Download - 2012 RISC Marketing Initiatives
2012 RISC Marketing Initiatives
Jessie Lin DRAFT02Jan, 2012
2012 Objectives• Visibility Increase
– Visibility largely increased in following targeted regions (according to the priority)• ACN• AEU• ANA
2012 RISC Goal
ARK
ARMCortex-A8
Develop the new RISC solution
ARMCortex-A9
Enlarge the RISC business
UbiqITM
Portable
…
SOMSBC
DMS
Support PDs for RISC product development
System
Advantech RISC Biz Circle
Industrial RISC Solution Development
OMAP35
1200 DMIPS
i.MX53
2000 DMIPS
i.MX 61
5000 up
DMIPS
AM/DM5x10000 DMIPS
i.MX 7
10000 DMIPS
RISC Board Development
Service Market Demand
RISC System Integration
ODM Project
Market Feedback
Product Strategy• Cortex-A9 Multicore
• System Product– RISC Display Solutions : RDS Series Product– RISC Box PC : RBC Series ProductsFully link to all RBUs for RISC solutions planning &developments.
• RTX & 3.5 SBC
RISC Product Roadmap 2011 2012 ( Planning) 2013 ( Planning)
ARM Architecture Cortex-A8 Cortex A9 (Multi-core) Cortex-A15 (Multi-core)
Chip solution
Advantech product offering
SOM-C3530 (OMAP35 based COM)PCM-C3530 (OMAP35 based SBC)ROM-1210 ( i.MX53 based COM)
RSB-4210 (i.MX53 based SBC)
ROM-1220 (i.MX6 based COM)RSB-4220 (i.MX6 based SBC)
ROM-11X0 (AM5 based COM)RSB-41X0 ( AM5 based SBC)
ROM-12X0 ( i.MX7 based COM)RSB-42X0 (i.MX7 based SBC)
Android O.S. solutionFroyo ( 2.2)
Gingerbread (2.3)Ice Cream Sandwich ( 4.0)
Ice Cream Sandwich ( 4.0) Jelly? ( 5.0?)
Window solution WinCE 6.0WEC7 TBC Windows 8
Linux 2.6.292.6.35 2.6.4x 2.6.x
Reference System product solution
Box PC - ARK, Trek, Uno, DSAPanel PC- ITM, UBIQ, HIT, PIT, UTC,TPC
Portable- MARS, ACA, MCDOthers…
Box PC - ARK, Trek, Uno, DSAPanel PC- ITM, UBIQ, HIT, PIT, UTC,TPC
Portable- MARS, ACA, MCDOthers…
Box PC - ARK, Trek, Uno, DSAPanel PC- ITM, UBIQ, HIT, PIT, UTC,TPC
Green Server - TBCOthers…
Market application HMI, Industrial Control, Signage, Handheld
HMI, Industrial Control, Signage, Handheld
HMI, Industrial Control, Signage, Server
OMAP351200
DMIPS
i.MX532000
DMIPS
i.MX 6xUp to
12000 DMIPS
AM/DM5x10000
+ DMIPS
i.MX 710000
+ DMIPS
Marketing Key Initiatives• Join consortium for RTX form factor• Two Marketing approach
– DMS biz model – Design-in Biz (RISC COM) : Fully aligned with
Emb’Core Marketing/Regional Sales Force– Devices & Solutions (RISC SBC & system) : Fully
aligned with Embedded Systems Sector Marketing/Regional Sales Force
• Marketing with Emb’Core, IAG & SAG– Emb’Core : Advantech Industrial Cloud Services - Industrial
Cloud Built-in (iManager, SUSIAccess, Cloud Builder)– IAG & SAG : Vertical product applications
• Co-Marketing with Ecosystem partners– Freescale (major) & TI for co-launch and co-marketing
RISC VM Strategy
Industrial ControlRISC Open Frame
Solutions (RDS Series)
Portable Device RISC Box PC (RBC Series)
Cloud Computing(targeting “device”
Industrial / HMI
Account Coverage Model
Internal PD
Key Account/VAR/
System Integrator
TargetKey
Accounts
