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2014 Mnet Asian Music Awards General Sponsorship Proposal

CJ E&M International Sales Team September 2014 1

Contents

1. What is MAMA?

2. Sponsorship Tiers & Benefits

3. Appendix

2

2014 Mnet Asian Music Awards

What is MAMA?

1. What is MAMA?

Asia No.1 Music Festival

Mnet Asian Music Awards

No.1 Music Awards in Asia Connecting World through Asian Pop Music, MUSIC MAKES ONE Stunning Collaboration Performance of K-Pop Stars with World-class Artists, Plus Awarding Ceremony for the Stars

CJ E&M Global Festival No.1 K-Pop Chart Show M COUNTDOWN’s year-end Look back 16th Anniversary of Asia’s Biggest Festival And Moving Forward to Global Stage; Macau, Singapore, and Hong Kong

4

Singapore MAMA

1st online Broadcast & Live-Streaming

1999

Mnet Music Video Awards

1st Ever Korean Music Video Awards

2009

Seoul MAMA

Live Broadcast to over 10 Asian countries

2010

1st Overseas tour of MAMA Live Broadcast to over 18 countries

Macau MAMA

2011

the 14th MAMA in Hong Kong

Broadcast to over 85 countries Coverage in 590 million Households

2012

2004

Mnet-KM Music Festival

Collaboration of 2 major music network

in Korea

2013

the 15th MAMA in Hong Kong

Broadcast to over 94 countries Coverage in 640 million TV Households

1999-2013

History & Development

1. What is MAMA?

5

We Create Culture with K-pop

2013 MAMA Review

General Information Venue Asia World Expo Arena, Hong Kong Capacity 11,000 Date & Time Friday, November 22nd 17:00-23:00 / 6 hrs. Live Broadcasting Line-up Stevie Wonder, Paris Hilton, Aaron Kwok, many more Big Bang, EXO, 2NE1, and 42 K-Pop Stars

Fact & Achievement Broadcast to 94 Countries in the World / Live Broadcasting in 15 Countries Total Viewership: 2.4 Billion People Rating Rank #1 in Korean CATV, and #5 including Terrestrial Broadcasting On-line Live Streaming through Youku Tudou in China 16 Million People Watched through Live Streaming (Record Breaking Numbers in MAMA History) (See Appendix for Official Coverage, Rating, and etc.)

1. What is MAMA?

6

General Information

Venue Asia World Expo Arena, Hong Kong

Capacity 11,000

Date & Time Wednesday, December 3rd, 2014

17:00-23:00 / 6 hrs. Live Broadcasting

Line-up Over 20 K-pop & World Top Pop artists

Program – What to expect December 3rd - All day Mini Convention ‘Sponsor Booth’ - 17:00-19:00 Red Carpet Event - 19:00-23:00 Main Show December 1st - 2014 MAMA Pre Party at a club in HK

2014 MAMA starts from NOW !

1. What is MAMA?

7

2014

MA

MA

2014 MAMA Road Map

Sep Oct Nov Dec

Logo Exposure

Ticket

Online Promotion

On-site Promotion

Media Promotion

▶ Schedule is subject to change with notice

Spin-off Program

TVC (Ch.M or Mnet)

Main Event Live (Online&TV)

Video-play (by Territory)

Pre Spin-off Program Post Spin-off Program

From end Sep. MAMA Teaser Promo starts

End Oct.: Priority Ticket sales starts Early Nov. : Public Ticket sales starts * Sponsors can start ticket promotions

End Oct.: Event Promotion (Online & On air)

Onsite Booth

End Oct.: Online Vote stars (2014MAMA.com) Eventpage/OnlineBanners&RollingAds.

