2012 - A Look Ahead in Real Estate

1. Syndication & IDX Under Fire

Syndication – The process of getting a listing’s information displayed on other sites around the internet.

Internet Data Exchange – A real estate property search site which allows the public to conduct searches of approved Multiple Listing Service properties in a certain area.

Late 2011, pulled all itslistings from syndication

• 60 real estate offices• 2,100 real estate agents• $5.3 billion in sales

1. Loss of data control

2. Helps smaller brokers

3. Sell leads

Why

2. Credit Scores Under a Microscope

Traditional Credit Agencies

Enter a new credit player - - -

Negative• Evictions• Payday loans• Child support• Property tax liens• HOA dues• Utility bills• Cell phone bills

Positive• Rent payments• Limited history

3. Agreements in the Cloud

In 2011:• 1 Million signatures• 700 cities• 80,000 agents

http://www.dotloop.com/video-fox-news-entrepreneur.action

So how does it work?

• Log on in dotloop.com.

• Sign documents by entering your username and password and clicking "I Accept."

• No e-mail – you work in the cloud.

• Once signed, your e-signature, e-record or e-contract stands on the same legal footing as hand-written signatures, records and contracts.

4. More Than Just a White Page

Bringing it all together under one roof . . .

#3in

2012

A Look Back on 2011

Predictions From 2011

1. REALTOR.com will lose marketshare and fade to #2 (or #3) by year end.

2. The use of video to market real estate will double this year.

3. Companies will begin to harness the power of social media like never before.

1. Yahoo/Zillow.com vs. REALTOR.com

The combined marketshare of Yahoo! Real Estate and Zillow is:

10.28%

REALTOR.com – playing with fire?!?!

What to look for - - -

When - - - Early in 2011

Name - - - Yahillow (just kidding)

Expect more consolidation throughpartnerships in the private sector.

Final Grade:

C+

2. Video in Real Estate Will Come of Age

. . . yet 61% of Buyers found virtual tours‘Very Useful’

REALTOR® Objections in the Past

“Too Expensive”

“Time Consuming”

“Too Difficult”

Final Grade:

C-

3. Social Media is Exploding and Will Take on Increased Significance in Marketing & Advertising

accounts for

1 in 10 visits to the internet

Social Media Strategy – Got One?

FACT: 25% of US population uses social media on a daily basis

FACT: 17% of Central PA receives The Patriot-News

If you were a business (which you are), where would you invest your time and

money?

Final Grade:

A

Absorption AnalysisThree Month Moving Average

October-December 2011

Settled PropertiesCumberland & Dauphin Counties

2010 vs. 2011

Average Sales PriceCumberland & Dauphin Counties

2010 vs. 2011

CPML Mobile

cpml.mobile.paragonrels.com

Craig’s List Postings

• A little history

• Effectiveness

• What we’re doing now