2000 15,000 216 review.pdf · 2 horeca lebanon review horeca 2016 ... the salon debuted a number of...

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horecashow.com

H O R E C A L E B A N O N R E V I E W2

HORECA 2016TRIUMPHANTBeirut’s BIEL exhibition space came to life from April 5-8 as HORECA Lebanon took center stage once again. As the annual meeting place for the hospitality and foodservice industries, the 23rd edition opened in style with an urban culinary celebration. Dubbed Beirut Beats, the ceremony highlighted five of the nation’s favorite flavors; arak, knefeh, mezze, spices and slow clay cooking, in partnership with culinary entrepreneurs Youmna Mteiny and Zeina Halawi.

HORECA’s 2016 edition successfully united local and regional industry players, as well as high profile international experts in food, drink and hospitality. The four-day event was characterized by dynamic forums, high-octane competitions and the latest innovations.

HORECA continues to be a driver

for the hospitality and foodservice

industries, bringing together the

region’s key players

Randa Dammous-PharaonHORECA Project Manager

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Hundreds of local and international exhibitors gathered at this year’s event, representing more than 2,000 brands. The show attracted a healthy number of international pavilions. Participant countries included Australia, Bulgaria, Canada, Czech Republic, Jordan, Kuwait, Nigeria, Turkey and the UAE.

Spanning 15,000 square meters, the exhibition floor was a hive of activity as key decision makers networked and exchanged business ideas.

10international

pavilions


We look forward to participating in HORECA 2017,

hoping it will be as good as this year

Wadih KanaanLebanese Hotel Owners Association

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Offering a platform for seasoned chefs and juniors to show off their skills in live contests and food displays, the salon debuted a number of new challenges in line with current food trends. The line-up included the Mystery Basket and Nutri-Balance Competitions.

The 2016 edition had a more visible local twist, with a number of cooking competitions promoting and celebrating the region’s rich cuisine. The Four-Course Lebanese Menu and a Hot and Cold Tapas were just a couple of such contests.

The Junior Chef Competition empowered Lebanon’s talented hospitality students from hotel management schools and universities around the country.

1. Junior Sandwich | USJ | Farah Nasr 2. 1st Gold Meat Dish | Sofil Catering | Hassan Mansour & Farouk Al Ajal3. Junior Lebanese Appetizers | AUL | Yehya Salha & Abed Alrahman Kaakati4. Senior Sandwich | Le Royal Hotels & Resorts | Ali Al Assaad 5. Junior Chef Cooking | LIU | Hasan Al Saidy & Aya Ghandour6. Junior Sandwich | AUST | Johnell Blell7. Four-Course Lebanese Menu | Phoenicia Beirut | Yaacoub Assaf & Hassan Hage Hasan8. Junior Sandwich | USEK | Ghina Khoury

GOLD WINNERS

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+20 international celebrity & Michelin star chefs

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When it comes to artistic work, I fell upon upper caliber creations, ones

that would have won medals even in France Éric Briffard

Judging in action

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GUEST OF HONORGuillaume Gomez

FRANCEJoe Barza Maroun Chédid

Éric BriffardFRANCE

Jacques CharretteFRANCE

Lorenzo CogoITALY

Fabrice DannielFRANCE

Thomas HallerUAE

Roland HerzogFRANCE

Samaan HilalKUWAIT

Lucien VeilletFRANCE

Jean Michel Perruchon

FRANCE

Tarek IbrahimUAE

Francois PozzoliFRANCE

Yasser JadKSA

Hossam Soliman EGYPT

Tolgahan Kamil Oglu

TURKEY

Christian TetedoieFRANCE

Mireille Rizk Corbani Nazira Bitar

Youssef Akiki Souheil GhazalJoe Barza Sassine TouficKamil Bouloot Malek Mahmoud

Charles Azar

JURY MEMBERS

ORGANIZING COMMITTEE

HOSPITALITY SALON CULINAIRE

NUTRI-BALANCE

LEBANESE ARMY COMPETITION LEBANESE APPETIZERS - JUNIOR CHEF

FOUR-COURSE LEBANESE MENU

(In alphabetical order)


GOLD WINNERS 1. Junior Category | University of Balamand | Andrea Sassine 2. Senior Category | Casino Du Liban | Tony Boueiry

At the Art of Service Competition, skills were tested and evaluated by an expert jury. In a twist to the usual program, this year’s contest included a written exam completed by participants ahead of the show.

The competition ended on a high note with a Live Crêpe Suzette challenge, a first for the show.

