2012 sig member survey - voice of the membership

8/9/2019 2012 SIG Member Survey - Voice of the Membership

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Bluetooth SIG Proprietary and Confidential 1

2012 Member SurveyVoice of the Membership


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Thanks For Your Feedback

972 members completed the 2012

online survey open to all members

40% increase in participation from 2011

Duration: 1 month (13 Sep-14 Oct)

Good representation across all regions

& member levels95% confidence level: +/- 3.1% margin

of error

ValidMember

InsightsInform

SIG

Priorities


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Voice of the Membership

Overall, you are very satisfied with the SIG

3 things you expect from the SIG

1. Marketing and evangelizing Bluetooth technology

worldwide

2. Efficient specification development process3. Effective and clear testing and qualification tools


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Key Insights

2012 Voice of the Membership


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Over 95% Satisfied or BetterWhats Going Well?

Over 30% indicated their

satisfaction with Bluetooth

SIG improvedover the

previous year

Improved

31%

Stayedthe same

67%

Declined

3%

Q.8 Compared to the previous year, would you say your satisfaction with the Bluetooth SIG as an organization has...

Member Communication & Channels

Evangelism of Technology

Experience with Staff

What was better in 2012?

1

2

3


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Evangelism of Technology

are morelikely to

recommend Bluetoothtechnologythan in 2011

1

50%

Q.16 Compared to the previous year, would you say your likelihood to recommend Bluetooth technology to appropriate colleagues in the industry has...

Q.17 Which of the statements below best describes why your likelihood to recommend Bluetooth technology increased?

Please select up to two responses below.

Expansion of Bluetooth low

energy technology

Increased consumer demand

for Bluetooth solutions

Why?


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Evangelism of Technology1

Members rated

driving and evangelizing Bluetooth

technology in key verticals

as the TOP priority for the SIG

Q.30 Thinking about next year, where would you like the Bluetooth SIG to focus the resources of the organization? Please rank your top three preferences.

14%

12%

9%

9%

8%

8%

7%

10%

7%

8%

10%

7%

10%

9%

7%

Drive Bluetooth technology in key industry verticals

Improve spec development efficiency

Offer more test tools support (PTS)

Offer more Qualification online resources and training

Complete strategy and roadmap for Bluetooth wirelesstechnology

Ranked 1st Ranked 2nd Ranked 3rd

SIG

Actions

ContinueMarket ing and evangelizing the technology wo r ldwide

Projects include: Targeted better with Bluetooth marketing

campaigns, Bluetooth World premier event, global media tours


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Member Communications and Channels2

of comments on improvement relate to

member activities, andquality and

timeliness of communication

75%


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Member Communications and Channels

The site has

improved to

intuitively provide me

with all info needed.

Adopter, EMEA

2

SIG

Actions

ContinueImp rov ing con tent and communicat ion channels to members

Projects include: .ORG redesign, Panorama updates, monthly

newsletters, groups newsletters

0%

20%

40%

60%

2011 2012

%R

atedWorksWell

.ORG Usefulness

30%


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Almost

80% ratedExtremely orVery satisfied

with staff support

3

20%

47%

29%

0%

20%

40%

60%

80%

100%

Satisfaction with SIG StaffNot at All Satisfied Not that Satisfied Somewhat Satisfied

Very Satisfied Extremely Satisfied

Q.34 What is your level of satisfaction with your engagement with Bluetooth SIG staff?


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SIG staff has done agreat job responding and

assisting in issues -

TPG, PTS, QDL, TCW.

Processing and

execution has improved.Associate, Americas

Quick responding

upon troubleshooting

for customer sideAssociate, APAC

3

SIG

Actions

ContinueMember train ing & staff sup por tProjects include: Getting Started online training,

video on-demand training, expansion of in-person

training from APAC to EMEA and Americas


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What to Improve?

Only 3% indicating their

satisfaction with Bluetooth

SIG decl ined over the

previous year

Improved31%

Stayedthe same

67%

Declined3%

Q.8 Compared to the previous year, would you say your satisfaction with the Bluetooth SIG as an organization has...

Difficulty in getting things doneSpecification

and Profile adoption process

Tools & resources for Test & Qualification

Support in EMEA region

Key Areas of Concern

1

2

3


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Specification & Profile Adoption Process1

Members ranked

improving efficiency of specification developmentas 2ndTop SIG priority for 2013

14%

12%

9%

9%

8%

8%

7%

10%

7%

8%

10%

7%

10%

9%

7%

Drive Bluetooth technology in key industry verticals

Improve spec development efficiency

Offer more test tools support (PTS)

Offer more Qualification online resources and training

Complete strategy and roadmap for Bluetooth wirelesstechnology

Ranked 1st Ranked 2nd Ranked 3rd

Q.30 Thinking about next year, where would you like the Bluetooth SIG to focus the resources of the organization? Please rank your top three preferences.