Online Vignette

Official Promo Spot & Event Spot running

Mid Dec. Vignette

Sponsors TVC exposure

Colle

t Sponso

r Lo

gos

1. What is MAMA?

8


Sponsorship Tiers & Benefits

▶ The “General Benefits” can be adjusted by a brand’s request

Presenter Official Main General

Booth: On-site Promotion

License & Ticket

Event Spot +Vignette

Customized BPL (VCR)

Brand Award + Spot

Logo Exposure

TVC

PPL in Red Carpet Show

PPL (Special Stage)

Title Sponsor

Online Vote (Only One)


License & Ticket


Customized BPL (VCR)

Brand Award + Spot

Logo Exposure

TVC



Logo Exposure

TVC

PPL in Spin-Off Program


Logo Exposure

TVC


Logo on MAMA Chart

Online Vote (General)

Sponsor ID



License & Ticket


License & Ticket

1,000K USD 500K USD 300K USD 150K USD

2. Sponsorship Tiers & Benefits

10

2-1. Title Sponsor * Presenter only

with

▶ Title sponsor is only for a “Presenting sponsor”.

Presenter has the right to associate brand name to MAMA official title Brand logo to be placed together with MAMA official logo (see the image below) Venue & Platform – on air, on line and OOH promotions platforms Start date – from end of September, 2014 MAMA teaser promos at digital & on-air platforms will be running

11

Sponsor ID a 5 to 15 second advertising VCR clip to be played right before the show runs. (not a brand commercial)

VCR clip that contains brand logo or product associating with 2014 MAMA official logo or title Running period - on the date of the show, 3 times to be aired live (the show consists of 3 parts) - will be aired live to the countries under 2014 MAMA coverage Length of the clip – 5 to 15 second * CJ E&M produces clips ▶ Sample video clip attached separately – 1) 2013 MAMA UP Sponsor ID 5 2) Grandpa over Flower in Taiwan

E.g. Korean Bev. Brand sponsors the reality show program. Sponsor ID produced and run right before the show.

2-2. Sponsor ID * Presenter only

12

▶ Brand exposures are possible within the range of broadcasting regulation ▶ Production teams will follow the regulations regarding indirect advertisement in territory of Korea and the host nation

Right to have a custom-made stage solely dedicated to sponsor’s brand & product Special Stage can be made to maximize brand & product exposures to audiences, by incorporating design elements that are inspired by Sponsor’s brands or products

Or Sponsor’s brand related short video clips can be displayed on a main LED screen installed at the main stage of 2014 MAMA

* CJ E&M production team will design and build up the stage. * This benefit is open to any client who wants to have a special stage (Sponsorship should be +500K USD) ▶ Sample video clip attached separately – 2012 MAMA_BeatsbyDrDre

E.g. Beats by Dr. Dre stage in 2012 MAMA

2-3. PPL on a Stage : Special Stage * Presenter only

13

../Documents/CJ Media/19Jan SG/1Q SG/PPL.wmv

Logo

Logo Logo

Logo

Sponsor logo exposure at M Asian Chart clip in weekly Mcountdown chart show. MAMA chart clip is aired once a month from Sep to Dec in weekly Mcountdown chart show * weekly chart show ‘Mcountdown’ is on-aired in Korea, Japan, USA and SEA countries and live streamed in China (Youku&Tudou) * Once a month - Every last Thursday Sponsor logo to be exposed : the chart is an aggregate chart of MCD (KR), Youku&Tudou Music chart (CN) The clip is a separate filler (Vignette)

2-4. Logo Exposure on M Asian chart * Presenter only

14

<BC-UnionPay Album of the year in 2013 MAMA>

Brand Award – Right to associate brand name to a MAMA award category E.g. “(Brand Name) 2014 Best male artist of the Year” 5 awards can be associated to brand name * Award category should be discussed in advance and No. of awards available is subject to change. * Vote for the awards is ONLY available in 2014 MAMA official website (open early Nov.) & mobile APP. Sponsor can set up a brand award voting page in their website.