xxx
Product Launch packages Event Vertical Marketing Pack Join Embedded Technology
consortium (ETC) for RTX promotion
DMS : RISC Platform IP
Design-in : RISC COM
Brand Product : RISC SBC & System
Quarterly RISC Tech Workshop
2012 New Products
Q1 Q2 Q3 Q4RISC COM ROM-1210
(Jan)ROM-1220
(Sep)RISC SBC RSB-4210
(Feb)RSB-4220
(Nov)RISC Display Solution
RDS-1070(TBD)
RISC Box PC
RBC-1000(TBD)
2012 Marketing Calendar (Q1)Q1 Q2 Q3 Q4
Product Launch Package
ROM-1210 (Jan)RSB-4210 (Feb)
RDS-1070RBC-1000
ROM-1220(Sep)
RSB-4220(Nov TBD)
eDM Campaign
Industrial Cloud by RISC
TBD TBD Tbd
Video/FlashV V Tbd Tbd
AD/Poster V V Tbd Tbd
Events• RETCC 2012
• Embedded World• ADF, Taipei
• RTS Embedded Systems
• ESC) Silicon Valley• FSL FTF
• EDN Embedded Systems Seminar
2012
• electronica 2012• Embedded WPC
Case Studies
/Whitepaper
• Case Study x 2• Whitepaper x 1
• Case Study x 2• Whitepaper x 1
• Case Study x 2• Whitepaper x 1
• Case Study x 2• Whitepaper x 1
Catalog/Brochure
• 2012 RISC Brochure (revised,
Jan)• 2012 RISC Case Study (New, Jan)
• ECG Master Catalog
Tech/Sales
Training
• RISC Tech Workshop (internal)• AEU, ACN, ANA,
ASG (TBD)
• AEU, ACN, ANA, ASG (TBD)
• RISC Tech Workshop (internal)
• AEU, ACN, ANA, ASG (TBD)
•
•AEU, ACN, ANA, ASG (TBD)
Events Worldwide (I)
Event Period City/Country Region URL
RETCC 2012 Jan 17 Santa Clara, CA USA http://www.rtecc.com/conferences
Embedded World 2012 Feb 28-Mar 1 Nürnberg, Germany Europe http://www.embedded-world.de/en/
RTS Embedded Systems 2012 April 3-5 Paris / Frence Europe http://www.salons-solutions-
electroniques.com/index.htmEmbedded System Conference (ESC) Silicon Valley
March 26-29 San Jose, USA USA http://esc.eetimes.com/siliconvalley/
Embedded Systems Expo May 9-11 Tokyo, Japan Asia http://www.esec.jp/en/Home/EDN Embedded Systems Seminar 2012 Sept Singapore Asia tbd
electronica 2012 Nov 13-16 Munich, Germany Europe http://www.electronica.de/en/home
Trade Fair/Exhibition
Appendix
RISC Focused Regions
Region RBU Sales ForceKAFS / CSF PSM / BDM RBU Marcom
AENC AIR KASF :Ween Niu/Jeff Brown David Liu (SAG sector) Edna Garcia /
Deborah Lu
ACN ASZ KASF :罗焕城 (Paul Lo) Xiaofeng.Ou ( 區曉風 )Zhou.xun ( 周洵 )
Li.Xiong(熊莉 )
AEU ADLKASF : Howard Lin / Fabrizio.del Maffeo
Vincenzo.Difronzo (AEU PSM) Barbara / Pauline
ATW ATW Kiphone Lin Lilly Chen
ASG ASG Edwin.Teo Grace.Wong
White Paper & Application Story - ready Q1
Plan to generate at least 6 articles in 2012. Application story coverage :
– UbiQ– TREK– Medical – UNO– Tablet/portable– TPC/PPC– Signage
Q1 RTX Branding Advantech launches RTX Brand Promotion
– TBD
RISC Biz Model (AEU) Brand Product Biz –
– Open to all Europe regions RISC SBC business and suggest starting from RSB-4210 (Freescale i.MX53 3.5” SBC)
– RISC COM business still go by Project based support before the local support from ready. (Target: Before 2012 Q2)
RISC Display Solutions RISC Box PC DMS Biz –
– Still by project based to review the opportunity and support.