@JTActiveMgmt

#FitnessBiz

What is happening around the fitness industry & business?

Is this just evolution or a complete revolution in the fitness industry?

@JTActiveMgmt

#FitnessBiz

Inspiration for FitnessBiz 2011comes from the great Joe Cirulli from Gainesville Health & Fitness:

“Once you know WHO you are, you know WHAT & WHO you are

looking for!”

In one month: •75 comment cards•775 Eagle nominations

@JTActiveMgmt

#FitnessBiz

@JTActiveMgmt

#FitnessBiz

• What are your daily costs to run your business – do you know them?• Modify your budget every 30 days based on actuals

@JTActiveMgmt

#FitnessBiz

Some ideas to get you thinking . . .

About Club Culture•Mission – powerful and energising that creates pleasure, passion & purpose for your Team•Club culture can change but values never•To get excellence from your team, “Do you want to play? If not move on . . .”

About Member Interaction•Profit = customer engagement + employee engaged•Drive relationship between members and staff by values not procedures•“Operation Curiosity” – members don’t share everything, so ask!

About Member Behaviour•Can you segment your members by their behaviour? We should be able to plot the lifecycle of our members and develop a predictor model.

@JTActiveMgmt

#FitnessBiz

Some ideas to get you thinking . . .

From Daniel Pink:• Mechanical skill – larger the reward the higher the performance• Cognitive skill – larger the reward no change / the poorer the performance• “If . . . Then . . .” Motivates on simple/easy problem but not on more complex• What motivates people:

• Autonomy; Mastery; Purpose• Google said: “We want engagement from our staff, the only way to get that is having

our staff do things on their own. Just about all the good ideas here have bubbled up from 20% time” Alec Proudfoot – eg gmail!

@JTActiveMgmt

#FitnessBiz

@JTActiveMgmt

#FitnessBiz

Crunch Fitness: Great viral ad

@JTActiveMgmt

#FitnessBiz

Anytime Fitness: One of the best You Tube channels

@JTActiveMgmt

#FitnessBiz

Anytime Fitness: We miss you video

@JTActiveMgmt

#FitnessBiz

@JTActiveMgmt

#FitnessBiz

@JTActiveMgmt

#FitnessBiz

@JTActiveMgmt

#FitnessBiz

@JTActiveMgmt

#FitnessBiz

Psychographic variables are any attributes relating to personality, values, attitudes, interests, or lifestyles. They are also called IAO variables (for Interests, Activities, and Opinions).

Watch KLM Surprises: http://youtu.be/rwnyAudIyzs

@JTActiveMgmt

#FitnessBiz

@JTActiveMgmt

#FitnessBiz

@JTActiveMgmt

#FitnessBiz

@JTActiveMgmt

#FitnessBiz

@JTActiveMgmt

#FitnessBiz

@JTActiveMgmt

#FitnessBiz

Your Homework . . .

How great leaders inspire action:http://www.youtube.com/watch?

v=qp0HIF3SfI4&feature=youtu.be

@JTActiveMgmt

#FitnessBiz

@JTActiveMgmt

#FitnessBiz

Justin TamsettB.Ed (Phys & Health Education)

Feel free to contact JT: jt@activemgmt.com.au or 0438 015 677

Follow JT on Twitter: @JTActiveMgmt

To read JT’s blog: www.justintamsett.com

Become an Active Management Fan on Facebook: www.facebook.com/activemanagement

And for more information on Active Management helping your business go to: www.activemgmt.com.au

"What you leave behind is not what is engraved in stone monuments, but what is woven into the lives of others."

Pericles

@JTActiveMgmt

#FitnessBiz

Name: _____________________________________________

Business: _____________________________________________

Phone: _____________________________________________

Email: _____________________________________________

Preferred Day for Contact: Tuesday Thursday Friday Any

Preferred Time for Contact 10 -12 2-4 6-8 Any

I would like more information on: Mystery Shopper Program Staff training

Personal Trainers 16 Week Mentor Program Social media training & strategy

REX Round Table for Club Owners Lead boxes

REX Round Table for Personal Trainers Monthly Webinars

Business mentoring with JT

YES, I want more information