<BC-UnionPay Webpage in 2013>

2-5. Brand Award + Nominee Spot

15

<2013 MAMA Official Website – Voting Page>

Promo Spot – Brand associated Nominee spot of Sponsors brand award to be aired * 5 to 15 second in length • Runs on CJ E&M channel, Mnet JP, Mnet US and Ch M / 4 times a day for 3 weeks

▶ Sample video clip attached separately – 1) 2010 MAMA_Nominee spot_KR 2) 2013 MAMA_Nomini spot_Global

Red Carpet Award – Right to associate brand name to MAMA Red Carpet Award (NEW!!!)

Only one Red Carpet Best dresser Award is available

<BC-UnionPay brand award nominee spot in 2013 MAMA>

<MTV VMA Pre-show Best Dresser voting example / PACSUN customer invitation event at MTV VMA Pre-show>

2-5. Brand Award + Promo Spot

16

▶ Production teams will follow the regulations regarding indirect advertisement in territory of Korea and the host nation

<Example of logo exposure in VCR of previous MAMA>

<Logo exposure by using stage set of 2013 MAMA main show>

Sponsors’ brand or logo to be exposed in the VCR clip ‘seamlessly’

Expose sponsor logos in the street in an VCR (for example) VCR Clips are to be running during the main show (more than 3 times ) ▶ Sample video clip attached separately - 2013 MAMA_Main Show_Opening & Bridge VCR_BC Union Pay

2-6. Customized BPL (VCR)

17

Presenting and official sponsors have right to operate Online Vote site in Sponsor’s web Voting for the awards is ONLY available on 2014 MAMA official website (2014mama.com) and sponsor’s website (1 site only) Voting period – 4 weeks (before the show) Expected results - 1) Increase P/V and U/V for at least 1 month 2) continuous traffic inflow (An user can cast 1 vote per 1 ID per day (10 vote per 1 IP)

<Example of logo exposure in VCR of previous MAMA>

2-7. Online Vote – Awards

18

<2011 MAMA SAMSUNG camera NX-200 Singapore Expedition event spot>

<2013 MAMA BC-UP 40 people Expedition event spot>

Pre-event spot for Sponsor’s special event promotion in relation to 2014 MAMA Making 30 second pre-event spot and running the spot on Mnet Korea & Channel M SEA * Channel M covers 10 South East Asian countries Running time – from early Nov. to Dec. 3rd (Mnet - 63 spots / Ch M – 126 spots in 3 weeks) Sponsor can use it at their digital platforms (discussed in advance) *copyright of the spot belongs to CJ E&M ▶ Sample video clip attached separately – 1) 2011 MAMA SamsungNX_Expedition_FI2_eventSpot 2) 2013 MAMA BC_UnionPay Event Spot

2-8. Event Spot & Vignette (Follow-up filler)

19

Follow-up filler (Vignette) for sponsor’s post promotion in relation to 2014 MAMA Making 30 follow-up filler and running the filler after the event on Mnet Korea & Channel M SEA * Channel M covers 10 South East Asian countries * Running time – after the event (Mnet - 63 spots / Ch M – 126 spots in 3 weeks)

Sponsor can upload this on their digital platforms (prior discussion needed) * copyright of the spot belongs to CJ E&M * Before shooting, length and concept can be vary based on client’s marketing needs (prior discussion needed) ▶ Sample video clip attached separately – 1) 2011 MAMA SamsungNX_Expedition_filler_45s_TV 2) 2013 MAMA BC_UnionPay Vignette

<2013 MAMA BC-UP 40 people Expedition Vignette>

2-8. Event Spot & Vignette (Follow-up filler)

20

Right to show Sponsor’s product during the Red Carpet show

MAMA2014 official vehicle for artists protocol Vehicle is placed on red carpet E.g.) 2013 MAMA – Nissan 2012 MAMA – Volkswagen 2011 MAMA – Mercedes Benz * Apart from Automobile brand, fashion or cosmetic brands can expose their model (or products). (prior discussion regarding model & products is needed)

