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Towards the ultimate eco-car: hybrid asthe core technology

Piet SteelVice-President European AffairsToyota Motor Europe

Driving Sustainability 08

18 September 2008

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Agenda

1. Toyota in Europe & Iceland

2. Sustainable Mobility

3. Our Strategy:

- Towards the ultimate eco-car

- The role of hybrid technology

- Future developments

4. Conclusion

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Agenda

1. Toyota in Europe & Iceland

2. Sustainable Mobility

3. Our Strategy:

- Towards the ultimate eco-car

- The role of hybrid technology

- Future developments

4. Conclusion

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Toyota - In Europe

Began selling cars in 1963

Over ! 7 billion invested since 1990 in manufacturing,sales, parts and logistics networks as well as R&D, Design

and Formula One. Over ! 5 billion/year spent with European suppliers

1.24 million Toyota and Lexus vehicles sold in 2007

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11 Consecutive Record Years of Sales

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European Manufacturing

Around two-thirds of Toyota vehicles sold inEurope are made in Europe by Europeans

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Toyota In Iceland

Market leader in Iceland since 1990

Record sales in 2006 - over 5,400 cars sold

2007: over 26% market share

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Agenda

1. Toyota in Europe & Iceland

2. Sustainable Mobility

3. Our Strategy:

- Towards the ultimate eco-car

- The role of hybrid technology

- Future developments

4. Conclusion

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Climate Change

!"#$%&'()*+,'%-#.'%+/'+,01)20+'1)#+)314/0,')350+-'6)

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Global Increase in Vehicles

Source: Japanese Automobile Manufactures Association, Inc

Mitsubishi Research Institute, Inc

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CO 2 Emissions Increase

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Agenda

1. Toyota in Europe & Iceland

2. Sustainable Mobility

3. Our Strategy:

- Towards the ultimate eco-car - The role of hybrid technology

- Future developments

4. Conclusion

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Towards the Ultimate Eco-Car

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Mild hybrid Strong hybrid

Enginestop

Unique Hybrid Technology

Enginestop

Enginestop

Enginestop

Regenerativebraking

Regenerativebraking

Regenerativebraking

Motor-assist Motor-assist

EV Drive

TOYOTA

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highhigh

E n v

i r o n m e n t a

l P e r f o r m a n c e

Cost (Price)

highhigh

M o r e c o s t

M o r e c o s t e f f e c t i v e

e f f e c t i v e S t r o n g

S t r o n g

H y b r i d

H y b r i d

M i l d M i l d

H y b r i d

H y b r i d

S t o p &

S t a r t

S t o p &

S t a r t

HybridHybrid

Cost versus Environmental Performance

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Hybrid Characteristics

Battery

Inverter

Motor

Generator

Gasoline Engine

Power Split Device

(Planetary Gear)

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Start-up Normal driving Acceleration Deceleration Stopping

Engine shutsoff

&

Electric motor drive

Engine Motor + engine(power boost) Battery charging Engine shuts off

Energyrecovery

No energyconsumption

Engine operating withmaximum efficiency

Energy source

Fuel tank Battery

What makes hybrids efficient?

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What are the benefits of hybrid?

Fuelefficiency

Drivingperformance

Lowemissions

Quietness

HybridTechnology

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Each new Prius sold

saves more than

every year!*

*Compared to D-segment diesel competitor

one tonne of CO 2

One tree absorbs around 14 kg of CO 2 eachyear. So youd be doing the annual

workload of a forest with 71 trees

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Development of Emission standards in USA / J / EU

NOx (g/km)

0.2 0.3 0.4 0.6

P M

( g

/ k m

)

0.02

0.03

0.04

0.05

0.06

0

0.01

0.28/0.052Japan (2000)

0.14/ 0.013Japan (2005)

0.777/0.062US EPA Tier-I (1994-1997)

0.03/ 0.006US Tier-II Bin5 (2007)

0.08Euro IV

Japan(2005)

0.15Euro III

NOx/PMDieselNOxBenzin

0.0875/ 0.0125US Tier-II Bin8 (2007)

0.50/0.050Euro III (2000)

0.25/ 0.025Euro IV (2005)

RX 400hGS450h LS600h

0.1 0.5

Exhaust Emissions Of Hybrid Vehicles

0.06/ 0.005Euro V(2009)

0.18 / 0.005Euro V (2009)

Prius

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Life Cycle Assessment (LCA) of Prius 1

Materialproduction

Production Driving Maintenance Disposal

0 0.50 1.0 1.5

Gasoline vehicleDiesel vehicle

Prius

Gasoline vehicleDiesel vehicle

PriusCO 2

NOx

- 43% Reduction- 15% Reduction

GasolineVehicle

1: Internal Toyota study 2: Gasoline vehicle / Diesel vehicle: similar size Toyota vehicle to Prius3: 10 years use /150,000 km mileage during the life cycle4: Exhaust emissions were measured in EC mode

=1.0

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Toyota Prius2008: ranked No.1 in J.D.Power & Associates Customer Satisfaction Studies in the UK,Germany and France for thesecond consecutive year

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Aiming to reach one million hybrid sales per year in the 2010s

Global Sales Of Hybrid Vehicles1000

600

700

800

900

500

400

200

100

300

1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 201X

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Plug-In Hybrid Vehicle (PHV)

A petrol or dieselA petrol or diesel hybridhybrid vehiclevehiclewith anwith an externalexternal recharger recharger

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e-comIssues to be

solved: Cruising range Cost Charging time Dedicated charging

infrastructure

For the time being, a realistic

option only as compactcommuter vehicles

RAV4

EV

Electric Vehicles (EVs)

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Applying Hybrid Technology To Fuel CellVehicles

Prius FINE-X

Engine Fuel Cell

Secondarybattery

Motor

Power controlunit

Power controlunit

Secondarybattery

Motor

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Renewable Energy

Sustainable Plant: TMUK

Sustainable Plant: TMMF

Using natural resources whilst existing in harmony withnatural surroundings

Plantation on & around Sites

Environmental Performance

1

2

3

Sustainable Plants:benchmark performance

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Agenda

1. Toyota in Europe & Iceland

2. Sustainable Mobility

3. Our Strategy:

- Towards the ultimate eco-car - The role of hybrid technology

- Future developments

4. Conclusion

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Conclusion

As a responsible company , Toyota strives to achievesustainable mobility and overcome the issue of climate change

Our strategy is to work simultaneously on a range of cleaner and greener technologies

We believe hybrid technology is the core technology for afuture with sustainable mobility

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TOYOTA