2008 good day en espanol underwriting partnership maximum results

2008 GOOD DAY EN ESPANOL

Underwriting Partnership

MAXIMUM RESULTS

WHY MARKET TO HISPANICS? Hispanics Are The Fastest Growing Population In

The Sacramento DMA

• Sacramento is the 20th largest television market in the nation -- the 11th largest Hispanic population in the US

• Sacramento’s Hispanic population totals 17.3% of the total population in the television viewing area.

• Within the past 4 years, the Sacramento market has seen an increase of +14% in Hispanic households

• Hispanics are the largest minority group in the area.*

• There are twice as many children under 18 in Hispanic households vs. non-Hispanic households.

• One out of every 5 homes are Hispanic in the Sacramento television market. However, one out of 3 homes are Hispanic in Stockton and Modesto

• 28.4% of Stockton/Modesto households are Hispanic

Source: NSI November 07 vs. November 04; *Hispanic NSI, Feb 2007

GOOD DAY SAP

POSITIVE PR”“ [The Spanish

Population] … is part of

Sacramento’s lifeblood.

Broadcasting & Cable; March 7, 2005 [KMAX is saying] ’we

know you’re there and

we respect your

language and your

culture. ”

“

Broadcasting & Cable; March 7,

2005

GOOD DAY SAP

“

”

I definitely see this

as an example of

people figuring out that

this is a lucrative and

fast growing segment

of the market. -Sacramento Business Journal

WHAT IS SAP ON GOOD DAY?

• Live Spanish interpreters inside a sound proof booth translate the fun and energy of Good Day Sacramento

• All viewers – English and Spanish - are fully aware of the service and the sponsor

• Simultaneous secondary audio program Spanish translation

• 31 hours of programming every week

• No subtitles

• Total English/Spanish program integration into Good Day Sacramento everyday; multiple times each day!

GOOD DAY SAP

VIEWERS WATCH GOOD DAY

GOOD DAY SAP

Source: Nielsen Media Research 7a-9a Mon-Fri, Nov 2007

Adults 18-34Station 7-9 am Rating

KMAX 1.1

KCRA The Today Show 0.7KTXL Fox 40 Morning News 0.3

KXTV Good Morning America 0.2KQCA KCRA 3 News 0.0

Adults 18-49Station 7-9am Rating

KMAX 1.1

KCRA The Today Show 0.5KXTV Good Morning America 0.1KTXL Fox 40 Morning News 0.2KQCA KCRA 3 News 0.0

Adults 25-54Station 7-9 am Rating

KMAX 1.6

KCRA The Today Show 1.5KXTV Good Morning America 0.8

KTXL Fox 40 Morning News 0.3KQCA KCRA 3 News 0.1

Women 18-34Station 7-9 am Rating

KMAX 1.2

KCRA The Today Show 1.0

KTXL Fox 40 Morning News 0.6

KXTV Good Morning America 0.3KQCA KCRA 3 News 0.0


KMAX 1.8



Station 7-9 am Rating

KMAX 1.1



Men 18-34 Men 18-49Station 7-9 am Rating

KMAX 1.2



Men 25-54Station 7-9 am Rating

KMAX 1.0




KMAX 2.3



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WEEKENDS TOO!GOOD DAY SAP

A18-49 F18-49 M18-49

Sat 7a-10a #1 #1 #2

Sun 7a-10a #1 #1 #1

A18-49 F18-49 M18-49

Sat 7a-10a #1 #1 #2

Sun 7a-10a #1 #1 #1

A18-49 F18-49 M18-49

Sat 7a-10a #1 #1 #2

Sun 7a-10a #1 #1 #1

HISPANIC VIEWERS ARE TURNING TO GOOD DAY

SACRAMENTO

GOOD DAY SAP

Source: Hispanic Nielsen Feb 03 vs. Feb 07

11000 12000

1900

4000

6000

35002800 2600

KUVS KMAX KCRA KXTV

FEB'03 FEB'07

HispanicAdults 25-54

Up 210%

12000

14000

1700

5000 5000

26002000

2600

KUVS KMAX KCRA KXTV

FEB'03 FEB'07

Hispanic Adults 18-49

Up 294%

• LIVE SAP Sponsorship hourly mentions during Good Day Sacramento

• WELLS FARGO SIGNAGE prominently on and inside the booth – the Wells Fargo Audio Booth

• ANIMATIONS in the lower third of the TV screen including Wells Fargo’s logo and promoting Wells Fargo as the sponsor (see next page)

• FULL SCREEN VIDEO BUMPS with Wells Fargo logo explaining SAP

• BONUS! SEGMENT INCLUSION Spanish interpreters inclusion inside segments (Teen’s Tune, Question of the Day, etc)

• BONUS! SAP available for Wells Fargo’s commercial audio tracks

SAP PROMOTIONAL ELEMENTS

GOOD DAY SAP

SAP ELEMENTS

• A minimum of 14 animated stingers per week informing viewers that Good Day Sacramento can be heard en Espanol on the SAP channel

• Includes:• Audio mention of Wells Fargo

• Wells Fargo logo

• Camera Shot of the SAP Booth and Wells Fargo signage

STINGER ANIMATION IN LOWER THIRD OF

TV SCREEN

• A minimum of 14 LIVE “full screen bumps” per week (going into or coming out of commercials)

• Includes Wells Fargo’s logo informing viewers that Good Day Sacramento en Espanol, is available on the SAP channel

FULL SCREEN VIDEO BUMPS WITH YOUR LOGO

EXPLAINING SAP

SAP ELEMENTS

SAP ELEMENTS

THE ANNUAL VALUE

Stinger Animations 728x

Full Screen Bumps 728x

Inclusion In Segments 364x

Minimum Total Mentions 1856x

Gross Impressions

Adults 25-54 35,246,000

Adults 18-49 39,992,000

VALUE: $323,779

GOOD DAY SAP

$250,000

2008-2009 UNDERWRITING FEE

GOOD DAY SAP

ONE MORE THING...GOOD DAY SAP

We’ll Create A Wells Fargo Stagecoach Facade For The SAP Booth!

Sponsored By

And Valley Small Businesses including

2008 good day en espanol underwriting partnership maximum results

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