2-9. PPL in Red Carpet Show

21

PPL in Spin-Off Program (Program related with MAMA)

Exposing Sponsor brand products or brand itself in a program related to MAMA E.g. 2013 MAMA – Cosmetic Brands – Entertainment program ‘Taxi’ & ‘Entertainment News’ Brand products and brand’s local store can be naturally exposed in Spin-off program with right concept

<2013MAMA Spin-off – ‘Wide News’ / Brand - TonyMoly>

<2013MAMA Spin-off – ‘Taxi’ / Brand – CJ Foodville ‘BiBiGo’>

2-10. PPL in Spin-Off Program

22

<2011 MAMA Singapore Airline event by using MAMA brand license>

<2013 MAMA Edition BC-UP Gift Card sold>

Right to use MAMA brand license for Sponsor’s event promotion

Sponsor can use the official title & logo of 2014 MAMA for it’s event promotion Period – from the date of sponsorship begins to the date of the promotion ends * Sponsor needs to share the promotion plan in advance It is applicable for sponsors to produce ‘MAMA special edition item’ (Prior discussion needed)

2-11. Brand License & Ticket Promotion(Normal seat)

23

Tickets (10% value of the sponsorship fee) are provided to Sponsor Tickets are to be in various categories Sponsor can use tickets for their MAMA related event promotion (Promotion plan should be shared in advance) * Official ticket sales will start on early Nov.

<2013 MAMA Nissan Ticket promotion> <2013 MAMA TonyMoly Ticket Promotion>

2-11. Brand License Ticket Promotion(Normal seat)

24

Right to have a booth space for sponsor’s brand promotion

Sponsor can use this space for it’s own promotional uses. E.g. sampling, educating, product display etc Basic booth settings to be provided (electricity, desk, chairs) : Size – 3m*3m Period – on the show day (opening time to be confirmed)

2-12. Onsite Booth

25

26

2-12. Onsite Booth

<Logo exposure in official spot>

27

2) 2013 MAMA 1) 2012 MAMA

Exposure of sponsor logo in the SPOT

Spot runs in Mnet, KM, tvN channel in Korea and Channel M, Mnet US, Mnet JP in overseas * Channel M covers 10 SE Asian countries Within Korea – 10 times a day for 21 days. 210 times in total guaranteed Overseas – 6 times a day for 21 days. 126 times in total guaranteed ▶ Sample video clip attached separately – HD_MAMA_MainSpot_ENG

2-13. Logo Exposure Guarantee (On-air)

1. MAMA online website 2. MAMA Red carpet Photo wall

2-13. Logo Exposure on Every Media

28

3. Banner, Printed matter 4. Logo exposure with electronic board & LED

2-13. Logo Exposure on Every Media

29

Korea’s No.1 Music & Entertainment Channel • Main Target : 15-34 People • Coverage : 21.02 million households • Genre : Music & Entertainment • Major Program : Superstar K / Voice of Korea etc

The Asia’s leading K-Entertainment Channel • Main Target : 15-34 People • Coverage : 0.33 million households 100% Pay TV in HK (Now TV, I Cable, HKBN, TVB Payvision) & Singapore (Starhub, Mio TV) Additionally Taiwan, Thailand, Philippines, Indonesia and

Malaysia, Australia, Myanmar • Genre : Music & Entertainment • Major Program : K pop Starhunt / Kimch Fan Club

This is K-POP

K

Right to have TVC spots on the day of MAMA 2014 Sponsor to be provided with ad TVC spot (ROS) for running it’s ad commercial during the show : 30 sec each / 3 times (Pre, Middle, Post) It will be aired through CJ E&M channels in Korea and overseas : Mnet (Korea, US, Japan) : Channel M (Hong Kong, Taiwan, Indonesia, Singapore, Malaysia, Philippines, Thailand, Myanmar, Cambodia, Australia) * Client’s current TVC in use can be exposed, but if it has issues of portrait right, copy rights or local advertising, it can be substitute to other TVC or other benefits

