STARTGAMES REPORT///

SUMMARYThe second 100% Pure New Zealand Winter Games has ended with its place in the world of winter sports firmly established. We cannot have hoped for better so early in the development of the event. Our international reputation is built on high quality organisation, world-class venues, ideal training opportunities and a high level of competition. Our relaxed Kiwi environment makes Winter Games unique in the world of winter sports.

Importantly, the Winter Games are helping to further develop strong alliances with our winter sports friends in Asia and North America. The IOC decision to allocate the Winter Olympics to Korea is very welcome and is an exciting opportunity to grow the profile of winter sports in the region. We can now look forward to building a close relationship with Pyeongchang 2018 over the next seven years.

For 2011 we added the sports of winter triathlon, adaptive snowboard cross and short track speed skating, and Mt Hutt and Methven township hosted the alpine ski racing Super G and a Big Air. Another innovation was adding an extensive festival programme in Queenstown, Wanaka and Methven, that built a significant off-mountain Games atmosphere. Particularly successful was moving the awards ceremonies downtown to ensure a greater involvement and visibility within the local communities.

Once again we received a high level of international media interest. Fifteen television programmes were distributed internationally, media uptake of Games images was double that of 2009 and our own social media marketing came of age. We do, though, still have some work to do within New Zealand to increase media understanding and interest in snow and ice sports.

We continue to receive excellent support from our commercial sponsors, the New Zealand Government, the regional tourism organisations and the many Trusts that provided grants. In the current international economic climate it is encouraging that our partners continued to support the Games and helped ensure that we remain financially strong.

My thanks, as chairman, go to those financial supporters and to Snow Sports NZ, the Federation Internationale du Ski, Ticket to Ride (TTR), the Association of Free Ski Professionals (AFP), the International Paralympics Committee (IPC), the World Curling Federation, the International Triathlon Union and the Ice Skating Union for their critical support in delivering high-quality athlete-focused competitions.

Finally my thanks goes to the many volunteers who help deliver the Winter Games events, sometimes in very trying conditions and at unsociable times of the day or night. Their names have been included in this report in recognition. A special acknowledgement goes to Board member Chris Doig, who passed away after the Winter Games. His contribution to the Games was deeply valued by us all.

Now let us focus on 2013 when the 100% Pure New Zealand Winter Games will be held just six months prior to the Sochi Winter Olympics – an opportunity for the world to come, train, compete, and push the boundaries once again.

Sir Eion Edgar.

Chairman Winter Games NZ Trust

EXECUTIVE

Michael Hill Watches Giant Slalom ladies 1 Veronika Zuzulova SVK2 Annie Winquist NOR3 Celina Hangl SUI

Michael Hill Watches Giant Slalom men 1 Warner Nickerson USA2 Marcel Mathis AUT3 Colby Granstrom USA

Michael Hill Watches Slalom ladies 1 Veronika Zuzulova SVK2 Kristine Gjersten Haugen NOR3 Priska Nufer SUI

Michael Hill Watches Slalom men 1 Will Brandenburg USA2 Rainer Schoenfelder AUT3 Lars Elton Myhre NOR

Michael Hill Watches Super G ladies 1 Taylor Rapley NZL2 Lucie Tait - Jamieson NZL3 Rikke Gasmann - Brott NOR

Michael Hill Watches Super G men 1 Daniel Ericsson SWE2 Calle Lindh SWE3 Doglas Hedin SWE

Michael Hill Watches Adaptive GS visual impaired ladies 1 Melissa Perrine AUS2 Kelly Gallagher GBR3 Jae Rim Yang KOR

Michael Hill Watches Adaptive GS sitting men 1 Jong Seork Park KOR2 Stephen Lawler USA3 Mark Soyer AUS

Michael Hill Watches Adaptive GS standing men 1 Cameron Rahles-Rahbula AUS2 Ralph Green USA3 Patrick Parnell USA

Michael Hill Watches Adaptive Slalom standing men 1 Adam Hall NZL2 Cameron Rahles -Rahbula AUS3 Ralph Green USA

Michael Hill Watches Adaptive Slalom sitting men 1 Jong Seork Park KOR2 Heath Calhoun USA3 Peter Dunning GBR

Michael Hill Watches Adaptive Slalom visually impaired women 1 Melissa Perrine AUS2 Jae Rim Yang KOR

Michael Hill Watches Adaptive Super G standing men 1 Cameron Rahles -Rambula AUS2 Hiraku Misawa JPN3 Ralph Green USA

Michael Hill Watches Adaptive Super G sitting men 1 Heath Calhoun USA2 Jong Seork Park KOR3 Mark Soyer AUS

Michael Hill Watches Adaptive Super G visually impaired women 1 Melissa Perrine AUS2 Kelly Gallagher GBR3 Jae Rim Yang KOR

THE 100% EVENT RESULTS: ALPINE SKIINGFIS AuStrAlIA New ZeAlANd Cup

IpC AlpINe SKIING

One thousand world stars of Slalom, Giant Slalom, Snowboard, Freeski, Cross Country, Winter Triathlon, Curling, Figure Skating, Ice Hockey, Speed Skating and more gave it 100% at the hottest elite event on the

international circuit – Winter Games NZ! It doesn’t get any better than this –100% unmissable snow action by day and 100% party action by night – and it all happened here in our beautiful Southern Alps.

