2012 UX SummitWorkshop D = “Trend Micro”

Sasha Chen 2012.12

Trend

UXerSoft skill

Workshop D

Trend

UXerSoft skill

Workshop D

Trend Micro

安全防護軟體公司

2002年UI team成立

防毒軟體 >> PC-cillin

1990年Trend Micro成立

Trend Micro

安全防護軟體公司

2002年UI team成立

防毒軟體 >> PC-cillin

1990年Trend Micro成立

Trend Micro

1990年Trend Micro成立

>> 客服成本>> 技術導向

>> 內部教育成本>> NO UI team > 無專人 > 不⼀一致 > Nobody care about“User”

Trend Micro

安全防護軟體公司

2002年UI team成立

防毒軟體 >> PC-cillin

1990年Trend Micro成立

Trend Micro

2002年UI team成立

OMG... there`s trouble.

>> progressive elaboration

>> personally tried...

“BIG”

建立UI標準

Trend Micro

SO...

UI team自成知識庫

研究產品線流程

研究 UX流程

OMG... there`s trouble.“BIG”

Customer experience journey

MKT

1.Know 4.Buy3.Love2.Try

UXer

“Trend Micro” UXer

1.Know 4.Buy3.Love2.Try

Customer experience journey

Trend

UXerSoft skill

Workshop D

77

如何讓UX在公司中長得高又壯?

UX是什麼? 可以吃嗎?

UX聽起來很重要 但產品開發的出來更重要

公司知道UX很重要 也願意投資在UX上

UX已經變成公司 很重要的策略之一

85%

圖表出處：Trend Micro

People participate in “Workshop D”

0 20 40 60 80

0-2y

3-7y

10y

UXer領域年資

GAP

People participate in “Workshop D”

圖表出處：Trend Micro

What`s the problem?!...

圖表出處：Trend Micro

It`s all about...“People”

product requirements ?!

User`s...

對事不對人...但...是......事情就是”人”做出來的阿...XD

please kill me...

Who?UXer think...team member think...

Boss think...

How to “FIX” the people`s problem?!

Leadership

85% Soft skill Hard skill

Simon Sinek:If you hire people just beacause they can do a job,they`ll work for your money.But if you hire people who believe what you believe,they`ll work for you with blood and sweat and tears.

about “Leadership”...Kim Goodwin:"Leaders are people who influence others to accomplish shared goals. Whether explicitly or by tacit example, they establish and foster values, help people envision a future direction, and support them in getting there."

about “Leadership”...

“People Do Not Buy What You Do, They Buy Why You Do It”…

Why?

How?What?

Golden Circle

Simon Sinek:

Trend

UXerSoft skill

Workshop D

Heart

HandEyes&

Ears

Mouth Brain

Soft skills

Heart

HandEyes&

Ears

Mouth Brain

Soft skills

HeartPassion

- 孔子 論語

“Choose  a  job  you  love,  and  you  will  never  have  to  work  a  day  in  your  life.”

19

“Choose a job you love,and you`ll never have to work a day in your life.”

HeartPassion LOVE IT!!

Triple-Loop Learning

DO IT!!Ownership

Keep learning

Heart

Contex Assumpion Action Results

Single-Loop Learning

Double-Loop Learning

Triple-Loop Learning

Are we doing things right?

Are we doing the right things?

How do we decide what is right?Learning to learn...

Heart心 之結語

26

Heart

HandEyes&

Ears

Mouth Brain

Soft skills

Eyes & Ears

Stakeholders

1. define...2. listening...

3. Communication

personalityinfluence

Keyman

50%

Heart

HandEyes&

Ears

Mouth Brain

Soft skills

Brain

Target

Data research

Analysis “Solution”

not just

“The problem behind the problem.”

“Desgin”...

Heart

HandEyes&

Ears

Mouth Brain

Soft skills

Mouth

“Collaboration”

Stor

Mea

Measure

MouthGoal

Map

StoriesPersona

Heart

HandEyes&

Ears

Mouth Brain

Soft skills

Hand

How Does “UCD” Process Fit Into This?

Waterfall AgileManagement

MethodsSof

tware Models

“Product Develop Life Cycle”

顧客真正想要的，往往跟他表達出來的不同...

圖表出處： Mr.PM需求溝通的藝術

Waterfall Agile

“Project management method”

文字

圖片出處：www.guerillaprojectmanagement.org

Hand

Hand“Trend Micro” use “Agile”.

be lean

speed up the phases

be flexible

requirements are gathered faster

encourage collaborative team

Why?

Heart

HandEyes&

Ears

Mouth Brain

Soft skills

Heart

HandEyes&

Ears

Mouth Brain

Soft skills

PassionOwnership Keep learning

Stakeholderslisteningcommunication

collaborationUX journey

Agile

data researchanalysissolution

target

Thank YouSasha Chen 2012.12