2-14. TVC Exposure

30

e.g.) Mock-up images : wrapping the microphone in the exclusive backstage interview

▶ Live streaming of the main show of <2014 MAMA> will be streamed on CJ E&M’s partners’ and own POC. Sponsors' POC also can do “live streaming” non-exclusively, and do online marketing exclusively.

e.g.) Twitter Mirror from 2013MAMA

Backstage Camera only for Sponsor’s website users

Install a camera at the backstage side (Interview Zone) : Artists will greet and get a quick interview for the view MIC / Backdrop will be wrapped with the logo of sponsor

2-17 Backstage (Interview Zone) Live Streaming

31


Appendix

■ Broadcast to 2.4 Billion viewers of total 94 countries worldwide!!! (Including delayed broadcast ) Compare to 2012 MAMA (85 countries On-Air), the Coverage has increased 130%, & 640 million households of approx. viewers are secured !!!

Country Channel Platform Approx. Viewers in 2013 Online Note

1 South Korea Mnet Cable / Satellite / IPTV 23,143,312 mwave.interest.me

2 China Hunan TV Satellite 300,000,0001) youku.com

2) tudou.com

3 Mnet Japan Premium Cable 107,000(overlapped w/ SSTV)

4 SSTV Cable / Satellite / IPTV 8,246,000

5 Mnet America Cable 15,000,000

6 JADE LA Cable Included in Mnet

7JADE

San FranciscoCable Included in Mnet

8DirecTV

TVB1 & 2Satellite

145,200

(Included in Mnet)

9 J2 Digital Terrestrial Included in Jade

10 Jade Terrestrial 2,589,000

11 HD Jade Digital Terrestrial Included in Jade

12 TVBM Cable Included in Jade

13 VTV6 Free TV Included in VTV3

14 VTV3 Free TV 14,200,000

15 Myanmar 5 Movies Free TV 4,280,000

16 Cambodia MyTV Free TV 2,800,000

17 Taiwan FOX E Cable 7,100,000 1) tw.yahoo,com

Japan

U.S.

Hong Kong

Vietnam

1) jp.mnet.com

2) yahoo.co.jp

1) youtube.com in Mnet

America Channel

*Geoblocked other area

except USA

mwave.interest.me

mwave.interest.me (previous title) = www.mwave.me (present)

3.1. 2013 MAMA – Review <Coverage>

33

http://www.mwave.me/

Country Channel Platform Approx. Viewers in 2013 Onl ine Note

18 Indonesia Indosiar Free TV 35,429,000

19 Singapore ChU Free TV 1,151,000

20 Malaysia 8tv Free TV 6,447,000

21 abs-cbn Studio 23 Free TV 17,568,000

22 abs-cbn MYX Cable Included in Studio23

23 Thailand (Including Laos) BBTV Free TV 19,128,000

24 Pan Asia* (4 Countries) ch. M5,400,000

(SEA local overlapped)

