2011 canadian little league championships sponsorship package

12
2011 Little League National Championship PARTNERSHIP OPPORTUNITIES Chris Zuehlke Memorial Field North Vancouver, British Columbia August 6th—14th, 2011

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The Sponsorship Package outlines all the great opportunities for sponsors to get involved with the 2011 Canadian Little League Championships taking place in North Vancouver.

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Page 1: 2011 Canadian Little League Championships Sponsorship Package

2011 Little League National Championship

PartnershiP OPPOrtunities

Chris Zuehlke Memorial Field

North Vancouver, British ColumbiaAugust 6th—14th, 2011

Page 2: 2011 Canadian Little League Championships Sponsorship Package

2 2011 LittLe League Championships

the event the Little League Championship is an annual tournament where top little league teams from across Canada come to compete for the chance to represent their country in Williamsport pennsylvania at the Little League World series.

Historythe storied tournament has been held since 1958 creating memories and impressions that motivate, inspire, and last for a life time. LLC alumni are now returning with their sons and daughters to share the moments they’ve had with each new generation of ball players. over the last 20 years British Columbia has seen great success at the tournament having won ten out of the last twenty championships, including their current six-year undefeated streak. the local boys’ and girls’ success is a shining example of the strength of BC’s provincial sporting programs and the depth of support they receive from corporate sponsors, volunteers, and the community at large.

EVENt DAtEsaugust 6th—14th, 2011 the championship game and award ceremony will take place on august 14th. the tournament is in round-robin format in the first round, followed by single-elimination knockout, with three games scheduled per day until the final weekend. Key dates within the tournament include:opening Banquet august 5thopening Ceremonies august 6thsemi-Final games august 13thChampiosnhip game august 14th

EVENt HostsDistrict 5 Little League of BC, and its seven affilaited north shore Leagues, are the tournament hosts.

Page 3: 2011 Canadian Little League Championships Sponsorship Package

2011 LittLe League Championships 3

PArtiCiPANts

100+ players and Coaches 6 teams of 12-14 players with two to three coaches per team from the regions atlantic, Quebec, ontario, prairies, BC and a tournament host team.

2,000+ fans for the championship game, 400-600 for individual round-robin games 100 event volunteers 5,000 park entries over the 10-day tournament period

LoCAtioNVancouver’s north shore is home to nearly 170,000 residents, many of whom have chosen the area for its incredible water, mountain and outdoor recreation. the 2011 tournament is being jointly hosted by seven leagues that make up District 5 Little League

PArtNErsHiP oPPortuNitiEssponsorship options have been designed to provide a full range of opportunities – whether your firm is a nationally known consumer brand, a local restaurant or shop, or a socially involved organization of any type – we are certain you’ll find an option that provides an attractive method of meeting your company’s objectives through this unique and prestigious tournament.

MEDiALLC organizers have connected with television, Radio, Webcast, community media and others to extend the reach of the tournament and provide valuable leveraging avenues for our partners.

Chris Zuehlke Memorial Field Little League Field1899 Jones Ave.North Vancouver, British Columbia

Page 4: 2011 Canadian Little League Championships Sponsorship Package

4 2011 LittLe League Championships

ChamPiOnshiP title Partner as the 2011 Little League national Championship title partner, you align your company with the very best in youth sport. this series to decide which young team will represent Canada to the world offers extensive media exposure, community outreach and exceptional profile.

MEDiA

tV 56, 30-second spots over a two-week period with guaranteed audience of 1,515,500 adults over 18.

Radio acknowledgement as presenting sponsor on (team 1040) and (news 1130) informational broadcasts.

print inside title page recognition in CanWest inserts. Recognition as title sponsor on all external poster and print.

Webcast 30-second advertisement before all Web casts; all in-game tags by announcers repeated in webcast.

tournament Website permanent Banner ad on home/landing page. Brand logo, link and 200-word company promo listing.

social media twitter, Facebook and Youtube posts highlighting your support linked to company web site.Cross-posting to all Little League affiliated social media sites.

