world food tourism summit. trend report presentation

TRENDS IN CULINARY TOURISM | APTECE GLOBAL TRENDS RESEARCH STUDY

ESTORIL, LISBOA, 9 | 4 | 2015

© 2015 AYR WORLDWIDE + INOVA BUSINESS SCHOOL

Luis Rasquilha

LUIS RASQUILHA | CEO INOVA BUSINESS SCHOOL | AYR CONSULTING WORLDWIDE

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lrasquilha

Studies Career Professor

Luis Rasquilha (+ 55 11) 98560 7271 (+ 351) 93 970 10 50

[email protected]

lrasquilha)lrasquilha

Clients

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AGENDA 1. INTRODUCTION

. STUDY & METHODOLOGY

. THEORICAL CONCEPTS

2. MEGATRENDS IN CULINARY TOURISM

3. TRENDS & CONSUMER BEHAVIOUR COOL EXAMPLES IN CULINARY TOURISM

4. INSIGHTS & CONCLUSIONS

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1. INTRODUCTION . STUDY & METHODOLOGY . THEORICAL CONCEPTS

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STUDY & METHODOLOGY: GLOBAL TRENDS RESEARCH

STUDY FOR CULINARY TOURISM IDENTIFYING OPPORTUNITIES, THREATHS, TARGETS AND ALIGN EXPECTATIONS OF WHAT TO DO WITH IT

AYRWW + INOVA BS

GLOBAL TRENDS

NETWORK &

KNOWLEDGE CENTER

MEGATRENDS RESEARCH

(FORESIGHT TOOLS)

TRENDS COOLHUNT

(TRENDSLATOR)

CULINARY TOURISM INSIGHTS

(INNOVAYR)

FULL REPORT AVAILABLE IN PORTUGUESE & ENGLISH

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THEORICAL CONCEPTS

M E G A T R E ND S : G L O B A L CHANGES IN SOCIETY THAT INFLUENCES OUR DAILY LIVES TODAY AND FOR THE FUTURE

T R E N D S : C O N S I S T E N T CHANGES IN CONSUMER BEHAVIOUR, THAT CREATES A PATTERN TO INSPIRE IDEAS AND BUSINESS DECISIONS

INSIGHTS: TANGIBLE RECOMMENDATIONS FOR USING TRENDS KNOWLEDGE TO BOOST BUSINESSES, CORPORATIONS & BRAND’S SUCCESS

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TRENDS STUDIES ARE HELPING BRANDS AND BUSINESSES

ACROSS THE GLOBE IN PRO-‐ACTIVE DECISIONS OF

ANTECIPATING THE FUTURE, CREATING INNOVATION

CONCEPTS AND FOCUS PROFESSIONAL GOALS

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2. MEGATRENDS IN CULINARY TOURISM

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AGEEING & DEMOGRAPHIC EXPLOSION

GLOBALIZATION & SOCIAL MOBILITY

ENVIRONMENT & CLIMATE CHANGES

INTERGENERATIONAL REALITY

HEALTH & GENETICS

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2050 – MORE OLDER PEOPLE (50+) THAN YOUNGER ONES 100 YEARS OLD – LIFE EXPECTATION 2 BILLION 1927 – 7 BILLION IN 2011 – 16 BILLION IN 2100

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PEOPLE ARE MORE CONNECTED – BOOSTING GLOBALIZATION TODAY ONLY 20% OF THE WORLD ARE CONNECTED – 50% IN 2030 CONNECTIVITY IMPROVES MOBILITY & SEARCHS OF EVERY KIND

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CLIMATE CHANGES ARE TRANSFORMING SOCIETY TEMPERATURE WILL INCREASE 5º IN THE NEXT 20 YEARS WE WILL FACE A LACK OF NATURAL RESOURCES (WATER, ENERGY, ...)

SUSTAINABILITY WILL DOMINATE INDIVIDUAL CONCERNS AND CORPORATE PRIORITIES – THE NEW SUSTAINABILITY TRIANGLE

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WE LIVE IN THE CONECTIVITY WAVE OF HUMANITY DIGITAL NATIVES (AFTER 90’S) VS DIGITAL IMMIGRANTS (PRIOR 90’S) NEW POWER FROM THE YOUNGEST CONNECTED ONES

THE YOUNGEST TEACHES AND INFLUENTIATES EVERYONES DECISIONS NO MORE GENERATIONS CLASSIFIED BY BIRTH DATES

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HEALTH & GENETICS

PEOPLE ARE MOVING TOWARDS BIG CITIES NEW DECEASES EMERGES (DEPRESSION, LACK OF FOCUS, ISOLATION, OBESITY, NOMOPHOBIA, ...)

GROWING URBAN PROBLEMS (MOBILITY, SECURITY, EDUCATION, BREATHE AIR, ...) NEW SOLUTIONS (GOOD FOOD FAST, SPORTS & LEISURE, NATURAL WAY OF LIFE)

HUMAN AND ANIMAL GENETICS CHALLENGES OLD HUMAN CONCEPTS & NEW MEDICINE APPROACHES ARRIVES (NATURAL AND HEALTHY PRODUCTS)

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MEGATRENDS WILL OPEN AN ALL NEW WORLD OF OPPORTUNITIES FOR THOSE WHO DECIDE TO ACT