Pascal ObrechtFRANCE

Hani Farhat Richard Khoury Jad Baaklini Maroun Daou Simon SaadeFadi Lesidon

Salim Heleiwa Elie Maamari

HONORARY PRESIDENT

ON SITE MANAGER WINE SERVICE

JUNIOR COMPETITIONSENIOR COMPETITION

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Rabih Nehme

The objective of these competitions is to boost the level of the salon and to allow participants to get the best out of the international visitors’ expertise

Pascal Obrecht

JURY MEMBERS

Award ceremony

Judging in action

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The Atelier Gourmand boasted a wide variety of daily cooking workshops with French chefs working in the leading restaurants in Lebanon. Visitors were able to discover unique cooking techniques and the chefs’ specialty dishes.

The event ended with an interactive gourmet improvised workshop in the presence of HORECA’s guest of honor Chef Guillaume Gomez.

The Wine Lab at HORECA provided a forum for enthusiasts to meet the leading wine experts and engage in daily wine tasting sessions. Discovering the latest trends and product innovations, the lab highlighted more than ten of the country’s top wineries.

Kate HawkingsUK

Elizabeth HalkonPORTUGAL

Michael KaramUK

Najib Motran

EXPERTS AND SPEAKERS

French chefs at the Atelier Gourmand

Jerome Anfray, Sylvain Arthus, Patrick Burat, Alexis Claveyrole, Alexis Couquelet, Mickael De Monte, Damien Deslandes, Mickael Gantner, Herve Gerard, Guillaume Gomez, Jean-Baptiste Priolet

Wine tasting session


In its 11th year, the National Extra Virgin Olive Oil Contest spotlighted this much-loved product. Daily sessions with olive oil aficionados, chefs and consultants provided insight into secrets behind the different types of extra virgin olive oil and how to pair with food.

GOLD WINNERS 1. Georges Abou Jaoude Ripe Fruitiness Below 2000 L2. Nassim Maalouf Green Fruitiness Above 2000 L3. Willani Green Fruitiness Above 2000 L4. Agricultural Cooperative Rashaya El Fekhar Green Fruitiness Above 2000 L5. Georges Jreij Green Fruitiness Above 2000 L6. Virgo Bio Green Fruitiness Below 2000 L

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olive oil producers1 2

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Roland Andary Tamim El TakachAlberto DragottaITALY

Dany Bassil

Hyam Fanous SinnoHussein Hoteit

Robert Hajj

Fouad WansaDina Saleh

COMPETITION JURY

Olive oil tasting session

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1. Abdallah Khodor2. Armando Codispoti3. Georges Dakkak4. Youssef Fares5. Georges El Kik6. Nell Abou Ghazale7. Rabih Fouany8. Sleiman Khawand

WORKSHOP GUESTS

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Celebrating its fourth edition, Chairmania was curated by Bleu Design Consultants – top design experts and key players in designing and decorating Lebanon’s premier F&B venues.

Nasri Choueiry Med-Occido

Sibylle TamerAraignée

Fady SalamePiuma

Maya RizkallahSeathrough

BDecoCalligraphy Chair


1. Gold | Saggio Restorante | Joe Karam2. Silver | Three O Nine | Hassan Ali Chahine3. Bronze | Mc Café | Saleh Yassine

HORECA celebrated the skills of more than 20 baristas in a nail-biting third edition of the Lebanese Barista Competition. Focusing on technical ability, professionalism and artistic flair, the contest was judged by an international jury.

Branislav BeronjaUAE Maroun TawkElie Awaiki

TECHNICAL JURY

Safa SalehiIRAN

SENSORY JURY

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For the second consecutive year, visitors discovered the latest housekeeping techniques with professional housekeepers and hotel management students who provided practical tips on how to make the perfect bed.

WINNERS

Ghada TotayoIna Issa Rita Mahmoud

JUNIOR COMPETITION JURY SENIOR COMPETITION JURY

Foumia Frem Jeanine HaddadRania Bteich Soumaya Sabra

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1. Senior Category: Le Vendôme | Noha Youness Le Vendôme | Maha RifaiiPhoenicia Beirut | Jay-R Sabado2. Junior Category:1st Gold | NDU | Marcha Iskandar NDU | Pamela Skaff

GOLD WINNERS

Judging in action

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Irina StefanidiCYPRUS

Rosco NolanUK

Georgi ArabadzhievUAE

Workshop by Naji Abboud, Liquid Engineers

WINNERS

1. Gold | Sapa | Saleh Saleh 2. Silver | L’Avocat | Bachar Saab 3. Silver | L’Avocat | Raed Arbid

The Lebanese Bartenders Competition was a lively affair with over 30 bartenders competiting head-to-head for the gold spot.