15 km Classic men 1 Kris Freeman USA2 Andrew Newell USA3 Alex Harvey CAN

10 km Classic ladies 1 Justyna Kowalczyk POL2 Sumiko Shigaki JPN3 Seul-Gi Nam KOR

Sprint men 1 Andrew Newell USA2 Kris Freeman USA3 Simeon Hamilton USA

Sprint ladies 1 Natalia Korosteleva RUS2 Justyna Kowalczyk POL3 Maria Davydenkova RUS

10 km Classic ladies- standing 1 Shoko Ota JPN2 Momoko Dekijima JPN3 Yurika Abe JPN

15 km Classic men standing 1 Yoshihiro Nitta JPN2 Hoon O Sung KOR

10 km Classic ladies - sitting 1 Colette Bourgonje CAN2 Vo-Ra-Mi Seo KOR3 Sarah Edwards USA

15 km Classic men - sitting 1 Chris Klebl CAN

Sprint ladies- standing 1 Shoko Ota JPN2 Momoko Dekijima JPN3 Abe Yurika JPN

Sprint men standing 1 Yoshihiro Nitta JPN2 Hoon O Sung KOR

Sprint ladies - sitting 1 Vo-Ra-Mi Seo KOR

FIS AuStrAlIA New ZeAlANd Cup

RESULTS: CROSS COUNTRY SKIINGIpC CroSS CouNtry SKIING

The FIS and adaptive freestyle cross country races on Tuesday the 16th were cancelled due to bad weather

FIS Super CoNtINeNtAl Cup ANd AFp SIlver * levelAir New Zealand Free Ski Slopestyle ladies 1 Devin Logan USA

2 Kim Lamarre CAN3 Dara Howell CAN

Air New Zealand Free Ski Slopestyle men 1 Gus Kenworthy USA2 Jossiah Wells NZL3 Nicholas Goepper USA

Halfpipe ladies Free Ski 1 Devin Logan USA2 Jen Hudak USA3 Maddie Bowman USA

Halfpipe men Free Ski 1 Gus Kenworthy USA2 Jossiah Wells NZL3 David Wise USA

Big Air ladies Free Ski 1 Devin Logan USA2 Jen Hudak USA3 Rose Battersby NZL

Big Air men Free Ski 1 Joss Christensen USA2 Kai Mahler SUI3 Jossiah Wells NZL

FIS Super AuStrAlIA New ZeAlANd CoNtINeNtAl CupJucy Ski Cross ladies 1 Fanny Smith SUI

2 Katya Crema AUS3 Mitchelle Greig NZL

Jucy Ski Cross Men 1 Scott Kneller AUS2 Anton Grimus AUS3 Kevin Amacker SUI

FIS world Cup HAlF pIpeLG Snowboard FIS World Cup Half pipe ladies 1 Xuetong Cai CHN

2 Holly Crawford AUS3 Ursina Haller SUI

LG Snowboard FIS World Cup Half pipe Men 1 Janne Korpi FIN2 Yiwei Zhang CHN3 Dimi De Jong NED

RESULTS: FREE SKIING & SNOWBOARD FIS CoNtINeNtAl Cup ANd ttr 3 * levelAir New Zealand Snowboard Slopestyle ladies 1 Jamie Anderson USA

2 Charlotte van Gils NED3 Rebecca Torr NZL

Air New Zealand Snowboard Slopestyle men 1 Torgeir Bergrem NOR2 Antoine Truchon CAN3 Maxence Parrot CAN

Big Air ladies Snowboard 1 Silvia Muttenmiller GER2 Abby Lockhart NZL3 Shelly Gotlieb NZL

Big Air men Snowboard 1 Maxence Parrot CAN2 Antoine Truchon CAN3 Milu Multhaup-Appleton NZL

FIS AuStrAlIA New ZeAlANd CoNtINeNtAl CupJucy Snowboard Cross ladies 1 Belle Brockhoff AUS

2 Alexandra Lockie AUS3 Karen Iwadare JPN

Jucy Snowboard Cross Men 1 Alex Pullin AUS2 Cameron Bolton AUS3 Chris Mahaney USA

WSF Para- Snowboard World Cup Ladies 1 Amy Purdy USA2 Nicole Roundy USA3 Cristina Albert USA

WSF Para- Snowboard World Cup Men 1 Evan Strong USA2 Carl Murphy NZL3 Keith Gabel USA

WinTER TRiAThlOnNEW ZEALAND & OCEANIA CHAMPIONSHIP

Open men 1 Andy Pohl NZL2 Gavin Mason NZL3 Axel Reiser NZL

Open Ladies 1 Justyna Kowalczyk POL2 Joanna Williams IRL3 Jessica Simpson NZL

CuRlinGWCF SANCTIONED

Fours TournamentFours men 1 Korea

2 China

3 Australia

Fours Ladies 1 Korea2 China

3 Japan

Mixed Double Tournament 1 Hungary2 Japan3 New Zealand3 Maria Davydenkova RUS

KiA iCE hOCKEy TOuRnAMEnT1 Australia2 New Zealand3 China

FiGuRE SKATinG ISU SANCTIONED

Kia Senior men 1 Nicholas Fernandez AUS2 Cameron Hems NZL3 Andrew Dodds AUS

Kia Senior Ladies 1 Min Jeong Kwak KOR2 Morgan Figgins NZL3 Zara Pasfield AUS

ShORT TRACK SPEEd SKATinGISU SANCTIONED

Kia 500m Senior Men 1 Dong-Hwan Lee KOR2 Yi-Ra Seo KOR3 Ronnie Caldecutt AUS

Kia 500m Senior Ladies 1 Eun Ja Jung KOR2 Ba-Ra Jung KOR3 Deanna Lockett AUS

Kia 1000m Senior Men 1 Ae-Hoon Kim KOR2 Dong-Hwan Lee KOR3 Yi-Ra Seo KOR

Kia 1000m Senior Ladies 1 Eun-Ja Jung KOR2 Ba-Ra Jung KOR3 Deanna Lockett AUS

Kia 1500m Senior Men 1 Yi-Ra Seo KOR2 Se- Yong Park KOR3 Dong-Hwan Lee KOR

Kia 1500m Senior Ladies 1 Ba-Ra Jung KOR2 Eun-Ja Jung KOR3 Deanna Lockett AUS

Kia Senior Mens Relay 1 Korea2 Australia3 New Zealand

Kia Senior Ladies Relay 1 Korea2 Australia

RESULTS:

COUNTRIES

COMPETITORS & TEAM MANAGEMENT

Australia

Austria

Belgium

British Virgin Islands

Canada

Cayman Islands

China

Chinese Taipei

Czech Republic

Denmark

Spain

Finland

France

United Kingdom

Germany

Hungary

Ireland

Italy

Japan

Korea

Latvia

Malaysia

Monaco

Netherlands

New Zealand

Norway

Peru

Poland

Russia

Singapore

Slovenia

Slovakia

Spain

Sweden

Switzerland

United States of America

Competitors Management

Snowboard 198 65

Adaptive snowboard cross 16 5

Alpine Ski Racing 251 104

Adaptive ski racing 25 15

Cross country skiing 46 17

Adaptive cross country skiing 9 4

Freeskiing 103 32

Winter triathlon 20 1

Curling 70 25

Ice Hockey 68 15

Figure skating 39 25

Short track speed skating 42 25

887 333

MEDIA:Media AccreditationThere were almost 200 accredited media from fourteen countries: Australia, Austria, Bulgaria, Canada, Czech Republic, Finland, Germany, Italy, Japan, Netherlands, New Zealand, Singapore, Switzerland and the USA). These were a mixture of journalists, photographers, videographers and TV production companies.

RADIOMediaworks was again the radio partner for the Winter Games. Mediaworks utilised five station brands on a network basis and local stations in Dunedin, Queenstown and Christchurch to deliver a comprehensive promotional campaign. In addition there were a number of special initiatives:

The Edge – The Edge are very much youth focussed delivering the biggest audience in New Zealand of 10 – 34 year olds. For two weeks The Edge Drive Show ran a Network promotion offering the listeners a chance to attend the Snowboard Half Pipe World Cup. There were live crosses and attendance by The Edge for the Half Pipe and the Closing Ceremony. Internet promotion on theedge.co.nz.

LiveSPORT – In conjunction with Prime TV and The Crowd Goes Wild, LiveSPORT gave a way a trip for two to attend the Winter Games in Queenstown. For the final week of the Games LiveSPORT broadcast live from Queenstown supported by credits during every news bulletin throughout the day. Internet promotion on radiolivesport.co.nz.

The Rock – Offered listeners the chance to win a trip to the Methven Big Air.Provided the mcs for the Big Air. This promotion was hugely popular. The Rock also focussed on the ice hockey. Internet promotion on therock.net.nz.

More FM - Queenstown and Wanaka focussed promotion on curling and the downtown activities. Dunedin promoted the figure skating, speed skating and the Comedy Roadshow.

RadioLIVE – Internet promotion on radiolive.co.nz.

In addition to marketing activity across the MediaWorks stable of outlets, the following editorial coverage was received:

Interviews on Radio Sport, Radio New Zealand National, Radio Wanaka and Newstalk ZB.

PRINT MEDIAA total of 183,586 sq cm of coverage including 580 images was received from New Zealand media with a circulation of 23,852,388 generating an approximate 57,245,731 editorial hits.

There was still a strong focus on South Island newspapers although there was an increase in the combined national/North Island coverage over 2009 event. Coverage by the NZ Herald, Herald on Sunday, Sunday News and Sunday Star Times was improved with a total of 19 articles. The breakdown is as follows:

14% North Island14% National72% South Island

Throughout the coverage the key messaging of the Games was communicated successfully with a mix of results, editorial and profile driven stories. The Sunday Star Times ran a series of four competitions throughout June and July offering readers the opportunity to win trips to the Methven, Dunedin, Queenstown and Wanaka. More than 5,000 entries were received.

News agenciesA number of stories were generated via the NZPA Newswire and Associated Press, especially amongst NZ regional titles. It is likely that international coverage also resulted from this channel.

InternationalCoverage tracked in online versions of international print media suggests that coverage is widespread but the difficulty of obtaining clippings makes exact measurement difficult. We know that publications as varied as the Australian Financial Times, the Adelaide Advertiser and the New York Times produced articles and/or images from the Games.

ONLINE COVERAGEThe event received extensive online media coverage. A Google search for Winter Games New Zealand returns over seven million listings making an in depth analysis beyond the scope of this summary.

The top 10 listings on searching on Google.com are:1. Official Winter Games site

2. Tourism New Zealand web site

3. ESPN

4. Eventfinder

5. Site promoting SmartPhone app

6. World Curling Federation site

7. Apple iTunes for iPhone app

8. Various videos – YouTube and Freecaster

9. Wikipedia

10. Outside Magazine (USA)

The above snapshot shows the diversity of coverage received and that it was not restricted to specialist winter sports sites only. The following diverse selection of sites where editorial coverage, rather than posted press releases, was received further enforces this:

• New York Times

• Sydney Morning Herald

• The Telegraph

• Channel 5 – USA

• CNN

• Thefirstpost.co.uk (The Week)

• Transworld Snowboarding

• Denver Post

• Newschoolers

• ESPN

• Downdays

• FIS

• Ski Mag

• Palm Beach Post

• Beehive (NZ Government)

• India Times

SOCIAL MEDIAA strong emphasis was put on social media this year. The number of Twitter followers more than doubled to 462 and the number of Facebook followers, also more than doubled to 2,857.