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Specification & Profile Adoption Process

BT-SIG should enable

faster adoption of new

features.

Promoter, EMEA

The process of

adoption is very very

very time-consuming.

Member, Americas

1

SIG

Actions

ImproveSpecif icat ion /pro f i le adop t ion pro cessProjects include: New Work Proposal to streamline

process of incorporating new feature ideas; tools to support

new process


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Test & Qualification Process and Tools

PTS, Qualification, and Errata tools and resources were

rated highestas requiring improvement

2

18%

17%

14%

14%

13%

13%

13%

11%

10%

51%

56%

57%

53%

55%

51%

66%

58%

63%

30%

27%

28%

34%

32%

36%

22%

31%

28%

Profile Tuning Suite

Ease of use of qualification tools

Effectiveness of training materials for qualification tools

Errata/Test Specification Errata system on Bluetooth.org

Test Plan Generator

End Product Listing Completion

Panorama tool

QDID (Qualified Design-ID) Purchase

Developer Portal Quick Start Kit

Needs Improvement Neutral Works Well

Q.14 Which of the following toolsare working well and which need to be improved? Please rate each statement below or select "N/A" if statement does not apply to you.


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Test & Qualification Process and Tools

We had significant difficultycompleting the [..]

qualification process on two

new product development

programs this year. [..] the

process was painfully slow.Associate, Americas

Please make it easier for

new users to understand

how to navigate the

qualification & testing

requirements.Adopter, Americas

2

SIG

Actions

ImproveResources and too ls for test & qual i f icat ionProjects include: simplify qualification process; add

application qualifications; more tools on website to navigate

qualification process; more online resources & training


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Support in EMEA Region

EMEA has lowest satisfaction for

Bluetooth SIG across regions &

member types

Only 18% indicated improvement in

satisfaction from 2011 (27% in

Americas, 47% in APAC)

Key concerns: future of Bluetooth

technology; perception of SIGs

declining focus in EMEA

3

32%

36%

40%

44%

48%

APAC Americas EMEA

Bluetooth SIGTop 2 Box Satisfaction

SIG

Actions

ImproveEvangel ism of Blu etooth technolog y & technical supp or t

regional co nsid erat ion (EMEA)

Projects include: European press and analyst tourFeb 2013; Bluetooth

Breakthrough Awards finals @ Mobile World Congress; worldwide

member trainingslive + on-demandQ.7 Thinking about your experience with the Bluetooth SIG as an organization (not Bluetooth technology itself) over the past year, what is your overall level of satisfaction?


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Implications to SIG

2012 Voice of the Membership


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Implications to SIGFocus for 2013

CONTINUE

1. Marketing and evangelizing the technology worldwide

2. Improving the content and communication channels to

members (e.g. improved newsletters and .ORG)

3. Training & staff support

CHANGE /

IMPROVE

1. Improve Specification/Profile adoptionprocess

2. Provide better resources and tools for Test & Qualification

3. More evangelism of Bluetooth technology and technicalsupportregional consideration (EMEA)


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Implications to SIGCont inuein 2013

Focus SIG Projects & Initiatives

1. Evangelism of

Bluetooth

Technology

Target vertical campaigns (e.g. better with Bluetooth inS&F, CE, Medical, etc.)

Targeted product planning activities aligned with strategy

Transform All Hands Meeting to the bigger Bluetooth

World

Media tour in APAC, Americas and EMEA

2. Member

Communication

Channels

.ORG Redesign

Continue transparency in roadmap through Panorama

3. Training & Staff

Support

Launch of Getting Started training

Expansion of F2F training in EMEA & Americas

Webinars, quick-start kits, additional online resources


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Implications to SIGImprovein 2013

Focus SIG Projects & Initiatives

1. Improve

Specification/Profile

adoptionprocess

New work proposal to streamline process of

incorporating new feature ideas

Tools to support new process

2. Provide betterresources and tools

for Test &

Qualification

Update qualification process to include applications Provide more tools on website to navigate qualification

process

Provide more online resources & trainingfocus on

user

3. Evangelism of

Bluetooth Technology

& Technical Support

Regional

Consideration

European press and analyst tourFeb 2013 Bluetooth Breakthrough Awards finals @ Mobile World

Congress vs. CES

Worldwide member trainingslive + on-demand


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To Close - Membership is Saying:

Overall the SIG is moving in the right direction, keep it up!

Im excited about the technology

Keep evangelizing in key verticals

I feel connected with the SIG

Keep up the member channel improvements

I have great experience with the staff

Keep supporting us with good resources, training, & timely responses

Support me better with:

Getting new specifications & features adopted quicker

Improve the Specification / Profile adoption process

Quicker speed to market & higher quality for my products Provide better resources & tools for Test & Qualification

Defining and evangelizing Bluetooth technology direction

Globally, and additional focus on EMEA


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Thank You!

Remember tocomplete this years

Member Survey -

com ing Sep 2013


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2012 sig member survey - voice of the membership

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