25 France GONG TV Cable, Satellite, IPTV 10,000,000

26 Canada FTV Cable/ Satellite 159,500 TVB allied

27 New Zealand World TV Cable/ Satellite 12,000 TVB allied

28 India Region**** (8 Countries) Fox Travellers Pay TV 63,000,000

28Pan Middle East Asia

& North Africa ** (23 Countries)FX Pay TV 50,000,000

29 Balkans*****(7 Countries) Fox Life Pay TV 3,005,128

30Russia (CIS)******

(15 Countries)Fox Life Pay TV 14,680,000

31 Spain FOX Pay TV 2,968,730

32 Portugal FX Pay TV 1,226,234

33 The Netherlands Fox Life Pay TV 1,695,145

34 Norway FOX Pay TV 1,807,035

35 Belgium Fox Life Pay TV 288,258

36 Poland FOX Pay TV 3,363,297

37 Italy Fox Life Pay TV 4,451,648

38 Bulgaria Fox Life Pay TV 1,488,477

39 Finland FOX Pay TV 4,760,106

40 Germany FOX Pay TV 4,288,346

41 Greece Fox Life Pay TV 400,792

42 Turkey Fox Life Pay TV 373,848

43 UK FOX Pay TV 11,769,689

44 Pan-Europe*** (8 Countries) TCC Cable/ Satellite 20,000 TVB allied : France, Spain, Portugal, Norway not included

45 AFRICA (5 Countries) FIC - 2,574,196

mwave.interest.me

Philippines

3.1. 2013 MAMA – Review <Coverage>

34

HH 1534MF 2049MF

AVG Highest AVG Highest AVG Highest

Mnet 1.006 1.388 0.687 1.082 0.484 0.746

CJ Channels Total 3.679 6.455 1.962 4.042 1.842 3.806

■ Households viewership reached 6.45% (Highest) !!!

Mnet was ranked 5th on total viewership including FreeTV, ranked 1st on Cable TV

▣ Compare to previous year, HH & Target viewership increase 201%!! <2013 MAMA> <2012 MAMA>

>

AGB NMR/National/MAMA Main Show/18:00:00 - 24:04:59

P1534 HH Individual P2049

1 KBS2 1.618 8.739 3.560 3.233

2 SBS 1.573 6.043 2.495 2.242

3 MBC 1.179 6.807 2.620 2.334

4 KBS1 1.047 11.906 4.146 2.050

5 Mnet 0.689 1.009 0.477 0.484

6 JTBC 0.494 1.571 0.633 0.645

7 tvN 0.398 0.886 0.398 0.487

8 OnStyle 0.346 0.696 0.336 0.367

9 EBS 0.244 1.279 0.525 0.418

10 KM 0.226 0.348 0.171 0.144

# ChannelMain Show Only (20:07:00 - 24:03:59)

0.000

1.000

2.000

3.000

4.000

5.000

6.000

7.000

8.000

9.000

18시대 19시대 20시대 21시대 22시대 23시대 24시대 25시대

2013

MAMA*KBS2

SBS

MBC

JTBC

2013 MAMA (Main Show/20:07~24:03)

HH 1534MF 2049MF

AVG Highest AVG Highest AVG Highest

Mnet 1.482 1.749 0.885 N/A N/A N/A

CJ Channels Total 3.501 3.751 1.963 2.302 1.728 1.888

3.2. 2013 MAMA – Review <Performance in KR>

35

■ Web/Mobile Web/Application Service offered to Worldwide online users ■ Online Live streaming to Worldwide via 10 online platforms

16Million users watched Live streaming at China’s Biggest Video Portal Youku.com / Tudou.com

<2013 MAMA Online Votes>

2012

최대 동접자

mama.interest.me 112,280 435,312 2,425,803

youtube.com 10,094 122,259 965,958

mnetamerica.com 10,210 95,413 366,470

jp.yahoo.com 15,210 318,673

tw.yahoo.com 4,168 65,298

합계 371,331 17,167,311 13,570,023

구 분 2013

시청자수

9,811,792 tudou.com/

youku.com 219,369 16,130,356

<Index by each Platform>

Online Votes has decreased compare to last year because, artists who are popular in China, such as Super Junior & 2PM were not the nominees of this year. However, total online streaming viewers are increased.

