2011 february march realtor magazine

2011 Inaugural Photo Montage

Social Media for REALTORS®

Mom Caves: Latest Design Trend

F E B R U A R Y / M A R C H 2 01 1

O F F I C I A L P U B L I C A T I O N O F T H E B A K E R S F I E L D A S S O C I A T I O N O F R E A L T O R S ®

3BAKERSFIELD REALTOR® MAGAZINE

CONTENTSBakersfield REALTOR® Magazine

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Your Association StaffAt your service

Are You At Your Limit?Your perceived limitations

Social Media for REALTORS®

Code of EthicsChanges for 2011

Affiliates in ActionRecognizing the leaders

Monthly StatsAll areas

2011 InauguralPhoto Montage

Mom Caves:Latest Design Trend

Test Your KnowledgeRESPA Quiz

Resale Value& Exterior Home Projects

Artist’s CornerFeaturing Holly Bikakis

2011 MeetingsBoards, C.A.R, & N.A.R.

Calling All MembersAssociation Committees

Promotion & Advertising Web and magazine rates

New! SponsorshipsPromoting your business

Activities & EventsFebruary & March calendar

ON THE COVERPresident Angie TrigueiroPhoto by Mike Lopez

Executive Editor - Linda Vernon, CEOEditor - Cheryl Huff, Director of CommunicationsDesigners - Cheryl Huff, Carol Duran

Bakersfield Association of REALTORS®

4800 Stockdale Highway, Suite 100Bakersfield, CA 93309P. 661-635-2300F. 661-635-2317www.bakersfieldrealtor.orgwww.bakersfieldrealtor.comfacebook.com/bakersfieldrealtor

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L E T T E R FROM THE PRESIDENT

ere we are fellow REALTORS®, 2011. We made it through the tough economics of 2010. The New Year gives us another

chance to prove what we are made of. I want you all to be able to say that you are proud of what you do for a living. Last year, with Gail Malouf at the helm, we came through with many positives. I believe our biggest accomplishment was the purchase of our new home at 2300 Bahamas Dr. Greg Bynum, Linda Vernon and I are working with Ordiz Melby Archi-tects, Inc. to secure the interior design that will best suit our Association’s needs for both the membership and staff. We will keep you posted!

The Inaugural Dinner and Dance held on January 7th at Seven Oaks Country Club was a huge success. The Attendance and Reception Committee, chaired by Sheryl Gallion, outdid themselves…again. The entire staff worked tirelessly through the event. “Thank you” does not nearly express my gratitude for everything that all of you did to make this evening so very special for me. I am honored and humbled by your trust. One of my primary goals in 2011 is to invite, include and then invest in growing new leaders for our Associa-tion’s future. If you would like to “check out” what it is the Association does for its members, give us a call. Some of you will move toward leadership roles, while others will fill vital committee positions. I think it takes a lot of ideas to get a good plan. Sometimes an idea may be impossible to accomplish this year, but that idea may very well work into future plans. We want to hear from you. Remember…Vision without action is merely a dream. Action without vision just passes the time. Vision with ac-tion can change the world. Start today!

L E T T E R FROM THE CEO


kin in the game. . . a phrase we have all used and heard. According to Investopedia, the term was coined by renowned

investor Warren Buffett with the idea of ensuring that corporations are managed by like-minded individuals who share a stake in the company they are running. It further states, “. . .that best vote of confidence . . . is putting one’s own money on the line just like outside investors.” Even though that same philosophy holds true with any business, it is especially profound when applied to an industry such as ours. Whether as a Broker or an agent, in essence, we are independent - engaged in our own business. As such, most of the responsibility for our successes and failures rests squarely upon our shoulders. However, we must also be mindful of the shared stake we have with our colleagues for the overall success of our profession. So what type of personal investment have you made lately in your business, your career, or your profession? If your answer is that you haven’t, there is no better time than now to make a

commitment to do so. It’s a great way to begin the the year. But how do we get started? Here are just a few ideas as food for thought:• Take an

educational class.

• Work on obtaining a professional designation.

• Utilize a new technology.

• Become a mentor to someone new to our industry.

• Find an experienced REALTOR® to be your mentor.

• Give back to the community by supporting and participating in a charitable organization.

• Use your abilities to add value to a committee or work toward accomplishing an Association goal.

Individually and collectively, we can make a difference. Let’s begin today!

Chief Executive Officer, RCEBakersfield Association of REALTORS®

S

2011 LEADERSHIPPresidentAngie TrigueiroTitan Real Estate

President-ElectScott TobiasPrudential Tobias, REALTORS®

Vice PresidentTheresa OlsonColdwell Banker Preferred, REALTORS®

Secretary/TreasurerDavid KnoebKarpe Real Estate Center

Immediate Past PresidentGail MaloufColdwell Banker Preferred, REALTORS®

Chief Executive OfficerLinda Vernon

2011 DIRECTORSLezlie ChaffinPremier Realty

Richard Forcillo Karpe Real Estate Center

Midge JimersonBoydstun Realty Co, Inc.

Wayland LouieRE/MAX Golden Empire

Robert MalkinWatson Realty ERA

Karen McKinzieMcKinzie Nielsen Real Estate

Bill RedmanRE/MAX Magic

“It is never too late to become what you might have become.”

George Elliott

BAKERSFIELD ASSOCIATON OF REALTORS® STAFF

The #1 priority - Serving our members Let us help you make 2011 your best year yet!

6 BAKERSFIELD REALTOR® MAGAZINE

Cody Brown Member Service Representative

Cheryl HuffDirector of Communications

Claudia BugarinMember Service Representative

Ginger Edwards Bookkeeper & Human Resources

Cindy KiserDirector of Member Services

Jessie KiserMember Service Representative

Natalie FranchereMLS Compliance

Karen HuffmanGrievance & Professional Standards Administrator

Jamey LysterDirector of MLS Services,

Manages Technology & Computer Systems

Are You At Your Limit?Perceived limitations can have an affect on your life


LIMITATIONS, OR MORE ACCURATELY, PERCEIVED LIMITATIONS, play a large role

in our ability to realize our potential and achieve our goals. As a starting point to learn about how perceived limitations affect our lives, I’d ask you to consider this question, “what would you do if you couldn’t fail?” Seriously think about that for a minute...

Do you have a long list of things flooding your brain? Is there a litany of things that you haven’t done that you’d like to do but haven’t because you had some “good reason” why you couldn’t? It is exactly in these things that you will find the sneaky power of limitations affecting you. Chances are good that whatever you have written off as “impractical”, impossible” or “unlikely” are only thus because you have decided they are. I want to encourage you to reconsider.

I will grant you that there are limita-tions. We all live in a physical world, that does have some limitations. The problem is not that some limitations ex-ist, but rather that most of us never test them. Knowing we have limits, some of us make the choice to live lives steering far clear of those limits. We choose to use those limits as excuses not to push ourselves.

For example, what do you think you are worth? What salary are you making today? What is the maximum salary you can envision yourself making? So if you make $40,000 you might be able to see yourself making $80,000-$100,000 one day, but you’d have a hard time imagining yourself making $300,000.

Why is that a problem? Because you are placing artificial limits on yourself that need not hold you back.

The point isn’t about money. You can be perfectly happy on $40,000, some are happy on much less and some are miserable with much more. I’m not meaning to imply that money is the key to happiness, but just that our mental perceptions have the power to hold us back from becoming all that we can be.

Granted most of us will not have such a dramatic transformation of our life circumstances, but they are possible, if you believe they are. Probably the most powerful example of expectations shaping reality for me comes from the world of running (no surprise for those who have been reading my blog and newsletters for a while).

You may be familiar with the story of Roger Banister. If you aren’t, Roger Banister was the first man to run a mile in under four minutes. Until he did it, hundreds had tried and failed. The record had stood for years and some scientists had even released research declaring it “physically impossible” for a human being to run a mile in under four minutes. It just couldn’t be done... until Roger Banister did it. What’s more amazing than Banister’s feat, which is an accomplishment in its own right, is that after Banister broke the four minute mile mark, more than 5 people went even faster in the next 10 years and many others also broke the four minute mark.

