Share your message with every single person in the theater!

he Willis Broadway Series playbill is the one place where your advertisement reaches

this highly desirable customer demographic. You’ll reach an affluent, well-educated and culturally-aware audience. They are decision makers, community leaders and influencers. They value world-class performing arts, excellent customer service and an enriched quality of life.

GENDER Female . . . . . 69.7% Male . . . . . . 30.3%

AGE Under 18 . . . 0.2% 35-49 . . . .26.6% AVERAGE AGE:

18-24 . . . . . 2.6% 50-64 . . . .47% 50.5

25-34 . . . . . 11.9% 65+ . . . . .14.1%

INCOMELess than $25,000 . . . . . 3.8% $75,000 – $99,999 . . . . . . 19.1%

$25,000 – $49,999 . . . . 13.2% $100,000 and above . . . . . . 45.6%

$50,000 – $74,999 . . . . . 18.3% AVERAGE HHI: $140,900

EDUCATIONSome/Completed College education . . . . . 51.8%Some/Completed Graduate education . . . 40.8%Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7.4%

Results taken from The Audience for Touring Broadway 2011 – 2012, produced by The Broadway League®.

PLAYBILL ADVERTISING

Estimated Attendance for the2014-2015 Willis Broadway Series: 200,000

Your logo and web link will rotate on ourwebsite as a thank you.

Reach an audience like no other!Be a part of the Des Moines Performing Arts 2014-2015 Willis Broadway Series playbill. Theater-goers from Central Iowa and beyond will attend this world-class series of touring productions direct from Broadway.

T

YOURLOGOHERE

DES MOINES PERFORMING ARTS

APPRECIATESITS PLAYBILL ADVERTISERS.

CHANGEYOUR AD

THROUGHOUT THE BROADWAY

SEASON!

Add a half-page ad to any other series program for only $500!

FOR BROADWAY ADVERTISERS ONLY

More than 7,000 people are expected to attend the Wellmark Blue Cross and Blue Shield Family Series. Get a half-page, full color ad in these playbills for only $500! Are you trying

to reach a family-oriented audience? This is the right series for you. This group is eager to getout of the house and engage with their children and grandchildren.

More than 13,000 people are expected to attend the Prairie Meadows TempleTheater Series. Get a half-page, full color ad in each of these playbills for only $500! These

audiences are out on the town for a night full of laughs and entertainment!

More than 5,000 people are expected to attend the fourth season of The Dance Series. Get a half-page, full-color ad in this playbill for only $500! Dance enthusiasts are an affluent

group with a great taste for the fine arts. Your ad will be seen by audience members of all ages.

PAUL TAYLOR DANCE

NOVEMBER 8, 2014

JANUARY 17, 2015

JANUARY 24, 2015 APRIL 11, 2015

SYMPHONY FAMILYCONCERT

DIAVOLO COMPLEXIONSCONTEMPORARYBALLET

MARCH 7, 2015 MAY 23, 2015

SCRAP ARTS MUSIC ROBIN HOOD

FEBRUARY 14, 2015

PEKING ACROBATS

TEMPLE THEATERSERIES

2014-2015 TO BE ANNOUNCED

FULL PAGE

1/2 PAGEHORIZONTAL

1/3 PAGE

1/2 PAGE

VERTICAL

1/4 PAGE - H

1/4 PAGE

V

CHECK YOUR AD SIZE: (Circle your size and color choice)

SIZE COLOR B/W

Full Page $6,600 $6,000

1⁄2 Page Horizontal $5,400 $4,800

1⁄2 Page Vertical $5,400 $4,800

1/3 Page Horizontal $4,150 $3,550

1⁄4 Page Horizontal $3,400 $2,950

1⁄4 Page Vertical $3,400 $2,950

Above prices are gross rate.

1

D E S M O I N E S P E R F O R M I N G A R T S

OFFICE USE ONLY

DEADLINE for Placement and Materials:Friday, August 15, 2014ORDER FORM AND ARTWORK SUBMISSION:EMAIL order form, company logo, artwork and web link to bheston@hestonmedia.com

For questions, or to mail your order form, please contact:

Bruce Heston PHONE: 515-229-3090 EMAIL: bheston@hestonmedia.com MAIL: Heston Media 1515 Linden, Suite 210 Des Moines, IA 50309

2014 - 2015 BROADWAY SERIES

_________________________________________________________________________________________BUSINESS NAME

_________________________________________________________________________________________CONTACT

_________________________________________________________________________________________ADDRESS

_________________________________________________________________________________________CITY STATE ZIP

_________________________________________________________________________________________PHONE FAX

_________________________________________________________________________________________EMAIL

_________________________________________________________________________________________SIGNATURE DATE

! YES! I would like to purchase a full-color, half-page ad in the Prairie Meadows Temple Theater Series playbills for $500. The artwork specs and an art submission deadline will be emailed to you. ! YES! I would like to purchase a full-color, half-page ad in The Dance Series playbill for $500. The artwork specs and an art submission deadline will be emailed to you.! YES! I would like to purchase a full-color, half-page ad in the Wellmark Blue Cross and Blue Shield Family Series playbills for $500. The artwork specs and an art submission deadline will be emailed to you.

Get your logo and website on DesMoinesPerformingArts.org

MECHANICAL SPECIFICATIONSUNIT NON BLEED TRIM BLEED - Live Safety BLEED width x length width x length width x length width x length

Full Page 4-3/4” x 7-1/2” 5-1/2” x 8-1/2” 4-3/4” x 7-1/2” 5-3/4” x 8-3/4”1/2 Page Horizontal 4-3/4” x 3-3/4” n/a n/a n/a1/2 Page Vertical 2-3/8” x 7-1/2” n/a n/a n/a1/3 Page Horizontal 4-3/4” x 2-1/2” n/a n/a n/a1/4 Page Horizontal 4-3/4” x 1-7/8” n/a n/a n/a1/4 Page Vertical 2-3/8” x 3-3/4” n/a n/a n/a

CHOOSE YOUR METHOD OF PAYMENT:! Please send me an invoice. Payment will be due 30 days after invoice date.! Check is enclosed made payable to Heston Print Management.! Charge a credit card (American Express, Discover, Visa, Mastercard)

___________________________________________________________________________ NAME ON CARD ZIP CODE

___________________________________________________________________________ CARD # AND SECURTIY #

___________________________________________________________________________ EXP. DATE! Please contact me about easy payment plans.

Late payment policy• All late payments are assessed a 1.5% monthly late fee.

• Late payments of 60-90 days will also require a 25% deposit of future advertising costs before additional advertising is accepted.

• Late payments of over 90 days will require a 50% deposit of future advertising costs before additional advertising is accepted.

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3 AD SPECS: (check all that apply)! I will submit new ad materials by Friday, Aug, 15, 2014.! I will email my company’s logo and web link to bheston@hestonmedia.com by Aug, 15, 2014.! I will be changing my ad throughout the season. We will contact you about the production schedule.! I will run the same ad throughout the season.! Please contact me. I would like to have my ad designed by

Heston Media's graphic designer for $75/hour.

Order form with credit card option.indd 1 5/19/14 9:40 AM