Download - 2012 - A Look Ahead in Real Estate
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2012 - A Look Ahead in Real Estate
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1. Syndication & IDX Under Fire
Syndication – The process of getting a listing’s information displayed on other sites around the internet.
Internet Data Exchange – A real estate property search site which allows the public to conduct searches of approved Multiple Listing Service properties in a certain area.
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Late 2011, pulled all itslistings from syndication
• 60 real estate offices• 2,100 real estate agents• $5.3 billion in sales
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1. Loss of data control
2. Helps smaller brokers
3. Sell leads
Why
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2. Credit Scores Under a Microscope
Traditional Credit Agencies
Enter a new credit player - - -
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Negative• Evictions• Payday loans• Child support• Property tax liens• HOA dues• Utility bills• Cell phone bills
Positive• Rent payments• Limited history
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3. Agreements in the Cloud
In 2011:• 1 Million signatures• 700 cities• 80,000 agents
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http://www.dotloop.com/video-fox-news-entrepreneur.action
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So how does it work?
• Log on in dotloop.com.
• Sign documents by entering your username and password and clicking "I Accept."
• No e-mail – you work in the cloud.
• Once signed, your e-signature, e-record or e-contract stands on the same legal footing as hand-written signatures, records and contracts.
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4. More Than Just a White Page
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Bringing it all together under one roof . . .
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#3in
2012
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A Look Back on 2011
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Predictions From 2011
1. REALTOR.com will lose marketshare and fade to #2 (or #3) by year end.
2. The use of video to market real estate will double this year.
3. Companies will begin to harness the power of social media like never before.
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1. Yahoo/Zillow.com vs. REALTOR.com
The combined marketshare of Yahoo! Real Estate and Zillow is:
10.28%
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REALTOR.com – playing with fire?!?!
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What to look for - - -
When - - - Early in 2011
Name - - - Yahillow (just kidding)
Expect more consolidation throughpartnerships in the private sector.
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Final Grade:
C+
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2. Video in Real Estate Will Come of Age
. . . yet 61% of Buyers found virtual tours‘Very Useful’
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REALTOR® Objections in the Past
“Too Expensive”
“Time Consuming”
“Too Difficult”
Final Grade:
C-
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3. Social Media is Exploding and Will Take on Increased Significance in Marketing & Advertising
accounts for
1 in 10 visits to the internet
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Social Media Strategy – Got One?
FACT: 25% of US population uses social media on a daily basis
FACT: 17% of Central PA receives The Patriot-News
If you were a business (which you are), where would you invest your time and
money?
Final Grade:
A
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Absorption AnalysisThree Month Moving Average
October-December 2011
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Settled PropertiesCumberland & Dauphin Counties
2010 vs. 2011
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Average Sales PriceCumberland & Dauphin Counties
2010 vs. 2011
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CPML Mobile
cpml.mobile.paragonrels.com
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Craig’s List Postings
• A little history
• Effectiveness
• What we’re doing now