2012 RISC Marketing Initiatives

Jessie Lin DRAFT02Jan, 2012

2012 Objectives• Visibility Increase

– Visibility largely increased in following targeted regions (according to the priority)• ACN• AEU• ANA

2012 RISC Goal

ARK

ARMCortex-A8

Develop the new RISC solution

ARMCortex-A9

Enlarge the RISC business

UbiqITM

Portable

…

SOMSBC

DMS

Support PDs for RISC product development

System

Advantech RISC Biz Circle

Industrial RISC Solution Development

OMAP35

1200 DMIPS

i.MX53

2000 DMIPS

i.MX 61

5000 up

DMIPS

AM/DM5x10000 DMIPS

i.MX 7

10000 DMIPS

RISC Board Development

Service Market Demand

RISC System Integration

ODM Project

Market Feedback

Product Strategy• Cortex-A9 Multicore

• System Product– RISC Display Solutions : RDS Series Product– RISC Box PC : RBC Series ProductsFully link to all RBUs for RISC solutions planning &developments.

• RTX & 3.5 SBC

RISC Product Roadmap　 2011 2012 ( Planning) 2013 ( Planning)

ARM Architecture Cortex-A8 Cortex A9 (Multi-core) Cortex-A15 (Multi-core)

Chip solution

Advantech product offering

SOM-C3530 (OMAP35 based COM)PCM-C3530 (OMAP35 based SBC)ROM-1210 ( i.MX53 based COM)

RSB-4210 (i.MX53 based SBC)

ROM-1220 (i.MX6 based COM)RSB-4220 (i.MX6 based SBC)

ROM-11X0 (AM5 based COM)RSB-41X0 ( AM5 based SBC)

ROM-12X0 ( i.MX7 based COM)RSB-42X0 (i.MX7 based SBC)

Android O.S. solutionFroyo ( 2.2)

Gingerbread (2.3)Ice Cream Sandwich ( 4.0)

Ice Cream Sandwich ( 4.0) Jelly? ( 5.0?)

Window solution WinCE 6.0WEC7 TBC Windows 8

Linux 2.6.292.6.35 2.6.4x 2.6.x

Reference System product solution

Box PC - ARK, Trek, Uno, DSAPanel PC- ITM, UBIQ, HIT, PIT, UTC,TPC

Portable- MARS, ACA, MCDOthers…

Box PC - ARK, Trek, Uno, DSAPanel PC- ITM, UBIQ, HIT, PIT, UTC,TPC

Portable- MARS, ACA, MCDOthers…

Box PC - ARK, Trek, Uno, DSAPanel PC- ITM, UBIQ, HIT, PIT, UTC,TPC

Green Server - TBCOthers…

Market application HMI, Industrial Control, Signage, Handheld

HMI, Industrial Control, Signage, Handheld

HMI, Industrial Control, Signage, Server

OMAP351200

DMIPS

i.MX532000

DMIPS

i.MX 6xUp to

12000 DMIPS

AM/DM5x10000

+ DMIPS

i.MX 710000

+ DMIPS

Marketing Key Initiatives• Join consortium for RTX form factor• Two Marketing approach

– DMS biz model – Design-in Biz (RISC COM) : Fully aligned with

Emb’Core Marketing/Regional Sales Force– Devices & Solutions (RISC SBC & system) : Fully

aligned with Embedded Systems Sector Marketing/Regional Sales Force

• Marketing with Emb’Core, IAG & SAG– Emb’Core : Advantech Industrial Cloud Services - Industrial

Cloud Built-in (iManager, SUSIAccess, Cloud Builder)– IAG & SAG : Vertical product applications

• Co-Marketing with Ecosystem partners– Freescale (major) & TI for co-launch and co-marketing

RISC VM Strategy

Industrial ControlRISC Open Frame

Solutions (RDS Series)

Portable Device RISC Box PC (RBC Series)

Cloud Computing(targeting “device”