<2013mama.com Live Streaming> viewers

Period Votes UV PV

2013 MAMA 29 15,238,226 4,664,595 61,805,492

2012 MAMA 39 38,265,037 10,037,169 131,231,873

2011 MAMA 25 7,379,514 12,037,235 38,644,906

20's choice 21 4,371,131 795,448 16,517,378

Platforms Total viewers Max. Same time View

Country Visits Proportion

China 123,591 28%

Thailand 58,504 13%

Malaysia 48,812 11%

Vietnam 39,497 9%

Taiwan 39,321 9%

Hong Kong 20,087 5%

Indonesia 18,582 4%

Philippines 18,461 4%

Russia 7,874 2%

Australia 6,890 2%

Etc. 53,663 12%

Total

Mama.interest.me = 2013mama.com

3.3. 2013 MAMA – Review <Online>

36

■ In comparison with global top awards, MAMA manages to earn as much attention (proven by the search engine data) as MTV's Video Music Awards of which is gathering the most public attention

3,492,422

22,200

3,685,500

2,642,800

1,469,000

1,143,200

0

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000

3,500,000

4,000,000

MAMA(2013.11.) MAMA(2013.11.)in Hongkong

Video Music Awards(2013.8.)

Grammy Awards (2013.2.) American Music Awards(2013.11.)

European Music Awards(2013.11.)

Naver Google

Awards Search Keyword

Video Music Awards

VMA 2013 Video Music Awards Video Music Awards 2013 VMA

Grammy Awards

Grammy Awards 2013 Grammy Awards Grammys Grammys Awards Grammys Awards 2013

American Music Awards American Music Awards American Music Awards 2013 ama 2013

European Music Awards

EMA EMA 2013 European Music Awards European Music Awards 2013

(number of search)

3.4. 2013 MAMA – Review <Online Search>

37

■ Korea: 61 media were participated

■ International : Total 116 media, 229 Press, Over 5,000 articles! With. Foreign press like AP, AFP, Reuter, CNN.com, Wall street Journal, & Beijing TV, Media from HK local like South China Morning Post, Apple daily, & Press from Japan, Taiwan, Malaysia, Norway, etc

3.5. 2013 MAMA – Review <Press Release>

38

■ Huge viral & Press released at major online community websites of Korea

3.5. 2013 MAMA – Review <Press Release>

39

2010 GD&TOP, 2NE1, Taeyang, Wonder Girls, 2PM.. Yoon Eun Hye, Joo Jin Mo, Yoo Jin, Chun Jung Myung..

2011 Super Junior, Girls Generation, 2NE1, Kim Hyun Joong, BEAST, Hyun-A.. Lee Byung Hun, Kim Hee Sun, Song Seung Hun, Ji Sung, Yoon Eun Hye..

2012 PSY, BIGBANG, Super Junior, KARA.. Song Joong Ki, Song Seung Hun, Jung Woo Sung, Choi Ji Woo, Han Ga In, Han Ye Seul..

2013 RAIN, BIGBANG, EXO, 2NE1, INFINITE, Crayon Pop.. Lee Seung Ki, Ko Soo, Lee Seo Jin, Kim Jong Kook, Han Chae Young..

With The Top Korean Artists of the Year

3.6. 2013 MAMA –<Artist Line-up>

40

And The Hottest Artists from All Over The World

2010 Far East Movement (U.S.A), PERFUME & CHEMISTRY (Japan), ime & Zhang Jie (China) 2011 Will.i.am & Apl.de.ap from Black Eyed Peas & Dr.Dre & Snoop Dogg (U.S.A) Lang Lang & Jane Zhang Liang & Wei Chen (China), Koda Kumi (Japan) Dick Lee & Kit Chen (Singapore) 2012 Wang Lee Hom & Bo-lin Chen (Taiwan), Jackie Chan & Joey Yung & Simon Yam (Hong Kong) Li Yuchun & Angela Baby & Peng Yuyan & Bai Bai He (China), B.o.B & Adam Lambert (U.S.A) 2013 Aaron Kwok (China), Miriam Yeung (Hong Kong) Stevie Wonder, Icona Pop, Paris Hilton (U.S.A), Ylvis (Norway)

3.6. 2013 MAMA –<Artist Line-up>

41

■ Broadcasters and internet media from all over the World

3.7. 2013 MAMA – Media Partners

42

International Sales Team

谢谢您 THANK YOU 감사합니다