Key elements of the campaign included four teaser videos that were posted once a week in the four week leading up to the Games featuring some of the sports’ top names and profiling the Winter Games venues. Each episode received between 1,000 and 4,000 views.

During Winter Games a dedicated staff member blogged, took images and regularly updated all social media feeds. Post views on Facebook during the length of the Games topped at 717,593. Destination Queenstown also produced pre-Games teaser for the web and Michael Hill Watches produced a series of video clips during the Games for the internet. Leveraging of the games by sponsors and partners was considerably more than in 2009.

The main demographic interacting with the social media was male aged between18-24 (24%) followed by male aged between 25-24 (18%).

TELEVISIONFor 2011 Kinetic Media was contracted to produce 15 highlights programmes (12x half hour and 3x one hour) during the Winter Games as well as daily video news releases (VNRs). These were broadcast by our host broadcaster, Sky Television, daily at 9pm on Sky Sport 3 with repeats the following day on Sky Sports 1 and 2. The programmes were also repeated on the Sky Highlights Channel in a rotating format.

Domestic CoverageTVOne News

TV3 News

TV3 News live broadcast from Queenstown on four nights

TV3 20/20 – item on the Wells Family

Crowd Goes Wild

Prime News

Maori TV

Global CoverageNew Zealand News was commissioned to maximise and monitor the international television coverage. New Zealand News states that the 100% Pure New Zealand Winter Games 2011 has, without doubt, a higher profile than 2009. The VNRs proved to be highly successful with many broadcasters adding the content to their libraries for future use.

.Feedback has also been that the production was very good and content visually appealing.

Coverage of the event was delivered to broadcasters and on-line media outlets in one of two ways.

1. FTP server: Daily highlights of key events with associated shot list.

2. Satellite: Sports news b-roll package with associated script and shot list.

Usage Potential audience 15 broadcasters accessed VNR footage via FTP: 101,700,000

18 broadcasters accessed b-roll footage via satellite: 197,872,000

100 confirmed on-line outlets: 25,344,128

73 broadcasters received via the European Broadcasting Union: 300,000,000

23 broadcasters received via the Asian Broadcasting Union: 120,000,000

Total potential worldwide audience 744,916,128

Region / Country Broadcaster Potential audience

Europe Euronews 5,200,000

Pan Asian Channel News Asia 16,000,000

Global Extreme Sport 40,000,000

Australia ABC 750,000

Australia Skynews 50,000

China CCTV5 30,000,000

Finland YLE 400,000

Germany Deutsche Welle World 800,000

Germany Vox 900,000

Switzerland SF1 500,000

UK BSkyB 1,200,000

UK Producer TWI not available

USA CNN 2,200,000

USA ESPN 1,200,000

USA Fox News 2,500,000

Total potential television audience worldwide: 101,700,000

On-line distributionIn addition to providing the above broadcasters with daily VNR updates, a wider notification was also sent to the World Television on-line sports media database. This achieved some success as detailed below. During the course of monitoring the on-line results, a number of websites have been picked up that appear to feature the Winter Games as a result of other PR around the event. Rather than exclude these, they have been left in the reporting to ensure they are not missed.

Known Unique Monthly On-Line Viewers – 25,344,128

Satellite distributionA 13-minute b-roll package was produced using highlights from the daily VNRs. This was distributed to television newsrooms via APTN’s daily satellite service. The following broadcasters have used footage from the b-roll.

Region / Country Broadcaster Potential audience

Pan European Eurosport 2 3,500,000

Pan Asia Channel News Asia Already accounted for with VNR

Pan Asia ESPN Star 95,000,000

China CCTV 5 Already accounted for in VNR

China CCTV 9 80,000,000

Japan NTV 1,200,000

Norway TV2 110,000

Sweden SVT Sport 180,000

Sweden TV3 Sporten 200,000

Germany N24 600,000

Germany Deutsche Welle Sport 900,000

Austria ATV 400,000

Switzerland TSR1 News 510,000

UK/worldwide BBC World 15,000,000

Eurovision - Sports News Not available

USA WXIA NBC Affiliate Atlanta 27,000

USA WPVI ABC Affiliate Philadelphia 45,000

Total potential audience: 197,872,000

Agency distribution

Pan European EBU Eurovision 73 broadcasters potential audience 300,000,000

Pan Asia ABU Asiavision 24 broadcasters potential audience 120,000,000

Total potential audience 420,000,000

A number of others are known to have recorded the footage but have yet to use:

Agency SNTV

Reuters TV

Eurovision ‘Emotions’ Magazine

Regional Euronews

France France 3, ‘Tout le Sport’

France 24, News/Sport

L’Equipe TV

Norway NRK:

Italy RTI / MEDIASET Canale 5

Europa 7

Corriere Dello Sport

ANSA News Agency

Germany ZDF, News/Sport

ARD

RTL

Austria ATV, News/Sport

Austria 9 TV, Sport ‘Sport-Lights’ Magazine

Switzerland Teleclub, Sport magazine programme

RTSI (Italian language TV)1 Potential audience figures are based on published average daily numbers for sports news programmes.

IMAGE DOWNLOADSOnce again we worked with Getty Images which allowed us to gain coverage in publications outside our expected reach e.g. New York Times, The Week and CNN. Just over 6,800 images were downloaded over the course of the Games by 174 publications in 37 countries. The largest number of images was downloaded by media in the USA, followed by New Zealand then Australia.