Vehicles all event vehicles will have branded magnetic decals with your company’s name.

EVENt

signage outfield - 4’ x 8’ (2x)

program Back Cover - 4-colour

inside advertorial - 1 page

pocket schedule Back Cover - 4-colour

Lanyards 2011 LLC Logo + Company Logo

in-game pa tags opening and Closing of each tournament game

access ten Vip passes

profile Company representative to throw opening pitch of tournament

CHAMPioNsHiP titLE PArtNErsHiP$15,000, ExCLusiVE

Page 5: 2011 Canadian Little League Championships Sponsorship Package

2011 LittLe League Championships 5

ChamPiOnshiP title Partner as the 2011 Little League national Championship title partner, you align your company with the very best in youth sport. this series to decide which young team will represent Canada to the world offers extensive media exposure, community outreach and exceptional profile.

MEDiA

tV 56, 30-second spots over a two-week period with guaranteed audience of 1,515,500 adults over 18.

Radio acknowledgement as presenting sponsor on (team 1040) and (news 1130) informational broadcasts.

print inside title page recognition in CanWest inserts. Recognition as title sponsor on all external poster and print.

Webcast 30-second advertisement before all Web casts; all in-game tags by announcers repeated in webcast.

tournament Website permanent Banner ad on home/landing page. Brand logo, link and 200-word company promo listing.

social media twitter, Facebook and Youtube posts highlighting your support linked to company web site.Cross-posting to all Little League affiliated social media sites.

Vehicles all event vehicles will have branded magnetic decals with your company’s name.

EVENt

signage outfield - 4’ x 8’ (2x)

program Back Cover - 4-colour

inside advertorial - 1 page

pocket schedule Back Cover - 4-colour

Lanyards 2011 LLC Logo + Company Logo

in-game pa tags opening and Closing of each tournament game

access ten Vip passes

profile Company representative to throw opening pitch of tournament

CHAMPioNsHiP titLE PArtNErsHiP$15,000, ExCLusiVE

natiOnal Partner as a 2011 Little League Championship national partner, your company will stand as proudly as the maple Leaf over the ballpark. the Little League motto, “Character, Courage, Loyalty” are attributes your firm can truly embody and reflect through its support of these fine young athletes.

MEDiA

tV 25, 30-second spots over a two-week period with guaranteed audience of 1,515,500 adults over 18.

Radio acknowledgement as presenting sponsor on (team 1040) and (news 1130) informational broadcasts.

print 1/2 page themed ad in promotional CanWest insert. Recognition as title sponsor on all external poster and print.

Webcast 15-second advertisement in all Web casts; all in-game tags by announcers repeated in webcast.

tournament Website

Rotating skyscraper ad on home/landing page above the fold. Brand logo, link and 100 word company listing / promo in sponsor section of web site.

social media twitter, Facebook and Youtube posts highlighting your support, linked to company web site. inclusion in national partner profile blog.

EVENt

signage outfield - 4’ x 8’

grandstand - 3’ x 6’

program Full page, themed - 4-colour

Lucky number scorecard

Company Logo

pocket schedule inside 1/2 page - 4-colour, shared with content only

in-game pa tags 15’ Broadcaster announcement

access six (6) Vip passes (transferable), six (6) Vip parking passes and on-site Reception

profile Company representative to semi-Final game opening pitch. promotional on-site presence and/or Custom hospitality options – individually arranged

NAtioNAL PArtNErsHiPs$7,500, CAtEgory ExCLusiVE

Page 6: 2011 Canadian Little League Championships Sponsorship Package

6 2011 LittLe League Championships

media Partners

the sights, sounds and images of the ballpark are brought to life throughyour organization. Compelling stories and visuals of young ballplayers make great content to engage the public and advertisers alike.

MEDiA

tV / Radio inclusion of television and radio exposure would be determined on an individual basis.

print 1/8 page ad in promotional CanWest insert. Logo inclusion in all printed promotional material.