But that was impossible wasn’t it? Of course not. It was perceived to be impossible. Like going to the moon,

splitting the atom, and any other “impossible” thing that we as human beings have done, it was only impossible until we could make our mind see that it wasn’t. Once the mind could get there, we weren’t long behind.

So take a look at what is limiting you. Chances are good that it isn’t really a limitation, just a perceived limitation. Make 2011 the year you do something you used to think was impossible.

By MarkBlack, Motivational Speaker inspirationfromtheheart.blogspot.com

L O R E M IPSUM

ACCORDING TO THE 2009 REALTOR® Technology Report, 84 percent of

REALTORS® are using social media, primarily to engage with consumers and other REALTORS®. Seventy-eight percent of REALTORS® are on Facebook and 58 percent are on LinkedIn. On a daily basis, 36 percent of real estate professionals use Facebook, followed by 13 percent who use Twitterand 7 percent who use LinkedIn. And, 18 percent of real estate professionals say they use LinkedIn weekly. The use of social networking sites by REALTORS® and consumers is grow-ing, and it is time you start using them too! These tips will help you get started and on your way to understandingand utilizing social media like a pro.

GENERAL SOCIAL NETWORKS FACEBOOKAllows users to post online profiles (including photos, information about themselves, etc.) and then connect to other users who share the same inter-ests, experiences, etc. Facebook is built around “friends” and groups. It includes many networks of companies, regions, high schools, and colleges.

TWITTERA microblog that allows you to post messages 140 characters long. Every time you post a message, everyone who “follows” you receives it, either on Twit-ter.com, on their cell phone, or via one of many Twitter reader tools. Twitter posts can include hyperlinks to blog posts or Web pages, which encouragespeople to engage with you. In addition, people can share (or “retweet”) your Twitter posts, expanding their reach. Find people in your community and start reaching out.

LINKEDINA professional network. Build a network of past colleagues, friends, and industry experts. The Answers section helps you build a reputation as an industry expert by answering questions that others ask. Ask people to write recommendations of your work and endorse you. And consider joining the National Associa-tion of REALTORS® group on LinkedIn to network and share ideas with other REALTORS®.

REAL ESTATE SOCIAL NETWORKSACTIVERAINA social network for real estate pro-fessionals that offers networking and referral building. The blogging platform

has tools to allow even the newest of real estate professionals to be found on the Internet.

REALTOWNOne of the oldest and most respected real estate networks, featuring a vari-ety of online communities, as well as a wealth of community created content.

BROKER AGENT SOCIALA peer-to-peer community open to real estate professionals of all types: real estate sales, mortgage, title, and all those who provide support to the real estate industry.

REAL ESTATE SEARCHThere are many real estate search en-gines to choose from. These sites allow real estate professionals to market their listings, view real estate data, and pro-mote their services. Some offer profiles and blogs. The most popular are:•Realtor.com•Trulia.com•Zillow.com•Roost.com•Frontdoor.com•Creativeroof.com

Part 1 of a Series


®

What you should and shouldn’t do when interacting on the world wide web

BLOGSA blog is a website where you add content on an ongoing basis. New posts end up at the top of the blog so people can scan and see your posts by dates. A blog is a great resource for a real estate professional. Find a publisher so you can start a blog – Wordpress.org is free and has hundreds of themes and plug-ins. Many website hosting plans make it easy to add a Wordpress blog to an existing website. Realtor.com has a free “Featured Blog” go to the “For Realtors” section to find out more about it.

SOCIAL MEDIA OVERVIEWWeb 2.0 is changing our industry as the Web becomes a platform. According to Wikipedia, “The term ‘Web 2.0’ is com-monly associated with web applications that facilitate interactive information sharing, interoperability, user-centered design, and collaboration on the World Wide Web.” Web 2.0 is not a software or a hardware, but the ability for anyone to create content on the Web to com-municate with their niche. An example of social media in practice is that you can become a source who recommends products and services that solve prob-lems. Some of the tools that can help you provide this information depend on your comfort level and willingness to

clients are. Make it easy for people to find you.8. DO Manage your social media efforts yourself, so you are completely aware and in touch with what is going on with your pages, profiles, blogs, and sites.9. DON’T Replace money-generating activities with social media activities. Spend time on social media when you would otherwise not be making money.10. DON’T Make it a one-way conversa-tion. Interact with other people and ar-eas of interest online. Make it a two-way conversation by showing interest and engaging with others.11. DON’T Keep it too simple. Don’t describe yourself in simple terms by only telling your friends and followers that “I’m a real estate agent.”

GETTING IT DONE1. DO Start with the three largest net-works: Facebook, Twitter, and LinkedIn.2. DO Commit the time to developing yourself and your social media tools. Focus your attention on social media for at least 6 to 12 months to see results.3. DO Set goals for what you want to get from your social media efforts, figure out why you are doing this and what is realistic.

Source: N.A.R.

use the tools. You’ll find that a number of the dos and don’ts have a video icon next to them. You can find out more about these tips at www. http:// www.socialmediamarketinginstitute.com/NAR. These tips are meant to provide you a general start for all social networks and media.

PRINCIPLES AND BEST PRACTICES1. DO Take NAR’s e-PRO® Certification Program at www.eProNAR.com2. DO Get yourself out there and join the networking sites that will help you expand your sphere of influence.3. DO Promote yourself and your busi-ness, but DON’T overdo it. DO let readers know you are a real estate professional, but DON’T do it by broadcasting listings/sales. People want to know you as a person, not just by your profession.4. DO Remember that the Code of Ethics principles still apply online.5. DO Realize that the ROI (return on investment) of social media can be slow; that it may take some time before you see a return for the time you put into connecting online.6. DO Realize that social networking isn’t for everyone. Explore several social media sites and choose one to focus on making your presence known.7. DO Remember that you want to be where your current and prospective


®

best interests of Mr. and Mrs. A and had no obligation to refund the commission. The Grievance Committee concluded that the matter should be referred to a Hearing Panel of the Board’s Profes-sional Standards Committee. At the hearing, Mr. and Mrs. A repeated the facts as set forth in their written complaint and, in response to REALTOR® B’s cross-examination, acknowledgedthatREALTOR®Zhadnot influenced their decision to list the property with REALTOR® B or their decision as to the asking price. They also agreed that REALTOR® B had care-fullydisclosedthatREALTOR®Zwasa member of the same firm; and that REALTOR® B had represented their best interests throughout the transaction. Their only disagreement with REAL-TOR® B, they stated, was that since their home had been purchased by a member of REALTOR® B’s firm, they should not have been obligated to pay a commission and REALTOR® B’s refusal to refund the commission violated Article 1.

The Hearing Panel concluded that REALTOR® B had promoted Mr. and Mrs. A’s interests; and had carefully disclosed that REALTOR® Z was a member of the same firm; and that REALTOR® B’s refusal to refund commission did not constitute a violation of Article 1.

Raising our Public Image“You be the Judge” and Ombudsman Report

Case #1-21: REALTOR®’s Purchase of Property Listed with the Firm (Adopted May, 1989 as Case #7-25. Transferred to Article 1 November, 1994. Revised November, 2001.)

Mr. and Mrs. A visited REAL-TOR® B’s office and explained they had owned a four-bedroom ranch house nearby for thirty years but since their children were grown and Mr. A was retiring, they wanted to sell their home and tour the country in their motor home. REALTOR® B and Mr. and Mrs. A entered into an exclusive listing agreement. REALTOR® B conducted an open house, advertised in the local paper, and took other steps to actively promote the sale. Four weeks after the property went on the market, REALTOR® B receivedacallfromREALTOR®Z,abroker affiliated with the same firm who worked out of the firm’s princi-palofficedowntown.REALTOR®Zexplained that she had seen informa-tion regarding Mr. and Mrs. A’s home in the MLS and was interested in the property as an investment. She indicated she was sending an offer to purchase to REALTOR® B through the firm’s inter-office mail.