These download details do not take into account that all images taken at Winter Games 2011 were also distributed to Getty Images customers by their “live FTP” and “API” services. The Live Feed service is the most popular way of media clients receiving Getty images, but it is impossible to account for the volume of images downloaded from this service.

Volume Download By EventTotal 6,817

Day 1 Figure Skating 604

Day 2 Figure Skating Gala 587

Day 10 Giant Slalom Men 524

Day 8 Freeski Big Air 465

Day 6 Free Ski Slopestyle 419

Day 1 Cross Country 15/10km Classic 384

Day 5 Freeski Half Pipe 341

Day 16 Snowboard Half Pipe Finals 301

Day 11 Giant Slalom - Womens + Adaptive 277

Day 8 Curling 277

Day 9 Snowboard Slopestyle 268

Day 7 Snowboard Cross 257

Day 12 Snowboard Big Air 243

The factors that affect media interest include the profile of competitors, country range of competitors, the opening days were large as media focussed on a new event. Towards the final days of the Games the media were starting to increase their Rugby World Cup coverage.

Noticeably the web sites have a larger appetite for images than ever before, we have improved our deliver mechanism online allow easier access to images, Getty Images increased database, greater international media awareness of Winter Games, greater range of athletes images available, countries participating, and sports.

Downloads By PublicationTotal Number of Publications 174

Titles Number of Downloads

Zimbio 1258

Epoch Times 627

Il Post srl 118

Assennara 106

snow.co.nz 96

Yahoo! Entertainment 86

Snow Sports NZ website 81

Snowboarding.com 74

Cineymas 70

Fairfax Digital 67

Fotobank Russia 62

www.curling.org.nz 60

Pop Magazine 59

Eurosport Television Ltd 55

Spox Media GmbH 51

FIS DistributionThe FIS, through In Front, distributes news coverage to over 100 national broadcasters plus a 25 minute episode dedicated to the Snowboard Half Pipe World Cup. Information on the international television audience is not available until the end of the World Cup season. However, we know that the rights holders to the 25 min highlights are:

Europe, Asia Eurosport

Finland MTV3

France Orange

Russia NTV Plus

Austria ORF

Canada Shaw Media/Rogers Sportsnet

Denmark TV2

Norway NRK

Slovenia RTV Slovenia

Sweden SVT

Turkey Sarah

UK ESPN

USA Universal Sports

Notes:• www.zimbio.com - one of the fastest growing web publications and one of the 10 most

popular magazines on the web. Read by over 20 million people each month.

• www.theepochtimes.com – an online and free print magazine publish in 17 languages in 33 countries across five continents.

• http://www.ilpost.it/ - Italian news website

• Note major sites like BBC, Yahoo, etc also all had feeds

Downloads By CountryTotal Number of Countries 37

Country Number of Downloads

United States 4107

New Zealand 770

Australia 744

United Kingdom 199

Italy 183

Israel 140

Canada 96

Germany 74

Mexico 74

Austria 64

Russia 62

Brazil 42

New Caledonia 34

Bulgaria 29

Switzerland 26

Other Countries

China Romania Sweden

Luxembourg United Arab Emirates Thailand

Austria Greece Finland

France Japan Malaysia

THE DOWNTOWN Most successful was the move to hold the award ceremonies for the snow sports down town in Wanaka, Queenstown and Methven at the end of each day. These Central Lakes Trust Award Ceremonies proved to be a very well received and we plan to expand on this concept in 2013.

We were also encouraged by the success of the Winter Games managed events and will look to grow these in 2013. Showing most promise were:

• Kia Figure Skating Gala Performance• NZOne Skydive Adventure Film Festival• AJ Hackett Bungy Adventure Expo• Jucy Winter Games Meltdown Concert

In addition, we partnered with key events that had the potential to add to the total atmosphere and entertainment provided for visitors to the Winter Games. The large crowds attracted to these events added significantly to the downtown atmosphere of the Winter Games.

• Parklife Invitational Rail Jam - Queenstown• Octagon Rail Jam - Dunedin• Methven Big Air• Methven Heritage Centre Grand Opening of the NZ Alpine & Agriculture Encounter• Queenstown Beer Festival

An extensive Downtown Sessions was introduced this year, to complementthe sports competitions, with the following objectives:

• Provide quality entertainment and activities for visitors and locals in order to attract a broader range of participation in the Winter Games

• Develop a unique environment for athletes and encourage their interaction with spectators• Help develop the Winter Games name by increasing its brand presence through the use of

festival type events• Provide additional income for the Winter Games through ticket sales and sponsorship

ECONOMIC BENEFITSThe economic benefit to New Zealand from the training and competition opportunities provided in Otago and New Zealand from snow sports is significant but the following results are purely for the additional benefit provided by hosting the Winter Games NZ.

Competitors, Team Management To gauge the direct expenditure by competitors and team management an on line survey was undertaken. The event attracted 1,390 competitors, team management and media with 85% of these from overseas. Around 71% of these visitors indicated that they had travelled to the regions primarily to attend the Games. This equates to 896 visitors. The average length of stay during the Games was 11.4 days. The total average length of stay of participants before, during and after the event was 16.7 days.

Expenditure results from the survey were variable with a low daily average spend of $99 per day compared with $299 in 2009. The results below therefore show a spread that allow for a 25% variation in the daily spend.

Including the impact before and after the event, the direct expenditure from those directly associated with the event is estimated to be up to $12.86m, while total value added estimate could be as much as $6.16m.

