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@Sample

Sport and Medical Sciences AcademyHartford, CT

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Mission StatementDescribe the Opportunity

We are an independent skateboard design company. Our designs are sold to other companies who produce them and sell them under their label. After we have a store front, members will be able to create customized decks.

Mission Statement Our company strives to provide our customers with original, visually

stimulating skateboard decks that appeal to their individual target markets.

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Business Profile

Type of Business

Retail

We offer innovative, custom designs

Legal Structure

Partnership

We chose this because we each bring an important piece to the business and are willing to split the work and profit equally

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Consumer ProfileBy Location

Nationwide

By Population Skateboarding companies

By Personality/Behavior Companies who want to offer their

customers the most appealing cutting edge, new designs

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Competitive Advantage

@Enjoi BakerFactors

GreatQuality of Product//Service

Price

Location

Brand/Reputation

Unique Knowledge

Great Great

Expensive Expensive Competitive

Panda theme

Name Theme

Customized original designs

Nationwide Nationwide Online

Great Great Great

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Marketing Plan

$750

Skateboard companies who want

new designs

Word of mouth and our website

Nationwide Originalskateboard

decks

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Marketing PlanPurchase Retention

Word of mouth

Stickers

Wristbands

Website

Long Term ( 6 months-1 year)

Current & Short Term (1 month -6 months)

Awareness

Competitions Design for one professional

Same

$150 $0.00 $0.00Monthly cost, by phase:

Awareness Purchase Retention

Customizing the decks in theway the companies want them,“get into their heads”

Quality customer service and redesigns as needed

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Cost of Materials/Direct Labor

Definition of One Unit

One Deck Design

Cost of Sales Per Unit

Direct Labor(Labor Cost per Hour)

Time (in hours) to make 1 unit

Direct Labor Cost Per Unit

$8.25 1 hour $8.25

Total Direct Labor Per Unit $8.25

Material Description Cost/Total Quantity Cost Per Unit ($)

Pencils $1/10 pencils $0.10

Paper $1/70 sheets $0.01

Total Material Cost Per Unit $0.11

Total Other Variable Costs Per Unit $0.00

Cost of Sales Per Unit $8.36

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Economics of 1 Unit

Definition of One Unit One Deck DesignSelling Price per Unit $750.00

Direct Labor per Unit $8.25

Materials per Unit $0.11

Total COGS per Unit $8.36

Total Other Variable Costs per Unit $0.00

Total Cost of Sales $8.36

Contribution Margin $741.64

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Average Monthly Fixed Costs

Type of Fixed Cost Monthly Cost

Entrepreneurial Stipend $50.00

Advertising $150.00

Depreciation (computer) $15.00

Rent / utilities / internet $50.00

Total Monthly Fixed Costs $265.00

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Projected Yearly Income Statement

Selling Price Per Unit $750.00

# of Units Sold 48

Total Sales $36,000

Total COGS $401.28

Other Variable Costs $0.00

Total Variable Costs $401.28

Gross Profit $35,598.72

Yearly Fixed Costs $3,180.00

Other Costs/Unforeseen $1,000.00

Total Fixed Costs $4,180.00

Profit before Taxes $31,418.72

Less Estimated Taxes @25% $7,854.68

Net Profit $23,564.04

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Item Where I will buy this? Cost of Item

Computer Already Owned $0.00

Photoshop Already owned $0.00

Business Cards Vista Print $10.00

Advertising/Marketing materials Online $150.00

CASH RESERVE covering 3 months of fixed expenses $795.00

Estimated TOTAL START-UP INVESTMENT $955.00

Start-up Investment

2 Hours $16.50$8.25x =

Total $971.5

0

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Return

…on Sales

…on Investment2,426%

Annual Net Profit

Start-Up Inv.

$23,564.04

$971.50= $24.26

65%

Annual Net Profit

Total Sales

$23,564.04

$36,000.00=

$0.65

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Business Responsibility Plan

Our business would donate 7% of our annual net profits to the National Military Family Association

It would be advertised on our website and business cards.

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Business & Educational Goals

Expand our contracts to 20% of the companies.

Josh: Maintain an A average and get accepted to the college of my choice

James: Graduate and get accepted into college

Business

Personal

Open our own store front, selling our own decks along with skateboard accessories.

Work alongside professionals and semi-professionals making designs specifically for them.

Josh: Attend a 4 year college.

James: Start medical school and look into residency

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This is where it’s at!

Thank you for your consideration of

@Please visit us at: http://atdeckdesigns.weebly.com/