecostoftheownedassetsandaccumulateddepreciationcalculatedonabasisofDiminishingValueannuallyforMotorVehicles,OfficeandComputerEquipmentrespectively:

Motor Vehicles

Office Equipment

Computer Equipment

CostPrice 28,625 1,500 4,975

AccumulatedDepreciation

(15,645) (647) (4,658)

Written Down Value 12,980 853 317

Note 6: Accounts payable

Current 2015 $

2015 $

AccruedExpenses 25,174 32,133

TradeCreditors 35,609 109,550

SuperannuationPayable 469 468

PAYGWPayable 8,449 1,897

69,701 144,048

Note 7: Members’ guaranteeThecompanyislimitedbyguarantee.Ifthecompanyiswoundup,theconstitutionstatesthateachmemberisrequiredtocontributeamaximumof$10eachtowardsmeetinganyoutstandingobligationsofthecompany. At30June2015thenumberofmemberswas179.


IhaveauditedthefinancialreportcomprisingtheIncomeStatement,BalanceSheet,StatementsofCashFlowsandChangesinEquity,andNotestoAccounts,ofDestinationSouthernTasmaniaLimitedfortheyearended30June2015.

Directors’ Responsibility for the Financial ReportTheCompany’smanagementcommitteeisresponsibleforpreparationandfairpresentationofthefinancialreportandinformationcontainedtherein.Thisresponsibilityincludesestablishingandmaintaininginternalcontrolsrelevanttopreparationandfairpresentationofthefinancialreportthatisfreefrommaterialmisstatement,whetherduetofraudorerror;selectingandapplyingappropriateaccountingpolicies;andmakingaccountingestimatesthatarereasonableinthecircumstances.

Auditor’s ResponsibilityMyresponsibilityistoexpressanopiniononthefinancialreportbasedonmyaudit.IhaveconductedmyauditinaccordancewithAustralianAuditingStandardstoprovidereasonableassuranceastowhethertheaccountsarefreeofmaterialmisstatement.Myproceduresincludedexamination,onatestbasis,ofevidencesupportingamountsandotherdisclosuresintheaccounts,andtheevaluationofaccountingpoliciesandsignificantaccountingestimates.Theseprocedureshavebeenundertakentoformanopinionastowhether,inallmaterialrespects,thefinancialstatementsarepresentedfairlyinaccordancewithAustralianAccountingConceptsandStandardsandothermandatory

professionalreportingrequirements(UrgentIssuesGroupConsensusViews)(whereapplicable),andstatutoryrequirementssoastopresentaviewwhichisconsistentwithmyunderstandingoftheCompany’sfinancialpositionandtheresultsofitsoperationsandcashflows.

Theauditopinioninthisreporthasbeenformedontheabovebasis.

IndependenceTothebestofmyknowledgeandbelief,therehasbeennocontraventionofauditorindependenceandanyapplicablecodeofprofessionalconductinrelationtotheaudit.

IFRS ComplianceIdeclarethatthecompanyhasmetIFRScompliancerequirements.

Audit OpinionInmyopinion,thefinancialreportofDestinationSouthernTasmaniaLimitedpresentsfairlyinaccordancewithapplicableAccountingStandardsandothermandatoryprofessionalreportingrequirementsinAustraliathefinancialpositionoftheCompanyasat30June2015andtheresults ofitsoperationsanditscashflowsfortheyearthenended.

Max Peck & Associates

Rendell W. Ridge14August2015

auditor’s report

Independentauditor’sreporttomembers ofDestinationSouthernTasmaniaLimited


Auditor’sIndependenceDeclarationunderSection307C oftheCorporationsAct2001

To the Directors of Destination Southern Tasmania Limited (ABN 29 156 395 970)Ideclarethat,tothebestofmyknowledgeandbelief,duringtheyearended30June2015therehavebeennocontraventionsoftheauditorindependencerequirementsassetoutintheCorporationsAct2001inrelationtotheauditoranycontraventionsofanyapplicablecodeofprofessionalconductinrelationtotheaudit.