Webcast 10-second advertisement in all Web casts; all in-game tags by announcers repeated in webcast.

tournament Website

Rotating button ads on home/landing page above the fold. specific callouts and 100 word promo on media section of site.

social media We work with you to identify the most congruous social media tie-ins to fully leverage your involvement with the Championship.

EVENt

signage grandstand signage negotiated size and placement commensurate with package value.

additional signage opportunities available to meet your objectives and match package value.

program 1/4 page, themed - 4-colour

pocket schedule Logo placement under game schedule

in-game pa tags Rotating 10’ Broadcaster announcements — min one per game

access Facilitated interviews with coaches, players, officials and Vip guests

MEDiA PArtNErsHiPsNEgotiAtED VALuE-iN-kiND

Page 7: 2011 Canadian Little League Championships Sponsorship Package

2011 LittLe League Championships 7

hOme run Partners add an instant and exciting boost to the event through your support at the home Run level. a successful tournament and fantastic lifetime memory are the rewards awaiting the partners who ‘bring it home’ in 2011.

MEDiA

tV twelve (12) 30-second spots over a two-week period with guaranteed audience of 1,515,500 adults over 18.

Radio acknowledgement as presenting sponsor on (team 1040) and (news 1130) informational broadcasts.

print 1/4 page ad in promotional CanWest insert. Logo inclusion in all printed promotional material.

Webcast 10-second advertisement in all Web casts; all in-game tags by announcers repeated in webcast.

tournament Website

Rotating button ads on home/landing page above the fold. specific callouts and 50-word promo on media section of site.

social media Company profile and logo in pre-tournament blog posting.Company tagged as Fan Favorite in Facebook site.Company named on rotational basis within home Run twitter ticker.

EVENt

signage Logo’d hit it here signage beyond outfield fence

program 1/8 page, theme - 4-colour

pocket schedule Logo placement in Centerfield of site map

in-game pa tags Rotating 10-second Broadcaster announcements — min one per game

in-game promo home Run Lottery game

HoME ruN PArtNErsHiPs$3,000CAtEgory ExCLusiVE

Page 8: 2011 Canadian Little League Championships Sponsorship Package

8 2011 LittLe League Championships

hOmetOwn herOesthe north shore Little Leagues welcome our local businesses’ participation during this exciting championship series. extend your hospitality and the benefits to your business by becoming a home town hero partner

MEDiA

print Recognition in our north shore promotional ads highlighting our hometown partners. Logo inclusion in all printed event posters for north shore community venues.

Webcast hyperlinked logo on hometown heroes promo page at close of each webcast.

tournament Website

inclusion in ‘north shore / Vancouver’ section of web site, including 50-word promo copy, hyperlinked logo.Business location noted on maps section of site with logo identifer.

social media inclusion in Facebook page.optional twitter feed of tournament specials, coupons and offers.

EVENt

signage 2’ x 3’ Logo placement in the park (2)

program Business card size ad in hometown hero

in-park Flyer Coupon /promo special distribution during games

in-game pa tags Rotating 10-second Broadcaster announcements — min one per game

promo options in the park contest / promo giveaway on site promo booth

HoME towN PArtNErsHiPs$1,000

Page 9: 2011 Canadian Little League Championships Sponsorship Package

2011 LittLe League Championships 9

in the ZOne Partnersthese exceptional, high-profile partnerships showcase your firm to the entire Little League family for the duration of the tournament. in presenting one of our marquee areas, your firm garners a direct and deep impression that will resonate beyond the closing out. the distinctive nature of the areas enables us to create a customized package that suits your business objectives and desired profile best.