WINTER GAMES NZ BOARD

Paul AllisonArthur Klap (CEO)

Jane Huria

Sir Eion Edgar(Chairman) Ron Anderson

Michael Sidey

Absent: Chris Doig

Winter Games NZ StaffArthur Klap (CEO), Mags Helles, Jane Todd, Victoria Murray-Orr, Malcolm Blakey, Anna Hiatt, Kyla Davies, Lynne Klap, Geoff Hunt, Iona Sanders, Wayne Cafe, Gill Boyd, Jess Townshend, Sophia Leon de la Barre, Pam Gray, Nelson Ede, Laura Hedley, Aaron Joy, Chris Tapley, Sam Lind, Charlotte Wallace. Lisa Guy, Alex Dorr, Philip Schulze, Hamish Allen, Jon James, Lucy Blackmore, Amanda Keef, Caroline Burt, Kat Ralph,Sue van den Heuvel, Anna McConvile, Jenny McLeod, Janine Holland, Tania Pilkington, Gillian Thomas.

1,262 (85%) PARTICIPANTS FROM OUTSIDE OF OTAGO/CANTERBURY71%, OR 896 SOLELY IN REGION FOR EVENT

AVERAGE EXPENDITURE OF VISITORS = $1,139(RANGE OF EXPENDITURE + / - 25% = $854 TO $1,424)

DIRECT EXPENDITURE = $5.09M (range $4.74m - $5.45m)DIRECT VALUE ADDED = $2.37M ($2.22m - $2.52m)

DIRECT EMPLOYMENT – 46 FTES (41 – 51)

TOTAL EXPENDITURE = $8.73M ($8.11m - $9.36m)TOTAL VALUE ADDED = $4.30M ($4.02m - $4.58)TOTAL EMPLOYMENT – 75 FTES (range 68 – 82)

WIDER ECONOMIC BENEFIT(INCLUDING IMPACT BEFORE, DURING AND AFTER EVENT)

DIRECT EXPENDITURE ESTIMATE = $6.69M ($5.92m – $7.44m)DIRECT VALUE ADDED ESTIMATE = $3.62M ($3.14m - $4.08m)

TOTAL EXPENDITURE ESTIMATE = $11.54M (range $10.2m - $12.86m)TOTAL VALUE ADDED ESTIMATE = $5.57M (range $4.96m - $6.16m)

WINTER GAMES NZ TOURISM MARkETING:For 2011 marketing was undertaken to attract additional visitors from Australia and from outside the Otago and Canterbury regions. The difficult international economic conditions, the Canterbury earthquake and the Rugby World Cup have combined to make 2011 a dif-ficult year for non-RWC tourism. The late finalisation of the full Games programme also meant that there were very few Winter Games travel packages developed and so monitor-ing the number of visitors has proved too difficult. It is clear, though, that the number of visitors to Otago and Canterbury specifically for the Winter Games fell well short of target.

Though no estimates of economic impact from these Games tourists, anecdotal evidence and on site surveys would indicate that the total number of additional visitors would at least match the competitor and team support numbers. The Games tourist generally stayed for at least 6 days with surveys indicating that 40% being in the area for 6-10 days.

Level of SatisfactionThere was a high level of satisfaction among participants, with 82% of those surveyed indicating that they were very satisfied (23%) or satisfied (59%) with the overall event. Team Managers were 100% and the media 88% extremely satisfied or satisfied. These are all very encouraging and positive results.

Games Awareness, Interest and Perceived ImpactA nationwide survey of 1,000 New Zealanders aged between 16-64 years showed that 15% of people were aware of the 100% Pure New Zealand Winter Games with 34% interested in at-tending the Winter Games. This climbed to 67% of snow sports fans so there is a ready market for the Games. There was also strong support for the Games with over half (55%) agreeing that hosting the Winter Games definitely will improve the image of New Zealand internationally and 50% agreeing that the Winter Games definitely will increase Kiwi’s sense of pride.

Interestingly, the snow sports stars like Jossi and Byron Wells, Shelly Gotlieb and Janina Kuzma had a level of awareness ( 14.0 – 18.0%) that was similar to Ryan Nelson, Sarah walker, Bevan Docherty and Jessie Ryder. Also, prior to the Winter Games, the level of interest in the Games (13%) compared very favourably with Netball ANZ Championship (17%), NBL Basketball (15%) and National Bank Cricket Series (14%).

The 100% Pure New Zealand Winter Games is poised to become a centre piece of New Zealand sport.

PATRONS:The Winter Games New Zealand Trust is indebted to the many individuals and businesses that supported the 2011 Winter Games by becoming patrons. This support was once again critical in enabling the Winter Games to be so successful.

FOUNDING PATRONSir Eion and Jan Edgar

SPECIAL PATRONDavid Levene Foundation

HONORARY PATRONChris Doig & Suzanne Prain

BUSINESS PATRONSAuckland International Airport CorporationFerrymead Mitre 10 MegaQueenstown Airport Corporation

PATRONSA Woman’s Touch Alan A’Court and Prue FlacksAlivate Restaurant and BarRon & Liz AndersonWill & Jennifer AnglinAotea Electric QueenstownAsset ManagementAWS LegalJoan Baker & Martin Hawes John BeattieMark & Margaret BensemanBroken ShedDr Nick Brown

Cardrona HotelCook Brothers Construction Colliers InternationalCommodore (Copthorne) ChristchurchCookie TimeDerek & Chris DaniellAdam and Anna EdgarHamish and Victoria EdgarJonty and Amber EdgarEdinburgh Securities LimitedMarc & Agustina EllisEscape Clothing (Wanaka) FergburgerBill & Doris FelloStephen and Virginia FisherForsyth BarrKent & Gaye GardnerWarwick Goldsmith & Jackie GilliesAlan and Kay GrayThe Good GroupTony HallHillend StationKen & Jennifer HornerHouse of Travel - OtagoGraham and Maxine InglisDeanie JohnstoneDavid and Brigit KirkDerek and Clare KirkeDoug and Carolyn Kirkpatrick