Max Peck & Associates

Rendell W. Ridge14August2015

▲Hobart Photography AlaistarBett


28Gates

43DegreesBrunyIsland

55Davey

7HOFM(TasmanianBroadcasters)

AirlinesofTasmaniaP/L (ParAvionWildernessTours)

AlabamaHotelHobart

AtEleven,lapetitemaison

AvisAustralia

BangorWineandOyster ShedPty.Ltd.

BargainCarRentals

BarillaBaySeafoods (PandVForrestInvestments)

BarronAssociates

BeachviewBellerive(CoastalDesignerDevelopments)

BespokeTasmania

BestWesternHobart

BlueHillsMotel

BonorongWildlifeSanctuary

BoutiqueWineToursTasmania

BrunyIslandHouseofWhisky

BrunyIslandSafaris

BrunyVistaCabin

BudgetRent-a-Car(JohnNettlefoldNomineesPty.Ltd.)

CallingtonMill(SouthernMidlandsCouncil)

CambridgeHouseBed andBreakfast

CaptainCookCaravanPark

CasaveenKnitwear (AandCMcShanePty.Ltd.)

CascadeBreweryCo

CityViewMotel

ColonialAccommodation @Undine

CricketTasmania

CruisinMotorhomes (CruisinMotorhomesPty.Ltd.)

CurringaFarm

CustomsHouseHotel

CygnetHolidayPark (R.L.andRGudden)

DerwentBridgeChalets andStudios(BridgeofOrchyPty.Ltd.)

DerwentBridgeWildernessHotel(DerwentBridgeWildernessResort)

DerwentCruises(Navigators)

DiscoveryHolidayParks

DoctorSyntax

DomaineAStoneyVineyard

DPIPWEMt.FieldNationalPark(DeptofPrimaryIndustries,Parks,WaterandEnvironment)

DriftwoodCottages

DunalleyWaterfrontCafe

EaglehawkDiveCentre(DiversifiedDivingServices)

EdgeInsights(EverythingMarketResearch)

EntourageSailing (Plus42South)

ExperienceTasmania ToursandChartersP/L (ExperienceTas)

FarSouthTasmaniaInc

FarmGateMarket

FederalGroup(MulawaHoldingsPty.Ltd.)

FederationChocolate(Fudgey)

Flinderskeep(FreycinetHaven)

ForestvaleDesignCentre

FountainsideHotel

FourSeasonsHolidayCottages

FoxandHoundsInn

FrogmoreCreek (MeadowbankWines)

Giants’TableandCottages

GourmaniaFoodToursTasmania

HadleysPty.Ltd.(GrandMercureHobartCentralApartments)

HastingsCavesandThermalSprings

HeadWaves

HeimatChalets (F.C.PearceandL.E.Pearce)

HeritageHorseDrawnCarriagesPty.Ltd.

HighlandCabinsandCottages atBrontePark

HobartInternationalAirportP/L

HobartYachts(TasmanianYachtingAdventures)

HomeHillWinery

HotelCollins

HotelGrandChancellor

HuonRiverJetBoats

HuonValleyEscapes

IdaBayRailway(IdaBayRailwaysPty.Ltd.)

ImpressiveTasmania(ImpressiveTasmaniaExperiencetheBestofTasmania)

Industrylink(IndustrylinkTrainingP/L)

InnkeepersTasmania(InnkeepersMarketingPty.Ltd.)

IslandScenicFlights

IslingtonHotel(VanDiemenHotelGroup)

JunLinMassage

KermandieHotelandMarina

LarkDistillery (LarkDistilleryPty.Ltd.)

LennaofHobart

Let’sShowyouTasmaniaTours

LibraryHouse

LoveTasmaniaTours

LuckyDucksCafe/Restaurant

LufraHotel(LufraInvestmentsPty.Ltd.)

