2013 smith optics october advertising report
DESCRIPTION
Ad placements and creatives during the month of October 2013TRANSCRIPT
PRINT PLACEMENTS
MAINSTREAM:
Men’s Jouranl - Fall Gear Guide
OPTICAL:
VCPN - October (VEW)
Eyecare Business - October
BIKE / ENDURANCE:
Decline - Nov/Dec - Interbike
MOTO:
Cycle News - Issue 39-43
TW Moto - November
FISH:
Fly Rod & Reel - Fall
SURF:
Surfer - Holiday Gift Guide (only)
ADVERTISING CONTACT:Cassie Abel | [email protected] | 208-727-6593
SNOWBOARD:
BL!SSS - October
Frequency - Early Winter (11.2)
Snowboard - November
JH Snowboarder - Annual
King Snow - November
Snowboarder - Accessories Guide
Snowboard Colorado - November
SKI:
Ski Journal - Early Winter (7.2)
Powder - Resort/Heli Guide
Newschoolers Yearbook - Annual
ABOUT SMITH: Based in Sun Valley, Idaho, Smith Optics, Inc. was founded in 1965 with the creation of the first goggle featuring a sealed thermal lens and breathable vent foam. Today, Smith is known for its diverse line of sunglasses, snow, and motorsports goggles, snow helmets, prescription eyewear, and ballistic eye protection. Smith’s devotion to authenticity, innovation, performance and style has made Smith the choice of outdoor athletes and enthusiasts worldwide. For more information, check out www.smithoptics.com
DIGITAL PLACEMENTS
SurferMag.com
Surf.Transworld.net
VitalMX.com
VurbMoto.com
Adventure-Journal.com
TetonGravity.com
PowderMag.com
NewSchoolers.com
Transworld.Snowboarding.net
OCTOBER 2013 AD SUMMARY
Snowboarder.com
Men’s Journal – Fall Gear Guide
VCPN -‐ Octoberv
Eyecare Business -‐ October
Decline – Oct/Nov -‐ Interbike
Cycle News (Various TBD)
TW Moto -‐ November
Fly Rod & Reel -‐ Fall
BL!SSS -‐ October
Frequency – 11.2
Snowboard -‐ November
JH Snowboarder -‐ Annual
King Snow -‐ November
Snowboard Colorado -‐ November
Ski Journal – Early Winter (7.2)
Newschoolers Yearbook -‐ Annual