One hundred sixty three calls were received by our ombudsman from September through December, 2010, making a total of 543 calls for the year. Overview: 56 calls were complaints against

agents which were resolved, and disciplinary/arbitration packages were not requested by the complainant; 93 calls were received requesting information on real estate procedures and return

of deposits; 5 calls were against a non-association member and referred to another agency; 8 grievance/arbitration packages were mailed for issues that could not be resolved and 1 call was referred for Association mediation. No calls were

received regarding a violation of public trust.

When REALTOR® B met with Mr. and Mrs. A to present REALTOR® Z’soffer,hecarefullyexplainedandpresented a written disclosure that REALTOR®Zwasamemberofthesame firm although he was not person-ally acquainted with her. Mr. and Mrs. A, being satisfied with the terms and conditions of the purchase offer, signed it and several weeks later the sale closed and a commission was paid to REAL-TOR® B. Several weeks later, REALTOR® B received a letter from Attorney T, representing Mr. and Mrs. A. Attorney T’s letter indicated that since a member of REALTOR® B’s firm had purchased the property, in Attorney T’s opinion, REALTOR® B was not entitled to a commission. The letter went on to demand that REALTOR® B refund the commission that had been paid by Mr. and Mrs. A. REALTOR® B politely, but firmly, refused to refund the commission. Mr. and Mrs. A filed a complaint with the Board of REALTORS® alleging that REALTOR® B’s refusal to refund the commission constituted a violation of Article 1 of the Code of Ethics. REALTOR® B, in his response, agreed with the facts as stated in Mr. and Mrs. A’s complaint but indicated that he had faithfully represented the

Ombudsman’s Report

Joe Newton



Since 1996 Jeanne Radsick has served our Association as a State Director for the Cali-fornia Association of REALTORS® as well as in many other leadership capacities. We are very pleased and honored to have Jeanne represent-ing us this year as the 2011 Chair of Region 12. Region 12 includes nine associations including Fresno, Kern River/Lake Isabella, Kings County, Madera, Orange Belt (Porterville), Tehachapi, Tulare County and Yosemite Gateway. Our meetings this year will be held in San Diego from January 25 - 29; Legislative Meetings in Sacramento from May 3 - 7; and in San Diego from September 20 - 24. Jeanne will also continue to represent our Association at the NAR mid-year legislative meeting in Washington DC from May 9 - 14 and at the NAR Annual Conference in Anaheim from November 9 - 14. We are very grateful and proud of Jeanne’s continued service to our members and her demonstration of outstanding leadership. Thank you, Jeanne!

Early Dues Winners 1st Place Winner (N.A.R. Legislative Meeting in D.C.) Donna Wright of Wright Properties

2nd Place Winner (C.A.R. Expo in Anaheim, CA) Joann Rhodes of Watson Realty ERA

3rd Place Winner (iPad) Marci Klassen of Elite REO Services

A tree gift will enrich our community, our environment, and will:

• Beautify Bakersfield.• Increase our property values.• Improve our air quality.• Connect us with our neighbors.• Revitalize distressed-looking properties.• Preserve the environment for future

generations.

Call the Association office to order your first tree!

The gift of Green

Recognizing OutstandingAssociation Service

Code of EthicsChanges for 2011


FOR NEARLY A CENTURY, the REALTOR®’s Code of Ethics has provided guidance, integrity, and consumer protections. Once

again, there have been changes to keep the Code of Ethics even more relevant in our changing real estate environment.

DUTIES TO CLIENTS AND CUSTOMERS: ADDED Standard of Practice 3-10 that expresses the duty to share information on listed property and to make the property available to other brokers for showing to prospective purchasers/tenants when it is in the best interest of sellers/landlords.

AMENDED is Standard of Practice 3-7 which changes language to read “relationship with the client” in cases where a REALTOR® had not necessarily entered

into an agency agreement and is only seeking information about the property.

DUTIES TO THE PUBLIC: AMENDED to Article 10 and Standard of Practice. 10-3 is the additional protected category of “sexual orientation”.

AMENDED also is Standard of Practice 12-5 that requires disclosure of the REALTOR®’s firm, however in electronic communications where space is limited, it is permissible to link these disclosures rather than posting it on the main site.

All REALTORS® are encouraged to re-acquaint themselves with the Code of Ethics. It provides the successful path to professionalism and service.

We’ve launched our new Facebook game!

educational & entertaining

Provided by the Bakersfield Association of REALTORS®

Get Your

Game On

Today!

Invite

Knowledge Integrity Results. .

Wishing Everyone AProsperous 2011

www.CapitolREG.com

Alex Mora Eric MoraMike O'carrollJose Gutierrez


9400 Wandering Oak Dr.Bakersfield, CA 93311

(661) [email protected]

200% Satisfaction GuaranteeIf you are not completely satisfied at the end of the inspection,

not only will we refund the inspection fee, we will also pay for another certified CREIA inspector of your choice,

up to the original inspection fee.

We are so confident in what we do, that we are willing to back it up…200%

In fact, we now provide a Free Appliance RecallChek with every Home Inspection to make sure that your new home is as safe as possible. In the event that we discover

a recalled appliance, we’ll give you everything you need to know to get that appliance replaced free of charge by the manufacturer if not fixable.

(If you aren’t currently in need of a Home Inspection).

Jabuka Home Inspection’s Industry Leading Inspection gives you many Guarantees that other inspection companies wouldn’t even think of.

When asked if their inspection guaranteed, most inspectors will let you know that their inspection is only good while they are there. With Jabuka Home Inspection you have our 200% Guarantee, 90-day Extended Warranty and Recall Check for no

additional charges. Jabuka Home Inspection guarantees that our inspectors not only meet the ASHI’s stringent educational guidelines, they also receive additional training each and every month to help keep them up-to-date with the ongoing changes in real

estate building standards and how to make sure the information is communicated to you.

Every Jabuka Home Inspection Includes:• On-site computerized Report

with Digital Photo’s

• Inspections delivered on site via E-Mail

• E&O Insurance with referral Protection Plan for agents and others

• Easy to read report

• Inspections done 7 days a week for no additional charge

• Live people to answer phones.

• Member of the board of realtors.

MEMBER

Annette BazzellFarmers Insurancep. [email protected]/abazzell

Fermin GalvanTri Kern Home Inspectionsp. [email protected]

Michele CooperChevron Valley Credit Unionp. [email protected]

Sam JabukaJabuka Home Inspectionsp. [email protected]

Bret DixonAmerican Home Shieldp. [email protected]

Sheryl GallionTicor Title CA of America p. [email protected]

Frank Abbott, Jr.Abbot Appraisalsp. [email protected]

Mike GeorgeAgape Mortgagep. [email protected]

Carlos ChiquiniDewey Termite & Pest Controlp. [email protected]

Kristy GannoniMortgagep. [email protected]

Steve ByrdiMortgagep. [email protected]

Terri MaysFirst American Title Co.p. [email protected]

Raghda NajdawiChevron Valley Credit Unionp. 661.587.7250 [email protected]

Barbara L. WellsKarpe Mortgagep. [email protected]

Ron VeinerAbbys Photographyp. [email protected]

BAKERSFIELD ASSOCIATON OF REALTORS® AFFILIATES IN ACTION

For more information about becoming an Affiliate in Action,

contact Michele Cooper.