FAMiLy ZoNE — titLE PArtNErsure to be a highly-trafficked area during the tournament with both the tournament families and local spectators. open throughout the tourney with activities, games and entertainment, this zone is sure to host every visitor to Zuehlke Field several times in the 10-day stretch.

site exclusive

advance media

site Layout

product/Brand showcase

tourney media

public Relations hospitality social media

event signage

promo offers

on-site promo print materials

FAMiLy ZoNE titLE PArtNErsHiP$3,000

PLAyErs tENt — titLE PArtNErthis tent is where the players relax, joke and make some of their most enduring memories of the tournament. Couches, games and a shady place to relax make this area one of the primary areas of the tournament site. this is a great option to partner with key suppliers or distributors to showcase your products. Customizable assets outlined below.

site exclusive

advance media

interior space

product/Brand showcase

tourney media

public Relations hospitality social

media

event signage

promo offers

in-game promo

print materials

PLAyErs tENt titLE PArtNErsHiP$2000 + VALuE-iN-kiND FurNisHiNg oF PLAyErs’ LouNgE

Page 10: 2011 Canadian Little League Championships Sponsorship Package

10 2011 LittLe League Championships

Gametime Partnersthese exciting opportunities showcase your firm to the entire Little League family for the duration of the tournament. get in the line-up to create fun and memorable impressions of your company that will be repeated throughout the tournament.

4tH iNNiNg strEtCH PArtNEreach and every game the crowd will be looking to stretch their legs, check their 50/50 draw tickets and join in the singing. a 10-second promo pitch within the broadcast, inclusion in the program guide, a static logo impression within the webcast and social media elements combine to create a solid value package that’s fun and effective.

BuLLPEN PArtNErLittle league pitch counts guarantee the managers will phone the bullpen in every game. Your company will be tagged with at least one bullpen call per game, including the webcast. print recognition, as with all our sponsors round out this novel sponsor slot.

rBi PArtNEra hit that delivers a run is valuable to every team—including the tournament management team. We’ll give you a shout-out on a game-impacting RBi at least once per game, showcasing your impact on the event through the webcast, print and the park.

stoLEN BAsE PArtNErit’s always an edge of the seat moment when the runner challenges the alertness and the arms of the defense. have your company’s indispensable support noted whenever we see a game-changing move by smart, speedy ballplayer with the announcer’s callout in the park and on the web.

gAMEtiME PArtNErsHiPs$750

Page 11: 2011 Canadian Little League Championships Sponsorship Package

2011 LittLe League Championships 11

skills COmPetitiOn—PresentinG Partneroutstanding opportunity to showcase your product(s) to an audience focused on top-quality and performance. Baserunning, four-man throw relay, pitching accuracy and the immensely popular homerun derby allow individual players to shine on the national stage.

our skills Competition sponsor will present the awards to these exceptional athletes and enjoy enhanced name recognition through this unique opportunity. skiLLs CoMPEtitioN PrEsENtiNg PArtNEr $750

rOster Partners.300 HittErs CLuBCompany exposure through:• Businesscardsizeadinprogram• Recognitionandhyperlinkedcompanylistingontournamentwebsite• ListinginCanwesttournamentinsertan economical way of showing your support for the home team for only $300.

oN-DECk CirCLEWe’re only as good as the fans we keep. We’ll be recognizing those who help us make it all happen by joining our on-deck circle at the $300 support level.on-deck circle members will be recognized with a Vip tournament pass and hosted at our presidents’ Reception in advance of the tourney as well as recognized in the program.

vendOr OPPOrtunitiesWe invite expressions of interest from retailers, food and beverage, sporting goods, souvenirs and other novelties to join the festive atmosphere at the 2011 national Championship tournament. please see the tournament website for details on vendor opportunities.

Page 12: 2011 Canadian Little League Championships Sponsorship Package

12 2011 LittLe League Championships

COntaCt usWe would love to explore how your firm can maximize the benefit of an association with Little League. the tradition, ethics and experience of youth baseball as embodied by Little League international is unparalleled in its universal recognition.

We look forward to discussing how you can take your place among the Little League family.

aileen mcmanamonDirector, [email protected]

tournament DirectorWayne hobson, D5 District administratorBoard member, LL [email protected] tournament CommitteeRoger shaw, D5 Little League BCpeter Kvarnstrom, West Van LLBob Fontaine, north Van Central LLaileen mcmanamon, West Van LLWayne Fjoser, D5 Little League BC