UPDATE FOR PUBLIC IMAGE

GRANTS 2013-14

We’re changing our name:

PUBLIC IMAGE GRANTS

Why?

Better reflects a switch from awareness to

understanding

Focus more attention on advertising

placement

UNDERSTAND YOUR GOAL

Increase understanding & awareness

Build understanding of Rotary’s role in

eradicating polio

Increase membership

Increase women members

Increase Young Generations members

Increase donations

Increase pride among Rotary members

WHAT WE DO

Grants for one, two or three years

Up to US$15,000

Single district

Multi-district

Single AND Multi-district (Maximum total

request US$15,000)

WHAT’S NEW FOR 2013-14

PRIORITY EXPRESS GRANTS

Pre-selected ads in one of three packages

Polio

Membership

Peace

Three grant levels

US$15,000

US$10,000

US$7,500

Tell me more….

Deadline: 4 March 2013

NO LATE APPLICATIONS ACCEPTED

FIRST COME, FIRST SERVE UNTIL

ALLOCATED FUNDS ARE EXPENDED

You pick the media

You pick the dates

You localize to your region

TARGET MEDIA TO YOUR

AUDIENCE Who are you trying to reach?

Young Professionals?

Women?

Business Professionals between 30-55

What do they read?

What do they listen to?

Where do they go?

CHOOSE THE BEST MEDIA FOR

YOUR REGION (Pick one or more) Radio placements

TV placements

Newspaper/print media

Out of home (Billboards, transit, etc.)

Internet

Choose your media kit

Kits available for Polio, Membership, Peace at xxxxxxx

CHOOSE THE BEST TIME

World Polio Day – 24 October

Rotary Awareness month – January

Rotary’s Birthday – 23 February

Earth Day – 22 April

World Water Week 4-8 November 2013

Club anniversary, district anniversary, major project initiatives, fundraisers

Best date for your region

CHOOSE YOUR $$ REQUEST

REQUEST MATCH

US$15,000 US$5,000

US$10,000 US$3,333

US$ 7,500 US$2,500

Solicit in-kind (free) media placements to

stretch grant $$s

This is still a reimbursement program

MULTIPLY YOUR IMPACT

Share the dates of your program with your clubs

Encourage them to advertise locally at the same time

Encourage them to execute projects at that time and invite the media to attend

Send letters to the editor about local projects during ad campaign

Keep records of inquiries and/or web interest (use Google Analytics)

FIRST IN, FIRST APPROVED

Must meet all criteria

No late applications

Incomplete applications will not receive

priority status

Approved in order of receipt until funds

depleted.

All Priority Grant approvals by

mid-April 2013

QUESTIONS?

PRGRANTS@ROTARY.ORG