Susan HendrickWells Fargo Mortgagep. [email protected]



December - Pending & Sold All Areas

0

500

1,000

1,500

2,000

2,500

3,000

Active Contingent & Pending Sold

2010

2009

November- Pending & Sold All Areas

0

500

1,000

1,500

2,000

2,500

3,000

Active Contingent & Pending Sold

2010

2009

November 2010 2009 % Year over Year Change

December 2010 2009 % Year over Year Change

Active 2,746 1,871 46.8% Active 2,754 1,917 43.7%Contingent & Pending 2,149 2,445 -12.1% Contingent & Pending 2,030 2,231 -9.0%Sold 686 702 -2.3% Sold 752 784 -4.1%Total Volume Closed 93,283,631 99,584,996 -6.3% Total Volume Closed 99,989,904 113,357,077 -11.8%Median Sales Price * 123,000 130,000 -5.4% Median Sales Price * 120,000 128,700 -6.8%Average DOM * 60 40 50.0% Average DOM * 61 43 41.9%

November 2010 2009% Year over

Year ChangeDecember 2010 2009

% Year over Year Change

Sold 551 580 -5.0% Sold 611 645 -5.3%Total Volume Closed 79,270,152 85,844,379 -7.7% Total Volume Closed 84,942,100 97,541,959 -12.9%Median Sales Price * 130,000 140,500 -7.5% Median Sales Price * 125,450 134,600 -6.8%Average DOM * 58 40 45.0% Average DOM * 61 44 38.6%

November 2010 2009 % Year over Year Change

December 2010 2009 % Year over Year Change

Active 2,746 1,871 46.8% Active 2,754 1,917 43.7%Contingent & Pending 2,149 2,445 -12.1% Contingent & Pending 2,030 2,231 -9.0%Sold 686 702 -2.3% Sold 752 784 -4.1%Total Volume Closed 93,283,631 99,584,996 -6.3% Total Volume Closed 99,989,904 113,357,077 -11.8%Median Sales Price * 123,000 130,000 -5.4% Median Sales Price * 120,000 128,700 -6.8%Average DOM * 60 40 50.0% Average DOM * 61 43 41.9%

November 2010 2009% Year over

Year ChangeDecember 2010 2009

% Year over Year Change

Sold 551 580 -5.0% Sold 611 645 -5.3%Total Volume Closed 79,270,152 85,844,379 -7.7% Total Volume Closed 84,942,100 97,541,959 -12.9%Median Sales Price * 130,000 140,500 -7.5% Median Sales Price * 125,450 134,600 -6.8%Average DOM * 58 40 45.0% Average DOM * 61 44 38.6%

Monthly StatsActive, Pending and Sold - All Areas

NOVEMBER 2010 DECEMBER 2010

All Areas

Bakersfield

All Areas

Bakersfield

Bakersfield uses the following Zip Codes: 93301, 93302, 93303, 93304, 93305, 93306, 93307, 93308, 93309, 93310, 93311, 93312, 93313, 93314. Statistics were run on January 11, 2011.

Area 2010 2009 2010 2009 2010 2009 2010 2009 2010 200910 291 287 $26,354,996 $20,269,708 $96,827 $71,680 53 52 96.56 96.2921 178 233 $10,699,217 $12,691,787 $61,100 $54,889 42 47 98.03 97.3322 232 285 $24,200,138 $32,715,739 $105,248 $115,466 46 47 99.26 99.6323 24 21 $5,372,700 $5,301,675 $223,863 $252,461 42 32 94.78 94.1231 262 326 $21,735,589 $27,076,216 $82,922 $83,036 54 54 95.62 98.9432 580 733 $58,752,573 $72,288,520 $102,059 $98,453 51 59 97.61 98.1633 189 235 $27,723,792 $31,457,228 $152,356 $139,179 53 47 98.03 98.4134 75 86 $18,094,862 $23,782,285 $242,633 $280,637 112 69 96.67 95.6841 186 280 $11,517,033 $16,856,460 $62,962 $60,059 53 47 98.66 95.7342 261 272 $25,314,218 $24,091,075 $96,889 $88,314 50 51 98.42 98.2343 19 25 $2,509,760 $2,192,600 $135,221 $89,692 38 66 97.38 88.3251 870 1239 $76,815,817 $105,359,247 $89,422 $86,063 49 44 98.86 100.552 1557 1845 $214,187,959 $255,996,071 $145,965 $147,138 52 45 98.07 99.1353 763 740 $171,434,217 $176,278,112 $226,616 $239,685 54 49 97.64 97.8954 6 5 $1,036,075 $959,500 $172,679 $191,900 22 40 98.61 102.3661 177 148 $33,467,783 $28,983,569 $190,473 $195,835 55 40 97.23 99.6662 995 989 $214,609,011 $216,697,376 $216,085 $219,108 55 46 9858 99.5163 337 370 $91,492,629 $107,408,438 $272,945 $290,293 59 51 97.62 97.7964 20 13 $4,756,425 $3,908,000 $237,821 $300,615 61 51 97.41 99.0380 56 60 $8,747,600 $10,638,400 $167,856 $178,956 56 45 95.24 96.6681 12 10 $1,938,900 $1,004,000 $137,890 $107,250 80 79 94.11 88.6382 36 28 $2,616,750 $2,627,125 $77,309 $94,678 61 46 89.77 93.5483 48 40 $5,266,225 $5,227,425 $111,657 $130,686 51 59 94.01 93.5191 180 154 $16,375,658 $14,961,331 $91,099 $97,541 49 47 99.04 96.9592 14 6 $3,505,150 $1,389,500 $250,582 $231,583 33 8 96.68 91.493 21 11 $2,591,894 $1,261,600 $123,220 $114,691 58 56 98.51 100.3694 16 19 $2,042,050 $2,730,413 $122,137 $147,694 92 41 94.1 95.2695 250 255 $28,013,148 $31,302,271 $113,196 $123,080 55 61 96.37 95.7296 190 206 $18,305,320 $14,795,671 $96,901 $72,154 60 61 97.15 96.6298 281 286 $33,514,464 $34,135,815 $120,137 $119,501 50 44 97.75 98.899 440 297 $56,543,742 $36,985,224 $128,077 $126,153 52 53 95.36 98.54

Dollar Value Average Sold Price* % of List Price# Sold DOM*


* Figures from Single Family Homes Only. Statistics were run on January 11, 2011.

2010 Compared to 2009 by MLS Area

2 0 1 1 I N A U G U R A T I O N Honor ing ANGIE TRIGUEIRO, Januar y 7, 2011


Select Photos Courtesy of Ron Veiner, Abbys Photography

2007 2008 2009 2010 2011 YTDREALTOR® Brokers 385 332 320 304 196REALTOR® Agents 1,557 1,463 1,434 1,359 739Total REALTORS® 1,942 1,795 1,754 1,663 935

MLS Only Brokers 457 301 270 227 193MLS Only Agents 250 142 115 100 91Total MLS Only 707 443 385 327 284

Member Care ReportA review of the past and a look at today

Members paid as of January 14, 2011.

1st Qtr 2010 1st Qtr 2009 2nd Qtr 2010 2nd Qtr 2009 3rd Qtr 2010 3rd Qtr 2009 4th Qtr 2010 4th Qtr 2009 All 2010 All 2009 All 2010 BAKNew Listings 3697 3870 3927 3409 3904 3727 3306 3149 14,850 14,155 11,969Pending 2295 2801 2388 2554 2275 2524 2201 2058 9,159 9,937 7,476Sold 1867 2268 2415 2593 2145 2332 2145 2311 8572 9504 7040Total Volume Closed 266,093,072 306,635,964 352134280 352,389,417 309,067,749 332,604,753 292,687,464 329,742,247 1,219,982,565 1,321,372,381 1,044,001,890Median Sales Price * 128,000 122,800 130,750 120,000 130,000 128,900 124,000 130,000 129,000 125,000 135,000Average DOM * 48 56 50 52 54 45 59 41 53 49 53Average Sale Price/SqFt * 89.49 87.07 91.08 85.93 87.9 88.83 83.96 89.71 88.15 87.87 89.85


199,999 or Under 200,000 ‐ 249,999 250,000 ‐ 299,999 300,000 ‐ 449,999 450,000 ‐ 999,999 1,000,000 or Over