MORE PEOPLE TO SERVE


MORE PEOPLE TRAVELLING


MORE PEOPLE AWARE & CONSCIENT


MORE PEOPLE ENGAGING BETWEEN THEM

HEALTH & GENETICS

MORE PEOPLE SEARCHING FOR BETTER LIFES

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3. TRENDS & CONSUMER BEHAVIOUR COOL EXAMPLES IN CULINARY TOURISM

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EXPERIENCE ECONOMY

EMPOWERMENT

LIVE THE CITY

GLOBAL CONNECTION &

CONVERGENCE

RELAX, SPIRITUAL &

SECRECY

ECOSUSTAINABILITY

WELLTHY

DESIGN WOW

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EXPERIENCE ECONOMY

DON’T GIVE ME PRODUCTS

GIVE ME EXPERIENCES TO

REMEMBER

HEART ATTACK GRILL | EUA

BROOKLIN OPERA RESTAURANT | BRAZIL

WIN CITY | ITALY

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EMPOWERMENT

I WANT TO KNOW MORE AND TO

PARTICIPATE MORE

I HAVE THE POWER AND YOU BETTER KNOW THAT

UN CHEF UN JOUR| FRANCE

MINI BAR | HOLAND

SELFIE TOASTER| EUA

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WE ARE LIVING IN THE SOCIAL MIDIA WORLD USING OUR GADGETS TO PRODUCE,

EVALUATE AND SHARE OPINIONS AND DECISIONS

GLOBAL CONECTIVITY &

CONVERGENCE

FOOD DELIVERY APPS| WORLDWIDE

BEST TABLES| PORTUGAL | BRAZIL

FOOD BLOGS & INSTA PROFILES| WORLDWIDE

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WE ARE MORE STRESSED THAN

BEFORE

HELP ME TO RELAX, TO RECOVER MY BALANCE WITHOUT TOO

MUCH EXPOSITION

RELAX, SPIRITUAL &

SECRECY

ZZZ ZEN BAR| FRANCE

SECRET PARTIES| BRAZIL

GALLO OLIVE OIL MOONRISE| PORTUGAL

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MORE ECO CONSCIENCE WILL HELP THE PLANET AND MY LIFE

ALL FOR A BETTER WORLD

ECOSUSTAINABILITY

F OOD MOV EMEN T S ( V E G AN , N A T U R A L ,

FUNCTIONAL, ...)| WORLDWIDE

CLEAN & SLOW FOOD| WORLDWIDE

RAW FOOD| WORLDWIDE

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WELL BEING + HEALTHY =

WELLTHY FOR A BETTER LIFE QUALITY AND BALANCE,

BETWEEN PROFESSIONAL AND PERSONAL WORLD

WELLTHY

HEALTHY FOOD FROM FAST FOOD| WORLDWIDE

FOOD SNIFFING| WORLDWIDE

HEALTHY APPS & WEARABLES| WORLDWIDE

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BEAUTIFUL, BRANDED AND

FUNCTIONAL

BRANDS & DESIGN GAVE US EMOTIONS BUT GLAMOUR & SIMPLICITY ARE ALL THAT

MATTERS

DESIGN WOW

BRANDED CUP CAKES| WORLDWIDE

LUXURY WATERS| WORLDWIDE

COLOUR FOODS| WORLDWIDE

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KEY IDEAS ABOUT CONSUMER

BEHAVIOUR

EXPERIENCES MATTERS

CONECTIVITY LEADS

BALANCE IN LIFE GROWS

EMOTIONS ARE BETTER

THAN PRODUCTS

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4. INSIGHTS & CONCLUSIONS

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FOOD & BEVERAGE

1.   IMPROVE EXPERIENCE ENVIRONMENT FOR CONSUMERS WILL BOOST SALES

2.   PRODUCE AND DELIVER MORE FRIENDLY ENVIRONMENT PRODUCTS WILL

GROW CONSUMERS ENGAGEMENT

3.   BUILD EMOTIONAL DIMENSIONS MAKES YOUR BRAND STRONGER

4.   DIFERENT CONSUMERS WITH DIFERENT PROFILES NEEDS DIFFERENT

PORTFOLIOS

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Viagens E Hospitalidade

TRAVEL & HOSPITALITY

1.   ADJUST PORTFOLIOS TO DIFFERENT KIND OF TARGETS IN A CONSISTENT WAY

2.   SALES ARGUMENTS SHOULD BE FOCUSED ON CONSUMERS BENEFITS AND NOT

IN TECHNICAL FEATURES

3.   MARKET APPROACH SHOULD START FROM THE OUTSIDE – FROM CLIENT TO

BUSINESS

4.   ENTERTAINING IS MORE IMPORTANT THAN A SIMPLE DELIVER

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RELATED GROUPS

1.   ALL THE PLAYERS NEED TO WORK TOGETHER FOR THE SAME PURPOSE

2.   KNOWLEDGE PRODUCTION NEED PERMANENT UPDATES

3.   WE NED TO CHALLENGE THE PASS TO PREPARE THE FUTURE

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CONSUMERS

1.   SAFETY PLACES WITH EXPERIENCES AND STORIES ARE GOOD INVESTMENTS

2.   DIVERSITY (CULTURAL, INTELECTUAL, ...) PROVIDES BENEFITS TO REMEMBER

3.   DISCOVER NEW PLACES, SPOTS AND BRANDS ARE MORE EFFICIENT WHEN WE

GO WITH OPEN MIND AND OPEN HEART, LETTING OURSERVELS INVOLVE IN A

COMPLETE 5 SENSES EXPERIENCE

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WHEN YOU CHALLENGE THE REALITY YOU DISCOVER NEW WAYS OF BEING

SUCCESSFUL

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THANK YOU

lrasquilha

[email protected]

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Q&A

LETS EAT

TRENDS IN CULINARY TOURISM | APTECE GLOBAL TRENDS RESEARCH STUDY

ESTORIL, LISBOA, 9 | 4 | 2015

© 2015 AYR WORLDWIDE + INOVA BUSINESS SCHOOL

Luis Rasquilha

world food tourism summit. trend report presentation

Education