COMPETITION JURY

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The finalists

Black Box final round

Award ceremony

I was pleasantly surprised by some of the bartenders

competing for the first time and their ability to perform

under pressure Rosco Nolan


Hospitality News Middle East hosted the Annual Hospitality Forum (AHF), in collaboration with HODEMA, comprising an interactive series of roundtable discussions addressing the most pressing topics in the industry. This year’s symposium boasted a bigger lineup of high caliber speakers including Ghassan Aidi, Gordon Campbell Gray, Amine Moukarzel and other prominent figures. The event was attended by high profile individuals representing syndicates and associations and savvy executives from hotels, hospitality and consultancy firms. The finale saw Pascal Obrecht, art of service expert, perform a live demonstration.

The Syndicate of Lebanese Food Industries (SLFI) held a National Food Industry Day during AHF, announcing a ten year plan to improve the competitive edge of Lebanese food products. The program aims to give better access to export channels and limit the number of imports of locally available products.

HOT TOPICS

:: Franchising :: Sustainable tourism :: Green business :: Lebanese gastronomy :: Boutique hotels :: Middle East market

Pascal Obrecht live demo

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SOCIAL PROGRAMA rich social program for the local and international chefs, jury members and experts was organized during HORECA. Highlights included visits to the National Museum of Beirut and Sursock Museum, lunches at Indigo on the Roof, Phoenicia Beirut, a gourmet tasting at Burgundy and dinners hosted by the Australian Embassy, Babel Bay, Studio Beirut and Al Falamanki. Other gatherings were also held at:

MEREF hosted a special lunch in honor of the French chefs in Lebanon participating at HORECA 2016, where Chefs Patrick Burat and Sylvain Arthus were awarded the title of Knights of the Order of Agricultural Merit by Chef Guillaume Gomez.

STEREOKITCHEN: NESTLÉ PROFESSIONAL WHITE JACKET EVENTNestlé welcomed 150 chefs, Salon Culinaire judges and the Lebanese Chef Club for a night of tasty food and entertainment at StereoKitchen.

RESIDENCE DES PINS - FRENCH EMBASSY

The international jury members were treated to a day in historic Sidon, with a trip to Al Baba Sweets and lunch at Saida Rest House, courtesy of Sofil Catering.

DAY TRIP TO SIDON

Indigo on the Roof Studio Beirut

Burgundy, Beirut


POWERED BY

MEDIA PARTNERS

HOSPITALITY SALON CULINAIRE AND JUNIOR CHEF COMPETITION

LEBANESE BARISTA COMPETITION

NATIONAL EXTRA VIRGIN OLIVE OIL CONTEST

HYGIENE CONSULTANT

BRONZE

GOLD

SILVER

IN PARTNERSHIP WITH

SANDWICH COMPETITION CHEFS LOUNGE

GOLD

EQUIPPED BYSILVER

LEBANESE BARTENDERS COMPETITION

PLATINUM GOLD

BED MAKING COMPETITION

SILVER

SUPPORTED BY

SUPPORTED BY

SPONSORED BY

SILVER CATERED BY

FRIENDS OF THE EVENT

FRIENDS OFTHE EVENT

FRIENDS OF THE EVENT

ATELIER GOURMAND

WINE LAB

CHAIRMANIA

BY

BREAD SUPPLIEROFFICIAL WATER

FRIEND OF THE EVENT

OFFICIAL WATER

GOLD SPONSORS SUPPORTING HOTELS

SUPPORTED BY

OFFICIAL CARRIER

OFFICIAL MAGAZINE

THE FINE DINING WATERS


GOLD ANIMATED BY

CURATED BY

ART OF SERVICE COMPETITION

AL MORAKEB AL MALI

M10 J100

M100 J90

C30 M40 J80

P A N É D E F R O M A G E S U R G E L É

SUPPORTED BY


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THE FACES BEHIND HORECA

Hospitality Services, the official organizer of HORECA, is dedicated to serving the hospitality and foodservice industries.

With a team of almost thirty professionals and over twenty years’ experience in the field, the

firm continues to develop its activities and initiatives. Committed to promoting gastronomy, green tourism and positive change in the hospitality and foodservice sectors, HORECA remains a key event.

We are passionate about the industry and HORECA is a reflection of that

Joumana Dammous-SalaméManaging Director

WITH A SPECIAL THANK YOU TO THE HOSPITALITY STUDENT VOLUNTEERS AND THEIR CONTRIBUTION TO HORECA 2016

Le Cordon Bleu USEK students Institut Mgr. Cortbawi SSCC Adma students

2000 15,000 216 review.pdf · 2 horeca lebanon review horeca 2016 ... the salon debuted a number of...

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