Knox Investment PartnersJoy LeslieRoger and Sue MacasseyChris and Dayle MaceMacToddMalloch McCleanGraeme and Eunice MarshAnatole and Melissa MasfenJohn MartinAlan and Cecilie McKenzieMetro Realty DunedinMitre 10 Mega DunedinMillbrook ResortNew World WakitipuNevada SportAlistair NicholsonOver The TopPack and Send QueenstownJohn and Sally PalmerPaper Plus Queenstown AirportMichael and Kaye ParkerPatearoa StationRay and Val PikeGeorge PinckneyPinewood lodgePioneer Capital PartnersAlan and Brigie PollockTom and Margo PrydeRacers Edge WanakaJolyon and Georgina RalstonReal JourneysRockwood TrustPhilip and Joce SanfordMichael and Kate SideySkyline QueenstownSnowvisionSouthern DiscoveriesDon and Jan Spary

Erna SpijkerboschSimon and Mary Stamers- SmithTerry and Susan StevensMark Stewart and Ainsley WalterKen and Jenette SwainDr Andrew and Annie SwanTony and Kaye SycamorePhilippa Lady TaitMark and Jane TaylorGeoff ThomasUnichem Wilkinsons PharmacyMark and Sally VerbiestVero Insurance NZ David and Annette WaleSir Tim and Prue WallisWanaka Wyndham ResortPeter and Jane WardellWestmed FinanceWestwood Group Holdings Whitestone Cheese

WINE PATRONSHawkshead VineyardNorthburn StationRockburn WinesTora Bay WinesTwo Degree WineVan Ash WinesGreylands Ridge VineyardQuartz ReefChard FarmBrennan Wines

FRIENDS OF THE GAMESCo-InvestorJohn and Sue KnowlesMedrecruit

FINANCES:Income: 2011 (2009)

Sponsorship, patrons, grants and sales $3,741,244 (3,231,578)

Expenditure:

Sports $388,648 ($869,149)

Venues $246,547

Transport & accommodation $439,165 ($36,800)

Media $193,414 ($135,615)

Television $338,970 ($316,300)

Marketing $595,471 ($140,523)

Ceremonies & Special Events $173,982 ($169,226)

Festivals $146,565

Management & Administration $768,775 ($597.859)

Volunteers $372,218 ($372,621)

Other $24,120 ($7,909)

$3,687,876 ($3,212,241)

Net Operating Surplus: $53,368 ($19,337)

Adrian MuellerAimee PaardekooperAkiko NakajimaAlan WaldronAlastair SmaillAlexander KirkwoodAlexander KnowlesAlexandra SaundersAlexandra WolffAlison JonesAmory CervarichAmy CogenAnastasia OzerovaAndrea MartiniAndrea AlejandraAndrew McCarrisonAndrew PenniketAndy WilkinsonAngela KnaflAnn BoanasAnna HenryAnnabel RitchieAnnabelle MillikenAnne BarwoodAnne MaternAnnie ShirAnnie CaféArielle ZadokAroha Meghann Todd-CarrollAsh CowperAshleigh Clare JillingsAshley MckannaAsia TapealavaBarbara HosieBarbara SimpsonBea Moss

Beau RapleyBecky WestonBelinda ReynoldsBen PhillipsonBen Millar-cooteBen HullBernice KnowlerBill GazeBilly RobertsBonny TeatBrad BaileyBrad MarkeyBradley Mac RaeBrenda WylieBriar AlexanderBridget GoldmanBritta TaylorBronwyn LaudBruce HorrellCallum McLarenCameron CarterCameron WoodCara WestlakeCarly McLainCassidy RoderigueCatherine WilkinsonCatherine GreeneCathy ThackerCathy LewsleyCelia YongChantelle KollerieCharlotte MaxwellCharlotte Hughes-JohnsonChloe HolgateChris PrebbleChristele Marangoni

Christian RiefenbergChristina LevyChristine LawrenceChristine JohnstonChristopher MarkChristy BrennanCindy OotesClaire SpencerCleone BlomfieldColin Mc CarthyCourtney MorganDale CoulterDan HedleyDaniel BremerDave BamfordDave SutherlandDavid OakleyDavid CockburnDavid HowdenDavide PenzoDeanna HendersonDebbie HopkinsDeidra OsheaDeirdre ReadDerek BrownDi LiddellDi LewisDiane Rodgers Donald and Heather WallaceDoug RobinsonDuncan CoulterEiji KitaiEilidh RossEleanor ToshElisabeth ConstantineElizabeth Horrell

Elizabeth KesangElla HardmanEma KunstovaEmile BomerEmilia DuzdevichEmilie MalaiseEmily-jane MurleyEmilyne CholatEri SaitaEric SwinbournErin McDougallErnie MaluschnigEva PatapatiouFelix LiedekerFernanda DehaysFerne HorrellFinn BilousFiona JohnmanFiona FarquharFiona Mary StephensonFlorian FischerFlorian GerardFrances RayFrancois Richter-VisserFrancois DannyFraser SkinnerFraser HannonGail AllanGarrett FoxGarry TempertonGeoff StahlhutGeoff KernickGeorge BoanasGeorgia MahoneyGeorgie RobertsonGessica Teixeira