MakersonChurchStreet

Manfield

Mawson’sHutsReplicaMuseum

MaydenaCountryCabins andAlpacas

MayfairPlazaMotel

MembershipName

MermaidCafe(AquariusSeafarms)

Mona(MoorillaEstatePty.Ltd.)

MontacuteBoutiqueBunkhouse

Motel429(SBMIP/L)

MotelMayfaironCavell

MuresTasmania (MuresFishCentre)

NantDistillingCompany

NationalTrustofAustralia(Tasmania)

PatchworkCafe

PennicottWildernessJourneys

PeppermintBayCruises(PeppermintBayPty.Ltd.)

PortArthurHistoricSites(PortArthurHistoricSiteManagementAuthority)

PortArthurHolidayPark

PortArthurLavenderFarm

PumphousePoint

QualityHobartMidcityHotel

QuestTrinityHouse

RACT(ClubTasmania HoldingsPty.Ltd.)

RathoFarm

RedbanksFishandField

RichmondandCoalRiverValleyPromotionsGroup

members at 30 june 2015


RichmondMazeand TeaRooms

RichmondParkBoatHouse(3JAARPty.Ltd.)

Roaring40sOceanKayaking

RosefieldBedandBreakfast

RotorliftAviation

SalamancaArtsCentre

SalamancaInn(SalamancaInnHoldingsPty.Ltd)

SalamancaWharfCafe

SalamancaWharfHotel(SalamancaWharfHotel Pty.Ltd.)

SegwayTasmania

SheneTasmania(HeritageTourismTasmaniaP/L)

ShutterbugWalkabouts

SmugglersRest

SomersetonthePier

SorellFruitFarm

SouthernCrossAustereo

SouthernIsleCharters

SouthernLightsHotel(DondeeInvestmentsP/L)

St.IvesHotel

StewartsBayLodge

SullivansCoveApartments(VibeTasmaniaPty.Ltd.)

TahuneAirwalk/EaglesEyrie(ForestryTasmania)

TanglefootTours

TasmaniaGolfClub

TasmaniaTourGuide

TasmanianDevil ConservationPark

TasmanianMuseumandArtGallery

TasmanianWhisky DistilleryTours

TasmanianWildernessExperience

TassieMotorShacks

Tasvacations(Tasvacations Pty.Ltd.)

TheBrunyIslandLongWeekend

TheFallsMusicandArtsFestival

TheHenryJonesArtHotel

TheJunctionMotel(TimothyLastCateringPty.Ltd.)

TheLadyNelson(TheTasmanianSailTrainingAssociationLimited)

TheOldWoolstore ApartmentHotel(SuperWoolstorePty.Ltd.)

ThePossumShed (MRDecelisandSJWhite)

TheRedDeckerCompany

TheRedVelvetLounge

TheWallintheWilderness

TourismBrochureExchange(KingfordPromotionsPty.Ltd.)

TravelodgeHobart(MedinaPropertyServicesPty.Ltd.)

TravelodgeHobartAirport

TynwaldRestaurantandHistoricAccommodation

UnderDownUnder (UDUPty.Ltd.)

VillaHowden

WaterfallsCafeandGallery

WatersideAccommodation

WhiteBeachTouristPark

WilliamSmithandSons

WrestPointHotelandCasino(FederalHotelsPty.Ltd.)

YukonTours

ZeroDaveyBoutiqueApartments(EscapesResortsandApartments)

Local GovernmentBrightonCouncil

CentralHighlandsCouncil

ClarenceCityCouncil

DerwentValleyCouncil

GlenorchyCityCouncil

HobartCityCouncil

HuonValleyCouncil

KingboroughCouncil

SorellCouncil

SouthernMidlandsCouncil

TasmanCouncil

⊲CliftonBeachPhotographyClarenceCityCouncil

Level 2, 13-17 Castray Esplanade Hobart Tasmania 7000 PO Box 184, Battery Point 7004 Phone (03) 6223 5650 [email protected]

www.southerntasmania.com.au

2014/2015 annual report - destination southern tasmania … · 2 annual report 2014/2015 asmania a...

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