makeda barr-brown & samra hrustemovic 17 years old sport and medical sciences academy hartford,...
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Makeda Barr-Brown & Samra Hrustemovic17 years oldSport and Medical Sciences AcademyHartford, CT
Problem One in five students in
Connecticut do not complete high school
Parents may not be able to transport their children to and from a tutoring facility
Solution Tutoring sessions are
held at the students’ homes or at a local library nearby
Affordable one-on-one sessions
Mission and Social Impact Tenacious Tutors
plans to help students thrive in school so that school becomes more than a requirement, but also an enjoyment
Tenacious Tutors helps educate the upcoming generation
What do we offer? Individualized tutoring
Helps students who are struggling in school
Travel to students or go to local library
Charge by hourly session Convenient for any
schedule Students can be tutored
in any subject they want
Business ModelDescription of Expenses
Variable Material Expenses
Total: $0.00
Item $
Fixed Expenses
Total: $2,701.76
Item $
Rent $30.00
Utilities $33.26
Insurance $37.50
Depreciation $66.00
Advertising $5.00
Salary $2,500.00
Website $30.00
Economics of One UnitSelling Price $175.00 Cost of var. materials exp. $0.00 Cost of labor $34.80 Other variable costs $2.44Total COGS/ COSS $37.24
Contribution Margin $137.76
Definition of One Unit
Two Hours of Tutoring Twice a Week
Monthly Break Even Units$2,701.76
= 19.6 ≈20 units of two hours,
twice a week$137.76
Market Analysis
Description of Target Consumer
Demographics Geographics
- Parents of children ages 11-18- Upper middle to upper income levels
- Hartford County, CT(ten towns only)
Psychographics Buying Patterns
- Parents who want their children to get help in school
- Willing to spend money on a tutoring service throughout the year
Total Households
Target Market Population
350,000
Market Size
(based onsurvey)
Target Market Size
Market Statistics
Industry Name:
Education and Training Services
Annual Industry Sales: $47 Billion
133,000
1,300
Marketing and Sales Strategic Social Media Plan Word of Mouth Business Cards Personal Relationships Through schools Reach Out to Mommy Blogs
CompetitionTenacious Tutors
Sylvan Learning Center
Tutoring Center of Wilton, CT
Pricing Affordable; $175/4 hours
Expensive; $232/4 hours
Expensive; $200/4 hours
Location More accessible; drive to location
Various locations around CT
Wilton, CT; far for some customers
Customer Service
Personable Corporate Corporate
Your Competitive Advantages
1. Tenacious Tutors is extremely affordable; we charge $175 for a total of four hours of tutoring.2. We also drive to the location of tutoring, making it more accessible. 3. Tenacious Tutors offers a more personable, individualized experience.
Qualifications National Honor Society members AP and honors students Both of us have 4 years of tutoring
experience with students 11-18 We are both licensed drivers Top 5% of class Bilingual
Sales Projections
Jan
Feb
Mar Ap
rMay
June Ju
lyAu
gSe
pt OctNov Dec
0
10
20
30
40
50
Units Sold
Units Sold
Total Units380
Gross Revenue$66,200
Net Profit$16,938
Start-up FundsItem Why Needed Cost
Advertisement To network and get clients $100.00DBA To own a business $10.00Home Office Where we make appointments $30.00Car To transport to and from sessions Already ownedCell Phone To communicate with clients Already ownedComputer Business records Already ownedWebsite Inform our customers $30.00Office Supplies Paperwork $30.00
Total Startup Expenditures $200.00
Emergency Fund $300.00Reserve for Fixed Expenses $8,100.00
Total Startup Investment $8,600.00
ROI: Return on Investment$16,938.05 = 197% ≈ $1.97$8,600.00
ROS: Return on Sales$16,938.05 = 25% ≈ $.25$66,500.00
Future Plans and Philanthropy Add one more tutor
after the first year Expand to more
areas after the second year
Purchase cars customized with our logo the third year
Bachelor’s degree in Education
We plan to donate 10% of our net profit to the Andre Agassi Foundation for Education
“Empowering students one subject at a time”
Thank you for your consideration of
Tenacious Tutors(website coming soon)