Gigi LuiGouke LeekGraeme RodwellGraham DillonGrant BeanGrant WinsloeGreg SligoGuy BoanasHank BilousHannah OlsenHartley SmithHayley BanksHeather ClayHeather McClintockHeather FramptonHeather and Don WallaceHelen WhiteHelen HayHilary GriggHilke GrosseHollie BannisterHolly MateHolly AgnewHye Ryung SeoIgnacio ArbelaezIlana FinerIsabel LockIsabel RuthvenIsabelle DavourIsabelle HanssenIvonne MazzelJackie SmithJacob PerkinsJacqui RussellJacqui MorganJacyln Ho

Jaden BeangeJames BeningtonJames ScottJames TolichJan WoodJanet BealeJanet LeongJaney JohnstonJanne MalcolmgJason TanJasper IrvineJean Michel ZonderopJen ParrJen JolleyJenni McDougallJennie RussellJenny KeenJenny PrebbleJessica BarlowJimena VelezJitka EffenbergerJo-Ann ChinJoanne PooleyJoanne FollandJoanne MorrisJodi WaltersJoel RichardJohanna BehrJohn HosieJohn WilsonJohn SweneyJonathan EwingJose MariaJosie DebenhamJuan Ignacio GuzzoJulia Kaiser

Julia CentenoJulian O’Neale4Juliane RauheJulie RichJustin StowellJustine HolmesJustine CuaKalon MooreKaren MitchellKaren DeanKasia MiszczakKasia PoplawskiKate BayensKate MorrisKate LoganKate PurdieKath ThomasKathleen DeaconKathryn WhiteKaty RogersKeith DicksonKelepi TapealavaKerry HarperKevin MerriganKim BirtlesKim YoungKim CarpenterKimbra HughesKirstin GerkenKyle MatthewsLaakea Pakele and CabotLarissa LynchLars De VosLaura WheelerLaura GerkenLaura CarruthersLeanne Couch

Leigh ThevenardLeisa MortonLeon ButlerLeonardo FernandesLeonie SpoonerLeroy MidgleyLinda PierceLindsay StevensLisa BarkerLisa HarrisonLisandro SanchezLise BoulounaudLizzie Robertslonneke SlortLorne KnightLorraine KnowlesLou McDowellLucy Appleton-KeijzerLucy MundayLyn BrooksMadison TusonMaire KeoghMaki HosakaMarco GhilardiMarco ToldoMarcos MachadoMargaux ChevallierMargie SlatterySmithMaria KaiserMaria de la PazMaria ShawMarianne Roulston,Marie SmithMarit TollvikMarjolaine CantusMark RatnageMartin Haubold

Martin BarwoodMathilde CapronMatt RhodesMatthew StewartMatthew ArrowsmithMaureen KernickMayumi KurataMeridee BeangeMichelle WilkinsMichelle SmithMichelle KingsfordMichelle BrownMiguel RomanMika BarkanMike HygemannMike HanffMilson ThevenardMonica CoeMurray CockburnNatalie LaValleyNeddy SmithNeil ChapmanNeil HamiltonNeill SimpsonNev TeatNick CowlesNigel ZegaNigel QuaidNikki SumnerNina Erstling KristiansenNina RiddellNina MaifeaOliver DuqueminOlivia ConnellOscar RodwellPaddy StrainPaul Wilson

Paul GillPaul StonemanPaula Della CrocePaula ParkerPauline BrownPedro CordovaPerry CoulterPeter DuffPeter SmithPhil MarotPhil RichPhill ThomsonPrue KaneQuentin TardyRach CassaidyRachel BrownRachel HarveyRachelle SkipperRadek WeronskiRay DixonRebecca MilesReto AligReuben HillRichard LudbeyRichard HutchensRichard MilsomRichard StevensRie NozawaRob MillerRobert SchossigRobyn FisherRodrigo SilvaRoger DeaconRosa Stackhouse MillerRosalind ConwayRowan McDonaldRoydon Reardon

Ruth PilkintonSabrina Perrissin FabertSally JamesSam ParsonsSara LongeSara PerleySarah MacGibbonSarah TranmerSarah WhitworthSean BlundellSebastian WilckSebastian AbarcaSharon FrewShawna MadiganShelby MarkliSim JunboSimon NobleSimon MazzottiSimon Bevan-DaviesSimon RussellSina SchaalSophie DickinsonStacey BolgerStefano PeregoStephanie ChanStephen RoydsStephen MillsStephen HannonSteve ThomasSteve LintellSteve O’MahonySteven FlettSteven BaguleySue McNeillSue WalesSue MartinSusan Penniket

Susan ShangleSusan ToddSusan ChittockSusanna TownshendSuzanne PazandakSuzanne CunninghamSuzanne WrightSylvain GaudeTam HoltTatiana MenezesThomas HedderwickTim RyanTim GibbsTim WeerdTodd RedpathTom BloorTom LeightonTom EldredTomas RodriguezTorsten GlaessTracey CunninghamTrevor RiddellTricia HarutunTrish OosterbaanValerie WesselingVicky JonesVicky Wills Vikas SehrawatVikki PegueroWarren SymonsWill PelloweWilliam MillerWilson KaanWinnie TranYvonne Sprey

We thank the following who gave of their time, energy and enthusiasm voluntarily to deliver the Winter Games NZ 2011:

GAMES PARTNERS: COMMERCIAL SPONSORS

PREMIER SPONSORSThe Board and Staff of Winter Games NZ would like to thank the many partners, whether commercial or not-for-profit, for their fantastic support and the faith they have once again shown in us. Without this support the event would not be possible.

Report Photography by:• Getty Images

• Neville Porter and Remarkables Park.

PARTNERS

New Zealand Olympic Committee

SUPPORT SPONSORS

www.wintergamesnz.com

This Report was printed by Pakworld, Christchurch, New Zealand. Official Print Partner of the 100% Pure New Zealand Winter Games.