Price Class YTD 2011 199,999 or Under

200,000 - 249,999

250,000 - 299,999

300,000 - 449,999

450,000 - 999,999

1,000,000 or Over

Active 2,030 204 125 131 82 13Contingent & Pending 1,540 134 69 57 19 3Sold 89 9 2 1 3 0Total Volume 9,902,021 2,008,900 549,000 330,000 1,536,150 0Median Sales Price * 111,500 225,900 274,500 330,000 486,150 0Average DOM * 53 89 24 104 107 0

PRICE CLASS STATISTICS - YTD - ALL AREAS

2010 COMPARED TO 2009 - QUARTERLY



352,134,280


By Kelly RoncaceGloucester County Times

JUST AFTER THE MILLENNIUM, a new decorat-ing phenomenon reared its

masculine head above the nor-mally feminine practice of designing the family home. Suddenly, the special, male-only spaces which were historically known as “garages,” took on a more promi-nent role in the household. The base-ment, a spare bedroom or den began to take on a much more macho look with sports themes, giant televisions and video game entertainment cen-ters. These rooms became commonly known as “the man cave.” However, recently the women of the house have started to catch on to the idea of having a secluded and quiet space of their own, prompting

the birth of the “mom cave.” Washington Township resident Staci Greenberg, owner of Interior Design Services based in Gloucester County, said the difference between most male and female oriented spaces are gender specific. “Anything you think a woman would like can go into it,” Greenberg said. “You may want to start with smaller seats or flowers on the wallpaper.” But as individual as most women are, their special spaces can be just as unique. “It really is individualized and specific to who wants it,” Green-berg said. “The point is, everyone needs a place to go and regroup.” These secluded areas are not only for moms or even wives. Lauren Roberts formerly of Sicklerville, now attending college and living in

Georgia, quickly created a space of her own after moving in with her boyfriend. “I’m not married, but I live with my boyfriend and he has his Xbox, man time, so I’ve created my own area in our small, one-bedroom apartment,” Roberts said. After living in a big, two-bedroom apartment for a while, moving into the smaller, one-bedroom, one-bath apartment in July was quite an adjustment. Because the apartment is not very large, the only spot, other than a closet, that offered seclusion was the deck. And living in Georgia, with its year-round, normally warm temperatures, Roberts decided the outside space was a great spot for her “girlfriend cave.”

Mom caves are latest interior design trend

STEPS TO MAKE YOUR ‘MOM CAVE’by Piper Weiss Shine Staff

A few years ago, men staked their claim on a corner of their house. A mini-fridge, a La-Z-Boy and a uni-versal remote control turned any basement alcove into the ultimate ‘Man Cave.’ Now it’s moms’ turn.

These days, many matriarchs are building makeshift kid-and-husband-free zones in their homes. For some, it’s a place to work, for others it’s a place to do anything but work. “A mom takes care of everyone in the family, but she also has to take care of herself,” says Real Simple Senior Editor Nicole Sforza. “‘Mom Caves’ allow her to break away from the world,

even if just for a few moments, to check in and relax, de-stress, and just plain chill.” Good news: all it takes are a few easy steps to turn a standard nook into a Zen palace.

Step 1: Pick your spot. “A ‘Mom Cave’ can be anywhere from an unused closet to a guest room,” says Sforza. While your close quarters may seem claustrophobic, choosing a windowed area will help open up the space. “If a window isn’t available, hang a few mirrors,” suggest Sforza. “It’ll bounce light around and give the illusion of more space.”

Step 2: Close it off. A decent sized-closet is an easy way to shut the world out. But if you’re short a door, Sforza advises us-ing a room divider or screen. Or try a two-

sided bookshelf which will double as a decorative storage space for books and files. Lori Remien, an Illinois teacher studying for her boards, converted a corner of her daughter’s room into an office with the help of a curtain from Ikea.

Step 3: Choose your colors. Paint-ing the walls or buying a small ream of wallpaper is an instant way to transform a space. But if that’s too labor intensive, just create a consistent color scheme with your chosen furnishings. Picking the right hues depends on the ultimate goal for your cave. If you’re looking for a meditative, relaxing space, warm blues and greens are proven calm-ing influences. Bright, neon greens


and yellows are said to spark creativity. But Sforza recommends going dark for a truly escapist feel. “People usually think that painting a small space a dark color will make it feel even tinier, but I think using a dark, rich color like a navy blue or army green, can actually make the spot feel cozier,” she says.

Step 4: Get comfortable. Your cave only needs one chair. But choose wisely: it’s your mom throne. The more pillows, soft textures and plush features, the better. Sforza recommends wing-back chairs or ottomans to give a feeling of being cradled. If you want to spruce up an old chair, cover it with a chenille or cashmere throw for a softer feel. You can even skip the chair altogether and get a small shaggy rug and few over-sized

throw pillows to turn cave into a make-shift Marrakesh.

Step 5: Add personality. Whether you’re using your area to craft, study, or write, the key is bringing in a few items that offer positive reinforcement. “Surround yourself with things you love—photo books that you can flip through for inspi-ration; a memento from summer; a photo from a favorite vacation,” says Sforza. But don’t overdo it. A cluttered area will become a source of stress. To create extra storage space, you can add a mini-malist shelving unit or convert a few coat hooks into a handy place to hang your favorite decorations. And don’t forget to hang the most important decoration on the the outside of your cave: the “do not disturb” sign.

A sitting area, designed by Elaine Griffin, showcasing the designer’s ideas on how

to create a mom cave.

“It’s very small, but its perfect,” she said. “I have a table with two chairs where I go to read, eat, draw and write. I can close the blinds so I can’t see inside and can just focus on the beauty of Georgia. I have a wonderful view and can just relax and do what I want. There’s a closet outside where I store my stuff so that I don’t have to come in for anything. I’ll take hot cocoa outside or diet soda, and just relax. I love it.” Roberts said she decided to create her own room after losing the spaciousness of her previous, larger home. Caroline Pezzano, a designer for Exquisite Designs in Washington Township said though she hasn’t heard much about the trend of the mom cave, ideas for creating such a space are “endless.” “I would include something cozy to sit in and some nice music,” she said. “You could use an extra, nice-sized closet, a room off the bedroom or divide an area in the basement or lower level with a decorative screen. I don’t know how quiet that would be though.”

Greenberg said creating your own space can be completed in five easy steps. “First, take the dimensions of the room and make a floor plan,” she said. “You might be out there and see the perfect table or perfect chair, and not know if it will fit. Take the measurements with you at all times.” Next, make a list of the items that will be included in the space. “Decide what the space will be used for.” Third, consider a color scheme and theme for the room. Fourth, be sure to research the items to go into the space so the room can be put together cohesively. Finally, start putting the room together. “Take all the components and start doing it,” Greenberg said. “Clean out the space, paint it and install all your items.” “There is a space for everyone’s budget,” she said. “You can start small and make a goal. You don’t have to spend a lot. Just use your imagination and be ready to compromise.”


