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USING SOCIAL TO

PLAN, PROMOTEEXECUTE SUCCESSFUL

MARKETINGINITIATIVES

&

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INTROCHAPTER 1:

CHAPTER 2:

CHAPTER 3:

CHAPTER 4:

CONCLUSION

Getting Your Content In FrontOf The PERFECT Prospects

Social Interaction

Repurposing Content After

Advertising on Social

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“Using Social Media ToPlan, Promote & Execute a

Successful Marketing Campaign”

INTRO

You slave over making the perfect marketing content and creating great webinars, but what

if nobody ever sees your campaign?

Here’s a ENSURE that your marketing

initiatives will be awith a

AUDIENCE.

SUCCESSLARGE & ENGAGED

STEP-BY-STEP GUIDEto

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CHAPTER 1:Getting Your Content In Front

Of The PERFECT Prospects

I. INFLUENCER PROMOTION

A. PICK INFLUENTIAL PARTNERS

Utilize thought leaders on social media to help promote and provide share links. Think about the aggregate reach of the people who are incentivized to share.

Ask yourself:– Do they have a big newsletter list?– Do they have a huge social following?

• A good partner = doubled promotion and visibility!

• Think of thought leaders in your industry to help promote your event!

Picture Source: http://blog.raynforest.com/2014/10/influencer-marketing/

Find your strategic audience and put your content in front of them. BUT HOW?

B. EMPLOYEE & ADVOCATE SHARING

Make it easy for employees and advocates to share on Facebook, Twitter and LinkedIn so your prospects can learn about your upcoming event.

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• Pre-create the sharing text to make it easy and fun!

– Use a tool like “Click to Tweet” to provide content for them to schedule into a content scheduler like Likeable Hub.

II. SOCIAL SHARING (INTERNALLY & EXTERNALLY)

III. SOCIAL PROMOTION PRE-WEBINAR

With your influencers’ & employees’ help,your initiative can be twice as powerful.

• 56% of the population goes to Facebook more than once a day, 29% for Twitter, 14% for LinkedIn.

• American social media users spend on average 2.7 hours per day on social media.

• Businesses that use Facebook have increased sales by 75%.

• Social media has a 100% higher lead-to-close rate than outbound marketing.

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FIGURE OUT WHERE YOUR PROSPECTS ARE HANGING OUT... I BET THEY’RE ON SOCIAL MEDIA! AND THEY ARE!

POSTING TIPS: USE SOCIAL MEDIA TO GET YOUR REGISTRATION PAGE IN FRONT OF THE RIGHT PEOPLE! CHECK OUT THE NEXT PAGE FOR SOME POSTINGTIPS TO HELP!

Use your business’ social channels to promote your initiative. Don’t be shy about sharing on more than one channel.

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• Example: “3 Days Until The Webinar!” Social media is about timing; figure out when your prospects will be online and post at appropriate times.

• Mention you’ll be live tweeting the webinar so folks can tune in and encourage them to join the discussion.

• Create a #hashtag ahead of time on Twitter

1. TIMELY POSTS

• Countdowns

Picture Source: http://www.voiceovergenie.com/blog/voiceover-blog-twitter-share-tool/

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• Post a preview of your webinar as a company + individuals• Publish an article on LinkedIn or your blog to promote

– Preview your webinar within your blog post (either on or off LinkedIn).

– Encourage your employees, connections, and fellow influencers to share your blog content.

3. TEASER POSTS

2. POSTS ABOUT SPEAKERS

These posts will get your audience PUMPED for your initiative!

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Check out one of Likeable Local’s Slides in CTA’s:

By clicking on the CTA, you are thenbrought to an easy shareable page:

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• Include CTA’s in every blog post to make them drive to your campaign

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CHAPTER 2:Advertising on Social

An effective way to promote your marketing initiative is through social ads.

I. FACEBOOK

– Follow our S.M.A.R.T. rule. Make sure your ads are: - Specific - Measureable - Attainable - Relevant - Time Bound

• Run awesome, paid social advertising to boost registration!

3 Pillars Of Succeeding With Facebook Ads

1. Set Goals for Your Ads

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– “You know what’s cooler than reaching a billion people? Reaching the right 1,000–or 100 or 10– to best grow your business.” – Dave Kerpen

– Double down on what is working and cut down on what is not.– You may be sick of your Ad, but your prospects aren’t!– Effectively scale by adapting your ads to current trends.

– Twitter provides dozens of diferent options to narrow your criteria to find YOUR perfect audience.

– OR you can also upload a list of contacts and create a lookalike audience based on people you know are receptive to your ads.

– A targeted audience is more efficient to market to.

– Be clear and concise,– Keep Your Objective in Mind and– Always Be Helping

2. Reach The Right People

3. Scale Smarter

– Create Smart Audiences to reach your perfect webinar guest. Facebook offers three types of smart audiences for you to create:

1. Custom Audiences2. Lookalike Audiences3. Target Groups

II. TWITTER

• Find your target audience. Who do you want to see your ads?

• Be creative, make an impression with the Ad Copy Rules of Thumb:

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CHAPTER 3:Social Interaction

I. LIVE TWEETING

II. LIVE STREAM, TOO!

• Make sure registrants know to live tweet and how to use the hashtag you created.• Have one of your team members tweet along to get the Twitterverse involved!• Create a competition on Twitter and offer a prize to the winner. This is a great way

to incentivize your followers and attendees to tweet along and spread the word!• ALWAYS respond to tweeting participants. In these responses, showcase your

brand’s personality and show how you interact with individuals.

• By live streaming, you can capture an even larger audience!

– Apps like Periscope are great for live streaming

Picture Source: http://variety.com/2015/digital/news/twitter-launches-periscope-live-streaming-video-app-1201460654

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I. TURN THE “WHOLE CHICKEN” INTO “NUGGETS”: POST INITIATIVE STEPS

II. SLIDESHARE

• Send a dedicated email to all registrants thanking them for attending.• For those who might have attended or those who want to rewatch your insightful

content, host recording on your website for download.• Tweet about recording with the #hashtag you created.• Encourage registrants to share recording.• Continue social sharing on Facebook, LinkedIn, etc.

• If you’re doing a presentation,

– Post your webinar deck immediately and autoshare it to LinkedIn.– Be sure your slides get high traffic early!

CHAPTER 4:Repurposing Content After

Picture Source: http://www.linkedstrategies.com/how-to-add-video-to-your-linkedin-profile-with-slideshare-step-by-step

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III. BLOG POST

IV. HOST THE ABILITY TO DOWNLOAD A RECORDING ONLINE

• Even after the initiative, event, or campaign, continue creating buzz about the content. As we suggested writing a blog post before, it would also be in your best interest to write one after!

• Again, encourage your employees, viewers, social media connections, and fellow influencers to share your blog content.

– Recap a webinar in a blog– Include content spoken about in the campaign

– This can lead to an even larger audience learning about your initiative and its content, thus motivating them to attend your next webinar or event!

For example, here is our resource center on Likeable’s Website:

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CONCLUSION

• Prior to the webinar, choose an influencer to promote your content.• Create a buzz about your webinar by getting your content in front of the right

people by using different social networks and ads.• Socially interact with participants/others on social networks during the webinar.• Elongate the buzz about your webinar/company by continuously talking about

your webinar after it’s occurred.

You are now an expert at promoting webinars and other marketing campaigns! We hope the tools we provided you with will lead you to great success with your next endeavor. If we leave you with nothing else, just keep these tools in mind:

CONGRATULATIONS!!!