Industrial / HMI

Account Coverage Model

Internal PD

Key Account/VAR/

System Integrator

TargetKey

Accounts

xxx

Product Launch packages Event Vertical Marketing Pack Join Embedded Technology

consortium (ETC) for RTX promotion

DMS : RISC Platform IP

Design-in : RISC COM

Brand Product : RISC SBC & System

Quarterly RISC Tech Workshop

2012 New Products

Q1 Q2 Q3 Q4RISC COM ROM-1210

(Jan)ROM-1220

(Sep)RISC SBC RSB-4210

(Feb)RSB-4220

(Nov)RISC Display Solution

RDS-1070(TBD)

RISC Box PC

RBC-1000(TBD)

2012 Marketing Calendar (Q1)Q1 Q2 Q3 Q4

Product Launch Package

ROM-1210 (Jan)RSB-4210 (Feb)

RDS-1070RBC-1000

ROM-1220(Sep)

RSB-4220(Nov TBD)

eDM Campaign

Industrial Cloud by RISC

TBD TBD Tbd

Video/FlashV V Tbd Tbd

AD/Poster V V Tbd Tbd

Events• RETCC 2012

• Embedded World• ADF, Taipei

• RTS Embedded Systems

• ESC) Silicon Valley• FSL FTF

• EDN Embedded Systems Seminar

2012

• electronica 2012• Embedded WPC

Case Studies

/Whitepaper

• Case Study x 2• Whitepaper x 1

• Case Study x 2• Whitepaper x 1

• Case Study x 2• Whitepaper x 1

• Case Study x 2• Whitepaper x 1

Catalog/Brochure

• 2012 RISC Brochure (revised,

Jan)• 2012 RISC Case Study (New, Jan)

• ECG Master Catalog

Tech/Sales

Training

• RISC Tech Workshop (internal)• AEU, ACN, ANA,

ASG (TBD)

• AEU, ACN, ANA, ASG (TBD)

• RISC Tech Workshop (internal)

• AEU, ACN, ANA, ASG (TBD)

•

•AEU, ACN, ANA, ASG (TBD)

Events Worldwide (I)

Event Period City/Country Region URL

RETCC 2012 Jan 17 Santa Clara, CA USA http://www.rtecc.com/conferences

Embedded World 2012 Feb 28-Mar 1 Nürnberg, Germany Europe http://www.embedded-world.de/en/

RTS Embedded Systems 2012 April 3-5 Paris / Frence Europe http://www.salons-solutions-

electroniques.com/index.htmEmbedded System Conference (ESC) Silicon Valley

March 26-29 San Jose, USA USA http://esc.eetimes.com/siliconvalley/

Embedded Systems Expo May 9-11 Tokyo, Japan Asia http://www.esec.jp/en/Home/EDN Embedded Systems Seminar 2012 Sept Singapore Asia tbd

electronica 2012 Nov 13-16 Munich, Germany Europe http://www.electronica.de/en/home

Trade Fair/Exhibition

Appendix

RISC Focused Regions

Region RBU Sales ForceKAFS / CSF PSM / BDM RBU Marcom

AENC AIR KASF :Ween Niu/Jeff Brown David Liu (SAG sector) Edna Garcia /

Deborah Lu

ACN ASZ KASF :罗焕城 (Paul Lo) Xiaofeng.Ou ( 區曉風 )Zhou.xun ( 周洵 )

Li.Xiong(熊莉 )

AEU ADLKASF : Howard Lin / Fabrizio.del Maffeo

Vincenzo.Difronzo (AEU PSM) Barbara / Pauline

ATW ATW Kiphone Lin Lilly Chen

ASG ASG Edwin.Teo Grace.Wong

White Paper & Application Story - ready Q1

Plan to generate at least 6 articles in 2012. Application story coverage :

– UbiQ– TREK– Medical – UNO– Tablet/portable– TPC/PPC– Signage

Q1 RTX Branding Advantech launches RTX Brand Promotion

– TBD

RISC Biz Model (AEU) Brand Product Biz –

– Open to all Europe regions RISC SBC business and suggest starting from RSB-4210 (Freescale i.MX53 3.5” SBC)

– RISC COM business still go by Project based support before the local support from ready. (Target: Before 2012 Q2)

RISC Display Solutions RISC Box PC DMS Biz –

– Still by project based to review the opportunity and support.