1. Which of the following is NOT a settlement service that is covered by RESPA? A. Mortgage loan originationB. Furniture movingC. Real estate brokerage servicesD. Lender’s credit report 2. Under RESPA, a real estate pro-fessional may give in return for the referral of real estate settlement service business: A. A thank youB. Thing of valueC. A kickbackD. A fee 3. To provide consumers with cost information about the mortgage pro-cess, RESPA created the good faith esti-mate (GFE) and the HUD-1 closing docu-ment. RESPA requires that the HUD-1 form be provided to the: A. Tax assessorB. Next-door neighborC. Real estate salespersonD. Buyer 4. Substantially revised versions of the GFE and HUD-1 took effect at the beginning of 2010. Among other things, HUD’s goal

was to reduce surprises to consum-ers at the closing table by restricting how much some costs could change between the GFE and the HUD-1. What is included among the costs that are allowed to change? A. Loan origination feeB. Title insuranceC. Transfer taxesD. Credit charges such as points 5. In addition to reducing consumer surprises at the closing table, the revised GFE and HUD-1 are intended to make comparison shopping easier for consumers. To do that, the GFE lets consumers look at a proposed loan under all but one of these different scenarios: A. The loan as proposedB. The loan with a lower interest rateC. The loan with different underwriting termsD. The loan with lower settlement charges 6. To combat higher costs in real estate transactions, Section 8 of RESPA makes it a criminal act for settlement service providers

to pay fees for the referral of business. One exception to this rule allows a real estate pro-fessional to pay a referral fee to: A. A mortgage broker who refers a buyer who has been pre-approvedB. A previous customer who refers a neighborC. Another licensed real estate broker who refers a buyer from anoth-er part of the countryD. A relative who overhears a custom-er saying he or she is moving 7 . Another exception to the RESPA rules contained in Section 8 allows real estate professionals to receive compensation for: A. Filling out a mortgage applicationB. Telling the home inspector the ad-dress of the property to be inspectedC. The reasonable value of goods and services actually provided or per-formedD. Doing the same thing they have been paid to do as a real estate professional 8 . RESPA allows title companies to provide real estate professionals: A $50 for every client referred to the title company by the real estate professional.B. An entry in a contest to win a car for every $1,000 in premiums paid by the real estate professional’s clientsC. Tickets to a baseball game once a week for the entire seasonD. Notepads that have been imprinted with the title company’s name and phone number 9 . Two companies that provide settlement services and have some degree of common ownership are considered affiliated businesses under RESPA. When there is a

The Real Estate Settlement Pro-cedures Act (RESPA) is a consumer disclosure and anti-kickback statute designed to inform consumers of their settlement costs and to prohibit kickbacks that can increase the cost of obtaining a mortgage. Take this quiz to find out how well you know about this important issue to stay on the right side of the law.

Q U I ZRESPA


referral from one of these companies to the other, RESPA requires the customer

receive an affiliated business

disclosure that contains specific

information, including: A. A statement

that use of referred service is not required

B. Names of other providers of the same serviceC. A statement that the property is pest-freeD. The commission being paid by the property seller 10. The affiliated business provision, which is an exception to the general RESPA rule regarding compensation for referrals, allows: A. The real estate professional making the referral to receive a small referral feeB. The party making the referral to re-ceive a return on its ownership interest in the company receiving the referralC. The buyer to avoid having to pay real property transfer taxD. The seller to require buyers to use the seller’s attorney 11. RESPA is interpreted and en-forced by the: A. U.S. Department of JusticeB. Local U.S. AttorneyC. U.S. Department of Housing and Urban DevelopmentD. State Association of REALTORS® 12. The penalty for illegally giving or receiving a kickback, which is cov-ered in Section 8 of RESPA, is: A. Up to 90 hours of community serviceB. Loss of real estate licenseC. Requirement to attend a RESPA education programD. A fine of up to $10,000 or up to one year in prison or both

RESPA ANSWERS1. Answer: Furniture moving. Settlement services relate to the making of the federally-related mortgages that are covered under RESPA. Services that are provided after closing typically are not covered by RESPA and are not consid-ered settlement services. 2. Answer: A thank you.RESPA prohibits any person from giving or receiving a fee, kickback, or “a thing of value” for referring business to a mortgage broker or banker, or a title company. Saying thank you is not considered a thing of value for purposes of the Act. 3. Answer: Buyer. The person conducting the settlement needs to make the HUD-1 form available for inspection to the buyer (borrower) at or before settlement. The Act does not require that copies be provided to real estate professionals. 4. Answer: Title insurance.On the GFE, HUD identifies four charges that cannot change at all. These are 1.) the lender’s origination charge, 2.) the credit charg-es (points) for the specific interest rate chosen (after the interest rate is locked in), 3.) the borrower’s ad-justed origination charges (after the interest rate is locked in), and 4.) trans-fer taxes. Title insurance costs can change up to 10 percent if the lender selects the insurer or the bor-rower chooses an insurer from a list provided by the lender, or they can change an unlimited amount if the borrower selects the insurer completely separate from the lender.

5. Answer: The loan with different underwriting terms. The GFE is intended to ease comparisons among costs (interest rate, broker-age fees, etc.) associated with a loan, not compari-sons among different underwriting terms such as the loan-to-value ratio and length of the term.

6. Answer: Another licensed real estate broker who refers a buyer from another part of the country.Section 8(c) of RESPA includes an exception to the general prohibition on the payment of referral fees for payments pursuant to cooperative brokerage and referral arrangements or agreements between real estate salespeople and brokers. 7. Answer: The reason-able value of goods and services actually provided or performed. Section 8(c) of RESPA states that nothing in the section prohibiting the payment of referral fees shall be construed as prohibiting the payment to any person of a bona fide salary or compensation or other payment for goods or facilities actually furnished or for services actually performed. 8. Answer: Notepads that have been imprinted with the title company’s name and phone number.The RESPA provision pro-hibiting the payment of a referral fee does not include normal educational and marketing activities that are not contingent on the referral of business. Since the notepads were not contingent on the referral of business and are typical marketing materials for a title company, they are not prohibited.

9 . Answer: A statement that use of referred ser-vice is not required. The disclosure must state the existence of an affiliated business arrangement be-tween you and the company to which you are referring your clients. As part of the disclosure, your clients must be provided a written estimate of the charge or range of charges made by the company to which the clients are being referred and information that makes clear that your clients are not required to use that company. 10. Answer: The party mak-ing the referral to receive a return on its ownership interest in the company receiving the referral.The only thing of value that can be received from an affiliated business ar-rangement, other than the payments permitted under other subsections of Sec-tion 8 of the Act, is a return on the ownership interest. 11. Answer: U.S. Depart-ment of Housing and Urban Development. The Act vests the HUD Secretary with the authority to interpret the Act, conduct investigations into violations, and bring actions for violations of the Act. Parties other than the HUD Secretary, such as customers, also may be authorized to sue for viola-tions of certain provisions of the Act.

12. Answer: A fine of up to $10,000 or up to one year in prison or both. Penalties for violation of Section 8 of the Act may include a fine of up to $10,000 or up to one year in prison, or both.

Source: N.A.R.


Resale Value and Exterior Home Projects

AS PART OF THE 2010-11 Remodeling Cost vs. Value Report,

REALTORS® recently rated exterior replacement projects among the most cost-effective home improve-ment projects, demonstrating that curb appeal remains one of the most important aspects of a home at resale

time. “This year’s report highlights the importance of exterior proj-ects, which not only provide the most value, but also are among the least expensive improvements for a home,” said National Associa-tion of REALTORS® President Ron Phipps. “Since resale value can vary by region, it’s smart for homeowners to work with a REALTOR® through the remodeling and improvement process; they can provide insight into projects in their neighborhoods that will recoup the most when the owners are ready to sell.” Nine of the top 10 most cost-ef-fective projects nationally in terms of value recouped are exterior replace-ment projects. The steel entry door replacement remained the project that returned the most money, with an estimated 102.1 percent of cost recouped upon resale; it is also the only project in this year’s report that is expected to return more than the cost. The midrange garage door replacement, a new addition to the report this year, is expected to recoup 83.9 percent of costs. Both projects


are small investments that cost little more than $1,200 each, on average. REALTORS® identified these two replacements as projects that can significantly improve a home’s curb appeal. “Curb appeal remains king – it’s the first thing potential buyers no-tice when looking for a home, and it also demonstrates pride of owner-ship,” said Phipps. The report compares construc-tion costs with resale values for 35 midrange and upscale remodel-ing projects comprising additions, remodels and replacements in 80 markets across the country. Data are grouped in nine U.S. regions, fol-lowing the divisions established by the U.S. Census Bureau. REALTORS® provided their insight into local markets and buyer home preferences within those markets. Overall, REALTORS® estimated that homeowners would recoup an average of 60 percent of their invest-ment in 35 different improvement projects, down from an average of 63.8 percent last year. Remodeling projects, particularly higher cost up-scale projects, have been losing resale value in recent years because of weak economic conditions. According to the report, replace-ment projects usually outperform remodel and addition projects in resale value because they are among the least expensive and contribute to curb appeal. Various types of siding and window replacement projects were expected to return more than 70 percent of costs. Upscale fiber-ce-ment siding replacement was judged by REALTORS® the most cost effec-tive among siding projects, recoup-

