Download - 2012 - A Look Ahead in Real Estate
2012 - A Look Ahead in Real Estate
1. Syndication & IDX Under Fire
Syndication – The process of getting a listing’s information displayed on other sites around the internet.
Internet Data Exchange – A real estate property search site which allows the public to conduct searches of approved Multiple Listing Service properties in a certain area.
Late 2011, pulled all itslistings from syndication
• 60 real estate offices• 2,100 real estate agents• $5.3 billion in sales
1. Loss of data control
2. Helps smaller brokers
3. Sell leads
Why
2. Credit Scores Under a Microscope
Traditional Credit Agencies
Enter a new credit player - - -
Negative• Evictions• Payday loans• Child support• Property tax liens• HOA dues• Utility bills• Cell phone bills
Positive• Rent payments• Limited history
3. Agreements in the Cloud
In 2011:• 1 Million signatures• 700 cities• 80,000 agents
http://www.dotloop.com/video-fox-news-entrepreneur.action
So how does it work?
• Log on in dotloop.com.
• Sign documents by entering your username and password and clicking "I Accept."
• No e-mail – you work in the cloud.
• Once signed, your e-signature, e-record or e-contract stands on the same legal footing as hand-written signatures, records and contracts.
4. More Than Just a White Page
Bringing it all together under one roof . . .
#3in
2012
A Look Back on 2011
Predictions From 2011
1. REALTOR.com will lose marketshare and fade to #2 (or #3) by year end.
2. The use of video to market real estate will double this year.
3. Companies will begin to harness the power of social media like never before.
1. Yahoo/Zillow.com vs. REALTOR.com
The combined marketshare of Yahoo! Real Estate and Zillow is:
10.28%
REALTOR.com – playing with fire?!?!
What to look for - - -
When - - - Early in 2011
Name - - - Yahillow (just kidding)
Expect more consolidation throughpartnerships in the private sector.
Final Grade:
C+
2. Video in Real Estate Will Come of Age
. . . yet 61% of Buyers found virtual tours‘Very Useful’
REALTOR® Objections in the Past
“Too Expensive”
“Time Consuming”
“Too Difficult”
Final Grade:
C-
3. Social Media is Exploding and Will Take on Increased Significance in Marketing & Advertising
accounts for
1 in 10 visits to the internet
Social Media Strategy – Got One?
FACT: 25% of US population uses social media on a daily basis
FACT: 17% of Central PA receives The Patriot-News
If you were a business (which you are), where would you invest your time and
money?
Final Grade:
A
Absorption AnalysisThree Month Moving Average
October-December 2011
Settled PropertiesCumberland & Dauphin Counties
2010 vs. 2011
Average Sales PriceCumberland & Dauphin Counties
2010 vs. 2011
CPML Mobile
cpml.mobile.paragonrels.com
Craig’s List Postings
• A little history
• Effectiveness
• What we’re doing now