2013 smith optics november advertising report

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PRINT PLACEMENTS MAINSTREAM: Men’s Jouranl - Fall Gear Guide OPTICAL: VCPN - Octobe/November Eyecare Business - November BIKE / ENDURANCE: Decline - Nov/Dec - Interbike MOTO: Cycle News - Issue 44 MXP Canada - February ADVERTISING CONTACT: Cassie Abel | [email protected] | 208-727-6593 SNOWBOARD: BL!SSS - November King Snow - December Snowboard - December Snowboard Colorado - December SKI: Powder - Future of Skiing Freeskier - December Powder - Olympic SIP ABOUT SMITH: Based in Sun Valley, Idaho, Smith Optics, Inc. was founded in 1965 with the creation of the first goggle featuring a sealed thermal lens and breathable vent foam. Today, Smith is known for its diverse line of sunglasses, snow, and motorsports goggles, snow helmets, prescription eyewear, and ballistic eye protection. Smith’s devotion to authenticity, innovation, performance and style has made Smith the choice of outdoor athletes and enthusiasts worldwide. For more information, check out www.smithoptics.com DIGITAL PLACEMENTS VurbMoto.com Adventure-Journal.com TetonGravity.com PowderMag.com NewSchoolers.com Transworld.Snowboarding.net NOVEMBER 2013 AD SUMMARY Snowboarder.com

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Ad placements and creatives during the month of November 2013

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Page 1: 2013 Smith Optics November Advertising Report

PRINT PLACEMENTS

MAINSTREAM:

Men’s Jouranl - Fall Gear Guide

OPTICAL:

VCPN - Octobe/November

Eyecare Business - November

BIKE / ENDURANCE:

Decline - Nov/Dec - Interbike

MOTO:

Cycle News - Issue 44

MXP Canada - February

ADVERTISING CONTACT:Cassie Abel | [email protected] | 208-727-6593

SNOWBOARD:

BL!SSS - November

King Snow - December

Snowboard - December

Snowboard Colorado - December

SKI:

Powder - Future of Skiing

Freeskier - December

Powder - Olympic SIP

ABOUT SMITH: Based in Sun Valley, Idaho, Smith Optics, Inc. was founded in 1965 with the creation of the first goggle featuring a sealed thermal lens and breathable vent foam. Today, Smith is known for its diverse line of sunglasses, snow, and motorsports goggles, snow helmets, prescription eyewear, and ballistic eye protection. Smith’s devotion to authenticity, innovation, performance and style has made Smith the choice of outdoor athletes and enthusiasts worldwide. For more information, check out www.smithoptics.com

DIGITAL PLACEMENTS

VurbMoto.com

Adventure-Journal.com

TetonGravity.com

PowderMag.com

NewSchoolers.com

Transworld.Snowboarding.net

NOVEMBER 2013 AD SUMMARY

Snowboarder.com

Page 2: 2013 Smith Optics November Advertising Report

Men’s  Journal  –  Fall  Gear  Guide  

Page 3: 2013 Smith Optics November Advertising Report

VCPN  –  November/December  

Page 4: 2013 Smith Optics November Advertising Report

Eyecare  Business  -­‐  November  

Page 5: 2013 Smith Optics November Advertising Report

Decline  –  Oct/Nov  -­‐  Interbike  

Page 6: 2013 Smith Optics November Advertising Report

Cycle  News  -­‐  44  

Page 7: 2013 Smith Optics November Advertising Report

TW  Moto  -­‐  November  

Page 8: 2013 Smith Optics November Advertising Report

BL!SSS  -­‐  November  

Page 9: 2013 Smith Optics November Advertising Report

King  Snow  -­‐  December  

Page 10: 2013 Smith Optics November Advertising Report

Snowboard  -­‐  December  

Page 11: 2013 Smith Optics November Advertising Report

Snowboard  Colorado  -­‐  December  

Page 12: 2013 Smith Optics November Advertising Report

Powder  –  Future  of  Skiing  

Page 13: 2013 Smith Optics November Advertising Report

Freeskier  -­‐  December  

Page 14: 2013 Smith Optics November Advertising Report

Powder  –  Olympic  SIP