ing 80 percent of costs. Among the window replacement projects cov-ered, upscale vinyl window replace-ments were expected to recoup the most, 72.6 percent upon resale. An-other exterior project, a wood deck addition, tied with a minor kitchen remodel for the fourth most profit-able project recouping an estimated 72.8 percent of costs. The top interior projects for resale value included an attic bedroom and a basement remodel. Both add living space without extending the footprint of the house. An attic bedroom addition costs more than $51,000 and recoups an estimated 72.2 percent nationally upon resale; a basement remodel costs more than $64,000 and recoups an estimated 70 percent. Improvement projects that are expected to return the least are a midrange home office remodel, recouping an estimated 45.8 percent; a backup power generator, recouping 48.5 percent; and a sunroom addi-tion, recouping 48.6 percent of costs. Although most regions followed the national trends, the regions that

consistently were estimated to return a higher percentage of remodeling costs upon resale were the Pacific region of Alaska, California, Hawaii, Oregon and Washington; the West South Central region of Arkansas, Louisiana, Oklahoma, and Texas; the East South Central region of Alabama, Kentucky, Mississippi and Tennessee; and the South Atlantic region of the District of Columbia, Florida, Georgia, Maryland, North Carolina, South Carolina, Virginia and West Virginia. “It’s important to remember that the resale value of a particular improvement project depends on several factors,” said Phipps. “Things such as the home’s overall condi-tion, availability and condition of surrounding properties, location and the regional economic climate contribute to an estimated resale value. That’s why it is imperative to work with a REALTOR® who can provide insight and guidance into local market conditions whether you’re buying, selling or improving a home.” Source: N.A.R

A R T I S T ’ S CORNER

WE’VE ADDED a new feature to the magazine to bring you a taste of what Bakersfield’s artists are creating right here at home. We hope you sit back, take a deep breathe, and enjoy the simple beauty of the artist’s vision. It’s just one more way that we show our support for the community where we live and work.

HOLLY BIKAKIS graduated from San Diego State with a degree in graphic design. After designing on a computer for several years, she decided to turn to the fine arts and learn about mosaics after seeing a variety of mosaics in Las Vegas hotels. It is an old artform that few practice today. Some know mosaics today in terms of crafts and small tiles found at local tile stores, but there is so much more to this art form that people have yet to dis-cover. Holly was fortunate enough to find one of two mosaic schools in the country, right here in California in

the bay area. Holly and her mother, who is her partner attended several classes at the Institute of Mosaic Arts where they learned the techni-cal side of creating mosaics. This knowledge paired with her back-ground in design made a perfect fit. Since 2006, Holly has created cus-tom mosaics for a showcase home, the bathroom mirrors at Luigi’s, fireplace surrounds, outdoor show-ers, wall art, and fountains to name a few. Her style is bright colors and whimsical designs, however many custom jobs have taken the traditional look to go with their surroundings.

2011 Association Board of Directors Meeting ScheduleTuesday, February 22, 2011, 1:30pm

Tuesday, April 26, 2011, 1:30pm

Tuesday, June 28, 2011 1:30pm

Tuesday, August 30, 2011, 1:30pm

Tuesday, October 25, 2011, 1:30pm

Wednesday, December 07, 2011, 1:30pm

2011 GE MLS Board of DirectorsMeeting ScheduleWednesday, January 19, 2011, 1:30pm

Tuesday, March 29, 2011, 1:30pm

Tuesday, May 31, 2011, 1:30pm

Tuesday, July 26, 2011, 1:30pm

Tuesday, September 27, 2011, 1:30pm

Tuesday, November 29, 2011, 1:30pm

2011 California Association of REALTORS®

Director MeetingsDirectorsAngie Trigueiro, Scott TobiasTheresa Olson, Gail MaloufJeanne Radsick, Bill Redmond

Meeting ScheduleJanuary 25 –29 San Diego, CAManchester Grand Hyatt Hotel May 3 - 7, 20Sacramento, CAHyatt Regency Hotel, Sheraton Grand Hotel Sacramento Convention Center

September 20-24 San Jose, CAMarriott Hotel, Hilton Hotel, Fairmont HotelSan Jose Convention Center

2011 National Asociation of REALTORS® Director MeetingsDirectorsAngie Trigueiro, President Mid Year Meeting - Washington, D.C.Scott Tobias, President Elect Jeanne Radsick, N.A.R. DirectorAnnual Conference – Anaheim, CA

Meeting ScheduleMay 9-14Angie Trigueiro, Scott Tobias, Jeanne RadsickMid-Year Legislative Meetings - Washington, D.C.Omni Shoreham, Marriott August 20-23Scott Tobias Leadership Summit - ChicagoSheraton Towers

November 9-14 Scott Tobias REALTOR® Annual Conference and ExpoAnaheim Marriott

2011 MEETINGS



Calling All MembersGet Involved, Grow Your Connections, Join the Fun

2011 COMMITTEE CHAIRS

Affiliate Committee Chair: Michele Cooper Chevron Valley Credity [email protected] Vice Chair: Barbara WellsKarpe Mortgage

Attendance & ReceptionChair: Sheryl GallionTicor Title, [email protected] Vice Chair: Sue NealTitan Real Estate

BAoR Budget &Long Range PlanningChair: Gail MaloufColdwell Banker Preferred [email protected] Vice Chair: Wayland LouieReMax Golden Empire

Brokers’ ForumChair: David Knoeb,Karpe Real Estate Center [email protected] Vice Chair: Brian TuttleColdwell Banker Preferred

CanTreeChair: Kristy Gannon iMortgage, [email protected] Chair: Kandie MillerColdwell Banker Preferred

Thursday BrewChair: Sheri AnthesColdwell Banker Preferred [email protected] Chair: Wava CooperAtlantic Pacific Real Estate

Commercial InvestmentChair: Clint BearReMax Golden [email protected] Chair: Derek SpragueSprague Real Estate Group

EducationChair: Kandie MillerColdwell Banker [email protected] Chair: Kayole BradfordBakersfield Californian

Equal OpportunityChair: Susan O’QuinnRE/MAX Golden [email protected] Chair: Lezlie ChaffinPremier Realty

GE/MLS BudgetLong Range PlanningChair: Gail MaloufColdwell Banker Preferred [email protected] Vice Chair: Bill RedmondRE/MAX Magic Golf TournamentChair: Michele CooperChevron Valley Credit Union [email protected] Vice Chair: Sam JabukaJabuka Home Inspections

Membership Development/OrientationChair: Brad Reese, Prudential [email protected] Chair: Rachael NewellRE/MAX Magic

Technology Chair: Greg KetchumColdwell Banker Preferred [email protected] Chair: Corey StonerColdwell Banker Preferred

LGRChair: David Gay, Prudential [email protected] Vice Chair: Greg HanveyColdwell Banker Preferred

Testimonials

Getting involved in committees at the Board has increased my referral business tremendously. I often receive 5-10 leads each month. I have met a lot of REALTORS® from every office and have made some great friends. With so many friends, I feel like I have a home away from home. I recommend joining one of the our committees for anyone who wants to have fun while promoting their business.”

“I really enjoy leading the Attendance and Reception Committee. We get to meet and greet so many members at our numerous activities. Decorating for big events like the Inaugural Dinner & Dance allows my creative juices to flow. The camaraderie we have created makes such a big difference for me personally and also for my business. Our committee is looking for new members.”

Michele CooperAffiliate & Golf Chair

Sheryl GallionAttendance & Reception Chair


Committee Descriptions

See a committee you want to join? Email the committee chair for information. See page 30.

BAKERSFIELD ASSOCIATON OF REALTORS® MAGAZINE & WEB ADVERTISING

Advertising your company to over 1,700 members of the Bakersfield Association of REALTORS® is effective and affordable. Choose to advertise in our REALTOR® Magazine and/or on our REALTOR® or public websites. All advertisements are subject to approval by the Association. Make your move now!

Issue DatesFebruary 1, April 1, June 1, August 1, October 1

MAGAZINE

Multiple issue discount We offer a 5% discount off the totalcost when 5 consecutive, same size ads are purchased.

Member Advertising Rates1/4 page $1501/2 page $250Full Page $350

Inside Front Cover $450

Inside Back Cover $450

Back Cover $550Center Spread (2 pages) $1,200

PUBLIC WEBSITE .COM

Member Advertising RatesFeatured Home $5/day

Home Page $150/mo

Entire Site Ad $100/mo

Search Section Ad $150/moThursday Brew Bus Sponsorship Ad $75/mo

Web AdvertisingMonth is typically 30 days of consecutive advertising. Start date is the first day that your artwork is displayed online.

Non-Member Rates Available


For your personal marketing consultation, contact: Cheryl Huff, Director of Communications 661-635-2305, [email protected]

REALTOR .ORG WEBSITE

Member Advertising RatesHome Page Ad $125/mo

Entire Site Ad $85/mo



Your Message on TargetMarketing and Promotions with the Association

START MARKETING AND PROMOTING your company today with the Bakersfield

Association of REALTORS®. The Association has over 1,700 REALTOR® and Affiliate members. We offer many ways for you to actively communicate your company’s brand and marketing message directly to our members. Every week we have a variety of activities, classes, and events available for our REALTOR® and Affiliate members. Simply put - you can reach your target market!

Please consider supporting our Association and its members by providing financial support for one or more of these activities. It’s simple, inexpensive, and smart. Contact us today and start the conversation. We can help you develop an effective marketing and promotions plan that makes sense. CALL TODAY!

CONTACT INFORMATION: Cheryl Huff, Director of Communications, 661-635-2305, [email protected]

Premier EventsInaugural Celebration$300 - $1,000

Annual Membership Meeting$500 - $1,000

REALTOR® Expo$500 - $2,500

High Profile EventsLegal Update$1,000 - $5,000

Market/Economic Update$1,000 - $5,000

Association Golf Tournament$100 - $2,500

Education/Orientation

ActivitiesCommercial InvestmentPrograms Breakfast cost

HUD ClassesRefreshment cost

REVEI Continuing Education Classes Refreshment cost

Face2Face Training Lunch cost

REALTOR® OrientationLunch cost

MLS OrientationLunch cost

Networking ActivitiesChristmas Open House $100 - $500

Spring Picnic$100 - $500

After Hours Mixers $500 - $1,000

Wool Growers Luncheons $500 - $1,000 Thursday BrewBreakfast HostCost of breakfast

Community OutreachREALTOR® Branching Out Project $1,000 - $5,000

REALTORS® Keeping It Clean Project$500 (with Mayor’s Beautiful Bakersfield efforts)

Fair Housing Arts ContestApril 30th

Signature Sponsorship Available$100 - $2,500

Weekly REALTOR® Update - email newsletter $200 = month = 4 emailsFebrary & March Sold

Sponsorship Opportunities & Price Ranges

33BAKERSFIELD REALTOR® MAGAZINE 33BAKERSFIELD REALTORS® MAGAZINE

C A L E N D A R FEBRUARY & MARCH

THURSDAY BREW Every Thursday8am

THURSDAY 2/10 Affiliate Committee9am - 10am

REALTOR® Orientation10am - 3:30pm

1st Social Mixer Sponsored by Agape Mortgage5pm - 7pm, registration required5001 California St., Ste. 220

MONDAY 2/14 Valentine’s Day

Association Budget & Long-Range Planning Meeting 1:30pm -2:30pm

TUESDAY 2/15 Thursday Brew Committee11:30am - 1pm

WEDNESDAY 2/16REPERS LuncheonPromoting Your Business11:30am - 1pm, registration required

FRIDAY 2/18 Commercial Investment Program

Speaker: Mark Augustine Topic: Private Money8am - 9am, RSVP

MONDAY 2/21 Office CLOSED for President’s Day

TUESDAY 2/22Equal Opportunity

Committee 10:30am - 1pm

Association Board of Directors 1:30pm - 2:30pm

THURSDAY 2/24MLS Orientation10am - 3:30pm

FRIDAY 2/25Technology Committee9am - 10am

MONDAY 2/28 Face2Face Risk Management9am - 1pm, registration required

WEDNESDAY 3/2 Dr. Seuss’ Birthday

Education Committee 12pm - 1pm

Cantree Committee1pm - 2pm

TUESDAY 3/8 LGRTejon Ranch Update10:30am - 12pm, RSVP

TUESDAY 3/8 LGR/LCRC General Meeting10am - 11am

THURSDAY 3/10 Affiliate Meeting9am - 10am

REALTOR® Orientation10am - 3:30pm

MONDAY 3/14 GE/MLS Budget & Long-Range Planning Meeting1:30pm -2:30

TUESDAY 3/15 Woolgrower’s Luncheon11:30am - 1pm registration required

Thursday BrewCommitttee1:30am - 3:30pm

WEDNESDAY 3/16 REPERS Luncheon11:30am - 1pm, registration required

FRIDAY 3/18 Commercial Investment ProgramCommercial 1031 Exchanges8am - 9am, RSVP

TUESDAY 3/22 Face2Face Residential REO Buyer Specialist Training9am - 4pm, registration required

THURSDAY 3/24 MLS Orientation10am - 3:30pm

FRIDAY 3/25Technology Meeting9am - 10pm

Face2Face Residential Purchase Agreement 9am - 1pm, registration required

February is

National Cherry Month

Proudly Sponsored by

friends, fun & foodAn exclusive event for

Bakersfield Association of REALTORS® members and affiliates.

Thursday, February 10th 5pm - 7pm

the first Social Mixer

of 2011

LOCATION:Agape Mortgage

5001 California St., Ste. 220

RSVP: online at

www.bakersfieldrealtor.org/events/register

EVERY THURSDAY

8am - NetworkMix and Mingle with members over a cup of hot coffee and breakfast .

8:30am - LearnQuick educational update, topics change each week, and property pitches.

9am - TourHop aboard the bus (when available) or follow in your own car to view some of the hottest properties in your market.

WEEKLY NETWORKING & PROPERTY TOUR

The Brew is a place where all members come together to network, enjoy breakfast, learn a little about their industry and tour available properties .

Brew Sponorships and web advertising spots which support the tour bus are available now. See pages 32 & 33 of this magazine. For weekly tour areas and guests speakers, go to ThursdayBrew.com.


SAVE THE DATESFRIDAY 4/15 Commercial Investment Program Speaker: Randy Merriman8am, RSVP

SATURDAY 4/30Play Fair Awards & Carnivalfor winners of the Fair Housing Arts Contest9am - 4pm, Association officeSeeking sponsorships.

WEDNESDAY 5/4 California Association of REALTORS® Legislative Day Sacramento9am - 4pm, registration required

March is Women’s History Month

REVEI - Continuing Education Review & Testing10am - 1pmregistration required

TUESDAY 3/29 GE/MLS Board Meeting1:30pm - 2:30pm

WEDNESDAY 3/30Face2Face SFR Certification8:30am - 4:30pm registration required

THURSDAY 3/31 CANTREE HUNGER IS NO JOKE8450 Granite Falls Drive behind the Wal-Mart on Rosedale 5:30pm - 9pm, RSVPSeeking sponsorships.

Prsrt StdU.S. Postage

PAIDBakersfield, CA

Permit #70


We are proud to announce our 2011 officers and directors!

2011 february march realtor magazine

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